【单选题】
下列报纸中，刊载了最早的报纸广告的是1622年英国的___
A. 《每周新闻》
B. 《波士顿新闻信札报》
C. 《信使报》
D. 《太阳报》
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相关试题
【单选题】
广告调查的内容划分为广告战略调查、广告创意概念调查、广告效果测定调查和___
A. 消费者调查
B. 竞争者调查
C. 产品销售调查
D. 广告媒介调查
【单选题】
世界上第一个在政策上推动文化产业发展的国家是 ___
【单选题】
国际广告协会创办于___
A. 1928 年
B. 1938 年
C. 1948 年
D. 1958 年
【单选题】
中国最早刊登广告的中文报刊是___
A. 《东方新闻》
B. 《申报》
C. 《遐迩贯珍》
D. 《大公报》
【单选题】
直接信息是借助通用符号所传达的广告信息,包括语言、图案(画面)和___
【单选题】
英国最著名的广告集团是___
A. WPP
B. 阳狮
C. 哈瓦斯
D. Omicom
【单选题】
广告行为的主体是___
A. 消费者
B. 广告公司
C. 广告媒介
D. 广告主
【单选题】
双方正在打电话，突然电话中途没有声音了，这种妨碍信息传播效果实现的嗓音是___
A. 机械噪音
B. 心理噪音
C. 环境噪音
D. 行为噪音
【单选题】
奥利奥饼干在广告中推荐沾牛奶的吃法是根据以下哪种方式进行广告定位___
A. 产品种类定位
B. 产品特征
C. 文化象征
D. 使用或运用
【单选题】
按照国际惯例收取佣金，户外媒介的佣金比率是广告刊播费的___
A. 10%
B. 15%
C. 16.7%
D. 17.7%
【单选题】
下列广告形式的出现，标志着中国广告开始进入现代阶段的是___
A. 杂志广告
B. 广播广告
C. 电视广告
D. 报纸广告
【单选题】
世界广告行销公司的简称是___
A. WAN
B. IAA
C. WNA
D. IIA
【单选题】
包含在传播过程中，没有充分显现出来的受众，或者即将成为现实受众的群体是___
A. 积极选择型受众
B. 仰视型受众
C. 潜在受众
D. 纯粹受众
【单选题】
按媒介的传播内容划分，中国教育频道（CETV)是___
A. 综合媒介
B. 全国性媒介
C. 专业媒介
D. 自营媒介
【单选题】
1911年美国颁布实施的世界上最早的广告法规是___
A. 《广播广告法案》
B. 《印刷物广告法案》
C. 《电波媒介广告法案》
D. 《电报广告法案》
【单选题】
发展最早也是最早承揽、发布广告的大众媒介是___
【单选题】
1927年，成立于上海的我国最早的广告行业协会组织是___
A. 中国广告协会
B. 中华广告协会
C. 中国广告学会
D. 中华广告公会
【单选题】
评估广告活动成败的指标是___
A. 广告计划
B. 媒介代理
C. 广告费用
D. 广告效果
【单选题】
消费者产生消费动机最基本的因素是___
【单选题】
以建立、改变消费者对企业或产品的印象，从而建立、改变一种消费习惯或消费观念为目的的广告类型是___
A. 政策性观念广告
B. 务实性观念广告
C. 企业广告
D. 品牌广告
【单选题】
被称为中国广告元年的是___
A. 1949年
B. 1953年
C. 1978年
D. 1979年
【单选题】
4P营销理论的提出者是___
A. 霍华德
B. 科特勒
C. 麦卡西
D. 舒尔茨
【单选题】
广告运作的根本目的是___
A. 品牌推广
B. 促进销售
C. 形象宣传
D. 服务社会
【单选题】
艾尔父子广告公司推出的“合同制度”，将其代理广告客户广告业务的佣金比率定为___
A. 10%
B. 15%
C. 16. 7%
D. 20%
【单选题】
我国第一个全国性的广告管理法规是___
A. 《广告法》
B. 《广告管理条例》
C. 《广告管理暂行条例》
D. 《广告管理条例施行细则》
【单选题】
国际广告协会的简称是___
A. IAA
B. IIA
C. WAN
D. WNA
【单选题】
消费者购买价格昂贵的耐用商品或品牌差异大的商品时，参与程度较高，如住房、汽车等，这种购买类型属于___
A. 复杂型购买
B. 和谐型购买
C. 多变型购买
D. 习惯型购买
【单选题】
1979年3月5日，率先在全国恢复商业广告业务的电台是___
A. 北京人民广播电台
B. 上海人民广播电台
C. 中国国际广播电台
D. 中央人民广播电台
【单选题】
按媒介的覆盖范围划分，《人民日报》是___
A. 国际性媒介
B. 地方性媒介
C. 全国性媒介
D. 区域性媒介
【单选题】
广告推出的时间早于商品进入市场时间的媒介推出方式是___
A. 拖拉推出
B. 即时推出
C. 延时推出
D. 后置推出
【单选题】
上海开始出现霓虹灯广告的时间是___
A. 1924 年
B. 1925 年
C. 1926 年
D. 1927 年
【单选题】
标志着中国广告开始进入现代阶段的是___
A. 报纸广告的广泛出现
B. 杂志广告的广泛出现
C. 广播广告的广泛出现
D. 电视广告的广泛出现
【单选题】
1888年，创办美国第一本广告专业杂志《印刷者》（Printer’s Ink)的是___
A. 艾尔父子
B. 斯科特
C. 帕尔默
D. 罗威尔
【单选题】
决定广告运作有无、兴衰的外部环境力量是___
A. 政治法规环境
B. 经济环境
C. 科学技术环境
D. 人口环境
【单选题】
先把调查对象分成若干群体，再从各个群体中随机地抽取群体样本，对群体样本内的每个个体进行普查 的抽样方法是___
A. 分层抽样
B. 多级随机抽样
C. 整群抽样
D. 简单随机抽样
推荐试题
【单选题】
(4) Which of the following is not the fundamental characteristic of living organisms?___
A. metabolism
B. adaption
C. reproduction
D. passive diffusion
【单选题】
(5)Whicl of the following is a physiological process with negative feedback?___
A. blood coagulation
B. process of passing urine
C. sino-aortic baroreceptor reflex
D. process of parturition
【单选题】
(6)Which of the following is not the characteristic of regulation by hormone?___
A. diffusenin nature
B. longer in duration
C. accurate in action
D. action in overcorrection
【单选题】
7)Which of the following is not the characteristic of cells?___
A. They are bound by the plasma membrane
B. They have the ability to break down large molecules to smaller ones to Liberate energy for their activities
C. They possess a nucleus which contains genetic information in the form of deoxyribonucleicacid(DNA).
D. Living cells can not transform materials.
【单选题】
8)The breakdown of large molecules to smaller ones is called___
A. respiration
B. anabolism
C. catabolism
D. absorption
【单选题】
9) Which of the following descriptions about the characteristics of nervous regulation is wrong?___
A. It responds fast
B. It acts exactly
C. It responds slowly.D.
D. uration is short
【单选题】
10)Which of the following descriptions about the control of body function is wrong?___
A. Homeostasis is kept by feedback control.
B. Negative feedback minimizes the changes, leading to stability.
C. Positive feedback is not useful.
D. Feed-forward makes human body foresee and adapt itself to the environment promptly.
【单选题】
(1)Which of the following parts of knowledge of drugs should be included in pharmacology?___
A. The effects of drugs on man
B. The correlation of biological activity with chemical structure
C. The history, source, physical and chemical properties, compounding, biochemical and physiologicaleffects, mechanisms of action, absorption, distrilbution, biotransformation and excretion.
D. The prevention, recognition, and treatment of drug poisonings
【单选题】
(2)Which of the following is what a clinician is primarily interested in according to the text?___
A. Drugs which can be reasonably limited to those aspects that provide the basis for their rational clinical use
B. Chemical agents that are not used in therapy but are commonly responsible for household and industrial poisoning as well as environmental pollution
C. Drugs which are useful in the prevention,diagnosis and treatment of human disease,or in the prevention of pregnancy.
D. rugs which are useful in the prevention, diagnosis and treatment of human disease, or in the prevention of pregnancy.
【单选题】
(3)Why was the physician not interested in pharmacognosy?___
A. He didn't have to select the proper plants for his prescription
B. He had a broad botanical knowledge
C. Fewer drugs were obtained from natural sources
D. Natural drugs had little difference with synthetic ones
【单选题】
(4)Which of the following is the best way of studying pharmacology for medical students and practitioners?___
A. to have a broad botanical knowledge
B. to select a plant and its preparation
C. to have the ability to purify natural plants
D. to have curiosity that stimulates them to learn about sources of drugs
【单选题】
(5)What are the tasks related to medicines almost complete!y delegated to the pharmacists now?___
A. the physical and chemical properties of medicines
B. the preparing, compounding, and dispensing of medicines
C. dosage forms of medicines available
D. the therapeutic and other uses of medicines
【单选题】
(6) What is a main unique aspect of pharmacodynamics?___
A. Pharmacodynamics is an experimental medical science
B. Pharmacodynamics is focused on the characteristics of drugs
C. Pharmacodynamics borrows freely from both the subject matter and the experimenta techniques of physiology, biochemistry, microbiology, genetics and pathology
D. Pharmacodynamics correlates the entire field of preclinical medicine
【单选题】
7) What time of history does pharmacodynamics date back to?___
A. the second half of the seventeenth century
B. the second half of the eighteenth century
C. the second half of the nineteenth century
D. the second half of the twentieth century
【单选题】
8)What does the research on pharmacodynamics focus on?___
A. study of clinical effect of drugs
B. study of the process of drugs in the body
C. study of the effect and the mechanism of drugs on the body
D. study of the correlation of the actions and effects of drugs with their chemical structure
【单选题】
(9)Which of the following is true when drugs are selected?___
A. It has to be based in part on legal reasons.
B. It has to be based in part on ethical reasons.
C. It has to be based in part on the pharmacological evaluation in man
D. It has to be based in part on the pharmacological evaluation in animals
【单选题】
(10)Why are chemotherapeutic agents useful in therapy?___
A. They stimulate or depress biochemical or physiological function in man in a sufficiently reproducible manner to provide relief of symptoms or, ideally, to alter favorably the course of disease
B. They can produce desired effects with only tolerable undesired effects
C. They have only minimal effects on man but can destroy or eliminate parasites
D. The selectivity of their effects is one of their most important characteristics
【单选题】
1)H. Mario Geysen initially used parallel synthesis as a quick way to identify which small_____ of any given large protein bound to an antibody.___
A. division
B. pieces
C. part
D. fragment
【单选题】
2)Chemists often start a combinatorial synthesis by attaching the first set of building blocks_____ to microscopic beads made of polystyrene.___
A. solid
B. inert
C. soft
D. active
【单选题】
3）The chemical reactions required to link compounds to the beads and later to detach them____ to the synthesis proces.___
A. induce complications
B. make easy
C. introduce complications
D. introduce easy
【单选题】
4)In a parallel synthesis, all the products are_____ separately in their own reaction vessels.___
A. combined
B. assembled
C. joined
D. assorted
【单选题】
(5)In many laboratories today, robots assist with the routine work of parallel synthesis, such as small___ amounts of reactive molecules into the appropriate wells.___
A. sending
B. transporting
C. delivering
D. giving
【单选题】
(6)Scientists can pull out from the mixture the beads that bear biologically active molecules and then,using sensitive detection techniques,___ the molecular makeup of the compound attached.___
A. determine
B. make sure
C. find
D. search
【单选题】
(7)Most pharmaceutical companies today continue to___ parallel synthesis. Which of the following is not appropriate to be filled in the blank?___
A. count in
B. count on
C. depend on
D. rely on
【单选题】
(8)Once they identify a promising substance, they___ make many one-at-a-time modifications to the structure.___
A. laboriously
B. hardly
C. easy
D. effectively
【单选题】
(9)Often these procedures yield a compound having acceptable___ and safety.___
A. strength
B. effect
C. potency
D. effort
【单选题】
10)In many laboratories today, robots___ the routine work of parallel synthesis.___
A. help
B. assist with
C. assist in
D. assist to
【单选题】
(1)Pharmaceutics is an interdisciplinary subject involving___
A. formulation, manufacturing, physical pharmacy, and biopharmaceutics
B. manufacturing
C. physical pharmacy
D. biopharmaceutics
【单选题】
（2）Formulation is about the design, development and evaluation of dosage forms,___
A. discovery of novel drugs
B. analytical methods
C. drug delivery systems and manufacturing process
D. dosing regimen
【单选题】
(3)Biopharmaceutics mainly studies the in vivo process of drugs and metabolites in humans, animals and tissue culture, which specifically involves___
A. absorption and distribution
B. absorption, distribution, metabolism, and excretion
C. metabolism and excretion
D. absorption and excretion
【单选题】
(4)Regarding the definition of bioavailability(BA), BA is related to___
A. total plasma drug concentration only
B. unbound drug concentration in the plasma
C. unbound drug concentration at the target site
D. total plasma drug concentration, and the administered drug dose
【单选题】
(5)Plasma drug concentration is affected by following factors such as___
A. rate of absorption
B. rate and extent of distribution
C. rate ofeli Imination
D. all ofabove
【单选题】
6)Which of the following routes of administration will involve the absorption of drugs?___
A. i.v.injection
B. i.v.infusion
C. Subcutaneous injection, transdermal and oral
D. None of above
【单选题】
（7）Which of the following factors may influence the time course of a drug in the plasma and hence at its site of action?___
A. Food
B. Disease state
C. Route of administration
D. All of above
【单选题】
(8)Please identify the potential biological barriers for an orally administered tablet to be absorbed into the systemic circulation___
A. Sk d dermis
B. Gastrointestinal epithelium
C. Oral mucosal membrane
D. All of above
【单选题】
(9) Given the same administration dose, which of the following will likely result in varying bioavailabilities for the same drug administered to the same person? ___
A. tablets (p.o. )vs. solutions(p0.)
B. solutions for injection(i v )vs oral solutions(p0.)
C. coated tablets (p.0. )vs hard gelatin capsules(p0.)
D. All ofabove
【单选题】
(10)Which of the following statements is true?___
A. Bioavailability is only related to the administered dose and the total drug concentration in the blood circulation.
B. Plasma protein binding does not affect the bioavailability of a specific drug.
C. A given drug in different dosage forms may show differences in bioavailability if given by the same route.
D. Biopharmaceutical studies do not involve animal experiment.
【判断题】
Much of our present physiological knowledge has been found from the experiments and studies on human beings.
【判断题】
Living cells break down glucose and fats to provide energy for other activities, which is called.
【判断题】
The right atriapumps deoxygenated blood to the lungs where it absorbs oxygen from the air.
