【单选题】
What is the major function of paragraph 1?___
A. To arouse the reader's concern.
B. To introduce the theme of the whole passage.
C. To summarize the whole passage.
D. To state the primary uses of TV.
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【单选题】
Television, as a source of entertainment, is ________.___
A. not very convenient
B. very expensive
C. quite dangerous
D. relatively cheap
【单选题】
Why are some people against TV?___
A. Because TV programs are not interesting.
B. Because TV viewers are totally passive.
C. Because TV prices are very high.
D. Because TV has both advantages and disadvantages.
【单选题】
One of the most obvious advantages of TV is that _________.___
A. it keeps us informed
B. it is very cheap
C. it enables us to have a rest
D. it controls our lives
【单选题】
According to the passage, whether TV is good or not depends on ___________.___
A. its quality
B. people's attitude towards it
C. how we use it
D. when we use it
【单选题】
What regulation was issued by New York State concerning beverage containers?___
A. A fee should be charged on used containers for recycling.
B. Throwaways should be collected by the state for recycling.
C. Consumers had to pay for beverage containers and could get their money back on returning them.
D. Beverage companies should be responsible for collecting and reusing discarded plastic soda bottles.
【单选题】
The returned plastic bottles in New York used to _____________.___
A. be turned into raw materials
B. be separated from other rubbish
C. have a second-life value
D. end up somewhere underground
【单选题】
The key problem in dealing with returned plastic beverage containers is ______________.___
A. how to reduce their recycling costs
B. to sell them at a profitable price
C. how to turn them into useful things
D. to lower the prices for used materials
【单选题】
Recycling has become the first choice for the disposal of rubbish because ______________.___
A. recycling causes little pollution
B. other methods are more expensive
C. recycling has great appeal for the jobless
D. local governments find it easy to manage
【单选题】
It can be concluded from the passage that ____________.___
A. recycling is to be recommended both economically and environmentally
B. local governments in the U.S. can expect big profits from recycling
C. rubbish is a potential remedy for the shortage of raw materials
D. landfills will still be widely used for waste disposal
【单选题】
The author chose to study engineering at a small liberal-arts university because he ________.___
A. intended to be a sensible student with noble ideals
B. wanted to be an example of practicality and rationality
C. intended to be a combination of engineer and humanist
D. wanted to coordinate engineering with liberal-arts courses in college
【单选题】
According to the author, by interacting with people who study liberal arts, engineering students can __________.___
A. broaden their horizons
B. receive guidance in their careers
C. become noble idealists
D. balance engineering and the liberal arts
【单选题】
In the eyes of the author, a successful engineering student is expected ______________.___
A. to be imaginative with a value system to guide him
B. to be a technical genius with a wide vision
C. to have an excellent academic record
D. to be wise and mature
【单选题】
The author's experience shows that he was ________.___
A. creative
B. ambitious
C. irrational
D. unrealistic
【单选题】
The underlined word "they" in "... together they threaten to confuse." (Para.5) refers to ____________.___
A. practicality and rationality
B. engineering and the liberal arts
C. reality and noble ideals
D. flexibility and a value system
【单选题】
It can be learned from the passage that the Ouchidas' house __________.___
A. failed to meet energy conservation standards
B. was designed and constructed in a scientific way
C. is well worth the money spent on its construction
D. is almost faultless from the point of energy conservation
【单选题】
What made the Ouchidas' new house a horrible dream?___
A. Lack of fresh air.
B. Gas leakage in the kitchen.
C. The newly painted walls.
D. Poor quality of building materials.
【单选题】
The underlined word "accentuate" (Para. 3) most probably means "________".___
A. worsen
B. accelerate
C. relieve
D. improve
【单选题】
Why were cracks in old houses not a big concern?___
A. Because environmental protection was given top priority.
B. Because indoor cleanness was not emphasized.
C. Because they were technically unavoidable.
D. Because energy used to be inexpensive.
【单选题】
This passage is most probably taken from an article entitled "_________".___
A. Energy Conservation
B. Air Pollution Indoors
C. House Building Crisis
D. Traps in Building Construction
【单选题】
We need to plan ahead in order to ___________.___
A. keep a record of all the events
B. better organize our activities
C. store everything in our head
D. pile up little tasks neatly
【单选题】
Strategic times are best for us to ___________.___
A. save energy
B. check e-mails
C. study efficiently
D. organize activities
【单选题】
Which of the following could be used as a motivation to do our assignments?___
A. Remembering our urgent tasks.
B. Any activities we're eager to do.
C. Taking a break in the afternoon.
D. The promise to study efficiently.
【单选题】
What can help us to keep refreshed throughout the day?___
A. Doing some physical exercise.
B. Taking a short nap in the afternoon.
C. Rushing through some assignments.
D. Playing a game of chess with a friend.
【单选题】
Which of the following could be the best title for this article?___
A. Study Habits and Time Management
B. Business Management and Leadership
C. University Education and Campus Life
D. Life Goals and Academic Development
【单选题】
It is implied in the text that it is hard to ________.___
A. carry life learning though
B. tell the nature of life learning
C. learn without going to school
D. find a specially trained teacher
【单选题】
According to the author, the schooling framework often ________.___
A. produces slow students with poor memories
B. ignores some parts of the official curriculum
C. fails to provide enough knowledge about life
D. gives little care to the quality of teaching materials
【单选题】
Life learners recognize that learning will not be difficult if they are _________.___
A. clear about why to learn
B. careful to make a time table
C. able to respect other people
D. cautious about any mistakes
【单选题】
According to the author, life learning ________.___
A. could prevent one from running risks
B. could be a road full of trials and errors
C. makes a kid independent of his parents
D. teaches a kid how to avoid being scorned
【单选题】
Through life learning, children ________.___
A. will grow without the assistance from parents
B. will learn to communicate with the real world
C. will be driven to learn necessary life knowledge
D. will be isolated from the negative side of society
【单选题】
A good title for this passage is __________.___
A. Sleep
B. Good Health
C. Dreams
D. Work and Rest
【单选题】
The word drowsy in the last paragraph means __________.___
A. sick
B. stand up
C. asleep
D. a little sleepy
【单选题】
This passage suggests that not getting enough sleep might make you ___________.___
A. dream more often
B. have poor health
C. nervous
D. breathe quickly
【单选题】
During REM, ___________ .___
A. your eyes move quickly
B. you dream
C. you are restless
D. both A and B
【单选题】
The average number of hours of sleep that an adult needs is __________.___
A. approximately six hours
B. around ten hours
C. about eight hours
D. not stated here
【填空题】
4、Sjogren syndrome___
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【多选题】
市场营销学的研究方法很多，主要有___。
A. 传统研究法
B. 数量研究法
C. 管理研究法
D. 历史研究法
E. 系统研究法
【多选题】
对环境威胁的分析，一般着眼于___。
A. 威胁是否存在
B. 威胁的潜在严重性
C. 威胁的征兆
D. 预测威胁到来的时间
E. 威胁出现的可能性
【多选题】
产品销售的时间序列，其变化趋势主要是___共同作用的结果。
A. 趋势因素
B. 周期因素
C. 季节因素
D. 不确定因素
E. 复合因素
【多选题】
优化产品组合的过程， 通常是企业营销人员进行___现行产品组
A. 调查
B. 分析
C. 研究
D. 评价
E. 调整
【多选题】
心理定价的策略主要有___。
A. 声望定价
B. 分区定价
C. 尾数定价
D. 基点定价
E. 招徕定价
【多选题】
广告的设计原则包括___。
A. 真实性
B. 社会性
C. 针对性
D. 艺术性
E. 广泛性
【多选题】
顾客对服务的预期质量，通常要受___因素的影响。
A. 市场营销沟通
B. 顾客口碑
C. 顾客需求
D. 服务产品
E. 企业形象
【多选题】
一般来说，市场营销管理哲学的发展演变历程可划分为以下哪几个阶段？ ___
A. 生产观念
B. 销售观念
C. 市场营销观念
D. 产品观念
E. 社会营销
【多选题】
顾客总价值包括 ___。
A. 商品品牌
B. 服务价值
C. 人员价值
D. 产品价值
E. 形象价值
【多选题】
属于产业市场细分变量的有 ___。
A. 社会阶层
B. 行业
C. 价值观念
D. 地理位置
E. 购买标准
【多选题】
对于产品生命周期衰退阶段的产品，可供选择的营销策略是 ___。
A. 集中策略
B. 扩张策略
C. 维持策略
D. 竞争策略
E. 榨取策略
【多选题】
批发商主要有哪些类型？ ___
A. 商人批发商
B. 经销商
C. 经纪人或代理商
D. 制造商销售办事处
E. 仓储商店
【多选题】
服务通常可运用 ___来实现有形展示。
A. 实体环境
B. 企业文化
C. 信息沟通
D. 价格
E. 企业精神
【多选题】
人员推销与非人员推销相比，其优点表现在 ___。
A. 信息传递的双向性
B. 推销目的的双重性
C. 销售范围的广阔性
D. 推销过程的灵活性
E. 友谊、协作的长
【多选题】
组织市场有以下主要特点___。
A. 购买者较少
B. 购买量大
C. 供需双方密切
D. 采购者地理位置较分散
【多选题】
市场定位战略包括___。
A. 产品差别化战略
B. 人员差别化战略
C. 服务差别化战略
D. 形象差别化战略
E. 价格差别化战略
【多选题】
国际上对商标权的认定，有两个并行的原则，即___。
A. 销售优先
B. 抢先注册
C. 注册在先
D. 生产优先
E. 使用在先
【多选题】
分销渠道成员包括___。
A. 生产者
B. 商人中间商
C. 代理商
D. 供应商
E. 消费者
【多选题】
微观环境指与企业紧密相联，直接影响企业营销能力的各种参与者，包括___。
A. 企业本身
B. 市场营销渠道企业
C. 顾客
D. 竞争者
E. 社会公众
【多选题】
市场细分的原则包括___。
A. 可控制性
B. 可实现性
C. 可区分性
D. 可衡量性
E. 可赢利性
【多选题】
能持续领先的企业，大都具有下列哪些共性？___
A. 拥有先进的生产技术和产品质量
B. 系统地倾听企业内外部的各种声音
C. 系统地学习上述声音随时间变化而变化的道理，以及把这些声音综合起来的方法
D. 拥有科学合理且顺畅的营销网络和分销渠道
E. 拥有促进倾听和学习以及对变化作出快速反应的共同业务程序
【多选题】
生产者用户的需要可以由___引起。
A. 内在刺激
B. 外在刺激
C. 精神刺激
D. 物质刺激
【多选题】
企业在市场定位过程中___。
A. 要了解竞争产品的市场定位
B. 要研究目标顾客对该产品各种属性的重视程度
C. 要选定本企业产品的特色和独特形象
D. 要避开竞争者的市场定位
E. 要充分强调本企业产品的质量优势
【多选题】
品牌统分策略包括___。
A. 统一品牌策略
B. 销售者品牌
C. 个别品牌策略
D. 分类品牌
E. 企业名称加个别品牌策略
【多选题】
宏观环境指影响微观环境的一系列巨大的社会力量，主要是：人口、___等因素。
A. 经济
B. 政治法律
C. 科学技术
D. 社会文化
E. 自然生态
【多选题】
市场增长率 /市场占有率矩阵将经营单位划分为___几种类型。
A. 明星类
B. 金马类
C. 奶牛类
D. 问号类
E. 瘦狗类
【多选题】
通过生产者用户对各个供应商的绩效评价，以决定___供货关系。
A. 建立
B. 维持
C. 修正
D. 中止
E. 构建
【多选题】
企业每项业务的内容包括___。
A. 要进入的行业类别
B. 要服务的顾客群
C. 要迎合的顾客需要
D. 满足这些需要的技术
E. 运用这些技术生产出的产品
【多选题】
包装标志主要有___标志。
A. 运输
B. 商品
C. 指示性
D. 品质
E. 警告性
【多选题】
促销策略从总的指导思想上可分为___。
A. 组合策略
B. 单一策略
C. 推式策略
D. 拉式策略
E. 综合策略
【多选题】
国际市场营销与国内市场营销的区别在于___。
A. 基本范畴
B. 基础理论
C. 复杂性
D. 风险性
E. 激烈性
【多选题】
顾客总成本包括___。
A. 货币成本
B. 时间成本
C. 精神成本
D. 固定成本
E. 体力成本
【多选题】
对于寻求多样性的购买行为，市场领导者力图通过___等方式鼓励消费者形成习惯性购买行为。
A. 占有货架
B. 避免脱销
C. 降价
D. 提醒购买的广告
E. 折扣
【多选题】
企业一体化成长战略包括___。
A. 后向一体化
B. 向上一体化
C. 水平一体化
D. 向下一体化
E. 前向一体化
【多选题】
中间商的购买多属___。
A. 冲动购买
B. 习惯购买
C. 专家购买
D. 理性购买
E. 非专家购买
【多选题】
市场挑战者的主要竞争战略包括___。
A. 攻击市场领导者
B. 扩大总需求
C. 攻击资金不足、经营不佳的公司
D. 跟随市场领导者
E. 降低总需求
【多选题】
配套包装不是配套搭配，企业采用配套包装策略时，应着重考虑的因素是___。
A. 购买者年龄
B. 市场需求特点
C. 便于消费者识别
D. 消费者购买能力
E. 产品的关联性
【多选题】
人员推销活动的基本要素是___。
A. 需求
B. 购买力
C. 推销人员
D. 推销对象
E. 推销品
【多选题】
国际市场营销的国际社会文化环境，除社会结构外，还有___。
A. 语言文字
B. 宗教信仰
C. 价值观念
D. 教育水平
E. 民风民俗
【多选题】
以盈利为目的的国内市场包括___。
A. 生产者市场
B. 消费者市场
C. 中间商市场
D. 政府采购市场
E. 非营利组织市场
