【单选题】
由于社会文化方面的影响，使消费者产生共同的审美观念、生活方式和情趣爱好，从而导致社会需求的一致性，这就是___。
A. 价值观念
B. 消费习俗
C. 消费时潮
D. 宗教信仰
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相关试题
【单选题】
对不同的企业而言，环境机会并非都是最佳机会，只有___才是最适宜的机会。
A. 理想业务
B. 冒险业务
C. 成熟业务
D. 理想业务和成熟业务
【单选题】
代理中间商是属于市场营销环境的___因素。
A. 内部环境
B. 竞争者
C. 市场营销渠道企业
D. 公众环境
【单选题】
下列属于市场营销微观环境的是___。
A. 辅助商
B. 政府公众
C. 人口环境
D. 消费者收入
【单选题】
市场营销环境中的___被称为一种创造性的毁灭力量。
A. 新技术
B. 自然资源
C. 社会文化
D. 政治法律
【单选题】
目前许多国家企业的人口环境方面的主要动向有___。
A. 数量迅速增长
B. 出生率下降
C. 老龄化
D. 人口流动性加大
【单选题】
理想业务的特点是___。
A. 高机会高威胁
B. 高机会低威胁
C. 低机会低威胁
D. 低机会高威胁
【单选题】
冒险业务的特点是___。
A. 高机会高威胁
B. 高机会低威胁
C. 低机会低威胁
D. 低机会高威胁
【单选题】
成熟业务的特点是___。
A. 高机会高威胁
B. 高机会低威胁
C. 低机会低威胁
D. 低机会高威胁
【单选题】
被称为商品的最终归宿即最终产品市场的是___。
A. 中间商市场
B. 生产者市场
C. 消费者市场
D. 组织者市场
【单选题】
___指能够影响消费者购买行为的个人或群体。
A. 社会阶层
B. 相关群体
C. 家庭
D. 生活方式
【单选题】
___是决定购买行为的首要因素，决定着能否发生购买行为以及发生何种规模的购买行为。
A. 经济因素
B. 生理因素
C. 生活方式
D. 社会阶层
【单选题】
在消费者扮演的五种角色中，营销人员最关心___是谁。
A. 发起者
B. 影响者
C. 决定者
D. 购买者
【单选题】
消费者购买决策过程的第一步是___。
A. 认识需要
B. 信息搜集
C. 决定购买
D. 购后评价
【单选题】
___ 是影响消费需求和行为的最基本因素。
A. 个人因素
B. 心理因素
C. 商品因素
D. 社会文化因素
【单选题】
消费者因某种产品有特殊的性能，或由于其对某种牌号产品的特殊偏爱，愿意花时间和精力去购买的商品，通常将其称为 ___ 。
A. 便利品
B. 选购品
C. 特殊品
D. 日用品
【单选题】
体育明星、成功人士属于___。
A. 首要群体
B. 次要群体
C. 向往群体
D. 厌恶群体
【单选题】
___是指由于经验而引起的个人行为的改变。
【单选题】
消费者购买一件贵重的、不常买的、有风险的而且又非常有意义的产品时，消费者购买时需要有一个学习过程，最后决定购买，这类购买行为一般属于___。
A. 习惯性购买行为
B. 寻求多样化购买行为
C. 化解不协调购买行为
D. 复杂购买行为
【单选题】
在___情况下，产业购买者要作出的购买决策最多。
A. 重购
B. 直接重购
C. 修正重购
D. 新购
【单选题】
在新购和修正重购的情况下，购买过程是从___开始的。
A. 认识需要
B. 确定需要
C. 说明需要
D. 征求建议
【单选题】
企业只选择一个细分市场，只生产一类产品，供应某一单一的顾客群，进行集中营销，此模式是___。
A. 市场集中化
B. 选择专业化
C. 产品专业化
D. 市场全面化
【单选题】
同质性产品适宜采用___。
A. 差异战略
B. 无差异战略
C. 集中性战略
D. 市场定位战略
【单选题】
市场定位方式中，___方式市场风险较少，成功率较高，常常为多数企业所采用。
A. 避强定位
B. 对抗定位
C. 重新定位
D. 优势定位
【单选题】
___是市场定位的基础。
A. 识别潜在竞争优势
B. 核心竞争优势定位
C. 制定发挥核心竞争优势的战略
D. 核心竞争优势战略的实施
【单选题】
企业选择目标市场的基础和前提是___。
A. 市场定位
B. 市场细分
C. 营销组合
D. 市场调研
【单选题】
某一行业内少数几家大公司提供的产品或服务占据绝大部分市场并且顾客认为各公司产品没有差别，对不同品牌无特殊偏好，此行业结构类型是___。
A. 完全垄断
B. 完全寡头垄断
C. 不完全寡头垄断
D. 垄断竞争
【单选题】
___指企业业务范围限定为经营用现有设备或技术生产出来的产品。
A. 产品导向
B. 技术导向
C. 需要导向
D. 顾客导向
【单选题】
___指专门为规模较小的或大公司不感兴趣的细分市场提供产品和服务的公司。
A. 市场领导者
B. 市场挑战者
C. 市场追随者
D. 市场利基者
【单选题】
烟草制品、肥皂和报纸等属于___。
A. 便利品
B. 选购品
C. 特殊品
D. 非渴求品
【单选题】
产品组合中所拥有的产品线的数目，叫产品组合的___。
【单选题】
企业原来生产高档产品，后来决定增加低档产品，这种产品组合决策叫___。
A. 向下延伸
B. 向上延伸
C. 双向延伸
D. 缩减产品组合
【单选题】
产品生命周期由___的生命周期决定。
A. 需要
B. 技术
C. 设备
D. 需要和技术
【单选题】
企业首次进入一个新市场的产品是___。
A. 全新产品
B. 新产品线
C. 现有产品线的增补产品
D. 再定位
【单选题】
品牌最持久的含义是其___。
A. 价值
B. 文化
C. 个性
D. 价值、文化和个性
【单选题】
使企业宣传介绍新产品的费用开支较低的策略是___。
A. 统一品牌
B. 个别品牌
C. 分类品牌
D. 企业名称加个别品牌
【单选题】
为了有利于企业产品销售，最好采用___。
A. 一等产品，三等包装
B. 三等产品，一等包装
C. 产品与包装没关系
D. 一等产品，一等包装
【单选题】
___策略的优点是能节约包装设计成本，树立企业整体形象，有利于带动新产品销售。
A. 类似包装
B. 等级包装
C. 分类包装
D. 配套包装
【单选题】
___是市场营销组合因素中十分敏感而又难以控制的因素。
推荐试题
【多选题】
What are two possible causes of Storage Distributed Resource Scheduler (SDRS) being disabled on one or more virtual machine disks in a datastore cluster? (Choose two.)___
A. The virtual machine has vSphere Fault Tolerance disabled.
B. The virtual machine is a template.
C. The virtual machine swap file is on a shared datastore.
D. The disk is a CD-ROM/ISO file.
【多选题】
An administrator attempts to install vCenter Single Sign-On Server. The installer returns an error message indicating that the installation failed. Prior to the installation, all setup prerequisites were met. The administrator has generated a vCenter Server Single Sign-On support bundle. Which two files should the administrator analyze to determine the cause of the failure? (Choose two.)___
A. Server\utils\logs\imsTrace.log
B. Server\utils\logs\install.txt
C. %TEMP%\utils\logs\vminst.log
D. %TEMP%\vminst.log
【多选题】
An administrator is unable to remove an ESXi 6.x host from a vSphere Distributed Switch. What are two likely reasons for this issue? (Choose two.)___
A. Vmkernel interfaces on the switch are still in use.
B. VM Network port group adapters are connected to different switch.
C. Physical NICs are migrated to different switch.
D. VM Network adapters are connected to this switch.
【多选题】
Which two Identity Sources are available to add for vCenter Single Sign-On authentication? (Choose two.)___
A. LocalOS
B. OpenLDAP
C. NIS as an LDAP Server
D. VCMSDS
【多选题】
What are three goals of resource management within a cluster? (Choose three.)___
A. To prevent virtual machines from monopolizing resources and to guarantee predictable service rates.
B. To exploit undercommitted resources and overcommit with graceful degradation.
C. To provide solutions to potential problems that you might encounter when using vCenter Server.
D. To control the relative importance of virtual machines and provide flexible dynamic partitioning.
E. To provide additional network administration capabilities.
【多选题】
Which three actions can be taken as a result of executing the vSphere Update Manager 6.x scan and remediation wizards? (Choose three.)___
A. Install and upgrade software in virtual machines.
B. Upgrade the firmware on ESXi host devices.
C. Upgrade and Patch ESXi hosts.
D. Install and update third-party software on hosts.
E. Upgrade virtual machine hardware.
【多选题】
Which two statements are true about deploying and using vSphere Replication? (Choose two.)___
A. ESXi hosts managed by a single vCenter Server instance require a connection between the two vSphere Replication appliances.
B. Sites managed by different vCenter Server instances require a connection between the two vSphere Replication appliances.
C. Sites managed by different vCenter Server instances require the use of Site Recovery Manager and a connection between the two vSphere Replication appliances.
D. ESXi hosts managed by a single vCenter Server instance require a single vSphere Replication appliance.
【多选题】
An administrator is attempting to power on a virtual machine, but the task is hanging at 95%. What three scenarios best explain why this problem is happening? (Choose three.)___
A. A virtual machine question is currently being posed to the administrator.
B. Another task for the virtual machine or other component is already in progress.
C. The VMware High Availability cluster has insufficient resources to guarantee failover.
D. The host has lost access to the storage device containing the virtual machine files.
E. The host is under resource contention and unable to power on the virtual machine.
【多选题】
Which three features are not supported when using Fault Tolerance in vSphere 6.x? (Choose three.)___
A. Virtual Volumes (VVOLS)
B. Storage vMotion
C. Virtual Machine Component Protection
D. vMotion
E. vSphere Distributed Switches
【多选题】
Which two storage controller configurations can be used with Virtual SAN? (Choose two.)___
A. SAS controllers in Passthrough mode
B. SAS controllers in RAID0 mode
C. SAS controllers in RAID1 mode
D. SAS controllers in RAID10 mode
【多选题】
Which three are requirements when using vMotion to move a virtual machine across vCenter Server systems? (Choose three.)___
A. Both vCenter Servers must be using Enhanced Linked Mode.
B. Both vCenter Servers must be in the same Single Sign-On Domain.
C. Time must be synchronized.
D. Duplicate VM MAC addresses must be configured.
E. Both vCenter Servers must have High Availability enabled on source and destination clusters.
【多选题】
Which two components can be used when configuring Enhanced Linked Mode? (Choose two.)___
A. vCenter Server Appliance
B. vRealize Operations Manager
C. vSphere Management Appliance
D. vCenter Server for Windows
【多选题】
An organization has a number of virtual machines that would benefit from Fault Tolerance. These include: <A single vCPU Apache Server> < A dual vCPU vCenter Server> < A quad vCPU SQL Server> <An eight vCPU Hadoop Server>. Which two virtual machines can be configured to use VMware Fault Tolerance? (Choose two.)___
A. Apache Server
B. vCenter Server
C. SQL Server
D. Hadoop Server
【多选题】
Which two badges are major badges in vRealize Operations? (Choose two.)___
A. Risk
B. Efficency
C. Workload
D. Faults
【多选题】
An administrator is deploying multiple Windows 2003 Virtual Machines from the same template. What two steps should be taken to avoid network conflicts? (Choose two.)___
A. Customize the guest operating system.
B. Install VMware Tools into the new virtual machines.
C. Copy the Microsoft Sysprep tools onto the vCenter Server system.
D. Ensure the e1000 vmnic is selected for each new virtual machine.
【多选题】
Which three conditions would prevent Storage I/O Control from being enabled on a group of datastores? (Choose three.)___
A. The datastores planned for the solution are used by different vSphere clusters.
B. A datastore planned for the solution is configured as a Raw Device Mapping file.
C. A datastore planned for the solution has three extents.
D. A datastore planned for the solution is configured as NFS.
E. The organization has an Enterprise license.
【多选题】
Which two actions are prerequisites to adding ESXi 6.x hosts to a vSphere Distributed Switch? (Choose two.)___
A. Verify that there is at least one Distributed Port Group on the Distributed Switch.
B. Verify that the Distributed Port Group have active uplinks configured in its teaming and failover policy.
C. Verify that the
D. istributed Switch has been configured with a Network Profile.
【多选题】
An organization has configured Distributed Power Management (DPM) on a vSphere 6 cluster. The organization wants to be alerted when an ESXi host has been powered down by DPM. Which two options represent the type and name of the alarm that would accomplish this? (Choose two.)___
A. DrsEnteringStandbyModeEvent
B. DrsEnteredStandbyModeEvent
C. Event-based
D. Condition-based
【多选题】
Which two allow for the disabling of Network Rollback operations? (Choose two.)___
A. Modifying the vpxd advanded configuration options and adding the config.vpxd.network.rollback key
B. Modifying the C:\ProgramData\VMware\CIS\cfg\vmware-vpx\vpxd.cfg file and adjusting the<rollback> xml tag
C. Modifying the C:\ProgramData\VMware\CIS\cfg\vmware-vpx\vpxd.cfg file and adjusting the <networkrollback> xml tag
D. Modifying the C:\ProgramData\VMware\CIS\cfg\vmware-vpx\firstboot\vpxd-service- spec.prop file and adjusting the <rollback> xml tag
【多选题】
An administrator is tasked with performing a vMotion migration of a virtual machine. The virtual machine is configured as follows: <vSphere Flash Read Cache (vFRC) enabled> <Is part of a Distributed Resource Cluster (DRS) Cluster> Which two statements are true? (Choose two.)___
A. Each ESXi host in the cluster supports multiple virtual flash resources.
B. Each ESXi host in the cluster supports one virtual flash resource.
C. DRS treats powered-on virtual machines with Flash Read Cache as having a preferred affinity to their current host and moves them only for mandatory reasons.
D. DRS treats powered-on virtual machines with Flash Read Cache as having a required affinity to their current host and does not move them.
【多选题】
An administrator is using the Host Failures to Tolerate Admission Control Policy for a vSphere High Availability ___ cluster. When configuring this setting on the cluster, the administrator sees this error message: <Insufficient resources to satisfy HA failover level on cluster > What are two likely causes for the error? (Choose two.)(AB)
A. The hosts in the cluster are disconnected.
B. A host in the cluster is displaying an HA error.
C.
D. istributed Resource Scheduler has not been configured on the cluster.
【多选题】
What are two ways to identify TCP/IP stack information? (Choose two.)___
A. Using the vSphere Web Client
B. Using esxcli network ip netstack
C. Using esxcfg-netstack
D. Using the vSphere Client
【多选题】
Which two actions are required when enabling vFlash Read Cache for a virtual machine's virtual disk? (Choose two.)___
A. A value in the Virtual Flash Read Cache text box must be entered.
B. A Flash Resource Pool for Cache size reservation must be entered.
C. The Device backing and the block size must be configured.
D. The
E. nable virtual flash host swap cache check box must be selected.
【多选题】
What two IT infrastructure components are virtualized by vSphere Essentials? (Choose two.)___
A. Networks
B. Applications
C. Storage
D. Management
【多选题】
When attempting to access a virtual machine, an administrator is unable to login using the vSphere credentials. What two options are probable causes of the authentication failure? (Choose two.)___
A. The vSphere credentials have not been granted permissions.
B. The vSphere credentials are granted read-only permissions.
C. The vSphere credentials are granted no-access permissions.
D. The vSphere credentials are not a member of the local administrator group.
【多选题】
An administrator is performing a scripted installation of ESXi 6.x. In which three locations does the script need to be? (Choose three.)___
A. PXE Server
B. HTTPS
C. FTP
D. NFS
E. VVOLs Datastore
【多选题】
In order for a company to meet regulatory requirements, all ESXi 6.x Hosts must be configured to direct logs to a syslog server. What are two ways ESXi hosts can configured for this action? (Choose two)___
A. Use the esxcli system syslog command.
B. Edit them in the ESXi host Advanced System Settings.
C. From the Syslog collector user interface of the Web Client.
D. Syslog logging is not available for
E. SXi Hosts.
【多选题】
Which three actions can be executed when an alarm is triggered? (Choose three.)___
A. Send an email.
B. Send an SNMP trap.
C. Run a script or command.
D. Run an Orchestrator workflow.
E. Send a trigger to syslog.
【多选题】
An administrator is attempting to power on a virtual machine, but is unable to do so. Which two reasons are probable causes of the failure? (Choose two.)___
A. Storage access to the virtual machine swap file has been lost.
B. One of the virtual machine VMDK files is locked.
C. Virtual machine is running CentOS 7.0 64-bit.
D. Virtual machine has Hyper-Threading enabled.
【多选题】
An administrator has configured a host profile so that ESXi 6.x hosts will point to the corporate NTP server for time synchronization. The NTP server is located at 10.0.30.213, but time has not been synchronized properly across the ESXi hosts. The administrator reviews Host Profile settings as shown in the Exhibit. Which two steps are required to resolve the issue? (Choose two.)___
A. Correct the NTP server IP address.
B. Check the host for host profile compliance.
C. Remediate the host based on the updated host profile.
D. Change the NTP server to the FQDN as IP Addresses are not supported.
【多选题】
An administrator is attempting to migrate a large Hadoop virtual machine using vMotion. The administrator notices a delay when the machine is quiesced. The Hadoop virtual machine is processing many transactions a second to an in-memory database. Which two actions would help reduce the amount of time needed to perform a vMotion on this virtual machine? (Choose two.)___
A. Use multiple NICs for the vMotion vmkernel port.
B. Use a 10Gbps Network card for the vMotion vmkernel port.
C. Add an additional management network to help transmit the data quicker.
D. Disable Fault Tolerance before performing the vMotion.
【多选题】
An administrator is installing a new network card in an ESXi 6.x host that is part of a vSphere cluster. When the host is placed into maintenance mode, the vSphere Web Client displays the progress bar at 2% for over 30 minutes. Which two are likely reasons for this occurrence? (Choose two.)___
A. Maintenance mode is unable to migrate all virtual machines from the host.
B. There is a large number of virtual machines that must be migrated from the host.
C. VMware High Availability is in the process of reconfiguring the cluster.
D. Each virtual machine on the
E. SXi host must be reconfigured to recognize the new adapter.
【多选题】
Which two events happen when Distributed Resource Scheduler (DRS) is disabled? (Choose two.)___
A. The cluster's resource pool heirarchy and affinity rules are re-established when DRS is turned back on.
B. The cluster's resource pool hierarchy and affinity rules are not re-established when DRS is turned back on.
C. The cluster's resource pools are removed from the cluster.
D. The cluster's resource pools are removed from the cluster and assigned to the hosts.
【多选题】
Which two networking connection types can be configured on a virtual switch? (Choose two.)___
A. Virtual machine portgroups
B. VMkernel services (such as NFS, iSCSI, or vMotion) to the physical network
C. Web services over the Management Network
D. NFS and FCoE storage services
【多选题】
An administrator creates a DRS cluster of eight ESXi 6.x hosts. There are 10 virtual machines balanced across the hosts. An attempt to place the first host into maintenance mode fails. What are two reasons that the host failed to enter maintenance mode? (Choose two.)___
A. The DRS cluster Automation Level is set to Partially Automated mode.
B. One of the virtual machines on the ESXi Host entering maintenance mode is configured with a DRS Host affinity rule Should run on hosts in group.
C. One of the virtual machines on the ESXi Host entering maintenance mode is configured with a DRS Host affinity rule Must run on hosts in group.
D. One of the virtual machines on the
E. SXi Host entering maintenance mode is configured with an individual Automation Level set to Partially Automated.
【多选题】
When modifying a vApp, which two vSphere entities can be added? (Choose two.)___
A. A resource pool
B. A network pool
C. A vApp
D. A folder
【多选题】
From which two locations in the inventory hierarchy can you deploy a virtual machine using a template? (Choose two.)___
A. Directly from the template.
B. From a compute resource.
C. From an existing virtual machine.
D. From a Datastore.
【多选题】
A company has decided to implement Virtual SAN within their vSphere 6.x environment. The Virtual SAN cluster will be composed of three ESXi 6.x hosts that are on the Virtual SAN Ready Node list. Each ESXi host includes: <Two SAS Controllers that support Passthrough Mode> < Four Solid State Drives (SSDs) 1TB in size each> <20 SAS Magnetic Disks (MDs) 1TB in size each> <The SSDs and MDs are evenly split between the two SAS controllers>. The company will pilot a Virtual SAN cluster utilizing VMware best practices while maximizing storage capacity. The Virtual SAN cluster will use Manual Mode. Which two Disk Group configurations would meet the stated configuration requirements? (Choose two.)___
A. 4 disk groups with 1 SSD and 5 MDs each
B. 2 disk groups with 1 SSD and 7 MDs each
C. 2 disk groups with 2 SSDs and 7 MDs each
D. 2 disk groups with 1 SSD and 10 MDs each
【多选题】
A physical Windows 2008 R2 Server is converted to a virtual machine using VMware vCenter Converter. Upon completion of the conversion and subsequent power on operation, the virtual machine fails to boot and the message below is observed in the Console of the virtual machine: <STOP 0x0000007B INACCESSIBLE_BOOT_DEVICE>. Which two potential issues may be causing this boot failure? (Choose two.)___
A. An incorrect SCSI controller was selected during conversion.
B. Incompatible software drivers were migrated into the virtual machine from the source machine.
C. The vmdk file backing the virtual machine was thick provisioned.
D. A snapshot was taken immediately after the conversion completed.
【多选题】
An administrator is configuring the Failover Order option on a vSphere Distributed Switch. Which two options should be used with IP-hash load balancing? (Choose two.)___
A. Active Uplinks
B. Standby Uplinks
C. Unused Uplinks
D. Override Failover Order
