相关试题
【单选题】
Good-bye for now.___
A. The same to you.
B. That's OK
C. See you.
D. Long time no see.
【单选题】
Hello, how are you?___
A. Hello, how are you?
B. How do you do?
C. Fine, thank you.
D. That's OK.
【单选题】
I didn't mean to do that. Please forgive me。___
A. Not too bad.
B. That's all right
C. It's a pleasure.
D. Thank you.
【单选题】
Thank you for your invitation.___
A. It doesn’t matter.
B. It's a pleasure.
C. It's a small thing.
D. I'll appreciate it.
【单选题】
What a beautiful dress you have on today!___
A. It is suitable for me.
B. No, it isn’t.
C. You want to have one, too?
D. Thank you.
【单选题】
I think he is a good lecturer.___
A. Sorry, it doesn’t matter.
B. So do I.
C. Yes. It's a good idea
D. I don't mind
【单选题】
— What's the matter, dear?___
A. I didn't go to school.
B. I have a terrible headache.
C. I took the kids shopping today.
D. It is a beautiful dress.
【单选题】
Good morning, may I speak to Mark, please?___
A. Who's there?
B. Who's that speaking?
C. Who are you?
D. Who wants to speak to Mark?
【单选题】
Let me introduce myself. I'm Steward.___
A. What a pleasure.
B. Pleased to meet you.
C. I don't know.
D. Thanks a lot.
【单选题】
Let's go to the library this afternoon.___.
A. Yes, that's right.
B. No. I can't.
C. What about you?
D. That's a good idea.
【单选题】
What does Tom's wife do for a living?___.
A. She is a doctor.
B. Tom loves his wife.
C. She has a happy life.
D. She lives far from here.
【单选题】
How tall is your sister?___
A. She is not very well.
B. She is 28 years old.
C. She is very nice.
D. She is as tall as I am.
【单选题】
What do you think of this novel?___
A. I've read it.
B. It's well-written.
C. It was written by my uncle.
D. I bought it yesterday.
【单选题】
How much is this necklace?___
A. It's very nice.
B. It's a birthday present from my parents.
C. It costs fifty pounds.
D. It's a bargain.
【单选题】
How can I get to the cinema?___
A. It's very far.
B. Yes, there is a cinema near here.
C. It's well known.
D. Go down this street and turn left.
【单选题】
What's the matter, John?___
A. I failed my French test
B. It doesn't matter.
C. Nothing's wrong with him.
D. I don't think I can.
【单选题】
What are you majoring in?___
A. In a university.
B. Very hard.
C. Mathematics.
D. At nine in the morning.
【单选题】
Are you going on holiday for a long time?___
A. It was a long time.
B. Two weeks ago.
C. No. Only a couple of days.
D. Not long time ago.
【单选题】
Is Mary there?___
A. Speaking.
B. I'm not Mary.
C. Who are you?
D. Mary is well today.
【单选题】
What day is today?___
A. It's March 6.
B. It's a fine day today.
C. It's March.
D. It's Monday.
【单选题】
Is that seat taken?___
A. Please don't worry.
B. I don't think so.
C. Why not?
D. It's very nice.
【单选题】
Thank you for calling.___
A. Don’t mention it.
B. That's fine.
C. Nice talking to you.
D. Call back again.
【单选题】
How are you getting on today?___
A. Very well.
B. How do you do?
C. I'm a doctor.
D. Nice to have known you.
【单选题】
How's your family?___
A. Thanks all the same.
B. Thanks for calling.
C. Not too bad.
D. Don't mention it.
【单选题】
- How is it that you are late for class again?___
A. Because I missed the bus
B. By bus and then on foot
C. Yes, it is quite wrong
D. It is far from school
【单选题】
- Excuse me. Could you spare me a few minutes? - ___
A. Of course.
B. Of course not.
C. I am sorry to hear that.D.Yes. I'm busy now.
【单选题】
- It's very thoughtful of you to give me a ride. ___
A. It's my pleasure.
B. Take it easy.
C. Sure.
D. Never mind.
【单选题】
- This is heavy! What's in it? ___
A. I think you don't like it.
B. My new computer. I just bought it.
C. I'm glad you're here.
D. Are you really interested in it?
【单选题】
___ I'd like to place an order please.
A. Can I help you?
B. I can help you.
C. What are you doing?
D. Why are you doing?
【单选题】
- Do you know the girl over there?___
A. How can I know?
B. Yes, I remember it now.
C. It's Sam, my teacher's daughter.
D. She is a good girl.
【单选题】
- Shall we go out for dinner tonight?____
A. No, you can't.
B. Yes, please.
C. Thank you, I don't want to.
D. Sorry, I have a report to finish.
【单选题】
- I think the reference book（参考书）is very helpful.____
A. Good idea.
B. So do I.
C. With pleasure.
D. No problem.
【单选题】
- I wish you success in your career.____
A. You are welcome.
B. I think so.
C. Yes, please.
D. The same to you.
【单选题】
- Would you like to come over tonight?____
A. Yes, last night.
B. Yes, over there.
C. Sure, I'd love to.
D. Yeah, I liked it too.
【单选题】
- How do I transfer calls? ____
A. Do as you like.
B. It is a bit difficult.
C. Let me show you.
D. Not at all.
【单选题】
- Thanks for inviting me, John, but I've already made other plans. ____. Maybe another time.
A. I hope you enjoy it
B. That's good
C. Oh! I'm sorry to hear that
D. Great! I really had a good time
【单选题】
- Thanks for the lovely party and the delicious food. ____
A. No, thanks.
B. Never mind.
C. Thank you for coming.D.That's all right.
【单选题】
- Why didn't you tell me? ____
A. Sorry, I forgot.
B. I'm sorry you should wait.
C. I don't know.
D. I'd love to.
【单选题】
- What do you plan to do after the exam? ____ How about you?
A. I hate taking exams.
B. I like making plans.
C. Nothing special.
D. I've changed my mind.
【单选题】
- Tom told me that you collect stamps. ____
A. What do you mean?
B. I don't think so.
C. Why did he tell you?
D. Yes, I do. Do you?
推荐试题
【单选题】
有能力对市场领导者采取攻击行动，有望夺取市场领导者地位的公司属于___。
A. 强竞争者
B. 市场挑战者
C. 市场利基者
D. 好竞争者
【单选题】
注册后的品牌有利于保护___的合法权益。
A. 商品所有者
B. 资产所有者
C. 品牌所有者
D. 产品所有者
【单选题】
按照单位成本加上一定百分比的加成来制定产品销售价格的定价方法称之为___定价法。
A. 成本加成
B. 目标
C. 认知价值
D. 诊断
【单选题】
企业对中间商的基本激励水平应以___为基础。
A. 中间商的业绩
B. 企业实力
C. 交易关系组合
D. 市场
【单选题】
从营销理论的角度而言，企业市场营销的最终目标是 ___。
A. 满足消费者的需求和欲望
B. 获取利润
C. 求得生存和发展
D. 把商品推销给消费者
【单选题】
战略主要用来描述一个组织打算如何实现其 ___和使命。
【单选题】
企业的营销活动不可能脱离周围环境而孤立地进行，企业营销活动要主动地去 ___。
A. 控制环境
B. 征服环境
C. 改造环境
D. 适应环境
【单选题】
一般日用生活用品，适合于选择 ___媒介做广告。
A. 人员
B. 专业杂志
C. 电视
D. 公共关系
【单选题】
对于减少失调感的购买行为，营销者要提供完善的 ___，通过各种途径提供有利于本企业和产品的信息，使顾客确信自己购买决定的正确性。
A. 售前服务
B. 售后服务
C. 售中服务
D. 无偿服务
【单选题】
同样是教授的两位教师， 在同一学期均讲授数学课， 但两个班的学生反应却大相经庭，这是由于服务的 ___特点引起的。
A. 无形性
B. 同等性
C. 异质性
D. 易逝性
【单选题】
在已明确所要研究问题的内容与重点后，拟定调研计划，进行实地调查，收集第一手资料，如实地反映情况和问题，这是属于 ___。
A. 探测性调研
B. 描述性调研
C. 因果关系调研
D. 定期性调研
【单选题】
同质性较高的产品，宜采用 ___。
A. 产品专业化
B. 市场专业化
C. 无差异营销
D. 差异性营销
【单选题】
市场利基者发展的关键是实现 ___。
A. 多元化
B. 避免竞争
C. 紧密跟随
D. 专业化
【单选题】
品牌代表着某种商品 ___，是其最基本的含义。
【单选题】
投标过程中，投标商对其价格的确定主要是依据 ___制定的。
A. 对竞争者的报价估计
B. 企业自身的成本费用
C. 市场需求
D. 边际成本
【单选题】
消费品中的便利品的企业通常采取 ___的策略。
A. 密集分销
B. 独家分销
C. 选择分销
D. 直销
【单选题】
与顾客建立长期合作关系是___的核心内容。
A. 关系营销
B. 绿色营销
C. 公共关系
D. 相互市场营销
【单选题】
出现于不同行业之间的交叉与结合部分的市场机会，则称之为 ___。
A. 全面机会
B. 行业市场机会
C. 边缘市场机会
D. 局部机会
【单选题】
公共关系___
A. 是一种短期促销战略
B. 直接推销产品
C. 推销企业形象
D. 需要大量的费用
【单选题】
消费者的购后评价主要取决于___
A. 心理因素
B. 产品质量和性能发挥状况
C. 付款方式
D. 他人态度
【单选题】
在___条件下，企业倾向于和竞争对手要价相同。
A. 异质产品市场
B. 完全寡头竞争
C. 纯粹垄断
D. 垄断竞争
【单选题】
___是实现市场定位目标的一种手段。
A. 产品差异化
B. 市场集中化
C. 市场细分化
D. 无差异营销
【单选题】
每种产品实质上是为满足市场需要而提供的___
【单选题】
品牌资产是通过为消费者和企业提供___来体现其价值。
A. 产品
B. 服务
C. 附加利益
D. 附加功能
【单选题】
企业因竞争对手率先降价而做出跟随竞争对手相应降价的策略主要适用于___市场。
A. 同质产品市场
B. 差别产品市场
C. 完全竞争
D. 寡头
【单选题】
非标准化产品或单位价值高的产品一般采取___
A. 直销
B. 广泛分配路线
C. 密集分销
D. 自动售货
【单选题】
当买卖双方都表现积极时，我们就把双方都称为 ___，并将这种情况称为相互市场营销。
A. 市场营销者
B. 相互市场营销者
C. 生产者
D. 推销者
【单选题】
具有较高增长率和较高市场占有率的经营单位是 ___。
A. 问号类
B. 明星类
C. 奶牛类
D. 瘦狗类
【单选题】
威胁水平高而机会水平低的业务是___ 。
A. 理想业务
B. 冒险业务
C. 成熟业务
D. 困难业务
【单选题】
开展公共关系工作的基础和起点是 ___。
A. 公共关系调查
B. 公共关系计划
C. 公共关系实施
D. 公共关系策略选择
【单选题】
感受的服务水平的对比。因此，服务质量是一个 ___。
A. 主观范畴
B. 客观范畴
C. 道德范畴
D. 文化范畴
【单选题】
随着行业营销费用的增加，刺激消费的力度加大，市场需求一般会随之增大，但当营销费用超过一定水平后，就不能进一步促进需求，市场需求达到极限值，这个极限值被叫做___。
A. 市场需求
B. 企业需求
C. 市场潜量
D. 市场最低
【单选题】
重新定位，是对销路少、市场反应差的产品进行 ___定位。
A. 避强
B. 对抗性
C. 竞争性
D. 二次
【单选题】
品牌资产是一种特殊的 ___。
A. 有形资产
B. 无形资产
C. 附加资产
D. 潜在资产
【单选题】
非整数定价一般适用于 ___的产品。
A. 价值较高
B. 高档
C. 价值较低
D. 奢侈
【单选题】
宏观市场营销是从 ___层面研究营销问题，强调从整体经济、社会道德与法律角度把握营销活动，并由社会来控制和影响营销过程，以此实现社会供求平衡，保证社会经济的持续发展。
A. 个人交换
B. 企业之间交换
C. 区域交换
D. 社会总体交换
【单选题】
市场增长率和相对市场占有率都较低的经营单位是 ___。
A. 问号类
B. 明星类
C. 奶牛类
D. 瘦狗类
【单选题】
制定实施市场营销计划，评估和控制市场营销活动，是 ___的重要任务。
A. 市场主管部门
B. 市场营销组织
C. 广告部门
D. 销售部门
【单选题】
影响生产者购买决策的基础性因素是 ___。
A. 商品质量
B. 价格
C. 服务
D. AB 和 C
