相关试题
【多选题】
4）以下属于国际营销渠道设计的原则的是___
A. 畅通高效
B. 成本最小化
C. 价格优先
D. 生产资料自给
E. 能持续运行
【判断题】
营销渠道协调了生产和消费之间的差异和矛盾。
【判断题】
（2）营销渠道的起点是供应商，所以供应商往往是渠道的组织者。
【判断题】
（3）广义的营销渠道当中包括了在产品的供产销过程中所有发挥推动和促进作用的企业和个人，即包括了辅助商。
【判断题】
（4）营销渠道成员之间通过共同的目标凝聚在一起，不存在矛盾和分歧。
【判断题】
（5）营销渠道管理是企业内部的管理活动。
【判断题】
（6）所有的渠道功能必须在渠道成员之间进行合理分配并全部得以执行，不可或缺。
【判断题】
（7）渠道功能的执行者一旦确定就不可以改变。
【判断题】
（8）渠道的促销流程可以借助广告公司或媒体公司等辅助商的专业化运作而提高效率。
【判断题】
（9）零售店提供给消费者的赊销活动属于渠道流中的融资行为。
【判断题】
（10）渠道决策是在考虑企业自身条件的基础上做出的，无需考虑其他情况。
【判断题】
营销渠道当中的不同参与者均需承担一定的渠道功能。
【判断题】
（2）渠道中间商所起到的作用是商品流通媒介，中间商的数量和层次越多越好。
【判断题】
（3）消费者是由个人或家庭构成的，不包括企业和其他组织。
【判断题】
（4）消费者的需求具有多变性，因此企业的营销渠道是也应该是动态的。
【判断题】
（5）批发商是指交易批量较大的商业销售机构。
【判断题】
（6）制造商通常是渠道的组织者，因此其在渠道中的权力和控制力也较大。
【判断题】
（7）凡是开展零售业务的中间商都是零售商。
【判断题】
（8）代理批发商与商人中间商的区别在于，代理中间商不具有商品的所有权。
【判断题】
（10）辅助商在营销渠道中起到了重要的配合与协作的功能，有助于提高渠道效率。
【判断题】
（2）直接渠道主要用于日用消费品的分销。
【判断题】
（3）一般来说，间接渠道不利于直接与最终消费者沟通信息。
【判断题】
（4）松散型渠道模式严格来说并不是一种有组织的营销网络。
【判断题】
（5）由两个或两个以上成员相互联合在一起，共同开发新的营销机会，这种渠道模式称为传统渠道模式。
【判断题】
（6）中间商水平渠道系统中的特许连锁与零售商合作组织同契约式垂直渠道系统中的特许经营组织和零售合作是两个不同的概念。
【判断题】
）渠道战略与营销战略是两个相对独立的概念。
【判断题】
（2）一般来说，生产企业的产品组合的宽度和深度小，则倾向于采用间接销售渠道。
【判断题】
（3）一般来说，企业采取“推式”促销策略时，则会采用直接渠道
【判断题】
（4）由于公司式渠道组织中生产、经营和销售一般都统一在一个企业内部，因此更具灵活性
【判断题】
（5）管理式渠道组织中的各成员同属于一个产权主体。
【判断题】
（6）管理式渠道组织中成员具有相对独立性，因此成员间的相互关系稳定性较差。
【判断题】
（7）与管理式渠道组织相比，契约式渠道组织更具灵活性。
【判断题】
（8）与公司式渠道组织相比，契约式渠道组织由于没有产权制约使其更加灵活，也更容易控制。
【判断题】
（9）混合式渠道组织模式可能造成商品分销渠道系统的内部冲突和摩擦。
【判断题】
（10）销售季节性较强的产品，一般应充分发挥中间商的调节作用，益采用较长的分销渠道。
【判断题】
1）渠道布局中的“点”决策指的是分销活动区位所在与具体地址的决策。
【判断题】
（2）一般来说，早期购买者可能愿意通过成本较高的渠道购买，但对于后期购买者，他们更愿意接受低成本的渠道。
【判断题】
（3）分销并不只是被动地适应企业战略目标，它的制定与执行的好坏程度反过来会影响企业战略目标的实现。
推荐试题
【单选题】
In which year the Tour of France was hit by a drug-taking scandal? ___
A. In 1996.
B. In 1997.
C. In 1998.
D. In 1999.
【单选题】
Cheap fake products are everywhere except ___
A. clothes.
B. cut-price DVDs.
C. cut-price CDs.
D. cosmetics.
【单选题】
What should we do after exercise? ___
A. Stretch the muscles.
B. Have a sleep.
C. Maintain high body temperature.
D. Take a shower.
【单选题】
What shouldn’t we wear when we exercise? ___
A. Properly fitted sportswear.
B. Well-fitted sneakers.
C. Tight pants.
D. Sports bra for women.
【单选题】
Which of the following is NOT good for health? ___
A. Training with a friend.
B. Slack off a fitness regimen.
C. Keep our body hydrated.
D. Take small sips every few minutes.
【单选题】
What does the speaker do? ___
A. Public relations consultant.
B. Home cook.
C. Website administrator.
D. Writer.
【单选题】
Which is NOT included in the speaker’s favorite breakfasts? ___
A. Egg.
B. Prosciutto.
C. Papaya.
D. Cabbage.
【单选题】
When do the students start learning Chinese? ___
A. Since kindergarten
B. Since elementary school
C. Since middle school
D. Since high school
【单选题】
When can the students continue studying Chinese? ___
A. In elementary school and middle school.
B. In middle school and high school.
C. In high school and university
D. After the university.
【单选题】
How many American students are currently learning Chinese? ___
A. About 22,000
B. About 24,000
C. About 44,000
D. About 2,400
【单选题】
How much did the Defense Department give Oregon schools? ___
A. $70,000
B. $1.3 million
C. $700,000
D. $1.3 billion
【单选题】
What’s Isabel Weiss’s purpose of learning Chinese? ___
A. For fun
B. For more opportunities for jobs
C. For more opportunities of making money
D. For more opportunities for promotions
【单选题】
What ability do the standardized tests reward to? ___
A. Think.
B. Create.
C. Quickly answer superficial questions.
D. Above all.
【单选题】
In what ways the IQ scores can be changed? ___
A. Training.
B. Nutrition.
C. More friendly people administered the test.
D. Above all
【单选题】
What do schools focus on? ___
A. Concepts.
B. Science.
C. Social Studies.
D. Foreign languages.
【单选题】
Why tests and standards are a necessary fact of life? ___
A. They protect us from hazardous products.
B. They protect us from inept drivers.
C. They protect us from shoddy professionals.
D. Above all.
【单选题】
How many percent did the scores on statewide tests rise? ___
A. 4%.
B. 14%.
C. 40%.
D. None.
【单选题】
What was the woman’s reaction when she was nominated? ___
A. She was surprised at the nomination.
B. She was calm at the nomination.
C. She was indifferent to the nomination.
D. She was scared of the nomination.
【单选题】
According to the woman, who paid for her trip to San Francisco? ___
A. Her trip to San Francisco was sponsored by the Academy.
B. Her trip to San Francisco was paid for by her company.
C. Her trip to San Francisco was paid for by her family.
D. Her trip to San Francisco was paid for by herself.
【单选题】
What is the name of George Miller’s new movie? ___
A. Happy Feeling.
B. Happy Dancing.
C. Happy Foot.
D. Happy Feet.
【单选题】
Which name is not mentioned in the film? ___
A. Nicole Kidman.
B. Hugh Jackman.
C. George Clooney.
D. Robin Williams.
【单选题】
Which of the following statement is not true about “Life in the Freezer”? ___
A. It was a documentary film.
B. It was made by National Geographic and the BBC.
C. It was a story of the amazing life of Emperor penguins.
D. The
E. mperor penguin sang to each other to find a mate and made friends.
【单选题】
What should you do during a high-pressure periods? ___
A. Lock yourself in a room with your work.
B. Leave your work and go on a vocation.
C. Tell your boss you can’t finish your work.
D. Get together with people who will revitalize and inspire you.
【单选题】
Which of the following is the correct description of TempWorld? ___
A. The era of guaranteed jobs is history.
B. We are all temporary workers.
C. You have to equip yourself with the skills.
D. All of the above.
【单选题】
What should a career activist do? ___
A. Being a career activist means concentrating on daily business.
B. Being a career activist means you can do a business as long as it meets your short-term needs.
C. A career activist should take the long view of his career.
D. A career activist should plan everything in advance.
【单选题】
What should you do in the TempWorld? ___
A. In TempWorld you must withstand disappointment, juggle stressful situations, and handle pressure.
B. You must learn from your setbacks and use them to your advantage in the future.
C. Things always go well for successful people because they are honest.
D. Both A and B.
【单选题】
Which of the following statements is Not True? ___
A. Your boss may be willing to change his behavior than your think.
B. Some managers don’t care how much their words or actions upset staffers.
C. You should tell your managers how their outbursts make you feel.
D. If the boss values your work, he may stop his abusiveness.
【单选题】
Which of the following public places is NOT mentioned that have banned mobiles? ___
A. restaurants
B. gas stations
C. theatres
D. museums
【单选题】
What happened when the cellphone of the speaker’s friend rang? ___
A. His friend answered the phone and the speaker became invisible to his friend.
B. They answered the phone together.
C. The speaker threw away his friend’s cellphone.
D. His friend hung up the phone and kept talking to the speaker. (C)
【单选题】
What happened to the man? ___
A. He had a car accident.
B. He had his arms broken.
C. He lost his mobile phone.
D. He was not able to use his mobile because he was in a remote area.
【单选题】
Which of the following is NOT true? ___
A. Today there are about 400 million cellphone owners.
B. Today there are about 300 million Personal Computer subscribers.
C. Cellphones will be more often used.
D. Cellphones will completely replace Personal Computers.
【单选题】
Which of the following is true? ___
A. Ellen Johnson-Sirleaf stayed in her country during the nation’s civil war.
B. She is still working for the United Nations.
C. She is the first woman ever elected president of an Asian country.
D. She is a Liberia.
【单选题】
What do you know about the solar eclipse? ___
A. Only hundreds of people gazed at it.
B. It was caused by the earth passing in front of the moon.
C. It was not often seen.
D. It started in Mongolia and ended in Brazil.
【单选题】
What is true about this meeting between the USA and China? ___
A. It was a meeting between Xi Jinping and Donald Trump.
B. It was the first time that the Chinese president had visited the United States.
C. The issue of the Olympics was discussed.
D. South Korea’s nuclear weapons program was discussed.
【单选题】
In which year did the station’s first permanent crew arrived? ___
A. 1998
B. 2000
C. 2002
D. 2003
【单选题】
If elected, ________________. ___
A. Richardson would be the first Hispanic President.
B. Clinton would be the first African-American President.
C. Romney world be the first Hispanic President.
D. Clinton would be the first Mormon President.
【单选题】
What are the things that the speaker’s inner and outer life based on? ___
A. Money
B. Health
C.
D. elicious food
【单选题】
What kind of things has its own reason for existing? ___
A. Questioning
B. The structure of reality
C. Curiosity
D. The mysteries of eternity
【单选题】
Who are so full of doubts? ___
A. Fools and fanatics
B. Wise people
C. Professors
D. University students
【单选题】
To the speaker, what kind of things always win in life? ___
A. Truth and love
B. Power and status
C. Great minds
D. Money and material
