相关试题
【多选题】
以广告活动和广告事业为研究对象的广告学，根据具体研究对象的不同，可划分为三个研究分支，这三个分支是___
A. 营销学、统计学、心理学
B. 广告心理学、广告设计学、广告管理学
C. 传播学、营销学、市场学
D. 理论广告学、历史广告学、应用广告学
【多选题】
按照接受者类别划分，广告可以分为___
A. 户外广告、直邮广告、销售现场广告、数字互联广告
B. 地方性广告、零售广告、全国性广告、区域性广告
C. 消费者广告、经销商广告、工业企业广告、专业广告
D. 产品广告、品牌广告、企业广告、观念广告
【多选题】
我国最早的工商业印刷广告是___
A. 在早期报纸上刊登的“戒烟丸”、“白鸽票”广告
B. 北宋时期济南刘家针铺的雕版印刷广告
C. 在中国沿海城市报纸上的船期广告
D. 早期小商铺印刷精良的传单广告
【多选题】
中国广告元年指的是___
A. 1949年
B. 1959年
C. 1969年
D. 1979年
【多选题】
对中国广告学说的创立做出突出贡献的新闻学家戈公振的代表作是___
A. 《广告须知》
B. 《中国报学史》
C. 《报业管理概论》
D. 《新闻学》
【多选题】
麦卡西认为市场营销管理的核心是___
A. 密切注意企业外部环境，善于组合4P，使企业可控因素与外部不可控因素相适应
B. 将4P与4C理论有效地互补利用，以提高企业效益
C. 利用整合营销理论促进企业发展
D. 利用经济、营销理论并结合适当的广告技巧提高企业宣传力度
【多选题】
艾维斯租车公司使用“我们第二，但更努力”的策略提升企业营业额，该案例使用的广告定位策略是___
A. 对象定位
B. 文化象征定位
C. 竞争对手定位
D. 种类定位
【多选题】
下列关于广告运作中市场调查的流程表述正确的是___
A. 客户说明会、调查方案设计、问卷设计、实施调查
B. 定义问题和确定研究目标、实施调查、数据处理与分析、客户说明会
C. 问卷设计、客户说明会、实施调查、数据处理与分析
D. 客户说明会、定义问题和确定研究目标、问卷设计、数据处理与分析
【多选题】
我国第一个全国性的广告管理法规是___
A. 《广告管理暂行条例》
B. 《广告管理条例》
C. 《广告管理条例施行细则》
D. 《广告法》
【多选题】
消费者行为学的主体内容包括___
A. 外部因素与消费者行为之间的相互作用
B. 内部因素与消费者行为之间的相互作用
C. 消费者的决策过程
D. 消费者行为的学习
E. 消费者的需要和动机的产生、自我形象与生活方式的形成
【多选题】
广告对群体心理和社会态度的作用主要有___
A. 广告使社会或群体对某些新的需求予以关注
B. 广告改变了消费者的人生价值观和喜好
C. 广告改变了社会或群体的消费观念
D. 广告改变了社会或群体对某一产品、品牌或企业的态度
E. 广告改变了消费者的行为模式
【多选题】
现代广告事业促进精神文明建设体现在___
A. 促进文学艺术包括大众传媒的发展
B. 提高企业的知名度，为品牌宣传做贡献
C. 美化环境，丰富人们的文化生活
D. 提高企业产品的销量，为企业赢利
E. 正确引导人们的价值观
【多选题】
广告预算的基本方法有___
A. 销售百分比法
B. 竞争均势法
C. 量力而行法
D. 销售单位法
E. 目标与任务法
【多选题】
广告创意应遵循的原则包括___
A. 真实性原则
B. 独特性原则
C. 时效性原则
D. 艺术性原则
E. 合理性原则
【多选题】
广告时间策略包括___
A. 提前推出
B. 中间推出
C. 拖拉推出
D. 即时推出
E. 延时推出
【多选题】
投射法是在被调查对象不注意的情况下，用间接方法了解其态度，具体手法有___
A. 电话调查法
B. 语言联想法
C. 语句完成法
D. 绘画测定法
E. SD测定法
【多选题】
部门组织类型广告公司的机构设置包括___
A. 客户部
B. 创作部
C. 媒介部
D. 调研部
E. 行政部
【多选题】
广告管理法规的特点包括___
A. 目的性
B. 规范性
C. 概括性
D. 强制性
E. 稳定性
【多选题】
国际广告发展总体趋势有___
A. 为适应世界经济贸易新格局及全球一体化趋势，国际广告业势必朝着大广告托拉斯的方向发展
B. 全球人类一体化的进程，将使国家、地区、民族与人种之间的价值观念、生活方式的差异逐渐缩小，为国际广告运作一体化提供前提，创造条件
C. 世界市场扩大化和一体化，使全球性广告市场竞争更为激烈
D. 以国际互联网为代表的信息传播网络的高速度发展，将导致国际广告从运作方式到传播内容与形式的深刻变革
E. 由于信息技术的发展，国际广告业将出现垄断经营的现象，实力弱小的地区型广告公司将被实力雄厚的跨国广告公司兼并
【单选题】
广告作品与消费者接触是通过___
A. 传播媒介
B. 广告制作人
C. 广告公司
D. 广告主
【单选题】
广告表现最终形式是___
A. 广告公司
B. 传播媒介
C. 广告创意
D. 广告作品
【单选题】
专业以媒介研究、媒介购买、媒介企划与实施等与媒介相关业务服务为主要职能是___
A. 广告代理
B. 媒介购买公司
C. 媒介管理部门
D. 广告行业协会
【单选题】
我国最早的广告行业协会组织_______“中华广告公会”，成立于上海的时间是___
A. 1927
B. 1930
C. 1937
D. 1947
【单选题】
目前最大、最有权威性的国际广告组织是___
A. 世界广告协同理事会
B. 世界广告行销公司
C. 国际广告协会
D. 国际广告从业人员联盟
【单选题】
下列关于广告学的性质表述错误的是___
A. 广告学是科学性与艺术性的统一
B. 广告学既是营销学，也是传播学
C. 广告学既是人文科学，也是社会科学
D. 广告学既是自然科学，也是人文科学
【单选题】
下列报纸中，刊载了最早的报纸广告的是1622年英国的___
A. 《每周新闻》
B. 《波士顿新闻信札报》
C. 《信使报》
D. 《太阳报》
【单选题】
广告调查的内容划分为广告战略调查、广告创意概念调查、广告效果测定调查和___
A. 消费者调查
B. 竞争者调查
C. 产品销售调查
D. 广告媒介调查
【单选题】
世界上第一个在政策上推动文化产业发展的国家是 ___
【单选题】
国际广告协会创办于___
A. 1928 年
B. 1938 年
C. 1948 年
D. 1958 年
【单选题】
中国最早刊登广告的中文报刊是___
A. 《东方新闻》
B. 《申报》
C. 《遐迩贯珍》
D. 《大公报》
【单选题】
直接信息是借助通用符号所传达的广告信息,包括语言、图案(画面)和___
【单选题】
英国最著名的广告集团是___
A. WPP
B. 阳狮
C. 哈瓦斯
D. Omicom
【单选题】
广告行为的主体是___
A. 消费者
B. 广告公司
C. 广告媒介
D. 广告主
【单选题】
双方正在打电话，突然电话中途没有声音了，这种妨碍信息传播效果实现的嗓音是___
A. 机械噪音
B. 心理噪音
C. 环境噪音
D. 行为噪音
【单选题】
奥利奥饼干在广告中推荐沾牛奶的吃法是根据以下哪种方式进行广告定位___
A. 产品种类定位
B. 产品特征
C. 文化象征
D. 使用或运用
【单选题】
按照国际惯例收取佣金，户外媒介的佣金比率是广告刊播费的___
A. 10%
B. 15%
C. 16.7%
D. 17.7%
【单选题】
下列广告形式的出现，标志着中国广告开始进入现代阶段的是___
A. 杂志广告
B. 广播广告
C. 电视广告
D. 报纸广告
【单选题】
世界广告行销公司的简称是___
A. WAN
B. IAA
C. WNA
D. IIA
推荐试题
【单选题】
You want to deploy a vApp and dynamically assign IP addresses without a DHCP server on the network. Which action would you take to accomplish this task? ___
A. Enable IP pools.
B. Configure a local DHCP server in the vApp.
C. Enable NAT on the vApp router.
D. Configure the guest OS for workgroup and WINS.
【单选题】
What is the optimal configuration when building a virtual machine for a single-threaded Windows application? ___
A. Deploy single-threaded applications on uniprocessor virtual machines.
B. Deploy single-threaded applications on symmetric multi-processor virtual machines.
C. Tune single-threaded applications to take advantage of symmetric multi-processor resources.
D. Tune Single-threaded applications at the hypervisor level.
【单选题】
An administrator has created the resource pool configuration shown in the Exhibit. Based on the exhibit, which virtual machine(s) can be successfully powered on? ___
A. VM-M1 only
B. VM-K1 only
C. VM-K1 and VM-K2 only
D. VM-K1, VM-K2, and VM-M1
【单选题】
Which vSphere 6 Enterprise Edition feature will allow an organization to ensure that critical multi-threaded applications have the maximum possible uptime? ___
A. Fault Tolerance
B. High Availability
C. Distributed Resource Scheduler
D. App HA
【单选题】
An administrator has a virtual machine that requires four times the compute resources than other virtual machines on the same ESXi 6.x host. How should the administrator configure the virtual machine settings, in order to be prepared for any resource contention? ___
A. Set the shares of the priority virtual machine to High and the rest to Low.
B. Set the shares of the priority virtual machine to High.
C. Set the shares of the priority virtual machine to High and the rest to Normal.
D. Set the shares of the priority virtual machine to Normal and the rest to Low.
【单选题】
Which type of Adapter does not require vmkernel networking? ___
A. Independent Hardware iSCSI Adapter
B. Dependent Hardware iSCSI Adapter
C. Software iSCSI Adapter
D. Software FCoE Adapter
【单选题】
During the installation of ESXi 6.0, the following error message is reported: Hardware Virtualization is not a feature of the CPU, or is not enabled in the BIOS. Which condition would generate this message? ___
A. LAHF/SAHF is not enabled in the BIOS.
B. NX/XD is not enabled in the BIOS.
C. SSE3 is not enabled in the BIOS.
D. Hyperthreading is not enabled in the BIOS.
【单选题】
An administrator is unable to login to vCenter Server when using the vSphere web client. The administrator successfully accessed vCenter Server using the client earlier the same day. What is the most appropriate first step the administrator should take to resolve this issue? ___
A. Verify the web browser being used has Adobe Flash plugin version 11.5 or later
B. Verify the vCenter Single Sign-On service is running on the vCenter Server
C. Verify the vSphere Web Server service is running on the vCenter Server
D. Verify the administrator has permissions configured in vCenter Server
【单选题】
An administrator has configured an alarm to be notified when a virtual machine meets two conditions: <high virtual CPU> <high active memory consumption> The alarm is malfunctioning and triggering when either condition is met instead of both. What can be done to correct the issue? ___
A. Edit the alarm and select Trigger if ALL of the following conditions are satisfied.
B. Edit the alarm and select Trigger if ANY of the following conditions are satisfied.
C. Create two separate alarms, one for CPU and one for memory.
D. Delete the existing alarm and create a new event based alarm.
【单选题】
What must be enabled to ensure that VM Component Protection (VMCP) works in a High Availability cluster? ___
A. VMware Tools Virtual Machine Communication Interface (VMCI)
B. Fault Tolerance
C. Atomic Test and Set (ATS)
D. All Paths Down (APD) Timeout
【单选题】
An administrator wants to add a web server to an existing multi-tier application consisting of three virtual machines: <A web server> <A database server An application server> The web server should be added to the application when the primary web server reaches: <70% vCPU utilization> <55% active memory> Which option will achieve this result? ___
A. Create a virtual machine alarm with an action to run a script that starts a new instance of the web server.
B. Create a host cpu and memory alarm with an action to run a script that starts a new instance of the webserver.
C. Configure HA application monitoring for the web server and set it to trigger deployment of a new instance of the web server.
D. Configure Fault Tolerance on the virtual machine and leave the secondary machine disabled until needed.
【单选题】
An administrator has an application that requires connection directly to PCI devices through a virtual machine. What is a limitation of this configuration? ___
A. Devices must be reserved for PCI passthrough on at least one host on which the virtual machine will run.
B. Snapshots are not supported with DirectPath I/O passthrough devices.
C. A maximum of 18 PCI vSphere
D. irectPath devices can be added to a virtual machine.
【单选题】
The vSphere administrator is configuring directory services for an ESXi host: What should the vSphere administrator do to configure the host to use CAM services? ___
A. Check the Use vSphere Authentication Proxy checkbox.
B. Set Select Directory Service Type to CAM services.
C. Specify CAM$ for the
D. omain.
【单选题】
Which statement is true regarding the licensing of vCenter Server? ___
A. The license for vCenter Server must be provided at the time of installation.
B. Changing the license assigned to vCenter Server requires a restart of the vCenter Server service.
C. Virtual machines can still be powered on if the vCenter Server license expires.
D. Licensing for a single vCenter Server installation is determined by the number of managed virtual machines.
【单选题】
When configuring vSphere Replication for a virtual machine, what is the lowest Recovery Point Objective (RPO) that can be selected? ___
A. 1 min
B. 5 min
C. 10 min
D. 15min
【单选题】
A developer needs to create a multi-tier development stack for a home lab. Which vSphere product will support the architecture required for the least software cost? ___
A. vSphere Hypervisor
B. vSphere Essentials
C. VMware Player
D. VMware Workstation
【单选题】
An administrator is installing Windows into a virtual machine. The DVD has been mounted on the Host and configured for the virtual machine as shown in the Exhibit. Based on the exhibit, when the virtual machine is booted, why would it attempt to search for a PXE server? ___
A. The CD/DVD device is not connected.
B. The ISO is in the incorrect storage location.
C. The OS minimum requirements have not been met.
D. The CD/DVD device is not set to Client Device.
【单选题】
What component must be installed prior to deploying a vCenter Server in vSphere 6.x? ___
A. vCenter Identity Services
B. Platform Services Controller
C. vCenter Single Sign-On
D. Client Integration Plug-In
【单选题】
What is a valid plug-in status for a plug-in that has been added to a vSphere client? ___
A. Disabled
B. Unknown
C. Stopped
D. Installed
【单选题】
Users of an application are reporting performance issues. The following performance values are observed in the vSphere Web Client: <Host CPU utilization is 90%> <Virtual Machine memory utilization is consistently greater than 90% CPU Ready values are higher than 20%> What could be the cause of the application performance issue? ___
A. The host is lacking the CPU resources required to meet the demand.
B. The host is lacking the memory resources required to meet the demand.
C. The virtual machine is lacking the CPU resources required to meet the demand.
D. The virtual machine is lacking the memory resources required to meet the demand.
【单选题】
An administrator creates an ESXi cluster using vSphere Auto Deploy. The ESXi hosts are configured to get a management IP address from a DHCP server. The administrator needs to troubleshoot the management network on one of the hosts. Which DCUI option should the administrator use to renew the DHCP lease? ___
A. Restart Management Network
B. Restore Network Settings
C. Test Management Network
D. Configure Management Network
【单选题】
An administrator is re-provisioning an ESXi host and moving it to another datacenter. Which DCUI option should the administrator use to revert the system configuration to the default settings? ___
A. Reset System Configuration
B. Rebuild Default System Configuration
C. Revert System Configuration
D. Renew Default System Configuration
【单选题】
An administrator has just completed installing an ESXi 6.x host, but doesn't know what address has been configured. Where is the ESXi host IP address configured? ___
A. RVC console
B. Direct Console User Interface
C. vSphere Web Client
D. vSphere Client
【单选题】
When is it possible to place a VMFS5 datastore in maintenance mode? ___
A. When it is a member of a Storage DRS cluster
B. When it is a member of Virtual SAN cluster
C. When it is a member of a multi-extent datastore
D. When it is a member of a Virtual Volume
【单选题】
Immediately after installing ESXi, an administrator observes that the Configure Lockdown Mode option is grayed out in the Direct Console User Interface (DCUI). What is the most likely explanation? ___
A. The host has not yet been added to a vCenter Server.
B. The BIOS on the host does not have NX/XD enabled.
C. The ESXi host is running in evaluation mode.
D. The host requires a reboot before this feature is available.
【单选题】
Immediately after installing ESXi, an administrator observes that the Configure Lockdown Mode option is grayed out in the Direct Console User Interface (DCUI). What is the most likely explanation? ___
A. The host has not yet been added to a vCenter Server.
B. The BIOS on the host does not have NX/XD enabled.
C. The ESXi host is running in evaluation mode.
D. The host requires a reboot before this feature is available.
【单选题】
Which Single Sign-On deployment mode should an administrator use for two 6.x vCenter Servers configured with linked mode? ___
A. Basic Single Sign-On with vCenter Server Heartbeat
B. Multisite Single Sign-On
C. Basic Single Sign-On
D. Single Sign-On with Linked Mode
【单选题】
What is required when changing a virtual machine name using the vSphere Web Client? ___
A. Verify connectivity to the ESXi host where the virtual machine is running and its inventory list is accessible.
B. Verify in which datastore the virtual machine resides and that you have access and its inventory list is accessible.
C. Verify that virtual machine files are stored in the same datastore and can be accessed in the datastore browser list.
D. Verify the virtual machine is not running in Fault Tolerant mode and that it is not in a Distributed Resource Scheduler cluster.
【单选题】
An administrator deploys vRealize Operations into a vSphere 6.x environment. After the deployment, the administrator notices that badges are not appearing. What is a likely cause of this behavior? ___
A. Badges do not appear until you register vRealize Operations with vCenter Server.
B. Badges do not appear until you register a vCenter Server in vRealize Operations.
C. The vRealize Operations appliance needs to be redeployed.
D. The vCenter Server appliance needs to be redeployed.
【单选题】
How are ports scaled on vSphere Standard Switches (vSS)? ___
A. Ports on a vSS can be dynamically scaled up and down.
B. Ports on a vSS can only be statically scaled up or down.
C. Ports on a vSS can only be dynamically scaled down.
D. Ports on a vSS can only be dynamically scaled up.
【单选题】
A High Availability (HA) cluster is configured to respond to a given number of host failures. The cluster contains virtual machines configured with these settings: VM1 has a 1GHz CPU reservation and no Memory reservation VM2 has a 2GHz CPU reservation and no Memory reservation VM3 has no CPU reservation and no Memory reservation . Given this information, what is the correct slot size for the cluster? ___
A. The CPU Reservation should be set to 32MHz and the memory reservation should be set to 32MB plus memory overhead.
B. The CPU reservation should be set to 1 GHz and the memory reservation should be set to 0MB plus memory overhead.
C. The CPU reservation should be set to 2 GHz, and the memory reservation should be set to 0MB plus the virtual machine memory overhead.
D. The CPU reservation should be set to 2 GHz, and the memory reservation should be set to 32MB, plus the virtual machine memory overhead.
【单选题】
An administrator is planning a vSphere infrastructure with the following specific networking requirements: <The ability to shape inbound (RX) traffic> <Support for Private VLANs (PVLANs)> <Support for LLDP (Link Layer Discovery Protocol)>. What is the minimum vSphere Edition that will support these requirements? ___
A. vSphere Essentials Plus
B. vSphere Standard
C. vSphere Enterprise
D. vSphere
E. nterprise Plus
【单选题】
When you add an ESXi 6.x host to a new Cluster, which vSphere object owns the CPU and Memory resources of the hosts? ___
A. vCenter Server
B. Datacenter
C. Cluster
D. Host
【单选题】
A user is trying to retrieve objects from a SharePoint server and finds the request is taking an excessive amount of time. An administrator tries to isolate the issue and notes the following: Application performance is poor when compared to virtual machines on other hosts. Performance improves when the virtual machine is moved to another host. The virtual machine encounters higher than expected CPU %Ready times. What conclusion can be reached regarding the performance issues for this virtual machine? ___
A. Host Power Management is directly impacting virtual machine performance.
B. The virtual machine has a large number of snapshots.
C. The Path Selection Policy for the storage device is set differently on the affected host.
D. Network I/O control is configured for the portgroup.
【单选题】
A virtual machine template is accidently removed from the vCenter Server Inventory. Which method would be used to recover the template back into the environment?___
A. Use the datastore browser to locate the template, then right click and add the .vmtx file to inventory.
B. Use the datastore browser to locate the template, then right click and add the .vmx file to inventory.
C. Using the Managed Object Browser and adding the template from the ManagedObjectReference:GuestFileManager object.
D. Using the Managed Object Browser and adding the template from the ManagedObjectReference:VirtualDiskManager object.
【单选题】
A vSphere administrator needs to backup a virtual machine that has a Microsoft SQL Server Database installed. Which solution allows for an application quiesce to occur during backup?___
A. VMware vCenter Converter
B. VMware vCenter Site Recovery Manager
C. VMware vSphere Replication
D. VMware vSphere Data Protection Advanced
【单选题】
An administrator is migrating a virtual machine from a Test cluster to a Production cluster. The two environments do not have any shared storage. What is the easiest way to accomplish this task? ___
A. Perform a Storage vMotion.
B. Perform a regular vMotion.
C. Perform a Virtual to Virtual migration.
D. Perform a backup and restore using VMware Data Protection.
【单选题】
An administrator must determine an appropriate backup solution, given these conditions: 50 of the virtual machines are in a resource pool named Finance. 50 of the virtual machines are in a resource pool named QA. Which solution allows an administrator the ability to backup 100 virtual machines? ___
A. Use Snapshot Manager on the vCenter Server to backup the virtual machines.
B. Use the VMware Consolidated Backup (vcb) tool on the ESXi Host to backup the virtual machines.
C. Use the VMware Data Recovery (VDR) Appliance on the vCenter Server to backup the virtual machines.
D. Use the VMware Data Protection (VDP) Appliance on one of the
E. SXi Hosts to backup the virtual machines.
【单选题】
What is a benefit of using Enhanced vMotion Compatibility for an environment? ___
A. EVC masks CPU features to allow compatibility between hosts that are dissimilar.
B. EVC allows for cross platform vMotion to occur.
C. EVC enables Long
D. istance vMotion.
【单选题】
How many Link Aggregation Groups (LAGs) can be configured on a vSphere 6.x Distributed Switch? ___
A. 64
B. 96
C. 128
D. 256
