【单选题】
It is really helpful to have someone like you that we can ___ and count on during difficult times.
A. lean on
B. get to
C. hang on
D. get by
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相关试题
【单选题】
Women have a greater ability to ___ names with faces than men do, and they are also better at recalling lists.
A. associate
B. compare
C. engage
D. involve
【单选题】
He was always ready to help others and managed to ___ his friends ____being hurt.
A. expose … to
B. confine …to
C. restrict … from
D. shield … from
【单选题】
Older people are less likely to be ___ their negative emotions (情绪) and more likely to focus on the positive.
A. reserved for
B. caught up in
C. beat up to
D. counted on
【单选题】
I don’t have any bandage, so I have to ___ pressure to the wound to keep the bleeding down.
A. apply
B. involve
C. fulfill
D. establish
【单选题】
It is important that whichever candidate (候选人) is picked the loser should accept the defeat ___.
A. in advance
B. with great pride
C. with good grace
D. in large part
【单选题】
___ that new homes cost more than older homes, but that is not true across the country anymore.
A. It used to be
B. It is used to be
C. It used to being
D. It is used to being
【单选题】
The boss ___ his employees to work longer hours as the company is dreadfully short of staff at present.
A. called on
B. signed up
C. cared for
D. set up
【单选题】
The president’s visit and ___ discussions led to a plan that aimed to improve the trade relations between the two countries.
A. emerging
B. subsequent
C. consequent
D. Submerging
【单选题】
The author ___ his general idea mainly through statistics and results obtained from a survey (调查) about auto customer services in the United States.
A. assumes
B. engages
C. illustrates
D. represents
【单选题】
People in this town starved, several buildings were bombed and crime ___ because you had to steal to eat.
A. eroded
B. reflected
C. released
D. soared
【单选题】
Olympic recognition for bodybuilding (健美) remains ___ since some argue that bodybuilding is not a sport because the actual contest does not involve the same sort of efforts as “real” sports.
A. controversial
B. conventional
C. characteristic
D. influential
【单选题】
Tom tried to justify his absence from the meeting by ___ that he had been ill that day.
A. admitting
B. advocating
C. claiming
D. citing
【单选题】
___ the huge financial benefits, biological companies have been rushing to set up laboratories and new research projects.
A. Aware
B. Aware of
C. Not aware
D. Not aware of
【单选题】
Unfortunately, ___ lack of funds, the studies he began just two months ago, had to be ended early.
A. out of
B. in addition to
C. owing to
D. to begin with
【单选题】
With a good command of English, he soon got ___ to working with British people.
A. accustomed
B. consistent
C. relevant
D. responsible
【单选题】
What needs to be ___ here is that language and culture interact, and that understanding of one requires understanding of the other.
A. altered
B. stressed
C. aroused
D. committed
【单选题】
Policies and organizations must be created to meet workers’ hopes, and to ___ new problems that inevitably arise between workers and managers.
A. compromise
B. ensure
C. undermine
D. resolve
【单选题】
To keep the wheels of industry turning, we produce consumer goods in endless quantities, and, in the process, are rapidly ___ our natural resources.
A. ignoring
B. collapsing
C. enduring
D. exhausting
【单选题】
As a person who loves peace, he is committed ___ realizing peace between countries.
A. of
B. about
C. for
D. to
【单选题】
Learning how to use chopsticks is easy for me, ___ learning how to conduct myself at the table is quite difficult.
A. whereas
B. however
C. therefore
D. besides
【单选题】
___ that the patient smokes 50 cigarettes a day, it would be reasonable to assume there is some lung damage.
A. To give
B. Giving
C. Given
D. Having given
【单选题】
Kenyan (肯尼亚的) women tend to vote for those who could provide them ___ the necessary food to live on.
A. of
B. with
C. for
D. about
【单选题】
___ all obstacles and failures, the scientist continued doing his experiments day and night.
A. In spite of
B. In contrast to
C. As a matter of
D. As a result of
【单选题】
I’m willing to ___ that a larger car would have cost more, but I still think we should have bought one.
A. withdraw
B. indicate
C. abandon
D. concede
【单选题】
Manufacturing (制造) companies spend millions of pounds on advertisements, trying to ___ customers that their products are better than those of other companies.
A. confine
B. convince
C. depress
D. reconcile
【单选题】
He is not the right person for the project: he is not very technically minded and ___, he does not have the sense of responsibility.
A. instead
B. yet
C. furthermore
D. nevertheless
【单选题】
Death rates declined in many places, partly because of the ___ in hunger.
A. decrease
B. myth
C. obstacle
D. burden
【单选题】
In deciding whether or not a situation is safe, pilots must be taught to assume that the worst will happen, and then to ___ whether there is a risk or not.
A. absorb
B. apply
C. assess
D. occupy
【单选题】
The worker was not worried as he knew that if he gave up the job, there would be ___ opportunities for him to work somewhere else.
A. formative
B. marginal
C. vigorous
D. numerous
【单选题】
The research shows the region might ___ overheating (经济过热), but the policymakers so far appear to be relatively relaxed about the future of the economy.
A. catch a glimpse of
B. be at risk of
C. take a toll on
D. be free from
【单选题】
Measures have been taken to ensure that no student will have to ___ of college for economic reasons.
A. lay out
B. cancel out
C. drop out
D. stand out
【单选题】
Stress that is not treated can lead to significant medical illnesses, which ___ can lead to greater stress and even depression (抑郁症).
A. after all
B. in turn
C. on the contrary
D. at least
【单选题】
Narcissism (自恋) has its benefits in terms of self-belief and confidence, but it also tends to be ___ risky decision-making.
A. associated with
B. contrasted with
C. reserved for
D. relieved of
【单选题】
When Tom saw his doctor again, she suggested that maybe a more substantial lunch, like a sandwich, might ___ his desire to have snacks in the afternoon.
A. count on
B. cut back on
C. hold on to
D. contribute to
【单选题】
You shouldn’t ___ – let your children make their own decisions.
A. interact
B. abuse
C. startle
D. interfere
【单选题】
This is a huge and difficult project and if you take it up, you ___ many difficulties.
A. like to encounter
B. like encountering
C. are likely to encounter
D. are like to encounter
【单选题】
The ability to live for a long time without water is characteristic ___ the camel.
A. of
B. for
C. about
D. in
【单选题】
Rising sales is a good ___ that this product is well received in the market.
A. response
B. convention
C. indication
D. Influence
【单选题】
When tourists travel abroad, they are sometimes ___ by the local people because the tourists don’t know the real value of products.
A. turned in
B. given chase
C. wrapped up
D. ripped off
【单选题】
The professor’s lecture ___ the capacity of his young audience. They all looked puzzled at him.
A. pointed out
B. went beyond
C. contributed to
D. kept off
推荐试题
【单选题】
包装有几个主要构成要素，其中___是最具有刺激销售作用的要素
【单选题】
对于拥有良好声誉且生产质量水平相近产品的企业，宜采用的包装策略应是___策略
A. 等级包装
B. 类似包装
C. 分类包装
D. 配套包装
【单选题】
在产品整体概念中最基本最主要的部分是 ___
A. 核心产品
B. 形式产品
C. 潜在产品
D. 附加产品
【单选题】
按照整体产品的概念，产品被看作是___
A. 任何有形物品
B. 任何可以等价交换的服务
C. 任何可以等价交换的有形物品
D. 购买者需要得到的各种有形的利益和无形的满足感
【单选题】
___是指产品线中的每一产品所包含的不同花色、规格、尺码、型号、功能和配方等数目的多少
A. 产品组合的深度
B. 产品组合的长度
C. 产品组合的宽度
D. 产品组合的关联度
【单选题】
在原有产品大类中又增加新的产品项目，这种做法属于___
A. 扩大产品组合策略
B. 产品延伸策略
C. 产品差异化策略
D. 最佳产品组合策略
【单选题】
原定位于中档产品市场的企业掌握了市场优势之后，决定向产品大类的上下两个方向延伸．这种产品组合策略叫___
A. 向下延伸
B. 双向延伸
C. 向上延伸
D. 缩减产品组合
【单选题】
扩展产品组合的宽度和加强产品组合深化的决策叫做___
A. 产品延伸
B. 产品大类现代化
C. 扩大产品组合
D. 缩减产品组合
【单选题】
在原有产品的基础上，采用或部分采用新技术、新材料、新工艺 研制出来纳新产品叫 ___
A. 换代产品
B. 改进产品
C. 仿制产品
D. 全新产品
【单选题】
一个企业产品组合中所包含的产品项目总数，称为___
A. 产品组合的密度
B. 产品组合的长度
C. 产品组合的深度
D. 关联性
【单选题】
消费者为了物色适当的物品，在购买前往往要到多家零售商店了解和比较商品的花色、式样、质量、价格等的消费品，叫做 ___
A. 便利品
B. 特殊品
C. 选购品
D. 非渴求物品
【单选题】
在产品生命周期的___阶段，促销显得十分重要
A. 成熟期
B. 引入期
C. 引入期和成熟期
D. 成长期
【单选题】
产品销售增长成慢，利润增长值接近于0时，此产品已进入产品生命周期的 ___
A. 导入期
B. 成长期
C. 成熟期
D. 衰退期
【单选题】
以高价格、低促销费用的形式进行经营，以求得到更多利润的决策 ___
A. 快速掠取
B. 缓慢掠取
C. 快速渗透
D. 缓慢渗透
【单选题】
美国桂格麦片公司成功的推出桂格超脆麦片后，又利用这一品牌及其图样特征，推出雪糕、运动衫等产品，其使用了___
A. 品牌质量决策
B. 品牌延伸策略
C. 家庭品牌策略
D. 品牌重新定位策略
【单选题】
商品包装的最基本功能是 ___
A. 保护商品，便于运输
B. 美化商品，促进销售
C. 提供方便，易于使用
D. 辨别商品，刺激需求
【单选题】
1品牌中可以被认出但不能用语言称呼的部分叫做 ___
A. 品牌标志
B. 商标
C. 品牌名称
D. 品牌延伸
【单选题】
有些大公司在一个市场上往往有多个品牌，比如宝洁公司的洗发精有“飘柔”、“潘婷”、“海飞丝”等，这种做法属于 ___
A. 品牌扩展决策
B. 多品牌决策
C. 统一品牌决策
D. 品牌更新定位决策
【单选题】
某企业的各种产品都有自己独特的包装，在设计上采用不同的风格、色调和材料，这种包装策略属于___
A. 分类包装策略
B. 改变包装策略
C. 相关包装策略
D. 差异包装策略
【单选题】
准确地计算产品所提供的全部 ___
A. 市场认知价值
B. 市场平均价值
C. 市场现行价值
D. 市场预期价值
【单选题】
成本加成定价是在下列哪一项的基础上加一定百分比来制定产品的销售价格___
A. 边际成本
B. 边际可变成本
C. 平均成本
D. 单位成本
【单选题】
下列哪一项是市场营销组织中惟一能产生收入的因素___
【单选题】
企业产品的成本因数取决于产品的___函数和投入要素的价格
【单选题】
在___市场结构中，卖主和买主只能是价格的接受者
A. 垄断竞争
B. 寡头垄断
C. 完全竞争
D. 纯粹垄断
【单选题】
在企业定价方法中,差别定价法属于___
A. 成本导向定价
B. 需求导向定价
C. 竞争导向定价
D. 市场导向定价
【单选题】
___是制造商给某些批发商或零售商的一种额外折扣，促使他们愿意执行某种市场营销职能(如推销、储存、服务)
A. 现金折扣
B. 数量折扣
C. 职能折扣
D. 季节折扣
【单选题】
企业提高价格的原因是___
A. 企业生产能力过剩
B. 成本膨胀
C. 企业市场占有率下降
D. 库存积压
【单选题】
___是指企业对按预定日期付款或现金购买的顾客的一种折扣
A. 现金折扣
B. 数量折扣
C. 功能折扣
D. 季节性折扣
【单选题】
___是指企业以高价将新产品投入市场，以便在产品市场生命周期的开始阶段取得较大利润，尽快收回成本，然后再逐渐降低价格的策略
A. 渗透定价
B. 取脂定价
C. 心理定价
D. 声望定价
【单选题】
___是指对那些有较高声誉的名牌高档商品或在名店销售的是商品制定较高的价格，以满足消费者求名和炫耀的心理
A. 声望定价
B. 招徕定价
C. 尾数定价
D. 心理定价
【单选题】
准确地计算产品所提供的全部市场认知价值是___的关键
A. 认知价值定价法
B. 反向定价法
C. 需求差异定价法
D. 成本导向定价法
【单选题】
为鼓励顾客购买更多物品，企业给那些大量购买产品的顾客的一种减价称为___
A. 功能折扣
B. 数量折扣
C. 季节折扣
D. 现金折扣
【单选题】
如果企业按FOB价出售产品，那么产品从产地到目的地发生的一切短损都将由___承担
A. 企业
B. 顾客
C. 承运人
D. 保险公司
【单选题】
统一交货定价就是我们通常说的___定价
A. 分区定价
B. 运费免收定价
C. 基点定价
D. 邮资定价
【单选题】
量不易鉴别的商品的定价最适宜用___法
A. 尾数定价
B. 招徕定价
C. 声望定价
D. 反向定价
【单选题】
非整数定价一般适用于___的产品
A. 价值较高
B. 高档
C. 价值较低
D. 奢侈
【单选题】
在折扣与让价策略中，___折扣并不是对所有商品都适宜
【单选题】
在商业企业，很多商品的定价都不进位成整数，而保留零头，这种心理定价策略称为___策略
A. 尾数定价
B. 招徕定价
C. 声望定价
D. 习惯定价
【单选题】
在经济比较发达、国民教育程度比较高、社会风气比较好的地区成功推行___策略的可能性较高
A. 撇脂定价
B. 顾客自行定价
C. 疯狂减价
D. 逆向提价
【单选题】
在___条件下，个别企业无力影响整个市场的产品价格，因而不存在企业制定最优价格的问题
A. 完全竞争
B. 寡头竞争
C. 垄断竞争
D. 不完全竞争
