【单选题】
8)The breakdown of large molecules to smaller ones is called___
A. respiration
B. anabolism
C. catabolism
D. absorption
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相关试题
【单选题】
9) Which of the following descriptions about the characteristics of nervous regulation is wrong?___
A. It responds fast
B. It acts exactly
C. It responds slowly.D.
D. uration is short
【单选题】
10)Which of the following descriptions about the control of body function is wrong?___
A. Homeostasis is kept by feedback control.
B. Negative feedback minimizes the changes, leading to stability.
C. Positive feedback is not useful.
D. Feed-forward makes human body foresee and adapt itself to the environment promptly.
【单选题】
(1)Which of the following parts of knowledge of drugs should be included in pharmacology?___
A. The effects of drugs on man
B. The correlation of biological activity with chemical structure
C. The history, source, physical and chemical properties, compounding, biochemical and physiologicaleffects, mechanisms of action, absorption, distrilbution, biotransformation and excretion.
D. The prevention, recognition, and treatment of drug poisonings
【单选题】
(2)Which of the following is what a clinician is primarily interested in according to the text?___
A. Drugs which can be reasonably limited to those aspects that provide the basis for their rational clinical use
B. Chemical agents that are not used in therapy but are commonly responsible for household and industrial poisoning as well as environmental pollution
C. Drugs which are useful in the prevention,diagnosis and treatment of human disease,or in the prevention of pregnancy.
D. rugs which are useful in the prevention, diagnosis and treatment of human disease, or in the prevention of pregnancy.
【单选题】
(3)Why was the physician not interested in pharmacognosy?___
A. He didn't have to select the proper plants for his prescription
B. He had a broad botanical knowledge
C. Fewer drugs were obtained from natural sources
D. Natural drugs had little difference with synthetic ones
【单选题】
(4)Which of the following is the best way of studying pharmacology for medical students and practitioners?___
A. to have a broad botanical knowledge
B. to select a plant and its preparation
C. to have the ability to purify natural plants
D. to have curiosity that stimulates them to learn about sources of drugs
【单选题】
(5)What are the tasks related to medicines almost complete!y delegated to the pharmacists now?___
A. the physical and chemical properties of medicines
B. the preparing, compounding, and dispensing of medicines
C. dosage forms of medicines available
D. the therapeutic and other uses of medicines
【单选题】
(6) What is a main unique aspect of pharmacodynamics?___
A. Pharmacodynamics is an experimental medical science
B. Pharmacodynamics is focused on the characteristics of drugs
C. Pharmacodynamics borrows freely from both the subject matter and the experimenta techniques of physiology, biochemistry, microbiology, genetics and pathology
D. Pharmacodynamics correlates the entire field of preclinical medicine
【单选题】
7) What time of history does pharmacodynamics date back to?___
A. the second half of the seventeenth century
B. the second half of the eighteenth century
C. the second half of the nineteenth century
D. the second half of the twentieth century
【单选题】
8)What does the research on pharmacodynamics focus on?___
A. study of clinical effect of drugs
B. study of the process of drugs in the body
C. study of the effect and the mechanism of drugs on the body
D. study of the correlation of the actions and effects of drugs with their chemical structure
【单选题】
(9)Which of the following is true when drugs are selected?___
A. It has to be based in part on legal reasons.
B. It has to be based in part on ethical reasons.
C. It has to be based in part on the pharmacological evaluation in man
D. It has to be based in part on the pharmacological evaluation in animals
【单选题】
(10)Why are chemotherapeutic agents useful in therapy?___
A. They stimulate or depress biochemical or physiological function in man in a sufficiently reproducible manner to provide relief of symptoms or, ideally, to alter favorably the course of disease
B. They can produce desired effects with only tolerable undesired effects
C. They have only minimal effects on man but can destroy or eliminate parasites
D. The selectivity of their effects is one of their most important characteristics
【单选题】
1)H. Mario Geysen initially used parallel synthesis as a quick way to identify which small_____ of any given large protein bound to an antibody.___
A. division
B. pieces
C. part
D. fragment
【单选题】
2)Chemists often start a combinatorial synthesis by attaching the first set of building blocks_____ to microscopic beads made of polystyrene.___
A. solid
B. inert
C. soft
D. active
【单选题】
3）The chemical reactions required to link compounds to the beads and later to detach them____ to the synthesis proces.___
A. induce complications
B. make easy
C. introduce complications
D. introduce easy
【单选题】
4)In a parallel synthesis, all the products are_____ separately in their own reaction vessels.___
A. combined
B. assembled
C. joined
D. assorted
【单选题】
(5)In many laboratories today, robots assist with the routine work of parallel synthesis, such as small___ amounts of reactive molecules into the appropriate wells.___
A. sending
B. transporting
C. delivering
D. giving
【单选题】
(6)Scientists can pull out from the mixture the beads that bear biologically active molecules and then,using sensitive detection techniques,___ the molecular makeup of the compound attached.___
A. determine
B. make sure
C. find
D. search
【单选题】
(7)Most pharmaceutical companies today continue to___ parallel synthesis. Which of the following is not appropriate to be filled in the blank?___
A. count in
B. count on
C. depend on
D. rely on
【单选题】
(8)Once they identify a promising substance, they___ make many one-at-a-time modifications to the structure.___
A. laboriously
B. hardly
C. easy
D. effectively
【单选题】
(9)Often these procedures yield a compound having acceptable___ and safety.___
A. strength
B. effect
C. potency
D. effort
【单选题】
10)In many laboratories today, robots___ the routine work of parallel synthesis.___
A. help
B. assist with
C. assist in
D. assist to
【单选题】
(1)Pharmaceutics is an interdisciplinary subject involving___
A. formulation, manufacturing, physical pharmacy, and biopharmaceutics
B. manufacturing
C. physical pharmacy
D. biopharmaceutics
【单选题】
（2）Formulation is about the design, development and evaluation of dosage forms,___
A. discovery of novel drugs
B. analytical methods
C. drug delivery systems and manufacturing process
D. dosing regimen
【单选题】
(3)Biopharmaceutics mainly studies the in vivo process of drugs and metabolites in humans, animals and tissue culture, which specifically involves___
A. absorption and distribution
B. absorption, distribution, metabolism, and excretion
C. metabolism and excretion
D. absorption and excretion
【单选题】
(4)Regarding the definition of bioavailability(BA), BA is related to___
A. total plasma drug concentration only
B. unbound drug concentration in the plasma
C. unbound drug concentration at the target site
D. total plasma drug concentration, and the administered drug dose
【单选题】
(5)Plasma drug concentration is affected by following factors such as___
A. rate of absorption
B. rate and extent of distribution
C. rate ofeli Imination
D. all ofabove
【单选题】
6)Which of the following routes of administration will involve the absorption of drugs?___
A. i.v.injection
B. i.v.infusion
C. Subcutaneous injection, transdermal and oral
D. None of above
【单选题】
（7）Which of the following factors may influence the time course of a drug in the plasma and hence at its site of action?___
A. Food
B. Disease state
C. Route of administration
D. All of above
【单选题】
(8)Please identify the potential biological barriers for an orally administered tablet to be absorbed into the systemic circulation___
A. Sk d dermis
B. Gastrointestinal epithelium
C. Oral mucosal membrane
D. All of above
【单选题】
(9) Given the same administration dose, which of the following will likely result in varying bioavailabilities for the same drug administered to the same person? ___
A. tablets (p.o. )vs. solutions(p0.)
B. solutions for injection(i v )vs oral solutions(p0.)
C. coated tablets (p.0. )vs hard gelatin capsules(p0.)
D. All ofabove
【单选题】
(10)Which of the following statements is true?___
A. Bioavailability is only related to the administered dose and the total drug concentration in the blood circulation.
B. Plasma protein binding does not affect the bioavailability of a specific drug.
C. A given drug in different dosage forms may show differences in bioavailability if given by the same route.
D. Biopharmaceutical studies do not involve animal experiment.
【判断题】
Much of our present physiological knowledge has been found from the experiments and studies on human beings.
【判断题】
Living cells break down glucose and fats to provide energy for other activities, which is called.
【判断题】
The right atriapumps deoxygenated blood to the lungs where it absorbs oxygen from the air.
【判断题】
The nervous system uses electrical signals to transmit information very rapidly to specific cells.
【判断题】
With the level of sodium increasing extracelular fruid. the cardiac muscle cells become too excitable and may contract.
【判断题】
A negative feedback loop is a control system that acts to maintain the level of some variables within a given range following a disturbance
【判断题】
(1)Pharmacodynamics, which is concerned with the study of the biochemical and physiological effects of drugs and their mechanisms of action, Is an experimental medical science.
【判断题】
2)It's unreasonable for a physician to be interested mainly in the effects of drugs on human beings, for the pharmacological evaluation of drugs in them may be limited due to technical, legal, and ethical reasons.
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【单选题】
某新品牌洗衣粉采用“只选对的、不选贵的”广告语进行大规模高强度促销宣传。这种介绍期的营销策略是___
A. 快速撇脂策略
B. 快速渗透策略
C. 缓慢撇脂策略
D. 缓慢渗透策略
【单选题】
在新产品扩散过程中，告知他人有关新产品的信息，向购买者积极反馈信息的人被称为___
A. 建议者
B. 创新采用者
C. 意见领袖
D. 参照群体
【单选题】
购买某产品1000件以下，单价10元；购买1000件以上，单价9元。这种折扣属于___
A. 现金折扣
B. 数量折扣
C. 功能折扣
D. 季节折扣
【单选题】
某品牌方便面全国统一售价1.99元／包，这种定价策略是___
A. 整数定价策略
B. 招徕定价策略
C. 尾数定价策略
D. 声望定价策略
【单选题】
为使广大消费者可以随时随地购买到饮料，饮料公司通常采用的分销策略是___
A. 密集分销
B. 选择分销
C. 独家分销
D. 混合分销
【单选题】
促销的本质是___
A. 促进购买
B. 刺激购买欲望
C. 宣传
D. 信息沟通
【单选题】
H公司参照主要竞争对手G公司的广告费支出，确定本公司广告预算为1000万元，这种确定广告预算的方法是___
A. 量力而行法
B. 销售百分比法
C. 竞争对等法
D. 目标任务法
【单选题】
一般而言，下列各项中费用最高的广告媒体是___
【单选题】
企业对市场营销目标、战略、行动方案以及预计损益表的确定和控制过程是___
A. 市场营销管理
B. 市场营销计划
C. 市场营销组合
D. 市场营销战略
【单选题】
某食品公司营销组织由一名营销经理负责，下设华北、东北和华东三个区域经理具体负责产品销售。这种营销组织类型是___
A. 职能型组织
B. 产品型组织
C. 市场型组织
D. 地理型组织
【单选题】
某企业A产品市场占有率15％，主要竞争对手的市场占有率分别为20％、12％，请从与最大竞争者对比角度看，该企业相对市场占有率是___
A. 30％
B. 60％
C. 75％
D. 125％
【单选题】
以与顾客建立长期合作关系为核心理念的营销新概念是___
A. 关系营销
B. 绿色营销
C. 公共关系
D. 相互市场营销
【单选题】
某造纸企业在制定市场营销策略时，在考虑消费者需要和企业利润的同时，还兼顾到社会利益，该企业所奉行的营销观念属于___
A. 推销观念
B. 市场营销观念
C. 生态营销观念
D. 社会市场营销观念
【单选题】
市场营销观念与客户观念的最大不同点在于客户观念强调___
A. 满足每一个子市场的需要
B. 满足市场上某一个子市场的需要
C. 满足每一个客户的特殊需要
D. 满足市场上大多数客户的需要
【单选题】
2007年某新款轿车上市销售，由于市场需求量过大而使消费者无法立即买到现车，若想立刻提现车则需加价2万元，这种需求状况属于___
A. 负需求
B. 潜伏需求
C. 充分需求
D. 过量需求
【单选题】
某家用电器企业不仅生产经营家电类产品，还跨行业经营房地产、机械、农副产品等多种业务，这种战略是___
A. 市场渗透战略
B. 市场开发战略
C. 产品开发战略
D. 多元化经营战略
【单选题】
某饮料生产企业向老年人、中年人、青年人等几个子市场销售同一种产品，该企业所使用的目标市场选择策略是___
A. 市场集中化
B. 选择专业化
C. 产品专业化
D. 市场专业化
【单选题】
国内某家电企业，利用自己在商标、技术、市场、资金等方面的优势，通过兼并收购其它家电企业来壮大自己，该企业采用的一体化增长方式属于___
A. 水平一体化
B. 前向一体化
C. 后向一体化
D. 同心多元化
【单选题】
生产化肥的企业又投资农药项目，这种多元化增长方式属于___
A. 集团多元化
B. 水平多元化
C. 同心多元化
D. 垂直多元化
【单选题】
某家电生产企业从其目标市场的顾客中，按照随机原则抽取了50名顾客进行问卷调查，以了解目标顾客对其产品的认知、偏好等原始信息，该企业这种收集原始数据的方法属于___
A. 观察法
B. 实验法
C. 调查法
D. 专家估计法
【单选题】
测定尺度的数值不仅表示测定对象所具有的量的多少，还表示它们大小的程度，即间隔的大小，这种测定尺度是___
A. 名义尺度
B. 顺序尺度
C. 间距尺度
D. 比例尺度
【单选题】
在展销前选定两组经销商，并分别检查其销售状况；然后只让其中一组举办展销会，再同时检查两组的销售状况；最后比较控制组与实验组的销售状况，并对其销售差异进行显著性统计分析，这种实验设计属于___
A. 拉丁方格设计
B. 前后控制组分析
C. 重复时间序列实验
D. 简单时间序列实验
【单选题】
低机会和低威胁的业务属于___
A. 理想业务
B. 冒险业务
C. 成熟业务
D. 困难业务
【单选题】
下列不属于市场营销微观环境因素的是___
A. 供应者
B. 竞争者
C. 企业
D. 亚文化群
【单选题】
铁路公司与航空公司都提供客运服务，两者的竞争关系属于___
A. 愿望竞争者
B. 一般竞争者
C. 产品形式竞争者
D. 品牌竞争者
【单选题】
向企业供应原材料、部件、能源、劳动力和资金等资源的企业或组织称为___
A. 供应商
B. 商人中间商
C. 辅助商
D. 代理中间商
【单选题】
对于品牌差异不大，消费者不经常购买，而购买时又有一定风险的产品，消费者一般会货比三家后决定购买，消费者的这种购买行为属于___
A. 习惯型购买行为
B. 变换型购买行为
C. 协调型购买行为
D. 复杂型购买行为
【单选题】
中间商决定经营多家制造商生产的各种型号、规格的同类产品，这种配货决策属于___
A. 独家配货
B. 专深配货
C. 广泛配货
D. 杂乱配货
【单选题】
对竞争对手在任何方面的进攻都会迅速、强烈地作出反应的竞争者是___
A. 随机型竞争者
B. 从容不迫型竞争者
C. 选择型竞争者
D. 凶猛型竞争者
【单选题】
某连锁超市用“天天低价”的口号来吸引一些精打细算的顾客，该超市的市场定位属于___
A. 产品特色定位
B. 顾客利益定位
C. 使用者定位
D. 竞争定位
【单选题】
洗衣机行业市场竞争较为激烈，消费者需求日益多样化，企业此时适宜使用的目标市场战略___
A. 差异性市场营销
B. 无差异市场营销
C. 集中性市场营销
D. 大量市场营销
【单选题】
___
A. 增加产品组合的宽度
B. 增加产品组合的长度
C. 增加产品组合的深度
D. 增加产品组合的高度
【单选题】
在产品生命周期的介绍期，市场容量很大，消费者对这种产品不熟悉，但对价格非常敏感，潜在竞争激烈，企业随着生产规模的扩大可以降低单位生产成本的情况下，适宜采用的市场营销策略是___
A. 快速撇脂策略
B. 缓慢撇脂策略
C. 快速渗透策略
D. 缓慢渗透策略
【单选题】
企业对于不同季节、不同时期甚至不同钟点的产品或服务分别制定不同的价格，这种定价策略是___
A. 顾客差别定价
B. 产品形式差别定价
C. 产品部位差别定价
D. 销售时间差别定价
【单选题】
某电梯制造厂在北京地区仅仅通过2个精心挑选的、最合适的中间商来推销其产品，这种分销策略是___
A. 密集分销
B. 选择分销
C. 独家分销
D. 直复营销
【单选题】
某空调制造商与其批发商在服务、物流、价格和促销等方面发生冲突，这种冲突称之为___
A. 垂直渠道冲突
B. 水平渠道冲突
C. 多渠道冲突
D. 渠道系统冲突
【单选题】
促销从本质上说是一种卖方与买方的信息传播沟通，这种信息沟通的特征是___
A. 从买方向卖方传播沟通
B. 从卖方向买方传播沟通
C. 一次性的双向传播沟通
D. 反复循环的、双向式的传播沟通
【单选题】
产品说明书印刷费用在市场营销成本中属于___
A. 直销人员的工资
B. 促销费用
C. 仓储费用
D. 运输费用
【单选题】
国内某知名企业既生产电视、冰箱、洗衣机等家电产品，又生产电脑、手机及整体橱柜。由于该企业所生产的各种产品差异很大，品种很多，在设置市场营销组织时，适宜采用的市场营销组织类型是___
A. 职能型组织
B. 产品型组织
C. 市场型组织
D. 地理型组织
