【单选题】
以下关于推式策略和拉式策略的说法正确的是___
A. 拉式策略是指企业以促销组合中的人员销售的方式进行促销活动
B. 推式策略是指企业以促销组合中的非人员销售的方式进行促销活动
C. 二者信息流动的方向不同
D. 二者信息流动的方向大致相同
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相关试题
【单选题】
人员推销的组织结构中，___适宜于产品或目标市场类似的企业采用
A. 产品结构式
B. 顾客结构式
C. 综合式结构
D. 区域结构式
【单选题】
关于广告预算理解正确的是___
A. 量力而行法虽然将广告视为一种必要的投资，却往往未考虑将广告作为一种 重要的促销手段对促进销售的直接影响
B. 销售百分比法以特定的销售额或销售单价的百分比来安排广告开支，是考虑将销售收入既看成是广告促销的原因同时也是促销的结果
C. 由于销售百分比法以特定的销售额或销售单价的百分比来安排广告开支，因此通常与营销战略方案的其他方面相符合
D. 竞争对等法比照竞争者的广告开支来决定广告预算，因此，要确保新上市产品的销售额达到同行业平均水平，其广告预算必须相当于同行业平均水平
E. 一般来讲，目标任务法会加大企业费用开支
【单选题】
广告设计的核心是___
A. 广告主题的设计
B. 广告文案的设计
C. 广告画面的设计
D. 广告技术的设计
【单选题】
从总体上看，质量改进方案通常会增加企业的 ___
A. 成本
B. 盈利
C. 无形资产
D. 以上答案都不对
【单选题】
___是指企业利用多种信息载体，与目标市场进行沟通的传播活动，包括广告、人员推销、营业推广与公共关系等等。
【单选题】
服务是一方向另一方提供的基本上是 ___，并且不导致任何所有权的产生。
A. 有形产品
B. 无形的任何活动或利益
C. 物质产品
D. 实体产品
【单选题】
按照不同的职能，非营利组织可分为 ___
A. 履行国家职能的非营利组织
B. 促进群体交流的非营利组织
C. 提供社会服务的非营利组织
D. AB 和 C
【单选题】
在产品生命周期的投入期，消费品的促销目标主要是宣传介绍产品，刺激购买欲望的产生，因而主要应采用 ___促销方式。
A. 广告
B. 人员推销
C. 价格折扣
D. 营业推广
【单选题】
___差异的存在是市场细分的客观依据。
A. 产品
B. 价格
C. 需求偏好
D. 细分
【单选题】
企业要通过攻击竞争者而大幅度的扩大市场占有率，应攻击 ___
A. 近竞争者
B. “坏”竞争者
C. 弱竞争者
D. 强竞争者
【单选题】
威胁水平高而机会水平低的业务是 ___
A. 理想业务
B. 冒险业务
C. 成熟业务
D. 困难业务
【单选题】
为鼓励顾客购买更多物品，企业给那些大量购买产品的顾客的一种减价称为___
A. 功能折扣
B. 数量折扣
C. 季节折扣
D. 现金折扣
【单选题】
向最终消费者直接销售产品和服务， 用于个人及非商业性用途的活动属于 ___
【单选题】
与企业紧密相联，直接影响企业营销能力的各种参与者，被称为 ___。
A. 营销环境
B. 宏观营销环境
C. 微观营销环境
D. 营销组合
【单选题】
反映广告费用与商品销售额之间的比例关系的指标，被定义为广告的 ___。
A. 社会效果
B. 本身效果
C. 直接效果
D. 促销效果
【单选题】
___指存在于人体内驱使人们产生行为的内在刺激力，即内在需要。
A. 刺激物
B. 诱因
C. 反应
D. 驱使力
【单选题】
___是指环境中不利于企业营销的因素的发展趋势。
A. 风险业务
B. 市场机会
C. 困境业务
D. 环境威胁
【单选题】
运用直线趋势法对某商场连续 7年的营业额建立的直线趋势方程为 Y=0.5+0.3x（亿元），则第 8 年可能实现的营业额预测值是 ___。
A. 2.6 亿元
B. 2.9 亿元
C. 0.8 亿元
D. 1.7 亿元
【单选题】
依据目前的资源状况能否通过适当的营销组合去占领目标市场， 即企业所选择的目标市场是否易于进入，这是市场细分的 ___原则。
A. 可衡量性
B. 可实现性
C. 可赢利性
D. 可区分性
【单选题】
市场领导者保护其市场份额的途径是 ___。
A. 以攻为守
B. 增加使用量
C. 转变未使用者
D. 寻找新用途
【单选题】
品牌暗示了购买或使用产品的 ___类型。
A. 生产者
B. 经销商
C. 代理商
D. 消费者
【单选题】
当产品市场需求富有弹性且生产成本和经营费用随着生产经营经验的增加而下降时，企业便具备了 ___的可能性。
A. 渗透定价
B. 撇脂定价
C. 尾数定价
D. 招徕定价
【单选题】
物流以企业销售预测为开端，并以此为基础来规划生产水平和 ___。
A. 销售水平
B. 市场规模
C. 成本费用
D. 存货
【单选题】
国内市场按___可分为消费者市场、 生产者市场、 中间商市场及非营利组织市场。
A. 购买动机
B. 商品用途
C. 购买心理
D. 人口因素
【单选题】
公关活动的主体是___。
A. 一定的组织
B. 顾客
C. 政府官员
D. 推销员
【单选题】
同类产品不同品牌之间差异小，消费者购买行为就___。
【单选题】
服务是一种无形产品， 它向顾客提供的是产品的___，并不涉及所有权的转移。
A. 管理权
B. 保护权
C. 所有权
D. 使用权
【单选题】
运用科学的方法，有目的有计划地收集、整理和分析研究有关市场营销方面的信息，提出解决问题的建议，供营销管理人员了解营销环境，发现机会与问题，作为市场预测和营销决策的依据，我们把它称之为___。
A. 营销信息系统
B. 市场调研
C. 市场预测
D. 决策支持系统
【单选题】
采用无差异性营销战略的最大优点是___。
A. 市场占有率高
B. 成本的经济性
C. 市场适应性强
D. 需求满足程度高
【单选题】
有能力对市场领导者采取攻击行动，有望夺取市场领导者地位的公司属于___。
A. 强竞争者
B. 市场挑战者
C. 市场利基者
D. 好竞争者
【单选题】
注册后的品牌有利于保护___的合法权益。
A. 商品所有者
B. 资产所有者
C. 品牌所有者
D. 产品所有者
【单选题】
按照单位成本加上一定百分比的加成来制定产品销售价格的定价方法称之为___定价法。
A. 成本加成
B. 目标
C. 认知价值
D. 诊断
【单选题】
企业对中间商的基本激励水平应以___为基础。
A. 中间商的业绩
B. 企业实力
C. 交易关系组合
D. 市场
【单选题】
从营销理论的角度而言，企业市场营销的最终目标是 ___。
A. 满足消费者的需求和欲望
B. 获取利润
C. 求得生存和发展
D. 把商品推销给消费者
【单选题】
战略主要用来描述一个组织打算如何实现其 ___和使命。
【单选题】
企业的营销活动不可能脱离周围环境而孤立地进行，企业营销活动要主动地去 ___。
A. 控制环境
B. 征服环境
C. 改造环境
D. 适应环境
【单选题】
一般日用生活用品，适合于选择 ___媒介做广告。
A. 人员
B. 专业杂志
C. 电视
D. 公共关系
【单选题】
对于减少失调感的购买行为，营销者要提供完善的 ___，通过各种途径提供有利于本企业和产品的信息，使顾客确信自己购买决定的正确性。
A. 售前服务
B. 售后服务
C. 售中服务
D. 无偿服务
推荐试题
【单选题】
(9)Which of the following is true when drugs are selected?___
A. It has to be based in part on legal reasons.
B. It has to be based in part on ethical reasons.
C. It has to be based in part on the pharmacological evaluation in man
D. It has to be based in part on the pharmacological evaluation in animals
【单选题】
(10)Why are chemotherapeutic agents useful in therapy?___
A. They stimulate or depress biochemical or physiological function in man in a sufficiently reproducible manner to provide relief of symptoms or, ideally, to alter favorably the course of disease
B. They can produce desired effects with only tolerable undesired effects
C. They have only minimal effects on man but can destroy or eliminate parasites
D. The selectivity of their effects is one of their most important characteristics
【单选题】
1)H. Mario Geysen initially used parallel synthesis as a quick way to identify which small_____ of any given large protein bound to an antibody.___
A. division
B. pieces
C. part
D. fragment
【单选题】
2)Chemists often start a combinatorial synthesis by attaching the first set of building blocks_____ to microscopic beads made of polystyrene.___
A. solid
B. inert
C. soft
D. active
【单选题】
3）The chemical reactions required to link compounds to the beads and later to detach them____ to the synthesis proces.___
A. induce complications
B. make easy
C. introduce complications
D. introduce easy
【单选题】
4)In a parallel synthesis, all the products are_____ separately in their own reaction vessels.___
A. combined
B. assembled
C. joined
D. assorted
【单选题】
(5)In many laboratories today, robots assist with the routine work of parallel synthesis, such as small___ amounts of reactive molecules into the appropriate wells.___
A. sending
B. transporting
C. delivering
D. giving
【单选题】
(6)Scientists can pull out from the mixture the beads that bear biologically active molecules and then,using sensitive detection techniques,___ the molecular makeup of the compound attached.___
A. determine
B. make sure
C. find
D. search
【单选题】
(7)Most pharmaceutical companies today continue to___ parallel synthesis. Which of the following is not appropriate to be filled in the blank?___
A. count in
B. count on
C. depend on
D. rely on
【单选题】
(8)Once they identify a promising substance, they___ make many one-at-a-time modifications to the structure.___
A. laboriously
B. hardly
C. easy
D. effectively
【单选题】
(9)Often these procedures yield a compound having acceptable___ and safety.___
A. strength
B. effect
C. potency
D. effort
【单选题】
10)In many laboratories today, robots___ the routine work of parallel synthesis.___
A. help
B. assist with
C. assist in
D. assist to
【单选题】
(1)Pharmaceutics is an interdisciplinary subject involving___
A. formulation, manufacturing, physical pharmacy, and biopharmaceutics
B. manufacturing
C. physical pharmacy
D. biopharmaceutics
【单选题】
（2）Formulation is about the design, development and evaluation of dosage forms,___
A. discovery of novel drugs
B. analytical methods
C. drug delivery systems and manufacturing process
D. dosing regimen
【单选题】
(3)Biopharmaceutics mainly studies the in vivo process of drugs and metabolites in humans, animals and tissue culture, which specifically involves___
A. absorption and distribution
B. absorption, distribution, metabolism, and excretion
C. metabolism and excretion
D. absorption and excretion
【单选题】
(4)Regarding the definition of bioavailability(BA), BA is related to___
A. total plasma drug concentration only
B. unbound drug concentration in the plasma
C. unbound drug concentration at the target site
D. total plasma drug concentration, and the administered drug dose
【单选题】
(5)Plasma drug concentration is affected by following factors such as___
A. rate of absorption
B. rate and extent of distribution
C. rate ofeli Imination
D. all ofabove
【单选题】
6)Which of the following routes of administration will involve the absorption of drugs?___
A. i.v.injection
B. i.v.infusion
C. Subcutaneous injection, transdermal and oral
D. None of above
【单选题】
（7）Which of the following factors may influence the time course of a drug in the plasma and hence at its site of action?___
A. Food
B. Disease state
C. Route of administration
D. All of above
【单选题】
(8)Please identify the potential biological barriers for an orally administered tablet to be absorbed into the systemic circulation___
A. Sk d dermis
B. Gastrointestinal epithelium
C. Oral mucosal membrane
D. All of above
【单选题】
(9) Given the same administration dose, which of the following will likely result in varying bioavailabilities for the same drug administered to the same person? ___
A. tablets (p.o. )vs. solutions(p0.)
B. solutions for injection(i v )vs oral solutions(p0.)
C. coated tablets (p.0. )vs hard gelatin capsules(p0.)
D. All ofabove
【单选题】
(10)Which of the following statements is true?___
A. Bioavailability is only related to the administered dose and the total drug concentration in the blood circulation.
B. Plasma protein binding does not affect the bioavailability of a specific drug.
C. A given drug in different dosage forms may show differences in bioavailability if given by the same route.
D. Biopharmaceutical studies do not involve animal experiment.
【判断题】
Much of our present physiological knowledge has been found from the experiments and studies on human beings.
【判断题】
Living cells break down glucose and fats to provide energy for other activities, which is called.
【判断题】
The right atriapumps deoxygenated blood to the lungs where it absorbs oxygen from the air.
【判断题】
The nervous system uses electrical signals to transmit information very rapidly to specific cells.
【判断题】
With the level of sodium increasing extracelular fruid. the cardiac muscle cells become too excitable and may contract.
【判断题】
A negative feedback loop is a control system that acts to maintain the level of some variables within a given range following a disturbance
【判断题】
(1)Pharmacodynamics, which is concerned with the study of the biochemical and physiological effects of drugs and their mechanisms of action, Is an experimental medical science.
【判断题】
2)It's unreasonable for a physician to be interested mainly in the effects of drugs on human beings, for the pharmacological evaluation of drugs in them may be limited due to technical, legal, and ethical reasons.
【判断题】
（3） As the effects of drugs are often characterized by significant interspecies variation and may be further modified by disease, clinical pharmacology has never been efibrasized.
【判断题】
The physician is not interested in drugs that are useful in the prevention,diagnosis,and treatment of human disease, but in chemical agents that are commonly responsible for household and industrial poisoning as well as environmental pollution.
【判断题】
(5)A drug is said to be useful in therapy if it has the ability to produce its desired effects with only tolerable undesired effects.
【判断题】
(6)Toxicology deals not only with drugs used in therapy but also with many other chemicals that may be responsible for household, environmental, or industrial intoxication.
【判断题】
1)With the more efficient screening tests and burgeoning knowledge about how a molecules biological activities are likely to be changed, the traditional approach of discovering new drugs has been improved.
【判断题】
2)With the parallel synthesis used to identify which small segment of any given large protein would bind to an antibody, Mario Geysen generated a variety of short protein fragments by combining multiple amino acids in different permutations.
【判断题】
)A parallel synthesis and a split-and-mix synthesis are different in that in a split-and-mix synthesis, all the products are assembled separately n their respective reaction vessels.
【判断题】
4) In many laboratories, robots are used in the routine work of parallel synthesis to deliver small amounts of reactive molecules into appropriate wells, thus making the process more accurate and less tedious.
【判断题】
5) In a parallel synthesis, each compound remains in its own container; while in a split-and-min synthesis, the related ce mpounds are mixed up in the same reaction vessel.
【判断题】
6)In order to solve the difficulties of identifying the compounds made in a parallel synthesis scientists pull out from the mixture the beads that bear biologically active molecules and determine the molecular makeup o d attached.
