【单选题】
Q4: What color is the girl going to wear for her next competition?___
A. Red .
B. Blue .
C. Green .
D. Yellow .
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相关试题
【单选题】
Q1: What is this passage mainly about?___
A. Superstitions and science .
B. Tips on how to have good luck .
C. Superstitions in the United States .
D. Rational and superstitious societies .
【单选题】
Q2: According to the passage, what is considered as bad luck?___
A. Walking under a ladder .
B. Dreaming of a black cat .
C. Hanging a mirror in the house .
D. Stepping on one's own shadow .
【单选题】
Q3: Why is it considered bad luck to see a black cat crossing one’s path?___
A. Because black cats look like witches . e witches .
B. Because black cats were thought to be witches .
C. Because black cats bring seven years of bad luck .
D. Because black cats are hard to notice in darkness .
【单选题】
Q4: According to the passage, what will bring people good luck?___
A. Breaking a mirror on purpose .
B. Catching a falling leaf on one's birthday .
C. Finding a on the ground and picking it up .
D. Dreaming of blowing out the candles in one blow .
【单选题】
Q1: How long will the woman spend on her way to and from work by high-speed train?___
A. 4 hours .
B. 2 hours .
C. 1.5 hours .
D. 45 minutes .
【单选题】
Q2: When does the woman arrive back home by subway?___
A. At 8 .
B. At 7 .
C. At 6 .
D. At 5 .
【单选题】
Q3: According to the woman, in what way will the new high-speed train be a big help to her?___
A. She can either read or rest a little on the train .
B. She can read and respond to emails onthe train .
C. She can travel to many different parts of the city .
D. She can go shopping on her way home from work .
【单选题】
Q4: How will the new high-speed train affect the man?___
A. He can take the train to the old part of the city .
B. He can save a lot of money when he takes the train .
C. He can save 20 minutes to go to work with the train .
D. He can take the train to the airport instead of driving .
【单选题】
Q1: How much time on average do Americans spend on their way to work?___
A. About an hour .
B. More than an hour .
C. About half an hour .
D. More than one and a half hours .
【单选题】
Q2: What is the present situation about Americans’ commuting to work?___
A. More and more Americans spend over an hour getting to work .
B. Over 10 percent of Americans spend less than an hour getting to work .
C. Only New York people spend more than 90 minutes getting to work .
D. Over 10 percent of Americans spend more than 90 minutes getting to work .
【单选题】
Q3: Why does Steven choose to have an extreme commute?___
A. Because gas prices are not high .
B. Because the commute is not tiring .
C. Because he can attend a better school .
D. Because he can have his favorite lifestyle .
【单选题】
Q4: Which of the following is the disadvantage of long commutes?___
A. Traffic jams .
B. Expensive housing .
C. Poorer life quality .
D. A tiring and boring trip .
【单选题】
Q1: What did Katy like about Jason’s last Halloween party?___
A. She liked playing an interesting game .
B. She enjoyed seeing many of her old friends .
C. She enjoyed wearing her Halloween costume .
D. She liked the decorations in Jason's front yard .
【单选题】
Q2: What is the actual reason that Katy doesn’t want to attend Jason’s party?___
A. None of her friends likes Jason .
B. None of Jason's guests is young .
C. She wants to go to Linda's party ..
D. She went to Jason's party last year .
【单选题】
Q3: What is special about Linda’s party?___
A. The party will last four hours .
B. Six people will attend the party .
C. They will have huge bags of candy .
D. They will play a new game called "GuessWho ".
【单选题】
Q4: What will Katy do to solve her problem?___
A. Go to Jason's party .
B. Go to Linda's party .
C. Attend both Jason's and Linda's parties .
D. Celebrate Halloween with her parents .
【单选题】
Q1: What is special about this year’s Black Friday shopping?___
A. Some stores offered bigger holiday discounts .
B. Some stores provided more choices of nightlife.
C. Some stores made efforts to attract young people .
D. Some stores opened much earlier than they used to .
【单选题】
Q2: Why did some stores open at midnight on Thanksgiving night?___
A. To attract young customers .
B. To beat other stores for sale.
C. To let people sleep late the next day .
D. To keep people stay up for the night .
【单选题】
Q3: How many Black Friday shoppers were reported to go to the shops at midnight this year?___
A. 24 percent .
B. 37 percent .
C. 9.5 percent .
D. 23.5 percent .
【单选题】
Q4: What can we learn about the 15-year-old Jenny?___
A. She and her cousins went back home at midnight .
B. She liked the traditional 4 a.m. Black Friday.
C. She preferred midnight shopping to early morning shopping .
D. She and her cousins got up very early to buy discounted items .
【单选题】
Q1: Why did the woman decide to do a triathlon?___
A. Because she did it in college .
B. Because she wanted to be tough .
C. Because her sister did it and liked it .
D. Because her sister said it was good for her .
【单选题】
Q2: When did the man first do a triathlon?___
A. Last year .
B. In college .
C. Last week .
D. In high school .
【单选题】
Q3: How does the man feel about running?___
A. Boring.
B. Scaring .
C. Exciting .
D. Interesting .
【单选题】
Q4: Why doesn’t the woman like swimming in the triathlon?___
A. Because she fears that a big fish might eat her .
B. Because she fears that she would get lost in lakes .
C. Because she doesn't want to scare away small fishes .
D. Because she doesn't like swimming with many people .
【单选题】
Q1: What is the ratio of positive to negative emotions that can make a person happier?___
A. 1:3.
B. 3 :1.
C. 1 :10 .
D. 10 :1.
【单选题】
Q2: What is the most exciting finding about increasing positive emotions?___
A. It improves relationships .
B. It leads to greater success .
C. It helps develop creativity .
D. It contributes to good health .
【单选题】
Q3: What does the speaker say about negative feelings?___
A. People should turn every negative feeling around .
B. Negative feelings can sometimes have positive effects .
C. Negative feelings often cause people to make mistakes .
D. People should never show negative feelings in public places .
【单选题】
Q4: What is the main idea of the passage?___
A. People should learn to manage their emotions .
B. People should be patient with their negative feelings .
C. People should learn to analyze causes of unhappiness .
D. People should identify as many positive feelings as possible .
【单选题】
Q1: What are the man and woman talking about?___
A. Whether nature is magical and kind .
B. Whether nature is powerful and full of risks .
C. Whether Christopher was well prepared for the trip .
D. Whether Christopher's trip to Alaska was worthwhile .
【单选题】
Q2: What can we learn about Christopher?___
A. He made a film about his trip to Alaska .
B. He wrote a story about his trip to Alaska .
C. He died while having an adventure in Alaska .
D. He learned how powerful and risky Alaska was .
【单选题】
Q3: What does the woman think about Christopher taking the trip to Alaska?___
A. He was too foolish .
B. He was really romantic .
C. He had a very kind heart .
D. He had a spirit for trying things .
【单选题】
Q4: Which of the following is NOT mentioned as something that would have saved Christopher’s life?___
A. A gun to hunt .
B. The map of the area .
C. Emergency food supplies .
D.
E. mergency communication equipment .
【单选题】
Q1: What speed can an avalanche reach within five seconds of taking off?___
A. At 8 miles an hour .
B. At 18 miles an hour .
C. At 80 miles an hour .
D. At 88 miles an hour .
【单选题】
Q2: According to the passage, under what circumstances may an avalanche occur?___
A. There are too many layers of snow on the .
B. There is a layer of snow covering an entire area .
C. The top layer of snow slides off the layer below it .
D. The layer of snow below the surface becomes unstable .
【单选题】
Q3: What are skiers advised to do to avoid being caught in an avalanche?___
A. Ski only in the official ski areas .
B. Look for solid snow to walk on .
C. Look out for each other while skiing .
D. Learn to control themselves in an avalanche .
【单选题】
Q4: Why does the ski patrol use explosives?___
A. To dig holes in the snow .
B. To close the area for skiing .
C. To make an avalanche move on purpose .
D. To' check how different layers are holding up .
【单选题】
Q1:What is conversation mainly about?___
A. The woman's happy college life the man's doubt .
B. The woman's spending habits and the man's concerns .
C. The man's reminding the woman of the exam this Thursday .
D. The man's support for the woman over the past 15 years .
【单选题】
Q2:What did the woman do last night?___
A. She bought a new leather coat .
B. She studied very hard for an exam .
C. She treated all her friends to dinner .
D. She went to a concert with her friends .
【单选题】
Q3:Where did the woman get the money?___
A. She just received her student loan .
B. She saved some money for herself .
C. She borrowed the money from her friends .
D. She asked her mom to send her the money .
【单选题】
Q4:What is the man?___
A. A teacher of biology .
B. An undergraduate student .
C. A freshman in biology class .
D. A graduate teaching assistant .
推荐试题
【多选题】
我国最早的工商业印刷广告是济南刘家针铺的雕版印刷广告，它出现的时期是___
【多选题】
以广告实践作为研究对象，旨在探讨和揭示广告在商品促销中的活动规律的广告学研宄分支是___
A. 应用广告学
B. 历史广告学
C. 理论广告学
D. 传播广告学
【多选题】
广告活动的构成要素有___
A. 广告信息
B. 广告主
C. 受众
D. 广告代理商
E. 广告媒介
【多选题】
广告构图的主要原则有___
A. 向心扩散
B. 以少胜多
C. 主次有序
D. 活泼有致
E. 虚实相生
【多选题】
下列属于产品生命周期的选项有___
A. 导入期
B. 成长期
C. 顶峰期
D. 成熟期
E. 衰退期
【多选题】
现代广告事业在两个文明建设中起到的积极作用有___
A. 传播经济信息
B. 活跃市场，指导消费
C. 促进精神文明建设
D. 促进国际贸易交往
E. 沟通产销
【多选题】
企业制定广告预算的方法有___
A. 销售百分比法
B. 市场预测法
C. 量力而行法
D. 目标与任务法
E. 竞争均势法
【多选题】
广告创意的原则有___
A. 促进销售
B. 真实性
C. 独特性
D. 合理性
E. 艺术性
【多选题】
下列不自营媒介的有___
A. 路牌
B. 报纸
C. 霓虹灯
D. 电视
E. 车体
【多选题】
广告在媒介上推出的时间，主要是相对于商品进入市场的时间，一般的方式有___
A. 拖拉推出
B. 延时推出
C. 即时推出
D. 迂回推出
E. 波形推出
【多选题】
世界上广告最发达的国家和地区有___
A. 美国
B. 加拿大
C. 欧洲
D. 中国
E. 南非
【多选题】
1914年，“发行稽察局”（简称ABC)在美国出现，它稽察的主要对象有___
A. 报纸
B. 直邮广告
C. 杂志
D. 户外招贴
E. 传单
【多选题】
目前最大也是最具权威的国际广告行业组织是___
A. 国际广告协会
B. 全球广告协会
C. 美国广告协会
D. 欧洲广告协会
【多选题】
刊登我国报刊史上第一条戏剧广告的是___
A. 《新闻报》
B. 遐尔贯珍
C. 《察世俗每月统计传》
D. 《申报》
【多选题】
最早使用“品牌经理制”的公司是___
A. P&G公司
B. 联合利华公司
C. BBDO 公司
D. 智威汤逊公司
【多选题】
提出DAGMAR法的美国学者是___
A. 科特勒
B. 格利
C. 奥格威
D. 施拉姆
【多选题】
广告传播活动中的客体和广告作用的对象是___
A. 广告媒介
B. 广告公司
C. 广告受众
D. 广告主
【多选题】
我国历史上播出的第一条外商电视广告是___
A. 参桂补酒
B. 人头马酒
C. 瑞士雷达表
D. 劳力士金表
【多选题】
于1927年出版问世的《中国报学史》的编著者是___
A. 徐宝璜
B. 戈公振
C. 甘永龙
D. 米怜
【多选题】
多芬（DOVE)香皂以“含四分之一滋润成分”来进行定位，这种定位策略是___
A. 对象定位
B. 使用方法定位
C. 种类定位
D. 成分定位
【多选题】
只接受信息而不再进一步扩散的受众类型是___
A. 纯粹受众
B. 潜在受众
C. 积极选择型受众
D. 仰视型受众
【多选题】
我国对广告代理费主要实行国家定价管理，广告经营者承办国内广告业务的代理费，占广告费的比率是___
A. 5%
B. 10%
C. 15%
D. 20%
【多选题】
下列关于国际性电波媒介的表述正确的有___
A. 美国有线电视新闻联播网简称“C丽”
B. 英国广播公司简称IBC”
C. 伦敦国际联播网简称“MBC”
D. 纽约音乐电视联播网简称“MTV”
E. 美国娱乐和体育节目联播网简称“ESPN”
【多选题】
广告代理制的实施，涉及到的广告市场主体包括___
A. 广告受众
B. 广告媒介
C. 广告公司
D. 广告管理机构
E. 广告客户
【多选题】
下列属于专业媒介购买公司的有___
A. 未来广告公司
B. 实力媒体
C. 北京海润国际
D. 传立媒体
E. 上海兆力媒体
【多选题】
按涵盖内容和影响范围划分，广义的广告效果类型有___
A. 即时效果
B. 认知效果
C. 经济效果
D. 社会效果
E. 心理效果
【多选题】
广告调查中的实际调查法有___
A. 观察法
B. 投射法
C. 实验法
D. 抽样调査法
E. 文献调査法
【多选题】
要注意把握发布广告信息的时机包括___
A. 商品时机
B. 重大活动时机
C. 黄金时机
D. 节令时机
E. 价格时机
【多选题】
网络广告的主要表现形式有___
A. 横幅广告
B. 图标广告
C. 邮件广告
D. 插页广告
E. 墙纸广告
【多选题】
按直接目的划分，广告的类型包括 ___
A. 产品广告
B. 观念广告
C. 品牌广告
D. 价格广告
E. 企业广告
【多选题】
广告传播流程中的要素有___
A. 信源
B. 编码和信息
C. 受众与译码
D. 噪音
E. 媒介
【多选题】
广告运作的外部环境有___
A. 媒介环境
B. 竞争对手情况
C. 社会文化环境
D. 政治法规环境
E. 科学技术环境
【多选题】
下列关于广告的描述错的是___
A. 政治宣传和政府公告不是广告
B. 广告费用将成为商品或服务成本的一部分
C. 从心理学角度来看，广告是说服的艺术
D. 广告是非人员的销售推广活动
【多选题】
划分产品生命周期的标准是产品的___
A. 流通时间
B. 销售年增长率
C. 知名度
D. 渠道覆盖率
【多选题】
广告活动最基本的功能是___
A. 营销功能
B. 经济功能
C. 传播功能
D. 社会功能
【多选题】
1841年，在美国费城开办第一家广告公司的人是___
A. 罗威尔
B. 古腾堡
C. 帕尔默
D. 艾尔
【多选题】
当今世界上最大和最有权威的国际广告团体是___
A. 亚洲广告协会
B. 欧盟广告协会
C. 国际广告联合会
D. 国际广告协会
【多选题】
美国西北大学教授舒尔茨为之做出巨大贡献的理论是___
A. USP理论
B. 整合行销传播理论
C. 定位理论
D. 品牌形象论
【多选题】
下列关于广告传播的说法错误的是___
A. 经验、思想、符号、标志是理解广告传播的基础
B. 广告传播的核心概念是：传播者的主观意图是广告传播的一个方面，客观效果更取决于受众接触到广告 之后的反应
C. 广告传播流程要素有：信源、编码过程、信息、译码过程、受众、反馈和噪音
D. 广告传播是动态的过程
【多选题】
广告运作的本质是___
A. —种信息传播活动，它所传达的信息是有关产品或服务以及品牌、企业理念等
B. 通过营销渠道把企业的产品送到消费者面前的过程
C. 为企业盈利，促进产品销售
D. 丰富人们的精神文化生活，提供人们娱乐的方式
