相关试题
【单选题】
下列报纸中，刊载了最早的报纸广告的是1622年英国的___
A. 《每周新闻》
B. 《波士顿新闻信札报》
C. 《信使报》
D. 《太阳报》
【单选题】
广告调查的内容划分为广告战略调查、广告创意概念调查、广告效果测定调查和___
A. 消费者调查
B. 竞争者调查
C. 产品销售调查
D. 广告媒介调查
【单选题】
世界上第一个在政策上推动文化产业发展的国家是 ___
【单选题】
国际广告协会创办于___
A. 1928 年
B. 1938 年
C. 1948 年
D. 1958 年
【单选题】
中国最早刊登广告的中文报刊是___
A. 《东方新闻》
B. 《申报》
C. 《遐迩贯珍》
D. 《大公报》
【单选题】
直接信息是借助通用符号所传达的广告信息,包括语言、图案(画面)和___
【单选题】
英国最著名的广告集团是___
A. WPP
B. 阳狮
C. 哈瓦斯
D. Omicom
【单选题】
广告行为的主体是___
A. 消费者
B. 广告公司
C. 广告媒介
D. 广告主
【单选题】
双方正在打电话，突然电话中途没有声音了，这种妨碍信息传播效果实现的嗓音是___
A. 机械噪音
B. 心理噪音
C. 环境噪音
D. 行为噪音
【单选题】
奥利奥饼干在广告中推荐沾牛奶的吃法是根据以下哪种方式进行广告定位___
A. 产品种类定位
B. 产品特征
C. 文化象征
D. 使用或运用
【单选题】
按照国际惯例收取佣金，户外媒介的佣金比率是广告刊播费的___
A. 10%
B. 15%
C. 16.7%
D. 17.7%
【单选题】
下列广告形式的出现，标志着中国广告开始进入现代阶段的是___
A. 杂志广告
B. 广播广告
C. 电视广告
D. 报纸广告
【单选题】
世界广告行销公司的简称是___
A. WAN
B. IAA
C. WNA
D. IIA
【单选题】
包含在传播过程中，没有充分显现出来的受众，或者即将成为现实受众的群体是___
A. 积极选择型受众
B. 仰视型受众
C. 潜在受众
D. 纯粹受众
【单选题】
按媒介的传播内容划分，中国教育频道（CETV)是___
A. 综合媒介
B. 全国性媒介
C. 专业媒介
D. 自营媒介
【单选题】
1911年美国颁布实施的世界上最早的广告法规是___
A. 《广播广告法案》
B. 《印刷物广告法案》
C. 《电波媒介广告法案》
D. 《电报广告法案》
【单选题】
发展最早也是最早承揽、发布广告的大众媒介是___
【单选题】
1927年，成立于上海的我国最早的广告行业协会组织是___
A. 中国广告协会
B. 中华广告协会
C. 中国广告学会
D. 中华广告公会
【单选题】
评估广告活动成败的指标是___
A. 广告计划
B. 媒介代理
C. 广告费用
D. 广告效果
【单选题】
消费者产生消费动机最基本的因素是___
【单选题】
以建立、改变消费者对企业或产品的印象，从而建立、改变一种消费习惯或消费观念为目的的广告类型是___
A. 政策性观念广告
B. 务实性观念广告
C. 企业广告
D. 品牌广告
【单选题】
被称为中国广告元年的是___
A. 1949年
B. 1953年
C. 1978年
D. 1979年
【单选题】
4P营销理论的提出者是___
A. 霍华德
B. 科特勒
C. 麦卡西
D. 舒尔茨
【单选题】
广告运作的根本目的是___
A. 品牌推广
B. 促进销售
C. 形象宣传
D. 服务社会
【单选题】
艾尔父子广告公司推出的“合同制度”，将其代理广告客户广告业务的佣金比率定为___
A. 10%
B. 15%
C. 16. 7%
D. 20%
【单选题】
我国第一个全国性的广告管理法规是___
A. 《广告法》
B. 《广告管理条例》
C. 《广告管理暂行条例》
D. 《广告管理条例施行细则》
【单选题】
国际广告协会的简称是___
A. IAA
B. IIA
C. WAN
D. WNA
【单选题】
消费者购买价格昂贵的耐用商品或品牌差异大的商品时，参与程度较高，如住房、汽车等，这种购买类型属于___
A. 复杂型购买
B. 和谐型购买
C. 多变型购买
D. 习惯型购买
【单选题】
1979年3月5日，率先在全国恢复商业广告业务的电台是___
A. 北京人民广播电台
B. 上海人民广播电台
C. 中国国际广播电台
D. 中央人民广播电台
【单选题】
按媒介的覆盖范围划分，《人民日报》是___
A. 国际性媒介
B. 地方性媒介
C. 全国性媒介
D. 区域性媒介
【单选题】
广告推出的时间早于商品进入市场时间的媒介推出方式是___
A. 拖拉推出
B. 即时推出
C. 延时推出
D. 后置推出
【单选题】
上海开始出现霓虹灯广告的时间是___
A. 1924 年
B. 1925 年
C. 1926 年
D. 1927 年
【单选题】
标志着中国广告开始进入现代阶段的是___
A. 报纸广告的广泛出现
B. 杂志广告的广泛出现
C. 广播广告的广泛出现
D. 电视广告的广泛出现
【单选题】
1888年，创办美国第一本广告专业杂志《印刷者》（Printer’s Ink)的是___
A. 艾尔父子
B. 斯科特
C. 帕尔默
D. 罗威尔
【单选题】
决定广告运作有无、兴衰的外部环境力量是___
A. 政治法规环境
B. 经济环境
C. 科学技术环境
D. 人口环境
推荐试题
【单选题】
- Why didn't you tell me? ____
A. Sorry, I forgot.
B. I'm sorry you should wait.
C. I don't know.
D. I'd love to.
【单选题】
- What do you plan to do after the exam? ____ How about you?
A. I hate taking exams.
B. I like making plans.
C. Nothing special.
D. I've changed my mind.
【单选题】
- Tom told me that you collect stamps. ____
A. What do you mean?
B. I don't think so.
C. Why did he tell you?
D. Yes, I do. Do you?
【单选题】
- This is a challenging job. Who wants it？____
A. I'll take it.
B. It's a good idea.
C. You bet!
D. No sweat!
【单选题】
- I'm taking my driving test tomorrow. ___!
A. Cheers
B. Good luck
C. Come on
D. Congratulations
【单选题】
- ABC Company, may I help you? ____
A. I am Jack. May I speak to Miss Jenny?
B. This is Jack speaking. May I speak to Miss Jenny?
C. This is Jack speaking. Can I find Miss Jenny?
D. I am Jack. Can I find Miss Jenny?
【单选题】
- You have won the football game. Congratulations! ____
A. We are really lucky.
B. No one else could do it.
C. Oh, not really.
D. It's nice of you to say so.
【单选题】
- Excuse me, when will the 17:15 train arrive____
A. I don't tell you.
B. It's been delayed one hour.
C. You have to be patient.
D. Don't ask me.
【单选题】
- Is John there?____
A. Speaking.
B. I'm not Mary.
C. Who are you?
D. Mary is well today.
【单选题】
- Would you like to join us for Sunday dinner____
A. It's nice of you to invite me.
B. How about the food?
C. I like onion soup.
D. I'm sorry I missed the fun last time.
【单选题】
- Could you tell me where the nearest parking lot is?____
A. Don't ask me.
B. Parking is very difficult.
C. Sorry, I'm a stranger here.
D. Sorry, you can't park here.
【单选题】
- Sorry, ___
A. here you are.
B. take it.
C. it's taken.
D. never mind.
【单选题】
－What's this in English? ____
A. It's a map.
B. That is a map.
C. Yes, it's a map.
D. No, it isn't.
【单选题】
- I hear you got through your exam. Congratulations!____
A. No. I didn't do well enough.
B. Who told you that?
C. Thanks.
D. Yes, I got a good mark.
【单选题】
- Don't forget to come to my party this evening!___
A. I can't.
B. I won't.
C. I don't.
D. I will.
【单选题】
- Jim, please don't put your head out of the window on the bus. It's dangerous!___
A. Good idea.
B. Sorry, I won't do it again.
C. It doesn't matter.
D. It's good.
【单选题】
-How about going fishing?___, I have no patience for that.
A. Excuse me
B. Sorry
C. Pardon
D. Apologize
【单选题】
- Thanks for the lovely and delicious food______.
A. No thanks
B. Never mind
C. All right
D. My pleasure
【单选题】
－ Haven't seen you for ages. Let's have a get-together next week._____
A. Great idea.
B. Welcome!
C. Yes, of course.
D. No, thanks.
【单选题】
- Do you mind if I switch off the radio? ______. Go ahead.
A. Never mind
B. No way
C. No, not at all
D. No, you'd better not
【单选题】
- Could I use your bike for a moment? ___
A. It's well.
B. It doesn't matter.
C. By all means.
D. I have no idea.
【单选题】
-How do you like the story?_______.
A. I'd like to read it
B. I like it very much
C. fine, thank you
D. It's very interesting
【单选题】
- I'll sorry to trouble you.______.
A. Don't say so
B. OK
C. It doesn't matter
D. That's fight
【单选题】
- We ordered 20 boxes of your products, but we have only got 19. - ____
A. You do not have to.
B. It does not matter.
C. We will send another tomorrow.
D. Nothing serious.
【单选题】
--Will you please give the note to him? _________.
A. Certainly, I'll give it to him
B. No, please not
C. Sorry, I don't
D. Yes, please do
【单选题】
- Thank you ever so much for your lovely gift____
A. Never mind
B. I'm glad you like it.
C. Please don't say so.
D. No, It's not so good.
【单选题】
- I'd like to invite you to dinner this Saturday, Mr. Smith.____
A. Oh, no. let's not.
B. I'd rather stay at home.
C. I'm sorry, but I have other plans.
D. Oh, no. That'll be too much trouble.
【单选题】
- Could you please open the window?____
A. I can't.
B. Go ahead.
C. Sure.
D. It's really very kind.
【单选题】
- Do you think I can borrow your bike for a few hours?____
A. I'm afraid you can.
B. I'm sorry, but I really need it this afternoon.
C. Yes, I don't think so.
D. I'll think about it later.
【单选题】
- Thank you very much for the dictionary you sent me.____
A. No thanks.
B. I'm glad you like it.
C. Please don't say so.
D. No, it's not so good.
【单选题】
- How do you like the movie we saw yesterday?____
A. You are welcome.
B. How about you?
C. I've never seen a better movie than it.
D. It is very expensive.
【单选题】
- What do you think of your new teacher____
A. He came to teach us last week.
B. He teaches us English.
C. He has two children.
D. He is very nice.
【单选题】
- Are you going to have a holiday?____
A. Not until next week.
B. Three weeks ago.
C. To Beijing.
D. I'm pleased to hear that.
【单选题】
- You seem to be lost. Need help? ____
A. Yes, would you please help me with the bag?
B. Help me find my key, please.
C. Yes, with pleasure.
D. I'm looking for Zhongshan Road.
【单选题】
- Can you help me clear up the mess____
A. Yes, it doesn't matter.
B. No, that's OK.
C. Yes, help yourself.
D. No problem.
【单选题】
- Does No.20 bus stop at our school?____
A. I go to school by bus.
B. I'm afraid not.
C. You are welcome.
D. I'll not take No.20 bus.
【单选题】
- Can I help you? ____
A. Sorry, I don't need your help.
B. What help can you give us?
C. I'd like to try on these shoes, please.
D. Thanks. You are welcome.
【单选题】
- Sorry to have kept you waiting. ____
A. That's OK.
B. What are you doing?
C. What's wrong with you?
D. Where have you been?
【单选题】
- What is she?____
A. She is a typist.
B. She is talking to her friend.
C. She is having a holiday.
D. She is my sister.
【单选题】
- That's a beautiful cat. I wonder who it belongs to.____
A. It belongs to the
B. rowns. B.The cat is my favourite too.
C. Mind your own business.
D. I can't say anything more.
