【单选题】
扩展产品组合的宽度和加强产品组合深化的决策叫做___
A. 产品延伸
B. 产品大类现代化
C. 扩大产品组合
D. 缩减产品组合
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相关试题
【单选题】
一个企业产品组合中所包含的产品项目总数，称为___
A. 产品组合的密度
B. 产品组合的长度
C. 产品组合的深度
D. 关联性
【单选题】
消费者为了物色适当的物品，在购买前往往要到多家零售商店了解和比较商品的花色、式样、质量、价格等的消费品，叫做 ___。
A. 便利品
B. 特殊品
C. 选购品
D. 非渴求物品
【单选题】
在产品生命周期的___阶段，促销显得十分重要
A. 成熟期
B. 引入期
C. 引入期和成熟期
D. 成长期
【单选题】
产品销售增长成慢，利润增长值接近于0时，此产品已进入产品生命周期的 ___
A. 导入期
B. 成长期
C. 成熟期
D. 衰退期
【单选题】
在产品处于成熟期后期及衰退期阶段应采用的是___
A. 劝说性广告策略
B. 提醒性广告策略
C. 说明性广告策略
D. 告知性广告策略
【单选题】
以高价格、低促销费用的形式进行经营，以求得到更多利润的决策 ___
A. 快速掠取
B. 缓慢掠取
C. 快速渗透
D. 缓慢渗透
【单选题】
美国桂格麦片公司成功的推出桂格超脆麦片后，又利用这一品牌及其图样特征，推出雪糕、运动衫等产品，其使用了___
A. 品牌质量决策
B. 品牌延伸策略
C. 家庭品牌策略
D. 品牌重新定位策略
【单选题】
商品包装的最基本功能是 ___
A. 保护商品，便于运输
B. 美化商品，促进销售
C. 提供方便，易于使用
D. 辨别商品，刺激需求
【单选题】
品牌中可以被认出但不能用语言称呼的部分叫做 ___
A. 品牌标志
B. 商标
C. 品牌名称
D. 品牌延伸
【单选题】
有些大公司在一个市场上往往有多个品牌，比如宝洁公司的洗发精有“飘柔”、“潘婷”、“海飞丝”等，这种做法属于 ___
A. 品牌扩展决策
B. 多品牌决策
C. 统一品牌决策
D. 品牌更新定位决策
【单选题】
某企业的各种产品都有自己独特的包装，在设计上采用不同的风格、色调和材料，这种包装策略属于___
A. 分类包装策略
B. 改变包装策略
C. 相关包装策略
D. 差异包装策略
【单选题】
成本加成定价是在下列哪一项的基础上加一定百分比来制定产品的销售价格___
A. 边际成本
B. 边际可变成本
C. 平均成本
D. 单位成本
【单选题】
在企业定价方法中,差别定价法属于___
A. 成本导向定价
B. 需求导向定价
C. 竞争导向定价
D. 市场导向定价
【单选题】
___是指对那些有较高声誉的名牌高档商品或在名店销售的是商品制定较高的价格，以满足消费者求名和炫耀的心理。
A. 声望定价
B. 招徕定价
C. 尾数定价
D. 心理定价
【单选题】
___不属于产品组合定价策略。
A. 产品线定价
B. 选择品定价
C. 互补产品定价
D. 累计数量折扣
【单选题】
准确地计算产品所提供的全部市场认知价值是___的关键。
A. 认知价值定价法
B. 反向定价法
C. 需求差异定价法
D. 成本导向定价法
【单选题】
为鼓励顾客购买更多物品，企业给那些大量购买产品的顾客的一种减价称为___
A. 功能折扣
B. 数量折扣
C. 季节折扣
D. 现金折扣
【单选题】
如果企业按FOB价出售产品，那么产品从产地到目的地发生的一切短损都将由___承担。
A. 企业
B. 顾客
C. 承运人
D. 保险公司
【单选题】
统一交货定价就是我们通常说的___定价。
A. 分区定价
B. 运费免收定价
C. 基点定价
D. 邮资定价
【单选题】
量不易鉴别的商品的定价最适宜用___法。
A. 尾数定价
B. 招徕定价
C. 声望定价
D. 反向定价
【单选题】
非整数定价一般适用于___的产品。
A. 价值较高
B. 高档
C. 价值较低
D. 奢侈
【单选题】
在折扣与让价策略中，___折扣并不是对所有商品都适宜。
【单选题】
在商业企业，很多商品的定价都不进位成整数，而保留零头，这种心理定价策略称为___策略。
A. 尾数定价
B. 招徕定价
C. 声望定价
D. 习惯定价
【单选题】
在经济比较发达、国民教育程度比较高、社会风气比较好的地区成功推行___策略的可能性较高。
A. 撇脂定价
B. 顾客自行定价
C. 疯狂减价
D. 逆向提价
【单选题】
分销渠道所涉及的是商品实体和商品___从生产向消费转移的整个过程。
【单选题】
如果生产者要求严格控制产品的零售价格或产品的新鲜程度，宜采用___
A. 长渠道、窄渠道
B. 窄渠道、短渠道
C. 短渠道、宽渠道
【单选题】
渠道方案评估标准中，___是衡量每种渠道方案在渠道运行过程中的应变能力的。
【单选题】
珠宝、金器等贵重物品多采用___
A. 选择性分销
B. 专营性分销
C. 密集型分销
【单选题】
某产品由于武汉、南京价格差额较大，引起地区间的串货，扰乱武汉市场产品的销售，属于___
A. 垂直渠道冲突
B. 水平渠道冲突
C. 多渠道冲突
【单选题】
格力空调对于扰乱渠道次序的分销商，不论他的业绩多好，都一律解除合同。格力空调解决渠道冲突的策略是___
A. 共同管理的策略
B. 是协商、规劝和洽谈策略
C. 运用控制权，实行奖惩制度的策略
【单选题】
在产品生命周期成熟期应以___为主。
A. 通知性广告
B. 选择性广告
C. 提示性广告
D. 以上都可以
【单选题】
在产品生命周期衰退期应以___为主。
A. 通知性广告
B. 选择性广告
C. 提示性广告
D. 以上都可以
【单选题】
目的是使消费者记住某牌号产品的广告是___。
A. 制造商广告
B. 劝说性广告
C. 告知性广告
D. 提示性广告
【单选题】
下面不属于公共关系策略的是___。
A. 贫困基金捐献
B. 处理内部信访
C. 召开部门间的联谊会
D. 对中间商数量折扣
【单选题】
促销的实质是___
A. 扩大销售
B. 占领市场
C. 信息沟通
D. 参与竞争
【单选题】
下面哪项不是铁路运输企业公共关系策略的原则___。
A. 公众利益原则
B. 诚实信用原则
C. 把握时机原则
D. 成本费用原则
【单选题】
短渠道的好处是___
A. 产品上市速度快
B. 节省流通费用
C. 市场信息反馈快
D. 产品市场渗透能力强、覆盖面
E. 有利于杜绝假冒伪劣
推荐试题
【单选题】
How can an administrator exclude Encryption rights from a support engineer?___
A. Clone the role Virtual machine power user, remove Cryptographic operations privileges.
B. Clone the role Administrator and assign to the support engineer.
C. Clone the role Virtual machine power user and assign to the support engineer.
D. Clone the role No cryptography administrator and select privileges only for the support engineer.
【单选题】
The administrator must back up a vCenter HA deployment. Which component must be backed up?___
A. Passive node
B. Witness node
C. External database
D. Active node
【单选题】
What is the supported protocol to perform remote L3 traffic monitoring in vSphere 6.5?___
A. VXLAN
B. ERSPAN
C. RSPAN
D. SPAN
【单选题】
What are the minimum hardware requirements for a Windows vCenter Server with embedded PSC that manages a “Small” environment?___
A. 2vCPUs, 16 GB RAM
B. 4 vCPUs, 16 GB RAM
C. 2 vCPUs, 10 GB RAM
D. 4 vCPUs, 10 GB RAM
【单选题】
Which port is used for communication between ESXi and vSphere Data protection?___
A. 80
B. 443
C. 902
D. 22
【单选题】
What can prevent Storage DRS from functioning on a datastore?___
A. The datastore is configured for Virtual Machine Swapfile location.
B. The datastore is shared across multiple datacenters.
C. The datastore is connected to a host that is running Storage I/O Control.
D. Storage DRS advanced option IgnoreAffinityRulesForMaintenance is set to 1.
【单选题】
When troubleshooting VMware vCenter Server issues, when logging level provides maximum detail?___
A. Verbose
B. Trivia
C. Info
D. Error
【单选题】
What new feature is introduced in NFS 4.1 on ESXi 6.5?___
A. IPv6
B. KRB5i
C. AUTH_SYS
D. Storage DRS
【单选题】
What configuration option would ensure that a virtual NUMA topology is defined on VMs having more than eight virtual CPUs?___
A. cupid.coresPerSocket
B. numa.vcpu.followcorespersocket
C. numa.vcpu.maxPerVirtualNode
D. numa.vcpu.min
【单选题】
What is the minimum disk space required to deploy vSphere Data Protection (VDP) with 8 TB configuration?___
A. 4 TB
B. 16 TB
C. 8 TB
D. 12 TB
【单选题】
What advanced option for vSphere HA defines a maximum number of reset attempts by VMCP for a virtual machine?___
A. das.maxterminates
B. das.isolationshutdowntimeout
C. das.maxresets
D. fdm.isolationpolicydelaysec
【单选题】
What vSphere technology enables the administrator to ensure consistent configuration at scale?___
A. PowerCLI
B. Host Profiles
C. esxcli
D. vSphere Web Client
【单选题】
Which port is used for vSphere HA agent-to-agent communication?___
A. 443
B. 8182
C. 22
D. 902
【单选题】
Which log file would assist in identifying an issue that occurred during the database export phase of a vCenter Server upgrade process?___
A. vcdb_import.out
B. export.json
C. export-upgrade-runner.log
D. vcdb_export.out
【单选题】
Bidirectional CHAP is support by which storage initiator?___
A. software FCoE HBA
B. Fibre Channel HBA
C. independent hardware iSCSI HBA
D. dependent hardware iSCSI HBA
【单选题】
What is a pool of raw storage capacity that a storage system can provide to Virtual Volumes?___
A. protocol endpoint
B. storage container
C. storage provider
D. datastore
【单选题】
vSphere 6.5 DRS is now Network-Aware. Based on network utilization, when will DRS balance VMs?___
A. DRS will balance VMs when a network resource pool is configured for VMs.
B. DRS will balance VMs when Network I/O Control is enabled.
C. DRS will place VMs on initial boot for hosts that have network utilization lower that the threshold.
D. DRS will vMotion VMs when network utilization is higher than the threshold on a particular host.
【单选题】
A scripted upgrade of ESXi fails due to an incorrect parameter in the upgrade script. What file must the administrator modify to correct the problem?___
A. vmreconfig.pl
B. hostinfo.pl
C. ks.cfg
D. boot.cfg
【单选题】
A VM folder contains VM1 and VM2. Group A has permission to power on virtual machines, defined on the VM folder and its children. Group B has permission to power off virtual machine VM2. If a user is a member of group A and B, what action can the user perform?___
A. Suspend VM2.
B. Power off VM1.
C. Power on and power off VM1.
D. Power on and power off VM2.
【单选题】
The networking team has requested to have a dedicated network for iSCSI traffic. This task has been assigned to the vSphere Administrator. What is the VMware-recommended way to accomplish this?___
A. Configure Static Routes on each ESXi Server.
B. Configure the right subnet.
C. Create a custom IP Stack.
D. Define a dedicated gateway for the iSCSI vmkernel.
【单选题】
To prevent possible failures or issues during a vSphere upgrade, which component should be upgraded first?___
A. ESXi Hosts
B. virtual machines
C. datastores
D. vCenter Server
【单选题】
What is the command for updating an ESXi host?___
A. esxcli software vib update –d /vmfs/volumes/Datastore/DirectoryName/PatchName.zip
B. esxupdate software update –d”/vmfs/volumes/Datastore/DirectoryName/PatchName.zip”
C. esxcli software update –d “/vmfs/volumes/Datastore/DirectoryName/PatchName.zip”
D. esxupdate software vib update –d /vmfs/volumes/Datastore/DirectoryName/PatchName.zip
【单选题】
A vSphere Administrator would like to identify which physical NUMA node their virtual machine is currently residing on. What esxtop metric would provide this information?___
A. GST_ND[x]
B. OVD_ND[x]
C. NRMEM
D. NHN
【单选题】
How can a vSphere administrator ensure that two virtual machines never run on the same datastore in a datastore cluster, while permitting the VMs to be load-balanced?___
A. Use an Intra-VM Anti-Affinity Rule.
B. Configure a storage DRS VM override.
C. Disable storage
D. RS for the VMs.
【单选题】
What is the VMware-recommended way to move a physical adapter out of Network I/O Control’s scope?___
A. Set the teaming policy to “Route Based on Physical NIC Load.”
B. Add the vmnic to the Net.NetNiocAllowOverCommit parameter in Advanced System Settings.
C. Add the vmnic to the Net.IOControlPnicOptOut parameter in Advanced System Settings.
D. Move the vmnic to a different vmUplink port on the Distributed Switch.
【单选题】
A VM folder contains VM1 and VM2. Group A has permission to power on virtual machines, defined on the VM folder and its children. Group B has permission to power off virtual machines, defined on the VM folder and its children. If a user is a member of Groups A and B, what will be the user’s effective permission on VM1 and VM2?___
A. Power on
B. Power off.
C. Power on and Power off.
D. Reset.
【单选题】
Group 1 is granted console interaction on a VM folder. User 1 is granted no console interaction on the same VM folder. What will be the outcome if User 1 tries to access the console of a virtual machine?___
A. User 1 will not be able to access the virtual machines in the VM folder.
B. User 1 will not have access to the virtual machine console.
C. User 1 will have access to the virtual machine console.
D. User 1 will have console access only via the vSphere Web Client.
【单选题】
Which statement is true regarding the use of VMFS3 datastores with vSphere 6.5?___
A. VMFS3 datastores can be used but not created.
B. VMFS3 datastores can be neither used nor created.
C. VMFS3 datastores will be present but unmounted.
D. VMFS3 datastores can be created and used.
【单选题】
In the Exhibit, each VM has a 1GHz non-expandable reservation. If all VMs are powered on in sequence, what would be the outcome?___
A. VM4 cannot be powered on.
B. VM5 cannot be powered on.
C. VM6 cannot be powered on.
D. VM3 cannot be powered on.
【单选题】
vSphere 6.5 introduced MAClearning capabilities for VMware’s virtual switches. What three benefits will it provide? (Choose three.)___
A. Reduced memory consumption.
B. Reduced consumption of extra CPU cycles.
C. Increased network throughput.
D. Prevent packet flooding inside the vSwitch.
【单选题】
What is the default pathing policy for most active-active arrays?___
A. Fixed
B. Most Recently Used
C. Dynamic
D. isk Morroring
【单选题】
Which command will show the iSCSI sessions on a ESXi 6.5 host?___
A. esxcli storage iscsi session get
B. esxcli iscsi session get
C. esxcli storage iscsi session
D. esxcli iscsi session list
【单选题】
Which of the following is not a parameter for traffic filtering or marking?___
A. virtual port ID
B. Protocol
C. Traffic Direction
D. DSCP value
E. Traffic redirection
【单选题】
A vSphere administrator wants to enable a virtual machine with Secure Boot, but in VM setting, Secure Boot option was not found under Boot Options. What could be the cause?___
A. The virtual hardware is not compatible.
B. The virtual machine has missing drivers.
C. The virtual machine OS does not support secure boot.
D. VMware Tools is not upgraded.
【单选题】
A virtual machine is connected on a distributed port group where the average bandwidth configured in the traffic shaping policy is 100 Mbps. The VM network adapter is configured with a reservation of 200 Mbps. What is the VM’s effective bandwidth?___
A. 200 Mbps
B. 100 Mbps
C. 150 Mbps
D. 400 Mbps
【多选题】
What are two reasons why a datastore in a Storage DRS cluster cannot enter maintenance mode?(Choose two.)___
A. Storage latency is too high to allow Storage DRS initiate Storage vMotion.
B. Storage DRS is configured for a VMFS3 datastore.
C. Storage
D. RS is disabled on the virtual disk.
【多选题】
What two methods are used to configure VMware vSphere Storage I/O Control shares and limits? (Choose two.)___
A. Assign shares and limits to VM virtual disks.
B. Assign shares and limits to datastores.
C. Assign shares and limits to Storage (DRS) clusters.
D. Assign shares and limits using VM storage policies.
【多选题】
ESXi 6.5 introduces VMFS6, which supports both 512e and 512n devices. What three configurations are supported when using these devices? (Choose three.) ___
A. Hosts with both 512e and 512n devices.
B. Storage vMotion between both 512e and 512n devices.
C. Datastore Extents spanned between both 512e and 512n devices.
D. Storage DRS clusters containing only both 512e and 512n devices.
【多选题】
A vSphere Administrator observes that the Primary VM configured with Fault Tolerance is executing slowly. After further investigation, it is determined that the Secondary VM is on an overcommitted ESXi host. What two methods will correct the problem? (Choose two.)___
A. Use Storage vMotion to migrate the Secondary VM to another datastore.
B. Use vMotion to migrate the Secondary VM to a different ESXi host.
C. Configure a CPU limit on the Primary VM which will also apply to the Secondary VM.
D. Turn off and turn on FT in order to recreate the Secondary VM on a different datastore.
【多选题】
Which two features require the use of Host Profiles? (Choose two.)___
A. Host Customizations
B. shared storage
C. Auto
D. eploy
