相关试题
【单选题】
循环论的错误在于___
A. 只看到事物发展的普遍性,没有看到事物发展过程的特殊性
B. 只看到事物的绝对运动,没有看到事物的相对静止
C. 只看到事物发展道路的曲折性,没有看到事物发展趋势的前进性
D. 只看到新旧事物之间的连续性,没有看到新旧事物之间的间断性
【单选题】
对立统一规律揭示了___
A. 事物发展的动力和源泉
B. 事物发展的状态和过程
C. 事物发展的方向和道路
D. 事物发展的两种趋向
【单选题】
唯物辩证法的实质和核心是___
A. 对立统一规律
B. 质量互变规律
C. 否定之否定规律
D. 联系和发展的规律
【单选题】
辩证法所说的矛盾是指___
A. 人们思维中的前后不一的自相矛盾
B. 事物之间或事物内部各要素之间的对立统一
C. 对立面之间的相互排斥
D. 事物之间或事物内部各要素之间的相互依赖
【单选题】
矛盾的基本属性是___
A. 普遍性和特殊性
B. 绝对性和相对性
C. 变动性和稳定性
D. 斗争性和同一性
【单选题】
依据是___
A. 矛盾的同一性和斗争性辩证关系的原理
B. 矛盾的普遍性和特殊性辩证关系的原理
C. 事物发展的量变和质变辩证关系的原理
D. 事物发展的内因和外因辩证关系的原理
【单选题】
矛盾问题的精髓是___
A. 矛盾的普遍性和特殊性关系的问题
B. 矛盾的同一性和斗争性关系的问题
C. 主要矛盾和次要矛盾关系的问题
D. 矛盾的主要方面和次要方面关系的问题
【单选题】
题的方法都是___
A. 重点论
B. 均衡论
C. 一点论
D. 两点论
【单选题】
“任何个别(无论怎样)都是一般”。这句话的正确含义是___
A. 特殊性就是普遍性
B. 特殊性存在于普遍性之中
C. 普遍性是特殊性的总和
D. 特殊性中包含普遍性
【单选题】
在唯物辩证法看来,水果同苹果、梨、香蕉、桔子等的关系是___
A. 共性和个性的关系
B. 整体和部分的关系
C. 本质和现象的关系
D. 内容和形式的关系
【单选题】
“是就是是,不是就是不是,除此之外都是鬼话。”这是一种___
A. 形而上学的观点
B. 相对主义的观点
C. 唯心主义的观点
D. 辩证法的观点
【单选题】
真象和假象的区别在于___
A. 真象是客观的,假象是主观的
B. 真象表现本质,假象不表现本质
C. 真象深藏于事物内部,假象外露于事物外部
D. 真象从正面直接地表现本质,假象从反面歪曲地表现本质
【单选题】
有的哲学家说,在大风扬起的尘土中,每一粒尘土的运动状况都是纯粹必然的。这是种___
A. 辩证唯物主义决定论的观点
B. 形而上学的机械决定论的观点
C. 唯心主义非决定论的观点
D. 庸俗唯物主义的观点
【单选题】
“或然率”是指___
A. 可能性在质上的一种科学说明和测定
B. 可能性在量上的一种科学说明和测定
C. 必然性的一种科学说明和判定
D. 偶然性的一种科学说明和测定
【单选题】
Economically speaking, are we better off than we were ten years ago? Twenty years ago?
In their thirst for evidence on this issue, commentators seized on the recent report by the Census Bureau, which found that average household income rose by 5.2% in 2015. Unfortunately, that conclusion puts too much weight on a useful, but flawed and incomplete, statistic. Among the more significant problems with the Census’s measure are that: 1) it excludes taxes, transfers, and compensation like employer-provided health insurance; and 2) it is based on surveys rather than data. Even if precisely measured, income data exclude important determinants of economic well-being, such as the hours of work needed to earn that income.
While thinking about the question, we came across a recently published article by Charles Jones and Peter Klenow, which proposes an interesting new measure of economic welfare. While by no means perfect, it is considerably more comprehensive than average income, taking into account not only growth in consumption per person but also changes in working time, life expectancy, and inequality. Moreover, it can be used to assess economic performance both across countries and over time.
The Jones-Klenow method can be illustrated by a cross-country example. Suppose we want to compare the economic welfare of citizens of the U.S. and France in 2005.
In 2005, as the authors observe, real consumption per person in France was only 60% as high as the U.S., making it appear that Americans were economically much better off than the French on average. However, that comparison omits other relevant factors: leisure time, life expectancy, and economic inequality. The French take longer vacations and retire earlier, so typically work fewer hours; they enjoy a higher life expectancy, presumably reflecting advantages with respect to health care, diet, lifestyle, and the like; and income and consumption are somewhat more equally distributed there than in the U.S. Because of these differences, comparing France’s consumption with the U.S.’s overstates the gap in economic welfare.
Similar calculations can be used to compare the U.S. and other countries. For example, this calculation puts economic welfare in the United Kingdom at 97% of U.S. levels, but estimates Mexican well-being at 22%.
The Jones-Klenow measure can also assess an economy’s performance over time. According to this measure, as of the early-to-mid-2000s, the U.S. had the highest economic welfare of any large country. Since 2007, economic welfare in the U.S. has continued to improve. However, the pace of improvement has slowed markedly.
Methodologically, the lesson from the Jones-Klenow research is that economic welfare is multi-dimensional. Their approach is flexible enough that in principle other important quality-of-life changes could be incorporated—for example, decreases in total emissions of pollutants and declines in crime rates.
What does the author think of the 2015 report by the Census Bureau?___
A. It is based on questionable statistics.
B. It reflects the economic changes.
C. It evidences the improved welfare.
D. It provides much food for thought.
【单选题】
Economically speaking, are we better off than we were ten years ago? Twenty years ago?
In their thirst for evidence on this issue, commentators seized on the recent report by the Census Bureau, which found that average household income rose by 5.2% in 2015. Unfortunately, that conclusion puts too much weight on a useful, but flawed and incomplete, statistic. Among the more significant problems with the Census’s measure are that: 1) it excludes taxes, transfers, and compensation like employer-provided health insurance; and 2) it is based on surveys rather than data. Even if precisely measured, income data exclude important determinants of economic well-being, such as the hours of work needed to earn that income.
While thinking about the question, we came across a recently published article by Charles Jones and Peter Klenow, which proposes an interesting new measure of economic welfare. While by no means perfect, it is considerably more comprehensive than average income, taking into account not only growth in consumption per person but also changes in working time, life expectancy, and inequality. Moreover, it can be used to assess economic performance both across countries and over time.
The Jones-Klenow method can be illustrated by a cross-country example. Suppose we want to compare the economic welfare of citizens of the U.S. and France in 2005.
In 2005, as the authors observe, real consumption per person in France was only 60% as high as the U.S., making it appear that Americans were economically much better off than the French on average. However, that comparison omits other relevant factors: leisure time, life expectancy, and economic inequality. The French take longer vacations and retire earlier, so typically work fewer hours; they enjoy a higher life expectancy, presumably reflecting advantages with respect to health care, diet, lifestyle, and the like; and income and consumption are somewhat more equally distributed there than in the U.S. Because of these differences, comparing France’s consumption with the U.S.’s overstates the gap in economic welfare.
Similar calculations can be used to compare the U.S. and other countries. For example, this calculation puts economic welfare in the United Kingdom at 97% of U.S. levels, but estimates Mexican well-being at 22%.
The Jones-Klenow measure can also assess an economy’s performance over time. According to this measure, as of the early-to-mid-2000s, the U.S. had the highest economic welfare of any large country. Since 2007, economic welfare in the U.S. has continued to improve. However, the pace of improvement has slowed markedly.
Methodologically, the lesson from the Jones-Klenow research is that economic welfare is multi-dimensional. Their approach is flexible enough that in principle other important quality-of-life changes could be incorporated—for example, decreases in total emissions of pollutants and declines in crime rates.
What does the author say about the Jones-Klenow method?___
A. It is widely used to compare the economic growth across countries.
B. It revolutionizes the way of measuring ordinary people’s livelihood.
C. It focuses on people’s consumption rather that their average income.
D. It is a more comprehensive measure of people’s economic well-being.
【单选题】
Economically speaking, are we better off than we were ten years ago? Twenty years ago?
In their thirst for evidence on this issue, commentators seized on the recent report by the Census Bureau, which found that average household income rose by 5.2% in 2015. Unfortunately, that conclusion puts too much weight on a useful, but flawed and incomplete, statistic. Among the more significant problems with the Census’s measure are that: 1) it excludes taxes, transfers, and compensation like employer-provided health insurance; and 2) it is based on surveys rather than data. Even if precisely measured, income data exclude important determinants of economic well-being, such as the hours of work needed to earn that income.
While thinking about the question, we came across a recently published article by Charles Jones and Peter Klenow, which proposes an interesting new measure of economic welfare. While by no means perfect, it is considerably more comprehensive than average income, taking into account not only growth in consumption per person but also changes in working time, life expectancy, and inequality. Moreover, it can be used to assess economic performance both across countries and over time.
The Jones-Klenow method can be illustrated by a cross-country example. Suppose we want to compare the economic welfare of citizens of the U.S. and France in 2005.
In 2005, as the authors observe, real consumption per person in France was only 60% as high as the U.S., making it appear that Americans were economically much better off than the French on average. However, that comparison omits other relevant factors: leisure time, life expectancy, and economic inequality. The French take longer vacations and retire earlier, so typically work fewer hours; they enjoy a higher life expectancy, presumably reflecting advantages with respect to health care, diet, lifestyle, and the like; and income and consumption are somewhat more equally distributed there than in the U.S. Because of these differences, comparing France’s consumption with the U.S.’s overstates the gap in economic welfare.
Similar calculations can be used to compare the U.S. and other countries. For example, this calculation puts economic welfare in the United Kingdom at 97% of U.S. levels, but estimates Mexican well-being at 22%.
The Jones-Klenow measure can also assess an economy’s performance over time. According to this measure, as of the early-to-mid-2000s, the U.S. had the highest economic welfare of any large country. Since 2007, economic welfare in the U.S. has continued to improve. However, the pace of improvement has slowed markedly.
Methodologically, the lesson from the Jones-Klenow research is that economic welfare is multi-dimensional. Their approach is flexible enough that in principle other important quality-of-life changes could be incorporated—for example, decreases in total emissions of pollutants and declines in crime rates.
What do Jones and Klenow think of the comparison between France and the U.S. in terms of real consumption per person?___
A. It reflected the existing big gap between the two economies.
B. It neglected many important indicators of people’s welfare.
C. It covered up the differences between individual citizens.
D. It failed to count in their difference in natural resources.
【单选题】
Economically speaking, are we better off than we were ten years ago? Twenty years ago?
In their thirst for evidence on this issue, commentators seized on the recent report by the Census Bureau, which found that average household income rose by 5.2% in 2015. Unfortunately, that conclusion puts too much weight on a useful, but flawed and incomplete, statistic. Among the more significant problems with the Census’s measure are that: 1) it excludes taxes, transfers, and compensation like employer-provided health insurance; and 2) it is based on surveys rather than data. Even if precisely measured, income data exclude important determinants of economic well-being, such as the hours of work needed to earn that income.
While thinking about the question, we came across a recently published article by Charles Jones and Peter Klenow, which proposes an interesting new measure of economic welfare. While by no means perfect, it is considerably more comprehensive than average income, taking into account not only growth in consumption per person but also changes in working time, life expectancy, and inequality. Moreover, it can be used to assess economic performance both across countries and over time.
The Jones-Klenow method can be illustrated by a cross-country example. Suppose we want to compare the economic welfare of citizens of the U.S. and France in 2005.
In 2005, as the authors observe, real consumption per person in France was only 60% as high as the U.S., making it appear that Americans were economically much better off than the French on average. However, that comparison omits other relevant factors: leisure time, life expectancy, and economic inequality. The French take longer vacations and retire earlier, so typically work fewer hours; they enjoy a higher life expectancy, presumably reflecting advantages with respect to health care, diet, lifestyle, and the like; and income and consumption are somewhat more equally distributed there than in the U.S. Because of these differences, comparing France’s consumption with the U.S.’s overstates the gap in economic welfare.
Similar calculations can be used to compare the U.S. and other countries. For example, this calculation puts economic welfare in the United Kingdom at 97% of U.S. levels, but estimates Mexican well-being at 22%.
The Jones-Klenow measure can also assess an economy’s performance over time. According to this measure, as of the early-to-mid-2000s, the U.S. had the highest economic welfare of any large country. Since 2007, economic welfare in the U.S. has continued to improve. However, the pace of improvement has slowed markedly.
Methodologically, the lesson from the Jones-Klenow research is that economic welfare is multi-dimensional. Their approach is flexible enough that in principle other important quality-of-life changes could be incorporated—for example, decreases in total emissions of pollutants and declines in crime rates.
What is an advantage of the Jones-Klenow method?___
A. It can accurately pinpoint a country’s current economic problems.
B. It can help to raise people’s awareness of their economic well-being.
C. It can diagnose the causes of a country’s slowing pace of economic improvement.
D. It can compare a country’s economic conditions between different periods of time.
【单选题】
Economically speaking, are we better off than we were ten years ago? Twenty years ago?
In their thirst for evidence on this issue, commentators seized on the recent report by the Census Bureau, which found that average household income rose by 5.2% in 2015. Unfortunately, that conclusion puts too much weight on a useful, but flawed and incomplete, statistic. Among the more significant problems with the Census’s measure are that: 1) it excludes taxes, transfers, and compensation like employer-provided health insurance; and 2) it is based on surveys rather than data. Even if precisely measured, income data exclude important determinants of economic well-being, such as the hours of work needed to earn that income.
While thinking about the question, we came across a recently published article by Charles Jones and Peter Klenow, which proposes an interesting new measure of economic welfare. While by no means perfect, it is considerably more comprehensive than average income, taking into account not only growth in consumption per person but also changes in working time, life expectancy, and inequality. Moreover, it can be used to assess economic performance both across countries and over time.
The Jones-Klenow method can be illustrated by a cross-country example. Suppose we want to compare the economic welfare of citizens of the U.S. and France in 2005.
In 2005, as the authors observe, real consumption per person in France was only 60% as high as the U.S., making it appear that Americans were economically much better off than the French on average. However, that comparison omits other relevant factors: leisure time, life expectancy, and economic inequality. The French take longer vacations and retire earlier, so typically work fewer hours; they enjoy a higher life expectancy, presumably reflecting advantages with respect to health care, diet, lifestyle, and the like; and income and consumption are somewhat more equally distributed there than in the U.S. Because of these differences, comparing France’s consumption with the U.S.’s overstates the gap in economic welfare.
Similar calculations can be used to compare the U.S. and other countries. For example, this calculation puts economic welfare in the United Kingdom at 97% of U.S. levels, but estimates Mexican well-being at 22%.
The Jones-Klenow measure can also assess an economy’s performance over time. According to this measure, as of the early-to-mid-2000s, the U.S. had the highest economic welfare of any large country. Since 2007, economic welfare in the U.S. has continued to improve. However, the pace of improvement has slowed markedly.
Methodologically, the lesson from the Jones-Klenow research is that economic welfare is multi-dimensional. Their approach is flexible enough that in principle other important quality-of-life changes could be incorporated—for example, decreases in total emissions of pollutants and declines in crime rates.
What can we infer from the passage about American people’s economic well-being?___
A. It is much better than that of their European counterparts.
B. It has been on the decline ever since the turn of the century.
C. It has not improved as much as reported by the Census Bureau.
D. It has not been accurately assessed and reported since mid-2000s.
【单选题】
大学生的成才目标是___。
A. 培养德智体美全面发展的人才
B. 培养德智体美全面发展的社会主义建设者
C. 培养德智体美全面发展的社会主义建设者和接班人
D. 培养专业化、创新化的人才
【单选题】
世界政治格局发展的必然趋势是___。
A. “多极化”
B. 单边主义
C. 两极格局形成
D. 一超独霸
【单选题】
在全面发展的教育中德、智、体、美是缺一不可,统一存在的,其中处于主导地位的是___。
【单选题】
时代精神的内涵十分丰富,其中___居于核心地位。
A. 艰苦奋斗
B. 自强不息
C. 团结统一
D. 改革创新
【单选题】
民族精神是一个民族赖以生存和发展的精神支撑。中华民族在五千年的发展中所形成的伟大民族精神的核心是___。
A. 爱国主义
B. 人道主义
C. 科学主义
D. 革命英雄主义
【单选题】
下列名言反映中华民族是一个艰苦奋斗的民族的有___。
A. 艰难困苦,玉汝于成
B. 先天下之忧而忧
C. 生于忧患,死于安乐
D. 民无信不立
【单选题】
10。___是我们立党立国的根本指导思想
A. 马克思主义
B. 社会主义荣辱观
C. 社会主义思想道德
D. 爱国主义11. 当代大学生的历史使命是(A)
【单选题】
衡量大学生全面发展的一个重要标准是___
A. 知识渊博
B. 品质高尚
C. 德才兼备
D. 知行统一
【单选题】
独立生活意识指___
A. 自己的事情自己处理不需要别人管
B. 自己想干什么就干什么
C. 树立自信、自律、自立、自强的精神
D. 天马行空独来独往
【单选题】
___作为社会主义核心价值体系的精髓,解决的是应当具备什么样的精神状态和精神风貌的问题。
A. 马克思主义的指导地位
B. 中国特色社会主义的共同理想
C. 民族精神和时代精神
D. 社会主义荣辱观
【单选题】
人们对生活在其中的世界及人与世界的关系的总的看法和根本观点就是___
A. 世界观
B. 人生观
C. 价值观
D. 历史观
【单选题】
人生观的核心是___
A. 人生意义
B. 人生目的
C. 人生态度
D. 人生价值
【单选题】
人的本质属性是___
A. 自然属性
B. 自私自利
C. 社会属性
D. 趋利避害
【单选题】
社会主义社会人生价值标准是___
A. 是否拥有金钱财富
B. 自我价值实现的程度
C. 宗教信仰是否虔诚
D. 是否为人民群众尽心尽力服务
【单选题】
回答人为什么活着___
A. 人生态度
B. 人生目的
C. 人生价值
D. 人生意义
【单选题】
表明人应当怎样对待生活___
A. 人生态度
B. 人生目的
C. 人生价值
D. 人生意义
【单选题】
判别什么样的人生才有意义___
A. 人生态度
B. 人生目的
C. 人生价值
D. 价值取向
推荐试题
【单选题】
市场细分化是根据___的差异对市场进行的划分
【单选题】
企业只推出单一产品,运用单一的市场营销组合,力求在一定程度上适合尽可能多的顾客的需求,这种战略是___
A. 无差异市场营销战略
B. 密集市场营销战略
C. 差异市场营销战略
D. 集中市场营销战略
【单选题】
消费者市场的四个主要细分变量是 ___
A. 行为、利益、人口、心理
B. 行为、心理、人口、地理
C. 时机、态度、人口、利益
D. 气候、收入、态度、个性
【单选题】
1998年夏,海尔根据用户提供的信息及进一步市场调研,推出冰温(-5~10℃)台式冷柜,抢先占领仍处于空白状态的零售鲜肉保鲜冷柜市场这种定位战略属于___
A. 对抗定位战略
B. 回避定位战略
C. 侧翼定位战略
D. 补缺定位战略
【单选题】
富士胶卷与柯达胶卷均采用优质高价的市场定位,其定位战略属于___
A. 对抗定位战略
B. 回避定位战略
C. 侧翼定位战略
D. 补缺定位战略
【单选题】
我国乐凯对柯达和富士的市场定位属于___
A. 对抗定位战略
B. 回避定位战略
C. 侧翼定位战略
D. 补缺定位战略
【单选题】
4P's市场营销组合是指___
A. 产品(Product)、促销(Promotion)、人员(People)、有形展示(Physical Evidence)
B. 分销(Place)、产品(Product)、价格(Price)、过程(Process)
C. 产品(Product)、价格(Price)、分销(Place)、促销(Promotion)
D. 产品(Product)、价格(Price)、人员(People)、过程(Process)
【单选题】
与4P's市场营销组合中分销(Place)相对应的4C's中的C是___
A. Consumer needs and wants(顾客需要和欲望)
B. Cost to the customer(顾客成本)
C. Convenience(方便性)
D. Communication(沟通)
【单选题】
企业将整体市场作为目标市场,推出一种商品,实施一种营销组合,以满足整体市场某种共同需要的目标市场策略是___
A. 集中性目标市场策略
B. 聚焦战略
C. 无差异性目标市场策略
D. 总成本领先战略
【单选题】
企业在考虑营销组合策略时,首先需要确定生产经营什么产品来满足___的需要
A. 消费者
B. 顾客
C. 社会
D. 目标市场
【单选题】
每种产品实质上是为满足市场需要而提供的___
【单选题】
影响购买材料和部件的最重要因素是___和供应商的可信度
【单选题】
产品组合的宽度是指产品组合中所拥有___的数目
A. 产品项目
B. 产品线
C. 产品种类
D. 产品品牌
【单选题】
包装有几个主要构成要素,其中___是最具有刺激销售作用的要素
【单选题】
对于拥有良好声誉且生产质量水平相近产品的企业,宜采用的包装策略应是___策略
A. 等级包装
B. 类似包装
C. 分类包装
D. 配套包装
【单选题】
在产品整体概念中最基本最主要的部分是 ___
A. 核心产品
B. 形式产品
C. 潜在产品
D. 附加产品
【单选题】
按照整体产品的概念,产品被看作是___
A. 任何有形物品
B. 任何可以等价交换的服务
C. 任何可以等价交换的有形物品
D. 购买者需要得到的各种有形的利益和无形的满足感
【单选题】
___是指产品线中的每一产品所包含的不同花色、规格、尺码、型号、功能和配方等数目的多少
A. 产品组合的深度
B. 产品组合的长度
C. 产品组合的宽度
D. 产品组合的关联度
【单选题】
在原有产品大类中又增加新的产品项目,这种做法属于___
A. 扩大产品组合策略
B. 产品延伸策略
C. 产品差异化策略
D. 最佳产品组合策略
【单选题】
原定位于中档产品市场的企业掌握了市场优势之后,决定向产品大类的上下两个方向延伸.这种产品组合策略叫___
A. 向下延伸
B. 双向延伸
C. 向上延伸
D. 缩减产品组合
【单选题】
扩展产品组合的宽度和加强产品组合深化的决策叫做___
A. 产品延伸
B. 产品大类现代化
C. 扩大产品组合
D. 缩减产品组合
【单选题】
在原有产品的基础上,采用或部分采用新技术、新材料、新工艺 研制出来纳新产品叫 ___
A. 换代产品
B. 改进产品
C. 仿制产品
D. 全新产品
【单选题】
一个企业产品组合中所包含的产品项目总数,称为___
A. 产品组合的密度
B. 产品组合的长度
C. 产品组合的深度
D. 关联性
【单选题】
消费者为了物色适当的物品,在购买前往往要到多家零售商店了解和比较商品的花色、式样、质量、价格等的消费品,叫做 ___
A. 便利品
B. 特殊品
C. 选购品
D. 非渴求物品
【单选题】
在产品生命周期的___阶段,促销显得十分重要
A. 成熟期
B. 引入期
C. 引入期和成熟期
D. 成长期
【单选题】
产品销售增长成慢,利润增长值接近于0时,此产品已进入产品生命周期的 ___
A. 导入期
B. 成长期
C. 成熟期
D. 衰退期
【单选题】
以高价格、低促销费用的形式进行经营,以求得到更多利润的决策 ___
A. 快速掠取
B. 缓慢掠取
C. 快速渗透
D. 缓慢渗透
【单选题】
美国桂格麦片公司成功的推出桂格超脆麦片后,又利用这一品牌及其图样特征,推出雪糕、运动衫等产品,其使用了___
A. 品牌质量决策
B. 品牌延伸策略
C. 家庭品牌策略
D. 品牌重新定位策略
【单选题】
商品包装的最基本功能是 ___
A. 保护商品,便于运输
B. 美化商品,促进销售
C. 提供方便,易于使用
D. 辨别商品,刺激需求
【单选题】
1品牌中可以被认出但不能用语言称呼的部分叫做 ___
A. 品牌标志
B. 商标
C. 品牌名称
D. 品牌延伸
【单选题】
有些大公司在一个市场上往往有多个品牌,比如宝洁公司的洗发精有“飘柔”、“潘婷”、“海飞丝”等,这种做法属于 ___
A. 品牌扩展决策
B. 多品牌决策
C. 统一品牌决策
D. 品牌更新定位决策
【单选题】
某企业的各种产品都有自己独特的包装,在设计上采用不同的风格、色调和材料,这种包装策略属于___
A. 分类包装策略
B. 改变包装策略
C. 相关包装策略
D. 差异包装策略
【单选题】
准确地计算产品所提供的全部 ___
A. 市场认知价值
B. 市场平均价值
C. 市场现行价值
D. 市场预期价值
【单选题】
成本加成定价是在下列哪一项的基础上加一定百分比来制定产品的销售价格___
A. 边际成本
B. 边际可变成本
C. 平均成本
D. 单位成本
【单选题】
下列哪一项是市场营销组织中惟一能产生收入的因素___
【单选题】
企业产品的成本因数取决于产品的___函数和投入要素的价格
【单选题】
在___市场结构中,卖主和买主只能是价格的接受者
A. 垄断竞争
B. 寡头垄断
C. 完全竞争
D. 纯粹垄断
【单选题】
在企业定价方法中,差别定价法属于___
A. 成本导向定价
B. 需求导向定价
C. 竞争导向定价
D. 市场导向定价
【单选题】
___是制造商给某些批发商或零售商的一种额外折扣,促使他们愿意执行某种市场营销职能(如推销、储存、服务)
A. 现金折扣
B. 数量折扣
C. 职能折扣
D. 季节折扣