【单选题】
Q2: What can we learn about Christopher?___
A. He made a film about his trip to Alaska .
B. He wrote a story about his trip to Alaska .
C. He died while having an adventure in Alaska .
D. He learned how powerful and risky Alaska was .
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【单选题】
Q3: What does the woman think about Christopher taking the trip to Alaska?___
A. He was too foolish .
B. He was really romantic .
C. He had a very kind heart .
D. He had a spirit for trying things .
【单选题】
Q4: Which of the following is NOT mentioned as something that would have saved Christopher’s life?___
A. A gun to hunt .
B. The map of the area .
C. Emergency food supplies .
D.
E. mergency communication equipment .
【单选题】
Q1: What speed can an avalanche reach within five seconds of taking off?___
A. At 8 miles an hour .
B. At 18 miles an hour .
C. At 80 miles an hour .
D. At 88 miles an hour .
【单选题】
Q2: According to the passage, under what circumstances may an avalanche occur?___
A. There are too many layers of snow on the .
B. There is a layer of snow covering an entire area .
C. The top layer of snow slides off the layer below it .
D. The layer of snow below the surface becomes unstable .
【单选题】
Q3: What are skiers advised to do to avoid being caught in an avalanche?___
A. Ski only in the official ski areas .
B. Look for solid snow to walk on .
C. Look out for each other while skiing .
D. Learn to control themselves in an avalanche .
【单选题】
Q4: Why does the ski patrol use explosives?___
A. To dig holes in the snow .
B. To close the area for skiing .
C. To make an avalanche move on purpose .
D. To' check how different layers are holding up .
【单选题】
Q1:What is conversation mainly about?___
A. The woman's happy college life the man's doubt .
B. The woman's spending habits and the man's concerns .
C. The man's reminding the woman of the exam this Thursday .
D. The man's support for the woman over the past 15 years .
【单选题】
Q2:What did the woman do last night?___
A. She bought a new leather coat .
B. She studied very hard for an exam .
C. She treated all her friends to dinner .
D. She went to a concert with her friends .
【单选题】
Q3:Where did the woman get the money?___
A. She just received her student loan .
B. She saved some money for herself .
C. She borrowed the money from her friends .
D. She asked her mom to send her the money .
【单选题】
Q4:What is the man?___
A. A teacher of biology .
B. An undergraduate student .
C. A freshman in biology class .
D. A graduate teaching assistant .
【单选题】
Q1: What is this passage mainly about?___
A. How businesses can compete with each other .
B. How small businesses operate during holidays .
C. How small businesses manage holiday workers .
D. How can earn more money during holidays .
【单选题】
Q2: According to Rubin, what can small companies do to thank holiday workers?___
A. Have talks with their families .
B. Give them good extra benefits .
C. Offer them expensive holiday tokens .
D. Show appreciation to them face to face .
【单选题】
Q3: What can small business owners do to help holiday workers get into the holiday spirit?___
A. Entertain them with big meals .
B. Let them enjoy some holiday games .
C. Give them handmade thank-you cards .
D. Send their families some holiday gift cards .
【单选题】
Q4: Who are supposed to benefit most from this passage?___
A. Workers who have to work during holidays .
B. Employees who intend to earn extra money .
C. Big companies that usually close on holidays .
D. Small businesses that try to be more competitive .
【单选题】
In the first two paragraphs of the passage the writer tries to tell us that___
A. he had lived in Washington D.C. for twenty years
B. he was very imaginative when he was a child
C. he had fond memories of his old neighborhood
D. )he had come from a very poor neighborhood
【单选题】
The writer ,as a child ,was very fond of playing in the basement because ___
A. it was bright and alive
B. it contained a movie house and a space station
C. it was ideal for playing hide-and-seek
D. it was surrounded by trees and flowers
【单选题】
How did the writer feel when he visited his old neighborhood in Washington D.C. ?___
A. Greatly surprised .
B. Very regretful .
C. Quite excited .
D. Very sad .
【单选题】
On his visit to his hometown ,the writer found the old apartment building___
A. see medunfit to live in
B. had been repaired
C. could hardly be recognized
D. looked dirty and smelt horrible
【单选题】
" Youcan never go home again "inthe last sentence of this passage means that___
A. one should never revisit his hometown after many years of absence
B. one will never find his hometown the same as it was in his childhood memory
C. avisit to one's hometown will bring back one's fond memories of home
D. avisit to one's hometown will bring back many sad memorie
【单选题】
We learn from the passage that Tracy died___
A. on December 8,1992
B. of brain damage
C. 24 hours after he fell off the roof of a car
D. in a car crash
【单选题】
Tracy's parents decided to donate Tracy's organs because___
A. Tracy told them to do so just before he died
B. they wanted to save others the pain of seeing a dear one die
C. David's life could continue in a meaningful way
D. they knew David was suffering from a hopeless liver disease
【单选题】
The meeting between the writer's family and Tracy's parents was arranged because___
A. the writer and her husband wished to express their thanks to Tracy's parents
B. the local organ bank wanted to see how both families felt about the donation
C. Tracy's parents wanted to see someone whose life had been saved by the donation
D. the two families were linked by the most bittersweet ties imaginable
【单选题】
The writer and her husband learned how Tracy died___
A. from his parents
B. from the organ bank
C. from the hospital
D. from the doctor who performed the operation
【单选题】
The meeting between the two families helped to ease the Marshes'suffering because___
A. they saw that David looked very much like their son
B. they saw that David had regained health with Tracy's liver
C. they now had someone to share their memories of Tracy
D. they now knew for sure they had done the right thing
【单选题】
The writer's first marriage was unsuccessful because___
A. her husband often woke her up at midnight
B. her husband kept criticizing her
C. she was so unattractive
D. she had a self-esteem problem
【单选题】
When the writer asked for a divorce ,her husband___
A. told her that she would never find one who loved her as he did
B. delayed two years before giving her a reply
C. accused her of having an affair
D. said that she was unattractive and not worth loving
【单选题】
When the writer first met Clint ,she felt that___
A. she should have listened to her friend and met Clint earlier
B. Clint was a nice ,dazzling young man
C. Clint could not be really interested in her
D. she would find true love in Clint
【单选题】
The writer was particularly touched by Clint because___
A. he loved her children and asked for their approval of the marriage
B. he said that he could not imagine a life without her and the children
C. he believed that at 2 and 4 ,the two children were the "menof the house "
D. hekept her company and talked with her until the next morning
【单选题】
The writer's marriage to Clint is important to her mainly because___
A. it gave her and her sons a second chance to live a happy life
B. every day Clint would tell the writer that he loved her
C. it helped her to regain her self respect
D. it made her children happy ,which is all she cared about in life
【单选题】
What was Goodall's childhood dream ?___
A. She dreamed of going to college .
B. She dreamed of studying animals in Africa .
C. She dreamed of becoming a scientist .
D. She dreamed of traveling all around the world .
【单选题】
What did Goodall's mother think of her dream ?___
A. As a girl she should not go to the African jungle .
B. Her dream would remain a dream unless she got the right training .
C. As a girl she should stay away from violent animals .
D. She could make her dream come true if she was determined .
【单选题】
Goodall's most important discovery was that___
A. some animals use tools
B. like humans animals have emotions
C. chimpanzees could attack each other violently
D. termites are chimpanzees'favorite food
【单选题】
Goodall's success is chiefly due to her___
A. exceptional talents
B. scientific training
C. determination and patience
D. enthusiasm and good luck
【单选题】
What is Goodall doing now ?___
A. Studying animal behavior at Cambridge University .
B. Raising funds for the preservation of wildlife .
C. Observing chimpanzees in African jungles .
D. Working hard supervising postgraduate students.
【单选题】
___是我们理解当前所处历史方位的关键词。
A. 新时期
B. 新时代
C. 重要战略机遇期
D. 关键期
【单选题】
中国特色社会主义进入新时代,意味着科学社会主义在21世纪的中国焕发出强大生机活力,在世界上高高举起了___伟大旗帜。
A. 小康社会
B. 社会主义现代化强国
C. 和谐社会
D. 中国特色社会主义
【单选题】
“思想道德修养与法律基础”,是一门融思想性、政治性、科学性、理论性、实践性于一体的___课。
A. 专业基础
B. 通识教育
C. 思想政治理论
D. 专业选修
【单选题】
党的十九大提出到本世纪中叶,要把我国建设成富强、民主、文明、和谐、___的社会主义现代化强国。
【单选题】
思想道德和___都是调节人们思想行为、协调人际关系、维护社会秩序的重要手段。
【单选题】
中国特色社会主义思想道德建设和___紧密联系、相互促进,为中国特色社会主义事业提供坚实的思想基础、精神支撑和法治保障。
A. 中国特色社会主义文化建设
B. 中国特色社会主义经济建设
C. 中国特色社会主义政治建设
D. 中国特色社会主义法治建设
推荐试题
【单选题】
对质量不易鉴别的商品的定价最适宜采用___。
A. 声望定价
B. 尾数定价
C. 招徕定价
D. 差别定价
【单选题】
撇脂定价策略一般是用于___。
A. 有专利保护的产品
B. 无专利保护的产品
C. 处于成熟期的老产品
D. 替代品较多的老产品
【单选题】
分销渠道不包括___。
A. 商人中间商
B. 代理中间商
C. 消费者或用户
D. 供应商、辅助商
【单选题】
消费品中的便利品和产业用品中的供应品，通常采取___。
A. 密集分销
B. 选择分销
C. 多家分销
D. 直销
【单选题】
批发商最主要的类型是___。
A. 商人批发商
B. 经纪人
C. 代理商
D. 制造商销售办事处
【单选题】
促销工作的核心是___。
A. 沟通信息
B. 刺激欲望
C. 引发行为
D. 促成交易
【单选题】
对于需求比较集中，技术含量较高、销售批量较大的产品宜于采用___的策略。
A. 推式
B. 拉式
C. 销售促进
D. 公共关系
【单选题】
被称为“第五媒体”的是___。
A. 报刊
B. 电台
C. 电视台
D. 网络广告
【单选题】
需求，这样企业才能在竞争中制胜”。这句话体现的市场营销哲学是___
A. 产品观念
B. 社会营销观念
C. 推销观念
D. 市场营销观念
【单选题】
空调夏季热销、冬季滞销。这种需求属于___
A. 潜伏需求
B. 充分需求
C. 不规则需求
D. 过量需求
【单选题】
“奇智”汽车公司通过在俄罗斯成立全资子公司进军该国汽车市场。这种增长战略属于___
A. 市场渗透
B. 产品开发
C. 市场开发
D. 多元化发展
【单选题】
某面粉企业为了控制和拥有其分销系统，兼并了面粉经销商店。该种增长战略属于___
A. 业务一体化
B. 后向一体化
C. 前向一体化
D. 水平一体化
【单选题】
沂蒙公司的主营业务是家电生产，近年来公司将触角伸向餐饮、房地产、旅游等领域。这种多元化增长方式属于___
A. 集团多元化
B. 同心多元化
C. 水平多元化
D. 关联多元化
【单选题】
在现代市场经济条件下，市场营销管理的首要步骤是___
A. 寻找和评价市场机会
B. 细分市场和选择目标市场
C. 发展市场营销组合和决定市场营销预算
D. 执行和控制市场营销计划
【单选题】
某商场欲考察某种商品的两种价格水平和三种促销方式的促销效果，应采用的实验设计类型是___
A. 前后控制组分析法
B. 简单时间序列实验法
C. 阶乘设计法
D. 重复时间序列实验法
【单选题】
衡量消费者对汽车购买力最有效的收入指标是___
A. GDP
B. 可随意支配个人收入
C. 可支配个人收入
D. 个人收入
【单选题】
牌的所有产品都有不好的评价。这种心理因素是___
【单选题】
为属于___
A. 习惯型购买行为
B. 变化型购买行为
C. 协调型购买行为
D. 复杂型购买行为
【单选题】
工商局为满足办公需要购买了一批沙发。从市场构成来说，这种需求属于___
A. 消费者市场
B. 中间商市场
C. 生产者市场
D. 政府市场
【单选题】
某技术人员协助决策者确定采购设备的规格、型号等。该技术人员在此购买决策中所扮演的角色是___
A. 采购者
B. 信息控制者
C. 使用者
D. 影响者
【单选题】
某公司产品目前市场占有率为25％，预计未来3年市场占有率将下降到23％，但仍比最大的竞争对手高5％。该公司应采取的市场竞争战略是___
A. 市场主导者战略
B. 市场挑战者战略
C. 市场跟随者战略
D. 市场补缺者战略
【单选题】
国内某手机制造商推出一款高度模仿某著名品牌热销机型手机，该企业所采取的跟随战略是___
A. 紧密跟随
B. 盲目跟随
C. 选择跟随
D. 距离跟随
【单选题】
某鞋厂专门生产学龄前儿童童鞋，该厂的市场细分依据是___
A. 地理细分
B. 人口细分
C. 心理细分
D. 行为细分
【单选题】
甲企业选择与乙企业相同的市场位置，利用差别不大的产品、价格等争夺同一个顾客群体。甲企业采用的定位策略属于___
A. 对峙定位
B. 避强定位
C. 重新定位
D. 混合定位
【单选题】
某公司洗发水品牌用“亮丝”、沐浴露品牌用“飘飘”，该公司采取的品牌统分策略是___
A. 统一品牌
B. 个别品牌
C. 主副品牌
D. 企业名称加个别品牌
【单选题】
能够节约设计和印刷成本，带动新产品销售的包装策略是___
A. 高档包装策略
B. 分等级包装策略
C. 附赠品包装策略
D. 相似包装策略
【单选题】
某新品牌洗衣粉采用“只选对的、不选贵的”广告语进行大规模高强度促销宣传。这种介绍期的营销策略是___
A. 快速撇脂策略
B. 快速渗透策略
C. 缓慢撇脂策略
D. 缓慢渗透策略
【单选题】
在新产品扩散过程中，告知他人有关新产品的信息，向购买者积极反馈信息的人被称为___
A. 建议者
B. 创新采用者
C. 意见领袖
D. 参照群体
【单选题】
购买某产品1000件以下，单价10元；购买1000件以上，单价9元。这种折扣属于___
A. 现金折扣
B. 数量折扣
C. 功能折扣
D. 季节折扣
【单选题】
某品牌方便面全国统一售价1.99元／包，这种定价策略是___
A. 整数定价策略
B. 招徕定价策略
C. 尾数定价策略
D. 声望定价策略
【单选题】
为使广大消费者可以随时随地购买到饮料，饮料公司通常采用的分销策略是___
A. 密集分销
B. 选择分销
C. 独家分销
D. 混合分销
【单选题】
促销的本质是___
A. 促进购买
B. 刺激购买欲望
C. 宣传
D. 信息沟通
【单选题】
H公司参照主要竞争对手G公司的广告费支出，确定本公司广告预算为1000万元，这种确定广告预算的方法是___
A. 量力而行法
B. 销售百分比法
C. 竞争对等法
D. 目标任务法
【单选题】
一般而言，下列各项中费用最高的广告媒体是___
【单选题】
企业对市场营销目标、战略、行动方案以及预计损益表的确定和控制过程是___
A. 市场营销管理
B. 市场营销计划
C. 市场营销组合
D. 市场营销战略
【单选题】
某食品公司营销组织由一名营销经理负责，下设华北、东北和华东三个区域经理具体负责产品销售。这种营销组织类型是___
A. 职能型组织
B. 产品型组织
C. 市场型组织
D. 地理型组织
【单选题】
某企业A产品市场占有率15％，主要竞争对手的市场占有率分别为20％、12％，请从与最大竞争者对比角度看，该企业相对市场占有率是___
A. 30％
B. 60％
C. 75％
D. 125％
【单选题】
以与顾客建立长期合作关系为核心理念的营销新概念是___
A. 关系营销
B. 绿色营销
C. 公共关系
D. 相互市场营销
【单选题】
某造纸企业在制定市场营销策略时，在考虑消费者需要和企业利润的同时，还兼顾到社会利益，该企业所奉行的营销观念属于___
A. 推销观念
B. 市场营销观念
C. 生态营销观念
D. 社会市场营销观念
