相关试题
【多选题】
划分产品生命周期的标准是产品的___
A. 流通时间
B. 销售年增长率
C. 知名度
D. 渠道覆盖率
【多选题】
广告活动最基本的功能是___
A. 营销功能
B. 经济功能
C. 传播功能
D. 社会功能
【多选题】
1841年，在美国费城开办第一家广告公司的人是___
A. 罗威尔
B. 古腾堡
C. 帕尔默
D. 艾尔
【多选题】
当今世界上最大和最有权威的国际广告团体是___
A. 亚洲广告协会
B. 欧盟广告协会
C. 国际广告联合会
D. 国际广告协会
【多选题】
美国西北大学教授舒尔茨为之做出巨大贡献的理论是___
A. USP理论
B. 整合行销传播理论
C. 定位理论
D. 品牌形象论
【多选题】
下列关于广告传播的说法错误的是___
A. 经验、思想、符号、标志是理解广告传播的基础
B. 广告传播的核心概念是：传播者的主观意图是广告传播的一个方面，客观效果更取决于受众接触到广告之后的反应
C. 广告传播流程要素有：信源、编码过程、信息、译码过程、受众、反馈和噪音
D. 广告传播是动态的过程
【多选题】
广告运作的本质是___
A. 一种信息传播活动，它所传达的信息是有关产品或服务以及品牌、企业理念等
B. 通过营销渠道把企业的产品送到消费者面前的过程
C. 为企业盈利，促进产品销售
D. 丰富人们的精神文化生活，提供人们娱乐的方式
【多选题】
下列对杂志广告的优点描述错误的是___
A. 读者集中稳定、针对性强
B. 传播迅速，时空性强
C. 广告对象理解度高
D. 反复阅读，有效期长
【多选题】
“达格玛法”主要用来测定广告的___
A. 传播效果
B. 媒介接触效果
C. 销售效果
D. 心理变化效果
【多选题】
以广告活动和广告事业为研究对象的广告学，根据具体研究对象的不同，可划分为三个研究分支，这三个分支是___
A. 营销学、统计学、心理学
B. 广告心理学、广告设计学、广告管理学
C. 传播学、营销学、市场学
D. 理论广告学、历史广告学、应用广告学
【多选题】
按照接受者类别划分，广告可以分为___
A. 户外广告、直邮广告、销售现场广告、数字互联广告
B. 地方性广告、零售广告、全国性广告、区域性广告
C. 消费者广告、经销商广告、工业企业广告、专业广告
D. 产品广告、品牌广告、企业广告、观念广告
【多选题】
我国最早的工商业印刷广告是___
A. 在早期报纸上刊登的“戒烟丸”、“白鸽票”广告
B. 北宋时期济南刘家针铺的雕版印刷广告
C. 在中国沿海城市报纸上的船期广告
D. 早期小商铺印刷精良的传单广告
【多选题】
中国广告元年指的是___
A. 1949年
B. 1959年
C. 1969年
D. 1979年
【多选题】
对中国广告学说的创立做出突出贡献的新闻学家戈公振的代表作是___
A. 《广告须知》
B. 《中国报学史》
C. 《报业管理概论》
D. 《新闻学》
【多选题】
麦卡西认为市场营销管理的核心是___
A. 密切注意企业外部环境，善于组合4P，使企业可控因素与外部不可控因素相适应
B. 将4P与4C理论有效地互补利用，以提高企业效益
C. 利用整合营销理论促进企业发展
D. 利用经济、营销理论并结合适当的广告技巧提高企业宣传力度
【多选题】
艾维斯租车公司使用“我们第二，但更努力”的策略提升企业营业额，该案例使用的广告定位策略是___
A. 对象定位
B. 文化象征定位
C. 竞争对手定位
D. 种类定位
【多选题】
下列关于广告运作中市场调查的流程表述正确的是___
A. 客户说明会、调查方案设计、问卷设计、实施调查
B. 定义问题和确定研究目标、实施调查、数据处理与分析、客户说明会
C. 问卷设计、客户说明会、实施调查、数据处理与分析
D. 客户说明会、定义问题和确定研究目标、问卷设计、数据处理与分析
【多选题】
我国第一个全国性的广告管理法规是___
A. 《广告管理暂行条例》
B. 《广告管理条例》
C. 《广告管理条例施行细则》
D. 《广告法》
【多选题】
消费者行为学的主体内容包括___
A. 外部因素与消费者行为之间的相互作用
B. 内部因素与消费者行为之间的相互作用
C. 消费者的决策过程
D. 消费者行为的学习
E. 消费者的需要和动机的产生、自我形象与生活方式的形成
【多选题】
广告对群体心理和社会态度的作用主要有___
A. 广告使社会或群体对某些新的需求予以关注
B. 广告改变了消费者的人生价值观和喜好
C. 广告改变了社会或群体的消费观念
D. 广告改变了社会或群体对某一产品、品牌或企业的态度
E. 广告改变了消费者的行为模式
【多选题】
现代广告事业促进精神文明建设体现在___
A. 促进文学艺术包括大众传媒的发展
B. 提高企业的知名度，为品牌宣传做贡献
C. 美化环境，丰富人们的文化生活
D. 提高企业产品的销量，为企业赢利
E. 正确引导人们的价值观
【多选题】
广告预算的基本方法有___
A. 销售百分比法
B. 竞争均势法
C. 量力而行法
D. 销售单位法
E. 目标与任务法
【多选题】
广告创意应遵循的原则包括___
A. 真实性原则
B. 独特性原则
C. 时效性原则
D. 艺术性原则
E. 合理性原则
【多选题】
广告时间策略包括___
A. 提前推出
B. 中间推出
C. 拖拉推出
D. 即时推出
E. 延时推出
【多选题】
投射法是在被调查对象不注意的情况下，用间接方法了解其态度，具体手法有___
A. 电话调查法
B. 语言联想法
C. 语句完成法
D. 绘画测定法
E. SD测定法
【多选题】
部门组织类型广告公司的机构设置包括___
A. 客户部
B. 创作部
C. 媒介部
D. 调研部
E. 行政部
【多选题】
广告管理法规的特点包括___
A. 目的性
B. 规范性
C. 概括性
D. 强制性
E. 稳定性
【多选题】
国际广告发展总体趋势有___
A. 为适应世界经济贸易新格局及全球一体化趋势，国际广告业势必朝着大广告托拉斯的方向发展
B. 全球人类一体化的进程，将使国家、地区、民族与人种之间的价值观念、生活方式的差异逐渐缩小，为国际广告运作一体化提供前提，创造条件
C. 世界市场扩大化和一体化，使全球性广告市场竞争更为激烈
D. 以国际互联网为代表的信息传播网络的高速度发展，将导致国际广告从运作方式到传播内容与形式的深刻变革
E. 由于信息技术的发展，国际广告业将出现垄断经营的现象，实力弱小的地区型广告公司将被实力雄厚的跨国广告公司兼并
【单选题】
广告作品与消费者接触是通过___
A. 传播媒介
B. 广告制作人
C. 广告公司
D. 广告主
【单选题】
广告表现最终形式是___
A. 广告公司
B. 传播媒介
C. 广告创意
D. 广告作品
【单选题】
专业以媒介研究、媒介购买、媒介企划与实施等与媒介相关业务服务为主要职能是___
A. 广告代理
B. 媒介购买公司
C. 媒介管理部门
D. 广告行业协会
【单选题】
我国最早的广告行业协会组织_______“中华广告公会”，成立于上海的时间是___
A. 1927
B. 1930
C. 1937
D. 1947
【单选题】
目前最大、最有权威性的国际广告组织是___
A. 世界广告协同理事会
B. 世界广告行销公司
C. 国际广告协会
D. 国际广告从业人员联盟
【单选题】
下列关于广告学的性质表述错误的是___
A. 广告学是科学性与艺术性的统一
B. 广告学既是营销学，也是传播学
C. 广告学既是人文科学，也是社会科学
D. 广告学既是自然科学，也是人文科学
【单选题】
下列报纸中，刊载了最早的报纸广告的是1622年英国的___
A. 《每周新闻》
B. 《波士顿新闻信札报》
C. 《信使报》
D. 《太阳报》
【单选题】
广告调查的内容划分为广告战略调查、广告创意概念调查、广告效果测定调查和___
A. 消费者调查
B. 竞争者调查
C. 产品销售调查
D. 广告媒介调查
【单选题】
世界上第一个在政策上推动文化产业发展的国家是 ___
【单选题】
国际广告协会创办于___
A. 1928 年
B. 1938 年
C. 1948 年
D. 1958 年
【单选题】
中国最早刊登广告的中文报刊是___
A. 《东方新闻》
B. 《申报》
C. 《遐迩贯珍》
D. 《大公报》
推荐试题
【单选题】
Once you've made the Internet connection, you can send___ to any of computer user all around the w orld
A. ：e-mail
B. :WWW
C. ：ccc
D. ：web station
【单选题】
Which statement about zone-based firewall configuration is true？___
A. You can assign an interface to more than one zone
B. Traffic is implicitly denied by de fault between interfaces in the same zone
C. The zone must be configured before it can be a ssigned
D. Traffic that is destined to or sourced from the Self zone is de nied by default
【单选题】
Refer to the exhibit line in this configuration prevents the help Desk user from modifying the interface configuration.___
A. Privilege exec level 10 interface
B. Privilege exec level 9 configure terminal
C. Privilege exec level 7 show start-up
D. Username HelpDesk privilege 6 password help
【单选题】
You have been tasked with blocking user access to websites that violate company policy， but the sites use dynamic IP addresses. What is the best practice for URl filtering to solve the problem？___
A. Enable URL filtering and use URL categorization to block the we bsites that violate company
B. Enable URL filtering and create a blacklist to block the websites that violate company policy
C. Enable URL filtering and create a whitelist to block the websites that violate company policy
D.
E. nable URL filtering and use URL categorization to allow only the websites that company policy allows users to access.
【单选题】
Within an 802. 1x-enabled network with the auth Fail feature configured， when does a switch port get placed into a restricted VLAN？___
A. When a conected client fails to authenticate after a certain number of attempts.
B. if a connected client does not support 802. 1x
C. when AAA new-model is ena bled
D. after a connected client exceeds a specified idle time
E. when 802. 1x is not globally enabled on the Cisco Catalyst switch
【单选题】
Which type of attack does a proxy firewall protect against ？___
A. cross-site scripting attack
B. worm traffic
C. port scanning
D. DDoS attacks
【单选题】
When an administrator initiates a device wipe command from the ISE， what is the immediate effect？___
A. It requests the administrator to choose between erasing all device data or only managed corporate data.
B. It requests the administrator to enter the device pin or password before proceeding with the operation
C. It notifies the device user and proceeds with the erase operation
D. It immediately erases all data on the device
【单选题】
What is a valid implicit permit rule for traffic that is traversing the ASa firewall？___
A. ARPs in both directions are permitted in transparent mode only
B. Unicast IPv4 traffic from a higher security interface to a lower security interface is permittee in routed mode only.
C. Unicast IPv6 traffic from a higher security interface to a lower security interface is permitted in transparent mode only.
D. Only BPDUs from a higher security interface to a lower secur ity interface are permitted in transparent mode.
E. Only BPDUs from a higher security interface to a lower secur ity interface are permitted in routed mode
【单选题】
A specific URL has been identified as containing malware. What action can you take to block users from accidentally visiting the URl and becoming infected with malware ？___
A. Enable URL filtering on the perimeter router and add the URls you want to block to the router's local URL list
B. Enable URL filtering on the perimeter firewall and add the URls you want to allow to the router's local URL list.
C. Enable URL filtering on the perimeter router and add the URls you want to allow to the firewall's local URL list
D. Create a blacklist that contains the URl you want to block and activate the blacklist on the perimeter rout
E. Create a whitelist that contains the URLs you want to allow and activate the whitelist on the perimeter router.
【单选题】
How does PEAP protect the EAP exchange ？___
A. It encrypts the exchange using the server certificate
B. It encrypts the exchange using the client certificate
C. It validates the server-supplied certificate,and then encrypts the exchange using the client certificate
D. It validates the client-supplied certificate,and then encrypts the excha nge using the server certificate
【单选题】
Which feature of the Cisco Email Security Appliance can mitigate the impact of snowshoe spam and sophisticated phishing attacks？___
A. contextual analysis
B. holistic understanding of threats
C. graymail management and filtering
D. signature-based IPS
【单选题】
Refer to the exhibit【nat (inside,outside)dunamic interface】 Which translation technique does this configuration result in？___
A. DynamIc PAT
B. Dynamic NAT
C. Twice NAT
D. Static NAT
【单选题】
Refer to the exhibit which are repre sents the data center？___
【单选题】
While trouble shooting site-to-site VPN， you issued the show crypto isakmp sa command. What does the given output show？___
A. IKE Phase 1 main mode was created on 10.1.1.5， but it failed to negotiate with 10.10 10.2
B. IKE Phase 1 main mode has successfully negotiated between 10.1.1.5 and 10.10..
C. IKE Phase 1 aggressive mode was created on 10.1.1.5， but it failed to negotiate with
【单选题】
Refer to the exhibit All ports on switch 1 have a primary vLan of 300 Which devices can host 1 reach？___
A. host 2
B. server
C. host 4
D. other devices within VLAN303
【单选题】
Which option is the cloud-based security service from Cisco the provides URL filtering， web browsing content security， and roaming user protection？___
A. Cloud Web service
B. Cloud Advanced Malware Protection
C. Cloud We b Security
D. Cloud Web Protection
【单选题】
How can you detect a false negative on an IPS？___
A. View the alert on the ips
B. Review the ips log
C. Review the is console
D. Use a third- party system to perform penetration testing.
E. Use a third- party to audit the next generation firewall rules
【单选题】
If a switch port goes directly into a blocked state only when a superior BPDU is received， what mechanism must be in use？___
A. STP BPDU guard
B. Loop guard
C. EtherChannel guard
D. STP Root guard
【单选题】
what improvement does EAP-FASTv2 provide over EAP-FAST？ ___
A. It allows multiple credentials to be passed in a single EAP exchange.
B. It supports more secure encryption protocols
C. It allows faster authentication by using fewer packets.
D. It addresses security vulnerabilities found in the original protocol
【单选题】
When users login to the Client less Ssl Vpn using https://209.165.201.2/test ,which group policy will be applied？___
A. test
B. clientless
C. sales
D. DfitGrp Policy
E. Default RAGroup
F. Default WEB VPN
G. roup
【单选题】
Which user authentication method is used when users login to the Clientless SSLVPN portal using https://209.165.201.2/test？___
A. AAA with LOCAL database
B. AAA with RADIUS server
C. Certificate
D. :Both Certificate and aaa with LoCAL database
E. Both Certificate and AAA with RADIUS server
【单选题】
What' s the technology that you can use to prevent non malicious program to runin the computer that is disconnected from the network？___
A. Firewall
B. Sofware Antivirus
C. Network IPS
D. Host IPS
【单选题】
Which statement about the communication between interfaces on the same security level is true？___
A. Interfaces on the same security level require additional configuration to permit interinterface communication
B. Configuring interfaces on the same security level can cause asymmetric routing
C. All traffic is allowed by default between interfaces on the same security level
D. You can configure only one interface on a n individual security level
【单选题】
Which product can be used to provide application layer protection for tcp port 25 traffic？___
A. ESA
B. CWS
C. WSA
D. ASA
【单选题】
which iPS mode is less secure than other options but allows optimal network through put ?___
A. inline mode
B. inline-bypass mode
C. transparent mode
D. Promiscuous mode
【单选题】
Which feature of the Cisco Email security Appliance can mitigate the impact of snowshoe spam and sophisticated phishing attack？___
A. reputation based filtering
B. signature based IPS
C. contextual analysis
D. graymail management and filtering
【单选题】
Which type of social-engineering attack uses normal tele phone service as the attack vector？___
A. smishing
B. dialing
C. phishing
D. vishing
【单选题】
Which quantifiable item should you consider when you organization adopts new technologies？___
A. exploits
B. vulnerability
C. threat
D. Risk
【单选题】
Referencing the ClA model， in which scenario is a hash- only function most appropriate ？___
A. securing data at rest
B. securing real-time traffic
C. securing data in files
D. securing wireless transmissions
【单选题】
Which ports must be open between a aaa server and a microsoft server to permit Active Directory authentications？___
A. 445 and 389
B. 888 and 3389
C. 636 and 4445
D. 363 and 983
【单选题】
Refer to the exhibit for which reason is the tunnel unable to pass traffic___
A. the tunnel is failing to receive traffic from the remote peer
B. the local peer is unable to encrypt the traffic
C. the ip address of the remote peer is incorrect
D. UDP port 500 is blocked
【单选题】
Which type of attack can exploit design flaws in the implementation of an application without___
A. DHCP starvation attacks
B. low-rate dos attacks
C. application DDos flood attacks
D. application DDoS flood attacks
E. volume-based DDoS attacks
【单选题】
How can you protect CDP from reconnaissance attacks？___
A. Enable dynamic ARP inspection on all untrusted ports.
B. Enable dot1x on all ports that are connected to other switches.
C.
D. isable CDP on ports connected to endpoints.
【单选题】
Which type of attack can exploit design flaws in the implementation of an application without ？___
A. DHCP starvation attacks
B. low-rate dos attacks
C. application DDos flood attacks
D. application DDoS flood attacks
E. volume-based DDoS attacks
【单选题】
Which option is a key security compone nt of and MDM deployment ？___
A. using network-specific installer packages
B. using an application tunnel by default
C. using self-signed certificates to validate the server
D. using MS-CHAPv2 as the primary
E. AP method
【单选题】
Which Firepower Management Center feature detects and block exploits and hack attempts？___
A. Content blocker
B. file control
C. intrusion prevention
D. advanced malware protection
【单选题】
hich description of the nonsecret numbers that are used to start a Diffie- Hellman exchange is ture？___
A. They are preconfigured prime integers.
B. They are large pseudorandom numbers.
C. They are very small numbers chosen from a table of known valuses
D. They are numeric values extracted from ha shed system hostnames
【多选题】
Which two characteristics of an application layer firewall are true？___
A. provides stateful firewal functionality
B. has low processor usage
C. provides protection for multiple applications
D. provides rever se proxy services
E. is immune to URL manipulation
【多选题】
Which two devices are components of the BYOD architectural framework？___
A. Nexus 7010 switch
B. Cisco 3945 Router
C. Identify Services Engine
D. Wireless Access oints
E. Prime Infrastructure
【多选题】
Which two actions can a zone based firewall take when looking at traffic？ ___
A. forward
B. inspect
C. drop
D. broadcast
E. filter
