相关试题
【多选题】
人员推销与非人员推销相比，其优点表现在 ___。
A. 信息传递的双向性
B. 推销目的的双重性
C. 销售范围的广阔性
D. 推销过程的灵活性
E. 友谊、协作的长
【多选题】
组织市场有以下主要特点___。
A. 购买者较少
B. 购买量大
C. 供需双方密切
D. 采购者地理位置较分散
【多选题】
市场定位战略包括___。
A. 产品差别化战略
B. 人员差别化战略
C. 服务差别化战略
D. 形象差别化战略
E. 价格差别化战略
【多选题】
国际上对商标权的认定，有两个并行的原则，即___。
A. 销售优先
B. 抢先注册
C. 注册在先
D. 生产优先
E. 使用在先
【多选题】
分销渠道成员包括___。
A. 生产者
B. 商人中间商
C. 代理商
D. 供应商
E. 消费者
【多选题】
微观环境指与企业紧密相联，直接影响企业营销能力的各种参与者，包括___。
A. 企业本身
B. 市场营销渠道企业
C. 顾客
D. 竞争者
E. 社会公众
【多选题】
市场细分的原则包括___。
A. 可控制性
B. 可实现性
C. 可区分性
D. 可衡量性
E. 可赢利性
【多选题】
能持续领先的企业，大都具有下列哪些共性？___
A. 拥有先进的生产技术和产品质量
B. 系统地倾听企业内外部的各种声音
C. 系统地学习上述声音随时间变化而变化的道理，以及把这些声音综合起来的方法
D. 拥有科学合理且顺畅的营销网络和分销渠道
E. 拥有促进倾听和学习以及对变化作出快速反应的共同业务程序
【多选题】
生产者用户的需要可以由___引起。
A. 内在刺激
B. 外在刺激
C. 精神刺激
D. 物质刺激
【多选题】
企业在市场定位过程中___。
A. 要了解竞争产品的市场定位
B. 要研究目标顾客对该产品各种属性的重视程度
C. 要选定本企业产品的特色和独特形象
D. 要避开竞争者的市场定位
E. 要充分强调本企业产品的质量优势
【多选题】
品牌统分策略包括___。
A. 统一品牌策略
B. 销售者品牌
C. 个别品牌策略
D. 分类品牌
E. 企业名称加个别品牌策略
【多选题】
宏观环境指影响微观环境的一系列巨大的社会力量，主要是：人口、___等因素。
A. 经济
B. 政治法律
C. 科学技术
D. 社会文化
E. 自然生态
【多选题】
市场增长率 /市场占有率矩阵将经营单位划分为___几种类型。
A. 明星类
B. 金马类
C. 奶牛类
D. 问号类
E. 瘦狗类
【多选题】
通过生产者用户对各个供应商的绩效评价，以决定___供货关系。
A. 建立
B. 维持
C. 修正
D. 中止
E. 构建
【多选题】
企业每项业务的内容包括___。
A. 要进入的行业类别
B. 要服务的顾客群
C. 要迎合的顾客需要
D. 满足这些需要的技术
E. 运用这些技术生产出的产品
【多选题】
包装标志主要有___标志。
A. 运输
B. 商品
C. 指示性
D. 品质
E. 警告性
【多选题】
促销策略从总的指导思想上可分为___。
A. 组合策略
B. 单一策略
C. 推式策略
D. 拉式策略
E. 综合策略
【多选题】
国际市场营销与国内市场营销的区别在于___。
A. 基本范畴
B. 基础理论
C. 复杂性
D. 风险性
E. 激烈性
【多选题】
顾客总成本包括___。
A. 货币成本
B. 时间成本
C. 精神成本
D. 固定成本
E. 体力成本
【多选题】
对于寻求多样性的购买行为，市场领导者力图通过___等方式鼓励消费者形成习惯性购买行为。
A. 占有货架
B. 避免脱销
C. 降价
D. 提醒购买的广告
E. 折扣
【多选题】
企业一体化成长战略包括___。
A. 后向一体化
B. 向上一体化
C. 水平一体化
D. 向下一体化
E. 前向一体化
【多选题】
中间商的购买多属___。
A. 冲动购买
B. 习惯购买
C. 专家购买
D. 理性购买
E. 非专家购买
【多选题】
市场挑战者的主要竞争战略包括___。
A. 攻击市场领导者
B. 扩大总需求
C. 攻击资金不足、经营不佳的公司
D. 跟随市场领导者
E. 降低总需求
【多选题】
配套包装不是配套搭配，企业采用配套包装策略时，应着重考虑的因素是___。
A. 购买者年龄
B. 市场需求特点
C. 便于消费者识别
D. 消费者购买能力
E. 产品的关联性
【多选题】
人员推销活动的基本要素是___。
A. 需求
B. 购买力
C. 推销人员
D. 推销对象
E. 推销品
【多选题】
国际市场营销的国际社会文化环境，除社会结构外，还有___。
A. 语言文字
B. 宗教信仰
C. 价值观念
D. 教育水平
E. 民风民俗
【多选题】
以盈利为目的的国内市场包括___。
A. 生产者市场
B. 消费者市场
C. 中间商市场
D. 政府采购市场
E. 非营利组织市场
【多选题】
消费者信息来源主要有___。
A. 商业来源
B. 经验来源
C. 公共来源
D. 个人来源
E. 政府来源
【多选题】
构成战略环境的因素很多，可分为___因素。
A. 主体环境
B. 主观环境
C. 一般环境
D. 地域环境
E. 客观环境
【多选题】
市场领导者扩大总需求的途径有___。
A. 攻击挑战者
B. 开发新用户
C. 击倒利基者
D. 寻找产品新用途
E. 增加使用量
【多选题】
影响企业定价的主要因素有___等。
A. 定价目标
B. 产品成本
C. 市场需求
D. 经营者意志
E. 竞争者的产品和价格
【多选题】
推销员应具备的知识有以下哪几个方面？___
A. 企业知识
B. 产品知识
C. 市场知识
D. 心理学知识
E. 生活知识
【多选题】
国内市场按购买动机可分为___。
A. 消费者市场
B. 生产者市场
C. 中间商市场
D. 非营利组织市场
E. 国际市场
【多选题】
对一个公司的产品满意的顾客，通常___。
A. 重复购买某一产品或服务
B. 购买公司的其它新产品
C. 给公司做宣传
D. 提供广泛信息、意见和建议
E. 对产品、品牌乃至公司保持忠诚
【多选题】
营销部门在制定和实施营销目标与计划时，要___。
A. 注意考虑企业外部环境力量
B. 注意考虑企业内部环境力量
C. 争取高层管理部门的理解和支持
D. 争取得到政府的支持
E. 其它职能部门的理解和支持
【多选题】
市场营销调研根据调研的目的可分为___。
A. 探测性调研
B. 描述性调研
C. 经常性调研
D. 临时性调研
E. 因果关系调研
【多选题】
当出现___情况时，商品需求可能缺乏弹性。
A. 市场上出现竞争者或替代品
B. 市场上没有竞争者或者没有替代品
C. 购买者改变购买习惯较慢，也不积极寻找较便宜的东西
D. 购买者对较高价格不在意
E. 购买者认为产品质量有所提高，或者认为存在通货膨胀等，价格较高是应该的
【多选题】
公共关系的活动方式可分为___。
A. 宣传性公关
B. 征询性公关
C. 交际性公关
D. 服务性公关
E. 社会性公关
【多选题】
根据服务供应与需求的关系，服务供应与需求的波动都较小的服务类型主要有___。
A. 运输
B. 宾馆
C. 银行
D. 保险
E. 法律
【多选题】
宏观市场营销___。
A. 从社会总体交换层面研究市场营销问题
B. 以社会整体利益为目标
C. 是一种企业的社会经济活动过程
D. 目的是求得社会生产与社会需要的平衡
E. 考虑的是个别企业与消费者利益的增长
推荐试题
【单选题】
An administrator is analyzing a virtual machine as shown in the Exhibit. What is the current long term risk for this virtual machine? ___
A. The virtual machine may run out of memory before April 27.
B. The virtual machine may continue to function after April 27.
C. The virtual machine has adequate memory configured for operation for the next 120 days.
D. The virtual machine has adequate memory reservation configured for operation for the next 120 days.
【单选题】
An administrator is monitoring a High Availability (HA) and Distributed Resource Scheduler (DRS) enabled cluster and has noticed that virtual machines in the cluster are being migrated without user intervention. Why is this happening? ___
A. The DRS Automation level is set to Fully Automated.
B. The Automation level is set to Automatic.
C. The
D. PM Threshold is set to Aggressive.
【单选题】
An administrator attempts to migrate a suspended virtual machine to a newly deployed vSphere 6.x cluster. The compatibility check fails. What condition could cause this behavior?___
A. The new vSphere 6.x cluster is running Intel CPUs instead of AMD CPUs.
B. A suspended virtual machine cannot be migrated.
C. The hardware virtualization feature of the CPU is not enabled on the new hosts.
D. A vSphere Distributed Switch is required to migrate a suspended virtual machine.
【单选题】
A vSphere administrator has been using vSphere in evaluation mode and now wants to deploy an environment that provides the same features. Which edition of vSphere provides similar functionality to evaluation mode? ___
A. Enterprise Plus
B. Enterprise
C. Standard
D. Essentials
【单选题】
A vSphere administrator has been using vSphere in evaluation mode and now wants to deploy an environment that provides the same features. Which edition of vSphere provides similar functionality to evaluation mode? ___
A. Enterprise Plus
B. Enterprise
C. Standard
D. Essentials
【单选题】
An administrator has just configured the IP address on an ESXi host from the Direct Console User Interface. How can the configuration be validated as correct without any additional tools?___
A. Add the host to vCenter Server and if it works, then all networking settings are ok.
B. Select the Test Management Network option from the DCUI.
C. Connect to the host with the vSphere Client and click the Test Network option.
D. Use PowerCLI to connect to the host and initiate a network test.
【单选题】
An administrator is installing vCenter Server for an environment that has 40 ESXi 6.x Hosts and 150 virtual machines. Which database would meet the minimal requirements needed for this task? ___
A. vFabric Postgres
B. Microsoft SQL Express 2008
C. Microsoft SQL Server 2014
D. Oracle 11g
【单选题】
What is a requirement when enabling a Virtual SAN cluster in an existing High Availability (HA) and Distributed Resource Scheduler (DRS) Cluster? ___
A. Disable DRS and HA before enabling Virtual SAN
B. Enable DRS before enabling Virtual SAN
C. Disable HA before enabling Virtual SAN
D. Enable Storage DRS before enabling Virtual SAN
【单选题】
The vSphere administrator attempts to connect to an ESXi host via an SSH client and receives the following security alert: The vSphere administrator needs to determine whether the RSA key fingerprint shown in the security alert is the fingerprint of the intended ESXi host. Which tool should the vSphere administrator use? ___
A. Direct Console User Interface
B. vSphere Client
C. vSphere Web Client
D. vSphere Management Assistant
【单选题】
An administrator needs to monitor traffic on vSwitches in a vSphere 6.x environment. Which option, if configured, would accomplish this task? ___
A. Forged Transmits
B. MAC Address Changes
C. Promiscuous Mode
D. Notify Switches
【单选题】
What is true regarding datastores on ESXi 6.x? ___
A. NFS 4.1 datastore does not support Fault Tolerance (FT)
B. VMFS3 and VMFS5 datastores can be newly created
C. NFS datastore can be concurrently mounted using NFS 4.1 on one host and NFS on another
D. NFS 3.0 datastore does not support Fault Tolerance (FT)
【单选题】
An administrator is cloning and configuring five new web server virtual machines. What would be the benefit of configuring resource shares for the new VMs? ___
A. To prioritize access to a resource during contention.
B. To guarantee access to a resource during contention.
C. To prioritize access to a resource before contention occurs.
D. To guarantee access to a resource before contention occurs.
【单选题】
An administrator logs into the vSphere Web Client and sees the warning shown in the Exhibit. During a change control window, the warning was addressed. What should be done to verify that the host is no longer showing the warning? ___
A. Run a Remediate host operation.
B. Recheck the compliance of the host.
C. Restart the host to get rid of the warning.
D. Install VMware tools to clear the warning.
【单选题】
A vApp named Sales has a Memory Limit of 32 GB and a CPU Limit of 12,000 MHz. There are three virtual machines within the vApp: <Sales-DB -- Has a memory reservation of 20 GB. > <Sales-DC -- Has a memory reservation of 8 GB. > <Sales-Web -- Has a memory reservation of 8 GB.> Which statement is correct? ___
A. All three virtual machines can power on, but will have memory contention.
B. All three virtual machines can power on without memory contention.
C. Only two of the three virtual machines can power on.
D. Only one of the virtual machines can power on.
【单选题】
You are editing the management network configuration of an ESXi 6.x Host from the vSphere Web Client. You mistakenly put the incorrect VLAN in place for the management network. What action do you need to take to correct this? ___
A. You need to manually edit the configuration on the host with command line utilities.
B. No action is required. By default ESXi rolls back configuration changes that disconnect the host.
C. The ESXi host system configuration will need to be restored to the factory configuration to fix the issue.
D. The change can be reverted in the vSphere Web Client by simply editing the switch again.
【单选题】
What is true about resource pools created on a Distributed Resource Scheduler (DRS) cluster?___
A. A root resource pool is created with the specified values.
B. A root resource pool is automatically created using the aggregate total of the ESXi host resources in the cluster.
C. A root resource pool is automatically created using the aggregate total of all resources in the datacenter.
D. A root resource pool is not needed when creating resource pools on a DRS cluster.
【单选题】
An administrator attempts to enable Enhanced vMotion Compatibility (EVC) on a cluster. The operation results in a compatibility error, as shown in the exhibit. What is the likely cause of this error? ___
A. The CPUs in the ESXi host are not AMD CPUs.
B. The CPUs in the ESXi host do not support hardware virtualization capabilities.
C. The XD/NX CPU features have not been enabled in the BIOS of the server.
D. There is no shared storage between the hosts in the cluster.
【单选题】
What condition would prevent an administrator from creating a new VMFS3 datastore on an ESXi 6.x host using the vSphere Web Client? ___
A. A VMFS3 datastore cannot be created on an ESXi 6.x host.
B. The VMFS3 kernel module is not loaded.
C. A VMFS3 datastore cannot be mounted on an ESXi 6.x host.
D. VMFS3 datastores are not compatible with virtual machines created on an
E. SXi 6.x host.
【单选题】
During a new vSphere Distributed Switch configuration, where does the Maximum Transmission Unit (MTU) value get modified? ___
A. Uplink Settings
B. Switch Settings
C. Portgroup Settings
D. NIC Teaming Settings
【单选题】
A small company wants to use VMware products for its production systems. The system administrator needs to recommend a solution that will deliver High Availability to the company's production applications. What is minimum vSphere offering that will support this requirement? ___
A. vSphere Essentials
B. vSphere Essentials Plus
C. vSphere Hypervisor
D. vSphere Standard
【单选题】
Which scenario shows a reason for VMware Tools failing to install? ___
A. Virtual machine has a CD-ROM configured.
B. Guest OS Antivirus is blocking the VMware Tools installation.
C. Guest OS has 64-bit ldd (list dynamic dependencies) utility installed.
D. Virtual machine is powered on.
【单选题】
An administrator is configuring an ESXi 6.x host to use multiple NICs to resolve a management network redundancy error. After configuring a second NIC, the server is not able to communicate when the primary connection is taken down. The administrator analyzes the Exhibit shown here. Based on the exhibit, what is the likely cause of the issue? ___
A. vmnic4 is not attached to a vSwitch.
B. vmnic2 is not connected to a physical switch.
C. E1000 is the incorrect NIC
D. river for this card.
【单选题】
What information is required as part of an interactive ESXi 6.x installation? ___
A. Keyboard layout
B. IP Address
C. Root password
D. DNS information
【单选题】
What is the default load balancing policy for a newly created VMkernel port on a vSphere Distributed Switch? ___
A. Route based on orginating virtual port ID
B. Route based on IP Hash
C. Route based on source mac address
D. Route based on physical NIC load
【单选题】
An administrator deploys vCenter Server using the embedded Platform Services Controller. After testing the deployment for a couple of months, it is determined that the environment would be better served with an external Platform Services Controller. What should the administrator do to meet this new requirement? ___
A. Deploy a fresh instance of vCenter Server with an external Platform Services Controller.
B. Perform a fresh install of an external Platform Services Controller.
C. Migrate the embedded Platform Services Controller to an external Platform Services Controller.
D. Upgrade the embedded Platform Services Controller to an external Platform Services Controller.
【单选题】
Why are some virtual machines orphaned after rebooting a High Availability (HA) enabled host? ___
A. The Orphaned virtual machines have HA restart disabled.
B. The Orphaned virtual machines moved recently and the change did not persist.
C. The host is attached to failed storage.
D. The host just came out of maintenance mode.
【单选题】
Which vSphere 6 Standard Edition feature will allow an organization to ensure that critical multi-threaded applications have the maximum possible uptime? ___
A. Fault Tolerance
B. High Availability
C. Distributed Resource Scheduler
D. App HA
【多选题】
An application running in a virtual machine is experiencing performance issues. When utilizing performance monitoring utilities, it is noted that the CPU Utilization of the application is at 100%. Which two scenarios are probable causes of the CPU contention for the application? (Choose two.)___
A. There is a network I/O constraint.
B. There is a storage I/O constraint.
C. There is insufficient disk space assigned to the virtual machine.
D. The application is not virtualization aware.
【多选题】
A Fault Tolerance (FT) virtual machine with four vCPUs is experiencing high latency when performing ICMP and Application tests. What are three potential causes that may be attributing to this latency? (Choose three.)___
A. The FT network has insufficient bandwidth and is running on a 1GB Link.
B. The FT network is on a particularly high latency link.
C. The FT network has been configured with Network I/O Control.
D. The FT virtual machine is running an e1000 network adapter.
E. The
F. T virtual machine is running on poor performing network-based storage.
【多选题】
A virtual machine is experiencing performance issues. The following performance metrics are observed: <CPU usage value for the virtual machine is above 90%> < CPU ready value for the virtual machine is above 20%> Which two activities will likely resolve the performance issues? (Choose two.)___
A. Set a CPU reservation for the virtual machine.
B. Increase the CPU limit on the virtual machine.
C. Decrease CPU shares equally for all virtual machines on the host.
D. Increase CPU shares equally for all virtual machines on the host.
【多选题】
An administrator is upgrading a vSphere Distributed Switch. The existing switch is version 6.0 and the administrator wants to upgrade to the latest version possible. The environment contains several ESXi 6.1 hosts. Which two options are available to ensure that the upgraded switch will be compatible with these hosts? (Choose two.)___
A. Upgrade the vSphere Distributed Switch to 6.0
B. Upgrade the ESXi 5.5 hosts to version 6.0, then upgrade the vSphere Distributed Switch to 5.5
C. Upgrade the vSphere Distributed Switch to 5.1
D. Upgrade the
E. SXi host switches to 5.5, then upgrade the vSphere Distributed Switch to 5.5
【多选题】
An administrator attempts to create a Thick Provisioned Virtual Disk (VMDK) on an NFS datastore; but it fails. Which two reasons would explain the failure? (Choose two.)___
A. Datastore is on an NFS 3 storage server that does not support Hardware Acceleration
B. Datastore is on an NFS 4.1 storage server
C. Only VMFS datastores support "Thick Provisioned" VMDK
D. The NFS datastore was not created on a "Thick Provisioned" device
【多选题】
Which two NFS Protocol versions does vSphere 6 support? (Choose two.)___
A. Version 3
B. Version 3.1
C. Version 4
D. Version 4.1
【多选题】
Which three operations occur during a cold migration of a virtual machine? (Choose three.)___
A. The virtual machine disks are moved if the datastore is being changed.
B. The virtual machine is registered with the destination server.
C. The source virtual machine is removed from the old hosts.
D. The virtual machine hardware is upgraded.
E. The virtual machine files are quiesced prior to the migration.
【多选题】
A 4 GB Memory virtual machine is experiencing extended memory issues, as shown in the Exhibit. What potential issues could be attributed to this memory pressure?___
A. A limit is imposed on the virtual memory of this virtual machine.
B. The Balloon driver has been uninstalled.
C. A limit has been imposed on the Virtual CPU of the virtual machine.
D. Storage IO control has been enabled for the virtual machine causing the swapped memory.
【多选题】
You are creating a virtual machine in the Web Client using the New Virtual Machine wizard. Which two steps are required? (Choose two.)___
A. Select a valid name.
B. Select a cluster for the compute resource.
C. Select a network adapter.
D. Select the virtual machine compatibility.
【多选题】
An administrator has been given requirements to configure vMotion for a new virtual machine. The configuration should: <Provide Network Redundancy Use VLAN 550> <Be secured against anyone trying to spoof communication The vSwitch1 configuration is shown in the Exhibit.> Which three changes should be made to meet the stated requirements? (Choose three.)___
A. The VLAN ID must be set appropriately.
B. The default values for MAC Address Changes and Forged Transmits must be altered.
C. The teaming and failover adapters must be set appropriately.
D. The Traffic Shaping configuration must be altered.
E. The Load Balancing Policy must be set appropriately.
【多选题】
Which three traffic types are available services options when configuring a vmkernel port? (Choose three.)___
A. Provisioning Traffic
B. Virtual Volumes Traffic
C. vSphere Replication NFC Traffic
D. Virtual SAN Traffic
E. FCoE Traffic
【多选题】
An administrator logs into the vSphere Web Client, but is unable to see any hosts and clusters. Which two options could fix the problem? (Choose two.)___
A. Verify that the client web browser and vCenter Server are in the same broadcast domain.
B. Verify that the vCenter Server system is registered with the same Platform Services Controller as the vSphere Web Client.
C. Log in to the vCenter Server as a user within the Active
D. irectory domain.
【多选题】
Which three VLAN Tagging modes are available in vSphere 6.x? (Choose three.)___
A. External Switch Tagging
B. Private VLAN Tagging
C. Virtual Switch Tagging
D. VXLAN Tagging
E. Virtual Guest Tagging
