【单选题】
Q1: Why was the girl excited?___
A. She is going to have a lot of vanilla ice cream .
B. She won the spelling competition at her school .
C. She is going to the state capital for a competition .
D. She "excellence"correctly,but others didn't .
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【单选题】
Q2: What happened when the man was 13 years old?___
A. His family moved to Sacramento to settle down .
B. His family bought him a new suit and a new tie .
C. He went to Sacramento for a spelling competition .
D. He won the first prize in the state spelling competition .
【单选题】
Q3: Why did the man’s mom give him a big hug?___
A. To make him feel better after he lost the first prize .
B. To apologize for not buying him some ice cream .
C. To wish him good luck in the next competition .
D. To congratulate him on winning the first prize .
【单选题】
Q4: What color is the girl going to wear for her next competition?___
A. Red .
B. Blue .
C. Green .
D. Yellow .
【单选题】
Q1: What is this passage mainly about?___
A. Superstitions and science .
B. Tips on how to have good luck .
C. Superstitions in the United States .
D. Rational and superstitious societies .
【单选题】
Q2: According to the passage, what is considered as bad luck?___
A. Walking under a ladder .
B. Dreaming of a black cat .
C. Hanging a mirror in the house .
D. Stepping on one's own shadow .
【单选题】
Q3: Why is it considered bad luck to see a black cat crossing one’s path?___
A. Because black cats look like witches . e witches .
B. Because black cats were thought to be witches .
C. Because black cats bring seven years of bad luck .
D. Because black cats are hard to notice in darkness .
【单选题】
Q4: According to the passage, what will bring people good luck?___
A. Breaking a mirror on purpose .
B. Catching a falling leaf on one's birthday .
C. Finding a on the ground and picking it up .
D. Dreaming of blowing out the candles in one blow .
【单选题】
Q1: How long will the woman spend on her way to and from work by high-speed train?___
A. 4 hours .
B. 2 hours .
C. 1.5 hours .
D. 45 minutes .
【单选题】
Q2: When does the woman arrive back home by subway?___
A. At 8 .
B. At 7 .
C. At 6 .
D. At 5 .
【单选题】
Q3: According to the woman, in what way will the new high-speed train be a big help to her?___
A. She can either read or rest a little on the train .
B. She can read and respond to emails onthe train .
C. She can travel to many different parts of the city .
D. She can go shopping on her way home from work .
【单选题】
Q4: How will the new high-speed train affect the man?___
A. He can take the train to the old part of the city .
B. He can save a lot of money when he takes the train .
C. He can save 20 minutes to go to work with the train .
D. He can take the train to the airport instead of driving .
【单选题】
Q1: How much time on average do Americans spend on their way to work?___
A. About an hour .
B. More than an hour .
C. About half an hour .
D. More than one and a half hours .
【单选题】
Q2: What is the present situation about Americans’ commuting to work?___
A. More and more Americans spend over an hour getting to work .
B. Over 10 percent of Americans spend less than an hour getting to work .
C. Only New York people spend more than 90 minutes getting to work .
D. Over 10 percent of Americans spend more than 90 minutes getting to work .
【单选题】
Q3: Why does Steven choose to have an extreme commute?___
A. Because gas prices are not high .
B. Because the commute is not tiring .
C. Because he can attend a better school .
D. Because he can have his favorite lifestyle .
【单选题】
Q4: Which of the following is the disadvantage of long commutes?___
A. Traffic jams .
B. Expensive housing .
C. Poorer life quality .
D. A tiring and boring trip .
【单选题】
Q1: What did Katy like about Jason’s last Halloween party?___
A. She liked playing an interesting game .
B. She enjoyed seeing many of her old friends .
C. She enjoyed wearing her Halloween costume .
D. She liked the decorations in Jason's front yard .
【单选题】
Q2: What is the actual reason that Katy doesn’t want to attend Jason’s party?___
A. None of her friends likes Jason .
B. None of Jason's guests is young .
C. She wants to go to Linda's party ..
D. She went to Jason's party last year .
【单选题】
Q3: What is special about Linda’s party?___
A. The party will last four hours .
B. Six people will attend the party .
C. They will have huge bags of candy .
D. They will play a new game called "GuessWho ".
【单选题】
Q4: What will Katy do to solve her problem?___
A. Go to Jason's party .
B. Go to Linda's party .
C. Attend both Jason's and Linda's parties .
D. Celebrate Halloween with her parents .
【单选题】
Q1: What is special about this year’s Black Friday shopping?___
A. Some stores offered bigger holiday discounts .
B. Some stores provided more choices of nightlife.
C. Some stores made efforts to attract young people .
D. Some stores opened much earlier than they used to .
【单选题】
Q2: Why did some stores open at midnight on Thanksgiving night?___
A. To attract young customers .
B. To beat other stores for sale.
C. To let people sleep late the next day .
D. To keep people stay up for the night .
【单选题】
Q3: How many Black Friday shoppers were reported to go to the shops at midnight this year?___
A. 24 percent .
B. 37 percent .
C. 9.5 percent .
D. 23.5 percent .
【单选题】
Q4: What can we learn about the 15-year-old Jenny?___
A. She and her cousins went back home at midnight .
B. She liked the traditional 4 a.m. Black Friday.
C. She preferred midnight shopping to early morning shopping .
D. She and her cousins got up very early to buy discounted items .
【单选题】
Q1: Why did the woman decide to do a triathlon?___
A. Because she did it in college .
B. Because she wanted to be tough .
C. Because her sister did it and liked it .
D. Because her sister said it was good for her .
【单选题】
Q2: When did the man first do a triathlon?___
A. Last year .
B. In college .
C. Last week .
D. In high school .
【单选题】
Q3: How does the man feel about running?___
A. Boring.
B. Scaring .
C. Exciting .
D. Interesting .
【单选题】
Q4: Why doesn’t the woman like swimming in the triathlon?___
A. Because she fears that a big fish might eat her .
B. Because she fears that she would get lost in lakes .
C. Because she doesn't want to scare away small fishes .
D. Because she doesn't like swimming with many people .
【单选题】
Q1: What is the ratio of positive to negative emotions that can make a person happier?___
A. 1:3.
B. 3 :1.
C. 1 :10 .
D. 10 :1.
【单选题】
Q2: What is the most exciting finding about increasing positive emotions?___
A. It improves relationships .
B. It leads to greater success .
C. It helps develop creativity .
D. It contributes to good health .
【单选题】
Q3: What does the speaker say about negative feelings?___
A. People should turn every negative feeling around .
B. Negative feelings can sometimes have positive effects .
C. Negative feelings often cause people to make mistakes .
D. People should never show negative feelings in public places .
【单选题】
Q4: What is the main idea of the passage?___
A. People should learn to manage their emotions .
B. People should be patient with their negative feelings .
C. People should learn to analyze causes of unhappiness .
D. People should identify as many positive feelings as possible .
【单选题】
Q1: What are the man and woman talking about?___
A. Whether nature is magical and kind .
B. Whether nature is powerful and full of risks .
C. Whether Christopher was well prepared for the trip .
D. Whether Christopher's trip to Alaska was worthwhile .
【单选题】
Q2: What can we learn about Christopher?___
A. He made a film about his trip to Alaska .
B. He wrote a story about his trip to Alaska .
C. He died while having an adventure in Alaska .
D. He learned how powerful and risky Alaska was .
【单选题】
Q3: What does the woman think about Christopher taking the trip to Alaska?___
A. He was too foolish .
B. He was really romantic .
C. He had a very kind heart .
D. He had a spirit for trying things .
【单选题】
Q4: Which of the following is NOT mentioned as something that would have saved Christopher’s life?___
A. A gun to hunt .
B. The map of the area .
C. Emergency food supplies .
D.
E. mergency communication equipment .
【单选题】
Q1: What speed can an avalanche reach within five seconds of taking off?___
A. At 8 miles an hour .
B. At 18 miles an hour .
C. At 80 miles an hour .
D. At 88 miles an hour .
【单选题】
Q2: According to the passage, under what circumstances may an avalanche occur?___
A. There are too many layers of snow on the .
B. There is a layer of snow covering an entire area .
C. The top layer of snow slides off the layer below it .
D. The layer of snow below the surface becomes unstable .
【单选题】
Q3: What are skiers advised to do to avoid being caught in an avalanche?___
A. Ski only in the official ski areas .
B. Look for solid snow to walk on .
C. Look out for each other while skiing .
D. Learn to control themselves in an avalanche .
【单选题】
Q4: Why does the ski patrol use explosives?___
A. To dig holes in the snow .
B. To close the area for skiing .
C. To make an avalanche move on purpose .
D. To' check how different layers are holding up .
【单选题】
Q1:What is conversation mainly about?___
A. The woman's happy college life the man's doubt .
B. The woman's spending habits and the man's concerns .
C. The man's reminding the woman of the exam this Thursday .
D. The man's support for the woman over the past 15 years .
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【单选题】
（1）营销渠道的终点一般是指___。
A. 生产者
B. 中间商
C. 消费者
D. 辅助商
E. 供应商
【单选题】
（5）某媒体公司承接了某保健品公司的广告传播工作，该媒体公司履行的是市场营销渠道的___功能。
A. 市场调研
B. 接洽
C. 促销
D. 风险承担
【单选题】
（7）在市场营销组合策略（4Ps策略）中，最为核心的策略是___。
A. 产品策略
B. 价格策略
C. 渠道策略
D. 促销策略
【单选题】
（9）在渠道管理中，对于渠道的结构设计，成员选择等内容属于___的任务。
A. 渠道控制
B. 渠道实施
C. 渠道分析
D. 渠道规划
【单选题】
（10）在渠道管理中，对于渠道任务和功能的分配、渠道冲突管理和协调属于___的任务。
A. 渠道控制
B. 渠道实施
C. 渠道分析
D. 渠道规划
【单选题】
营销渠道的参与者包括___两部分：
A. 生产者和消费者
B. 成员参与者和非成员参与者
C. 辅助商和供应商
D. 生产者和中间商
【单选题】
（3）营销渠道的源头和中心通常是：___
A. 制造商
B. 中间商
C. 辅助商
D. 供应商
E. 消费者
【单选题】
（4）通过购入商品，获得商品的所有权后转卖获利的是：___
A. 批发商
B. 零售商
C. 商人中间商
D. 代理经销商
E. 经纪人
【单选题】
（7）在营销渠道中，通过为交易双方风险转嫁风险而发挥促进商品转移的作用的是___。
A. 银行
B. 广告公司
C. 物流公司
D. 保险公司
【单选题】
（9）零售商是根据其___进行判别和定义的。
A. 经营的商品组合范围
B. 经营商品的批量大小
C. 服务对象
D. 渠道功能
【单选题】
（1）下列关于零级渠道特点描述正确的有___。
A. 分销渠道上没有中间商环节
B. 商品在销售到消费者和最终用户之前，商品所有权属于生产商
C. 消费者所获得商品的价值基本上全部来自生产商或者生产性活动
D. 商品的销售者同时也是生产者
E. 把商品直接销售给消费者或最终用户的人员受雇于生产商
【单选题】
（2）汽车制造商通过4s专营店把汽车销售给消费者，这种分析渠道属于___
A. 零级渠道
B. 一级渠道
C. 二级渠道
D. 三级渠道
E. 直接渠道
【单选题】
（7）垂直渠道系统不包括下列___形式。
A. 公司式
B. 管理式
C. 契约式
D. 松散式
【单选题】
（8）在下列渠道系统中关系最为紧密的一种是___。
A. 公司式
B. 管理式
C. 契约式
D. 松散式
【单选题】
渠道战略的使命在于___。
A. 提高销售工作的效率
B. 贯彻市场营销战略
C. 与产品战略、定价战略、促销战略相配合
D. 准确的预测未来
【单选题】
（4）影响所有渠道成员最明显、最普遍的环境因素是___。
A. 经济因素
B. 技术因素
C. 市场因素
D. 政治因素
E. 社会文化因素
【单选题】
（5）“顾客在哪里工作、生活、购物、娱乐，我们就跑到哪里去开餐馆。”这句话体现了渠道战略设计的___原则。
A. 适度市场覆盖原则
B. 争取主宰渠道原则
C. 协调与合作原则
D. 终端顾客导向原则
【单选题】
（6）体现了营销渠道战略设计的最高目标的渠道战略设计原则是___。
A. 终端顾客导向原则
B. 通畅高效原则
C. 适度市场覆盖原则
D. 变通与创新原则
E. 争取主宰渠道原则
【单选题】
（10）契约式渠道组织与公司式渠道组织相比，最大区别是___。
A. 成员之间不形成产权关系
B. 用契约来规范各方的行为，而不是用权力和实力
C. 更难以控制
D. 灵活性稍差
E. 更容易建立
【单选题】
（11）契约式渠道组织与公司式渠道组织相比，最大区别是___。
A. 成员之间不形成产权关系
B. 用契约来规范各方的行为，而不是用权力和实力
C. 更难以控制
D. 灵活性稍差
E. 更容易建立
【单选题】
（3）根据消费者重质量的消费心理，企业的渠道终端应该设在___。
A. 百货商店
B. 折扣店
C. 专卖店
D. 连锁超市
【单选题】
（6）以下不属于渠道成员培训内容的是___。
A. 产品技术培训
B. 销售培训
C. 管理培训
D. 领导力培训
【单选题】
（7）可以突破时间和空间的限制、节约培训成本、实施方式灵活便捷的培训方式是___。
A. 建立专门的培训学院
B. 网上培训
C. 项目现场培训
D. 公开课培训
【单选题】
___是指在同一渠道中不同层次企业之间的冲突。
A. 横向渠道冲突
B. 纵向渠道冲突
C. 交叉冲突
D. 同质冲突
【单选题】
（2）光明牛奶公司希望为他的新品酸奶获得额外的展示货架空间以提高市场份额，而分销商则关心这种新产品是否会创造更多利润，结果导致渠道冲突。这种冲突产生的原因是___。
A. 目标差异
B. 期望差异
C. 认识差异
D. 信息差异
【单选题】
（4）___是指通过减少营销渠道的层次、增加渠道宽度来达到使渠道组织优化和提高渠道绩效的目的。
A. 渠道重组
B. 结构性调整
C. 渠道扁平化
D. 功能性调整
