【单选题】
Q2: What is the most exciting finding about increasing positive emotions?___
A. It improves relationships .
B. It leads to greater success .
C. It helps develop creativity .
D. It contributes to good health .
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【单选题】
Q3: What does the speaker say about negative feelings?___
A. People should turn every negative feeling around .
B. Negative feelings can sometimes have positive effects .
C. Negative feelings often cause people to make mistakes .
D. People should never show negative feelings in public places .
【单选题】
Q4: What is the main idea of the passage?___
A. People should learn to manage their emotions .
B. People should be patient with their negative feelings .
C. People should learn to analyze causes of unhappiness .
D. People should identify as many positive feelings as possible .
【单选题】
Q1: What are the man and woman talking about?___
A. Whether nature is magical and kind .
B. Whether nature is powerful and full of risks .
C. Whether Christopher was well prepared for the trip .
D. Whether Christopher's trip to Alaska was worthwhile .
【单选题】
Q2: What can we learn about Christopher?___
A. He made a film about his trip to Alaska .
B. He wrote a story about his trip to Alaska .
C. He died while having an adventure in Alaska .
D. He learned how powerful and risky Alaska was .
【单选题】
Q3: What does the woman think about Christopher taking the trip to Alaska?___
A. He was too foolish .
B. He was really romantic .
C. He had a very kind heart .
D. He had a spirit for trying things .
【单选题】
Q4: Which of the following is NOT mentioned as something that would have saved Christopher’s life?___
A. A gun to hunt .
B. The map of the area .
C. Emergency food supplies .
D.
E. mergency communication equipment .
【单选题】
Q1: What speed can an avalanche reach within five seconds of taking off?___
A. At 8 miles an hour .
B. At 18 miles an hour .
C. At 80 miles an hour .
D. At 88 miles an hour .
【单选题】
Q2: According to the passage, under what circumstances may an avalanche occur?___
A. There are too many layers of snow on the .
B. There is a layer of snow covering an entire area .
C. The top layer of snow slides off the layer below it .
D. The layer of snow below the surface becomes unstable .
【单选题】
Q3: What are skiers advised to do to avoid being caught in an avalanche?___
A. Ski only in the official ski areas .
B. Look for solid snow to walk on .
C. Look out for each other while skiing .
D. Learn to control themselves in an avalanche .
【单选题】
Q4: Why does the ski patrol use explosives?___
A. To dig holes in the snow .
B. To close the area for skiing .
C. To make an avalanche move on purpose .
D. To' check how different layers are holding up .
【单选题】
Q1:What is conversation mainly about?___
A. The woman's happy college life the man's doubt .
B. The woman's spending habits and the man's concerns .
C. The man's reminding the woman of the exam this Thursday .
D. The man's support for the woman over the past 15 years .
【单选题】
Q2:What did the woman do last night?___
A. She bought a new leather coat .
B. She studied very hard for an exam .
C. She treated all her friends to dinner .
D. She went to a concert with her friends .
【单选题】
Q3:Where did the woman get the money?___
A. She just received her student loan .
B. She saved some money for herself .
C. She borrowed the money from her friends .
D. She asked her mom to send her the money .
【单选题】
Q4:What is the man?___
A. A teacher of biology .
B. An undergraduate student .
C. A freshman in biology class .
D. A graduate teaching assistant .
【单选题】
Q1: What is this passage mainly about?___
A. How businesses can compete with each other .
B. How small businesses operate during holidays .
C. How small businesses manage holiday workers .
D. How can earn more money during holidays .
【单选题】
Q2: According to Rubin, what can small companies do to thank holiday workers?___
A. Have talks with their families .
B. Give them good extra benefits .
C. Offer them expensive holiday tokens .
D. Show appreciation to them face to face .
【单选题】
Q3: What can small business owners do to help holiday workers get into the holiday spirit?___
A. Entertain them with big meals .
B. Let them enjoy some holiday games .
C. Give them handmade thank-you cards .
D. Send their families some holiday gift cards .
【单选题】
Q4: Who are supposed to benefit most from this passage?___
A. Workers who have to work during holidays .
B. Employees who intend to earn extra money .
C. Big companies that usually close on holidays .
D. Small businesses that try to be more competitive .
【单选题】
In the first two paragraphs of the passage the writer tries to tell us that___
A. he had lived in Washington D.C. for twenty years
B. he was very imaginative when he was a child
C. he had fond memories of his old neighborhood
D. )he had come from a very poor neighborhood
【单选题】
The writer ,as a child ,was very fond of playing in the basement because ___
A. it was bright and alive
B. it contained a movie house and a space station
C. it was ideal for playing hide-and-seek
D. it was surrounded by trees and flowers
【单选题】
How did the writer feel when he visited his old neighborhood in Washington D.C. ?___
A. Greatly surprised .
B. Very regretful .
C. Quite excited .
D. Very sad .
【单选题】
On his visit to his hometown ,the writer found the old apartment building___
A. see medunfit to live in
B. had been repaired
C. could hardly be recognized
D. looked dirty and smelt horrible
【单选题】
" Youcan never go home again "inthe last sentence of this passage means that___
A. one should never revisit his hometown after many years of absence
B. one will never find his hometown the same as it was in his childhood memory
C. avisit to one's hometown will bring back one's fond memories of home
D. avisit to one's hometown will bring back many sad memorie
【单选题】
We learn from the passage that Tracy died___
A. on December 8,1992
B. of brain damage
C. 24 hours after he fell off the roof of a car
D. in a car crash
【单选题】
Tracy's parents decided to donate Tracy's organs because___
A. Tracy told them to do so just before he died
B. they wanted to save others the pain of seeing a dear one die
C. David's life could continue in a meaningful way
D. they knew David was suffering from a hopeless liver disease
【单选题】
The meeting between the writer's family and Tracy's parents was arranged because___
A. the writer and her husband wished to express their thanks to Tracy's parents
B. the local organ bank wanted to see how both families felt about the donation
C. Tracy's parents wanted to see someone whose life had been saved by the donation
D. the two families were linked by the most bittersweet ties imaginable
【单选题】
The writer and her husband learned how Tracy died___
A. from his parents
B. from the organ bank
C. from the hospital
D. from the doctor who performed the operation
【单选题】
The meeting between the two families helped to ease the Marshes'suffering because___
A. they saw that David looked very much like their son
B. they saw that David had regained health with Tracy's liver
C. they now had someone to share their memories of Tracy
D. they now knew for sure they had done the right thing
【单选题】
The writer's first marriage was unsuccessful because___
A. her husband often woke her up at midnight
B. her husband kept criticizing her
C. she was so unattractive
D. she had a self-esteem problem
【单选题】
When the writer asked for a divorce ,her husband___
A. told her that she would never find one who loved her as he did
B. delayed two years before giving her a reply
C. accused her of having an affair
D. said that she was unattractive and not worth loving
【单选题】
When the writer first met Clint ,she felt that___
A. she should have listened to her friend and met Clint earlier
B. Clint was a nice ,dazzling young man
C. Clint could not be really interested in her
D. she would find true love in Clint
【单选题】
The writer was particularly touched by Clint because___
A. he loved her children and asked for their approval of the marriage
B. he said that he could not imagine a life without her and the children
C. he believed that at 2 and 4 ,the two children were the "menof the house "
D. hekept her company and talked with her until the next morning
【单选题】
The writer's marriage to Clint is important to her mainly because___
A. it gave her and her sons a second chance to live a happy life
B. every day Clint would tell the writer that he loved her
C. it helped her to regain her self respect
D. it made her children happy ,which is all she cared about in life
【单选题】
What was Goodall's childhood dream ?___
A. She dreamed of going to college .
B. She dreamed of studying animals in Africa .
C. She dreamed of becoming a scientist .
D. She dreamed of traveling all around the world .
【单选题】
What did Goodall's mother think of her dream ?___
A. As a girl she should not go to the African jungle .
B. Her dream would remain a dream unless she got the right training .
C. As a girl she should stay away from violent animals .
D. She could make her dream come true if she was determined .
【单选题】
Goodall's most important discovery was that___
A. some animals use tools
B. like humans animals have emotions
C. chimpanzees could attack each other violently
D. termites are chimpanzees'favorite food
【单选题】
Goodall's success is chiefly due to her___
A. exceptional talents
B. scientific training
C. determination and patience
D. enthusiasm and good luck
【单选题】
What is Goodall doing now ?___
A. Studying animal behavior at Cambridge University .
B. Raising funds for the preservation of wildlife .
C. Observing chimpanzees in African jungles .
D. Working hard supervising postgraduate students.
【单选题】
___是我们理解当前所处历史方位的关键词。
A. 新时期
B. 新时代
C. 重要战略机遇期
D. 关键期
【单选题】
中国特色社会主义进入新时代,意味着科学社会主义在21世纪的中国焕发出强大生机活力,在世界上高高举起了___伟大旗帜。
A. 小康社会
B. 社会主义现代化强国
C. 和谐社会
D. 中国特色社会主义
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【单选题】
（1）营销渠道的终点一般是指___。
A. 生产者
B. 中间商
C. 消费者
D. 辅助商
E. 供应商
【单选题】
（5）某媒体公司承接了某保健品公司的广告传播工作，该媒体公司履行的是市场营销渠道的___功能。
A. 市场调研
B. 接洽
C. 促销
D. 风险承担
【单选题】
（7）在市场营销组合策略（4Ps策略）中，最为核心的策略是___。
A. 产品策略
B. 价格策略
C. 渠道策略
D. 促销策略
【单选题】
（9）在渠道管理中，对于渠道的结构设计，成员选择等内容属于___的任务。
A. 渠道控制
B. 渠道实施
C. 渠道分析
D. 渠道规划
【单选题】
（10）在渠道管理中，对于渠道任务和功能的分配、渠道冲突管理和协调属于___的任务。
A. 渠道控制
B. 渠道实施
C. 渠道分析
D. 渠道规划
【单选题】
营销渠道的参与者包括___两部分：
A. 生产者和消费者
B. 成员参与者和非成员参与者
C. 辅助商和供应商
D. 生产者和中间商
【单选题】
（3）营销渠道的源头和中心通常是：___
A. 制造商
B. 中间商
C. 辅助商
D. 供应商
E. 消费者
【单选题】
（4）通过购入商品，获得商品的所有权后转卖获利的是：___
A. 批发商
B. 零售商
C. 商人中间商
D. 代理经销商
E. 经纪人
【单选题】
（7）在营销渠道中，通过为交易双方风险转嫁风险而发挥促进商品转移的作用的是___。
A. 银行
B. 广告公司
C. 物流公司
D. 保险公司
【单选题】
（9）零售商是根据其___进行判别和定义的。
A. 经营的商品组合范围
B. 经营商品的批量大小
C. 服务对象
D. 渠道功能
【单选题】
（1）下列关于零级渠道特点描述正确的有___。
A. 分销渠道上没有中间商环节
B. 商品在销售到消费者和最终用户之前，商品所有权属于生产商
C. 消费者所获得商品的价值基本上全部来自生产商或者生产性活动
D. 商品的销售者同时也是生产者
E. 把商品直接销售给消费者或最终用户的人员受雇于生产商
【单选题】
（2）汽车制造商通过4s专营店把汽车销售给消费者，这种分析渠道属于___
A. 零级渠道
B. 一级渠道
C. 二级渠道
D. 三级渠道
E. 直接渠道
【单选题】
（7）垂直渠道系统不包括下列___形式。
A. 公司式
B. 管理式
C. 契约式
D. 松散式
【单选题】
（8）在下列渠道系统中关系最为紧密的一种是___。
A. 公司式
B. 管理式
C. 契约式
D. 松散式
【单选题】
渠道战略的使命在于___。
A. 提高销售工作的效率
B. 贯彻市场营销战略
C. 与产品战略、定价战略、促销战略相配合
D. 准确的预测未来
【单选题】
（4）影响所有渠道成员最明显、最普遍的环境因素是___。
A. 经济因素
B. 技术因素
C. 市场因素
D. 政治因素
E. 社会文化因素
【单选题】
（5）“顾客在哪里工作、生活、购物、娱乐，我们就跑到哪里去开餐馆。”这句话体现了渠道战略设计的___原则。
A. 适度市场覆盖原则
B. 争取主宰渠道原则
C. 协调与合作原则
D. 终端顾客导向原则
【单选题】
（6）体现了营销渠道战略设计的最高目标的渠道战略设计原则是___。
A. 终端顾客导向原则
B. 通畅高效原则
C. 适度市场覆盖原则
D. 变通与创新原则
E. 争取主宰渠道原则
【单选题】
（10）契约式渠道组织与公司式渠道组织相比，最大区别是___。
A. 成员之间不形成产权关系
B. 用契约来规范各方的行为，而不是用权力和实力
C. 更难以控制
D. 灵活性稍差
E. 更容易建立
【单选题】
（11）契约式渠道组织与公司式渠道组织相比，最大区别是___。
A. 成员之间不形成产权关系
B. 用契约来规范各方的行为，而不是用权力和实力
C. 更难以控制
D. 灵活性稍差
E. 更容易建立
【单选题】
（3）根据消费者重质量的消费心理，企业的渠道终端应该设在___。
A. 百货商店
B. 折扣店
C. 专卖店
D. 连锁超市
【单选题】
（6）以下不属于渠道成员培训内容的是___。
A. 产品技术培训
B. 销售培训
C. 管理培训
D. 领导力培训
