相关试题
【单选题】
服务价值是指伴随产品实体的出售，企业向顾客提供的___。
A. 附加服务
B. 送货
C. 产品保证
D. 技术培训
【单选题】
某种相关群体的有影响力的人物称为 ___。
A. “意见领袖”
B. “道德领袖”
C. “精神领袖”
D. “经济领导者”
【单选题】
对企业营销活动富有吸引力的领域被称为 ___。
A. 风险业务
B. 市场机会
C. 困境业务
D. 环境威胁
【单选题】
非营利组织的日常性采购的采购金额相对 ___。
【单选题】
工程中所需要的机械设备，这是一种 ___策略。
A. 市场集中化
B. 市场专业化
C. 全面市场覆盖
D. 产品专业化
【单选题】
下面哪一个不是决定行业结构的因素？ ___
A. 成本结构
B. 销售量及产品差异程度
C. 进入与流动障碍
D. 社会变化
【单选题】
处于市场不景气或原料、 能源供应紧张时期， ___产品线反而能使总利润上升。
【单选题】
分销渠道的每个层次使用同种类型中间商数目的多少， 被称为分销渠道的 ___。
【单选题】
在企业的价值链中，真正创造价值的经营活动，就是企业价值链的 ___。
A. 供销环节
B. 战略环节
C. 生产环节
D. 技术开发环节
【单选题】
市场营销环境是企业营销职能外部 ___的因素和力量，包括宏观环境和微观环境。
A. 可改变
B. 不可捉摸
C. 可控制
D. 不可控制
【单选题】
服务市场营销的要素是产品、定价、分销、促销及 ___。
【单选题】
就每一特定市场而言 ,最佳市场营销组合只能是 ___的结果。
A. 市场细分
B. 精心策划
C. 综合平衡
D. 统筹兼顾
【单选题】
市场领导者扩大市场总需求的途径是 ___。
A. 寻找产品的新用途
B. 以攻为守
C. 扩大市场份额
D. 正面进攻
【单选题】
非渴求商品，指消费者不了解或即便了解也 ___的产品。
A. 很想购买
B. 不想购买
C. 渴求购买
D. 即刻购买
【单选题】
企业利用消费者具有仰慕名牌商品或名店声望所产生的某种心理，对质量不易鉴别的商品的定价最适宜用 ___法。
A. 尾数定价
B. 招徕定价
C. 声望定价
D. 反向定价
【单选题】
工业分销商向 ___销售产品。
A. 零售商
B. 制造商
C. 供应商
D. 消费者
【单选题】
___是向企业及其竞争者提供生产经营所需资源的企业或个人。
A. 供应商
B. 中间商
C. 广告商
D. 经销商
【单选题】
市场营销计划也叫___，是对于某个具体产品、品牌如何进行市场营销的安排和要求。
A. 总体战略规划
B. 经营单位战略规划
C. 品牌计划
D. 销售计划
【单选题】
消费者购买过程是消费者购买动机转化为___的过程。
A. 购买心理
B. 购买意志
C. 购买行动
D. 购买意向
【单选题】
“订单──发货──帐单”的循环是___的核心。
A. 营销情报系统
B. 营销分析系统
C. 内部报告系统
D. 营销调研系统
【单选题】
采用___的模式的企业应具有较强的资源和营销实力。
A. 市场集中化
B. 市场专业化
C. 产品专业化
D. 选择专业化
【单选题】
结合赢利能力考虑，企业的市场份额___。
A. 越大越好
B. 存在最佳市场份额限度
C. 以 50%市场份额为限
D. 不存在上限
【单选题】
品牌最持久的含义是___、文化和个性。
【单选题】
当企业生产的系列产品存在需求和成本的内在关联时，为了充分发挥这种内在关联性的积极效应，需要采用___策略。
A. 选择品定价
B. 补充产品定价
C. 产品大类定价
D. 分部定价
【单选题】
任何一个物流系统都必须考虑___。
A. 服务水平
B. 成本
C. 利润
D. A 和 B
【单选题】
对单位价值高、性能复杂、需要做示范的产品，通常采用___策略。
A. 广告
B. 公共关系
C. 推式
D. 拉式
【单选题】
由于服务是无形的，___是对服务水平和服务质量的可见性展示。
A. 服务本身
B. 价格
C. 分销商
D. 促销
【单选题】
一般说来，消费者经由___获得的信息最多。
A. 公共来源
B. 个人来源
C. 经验来源
D. 商业来源
【单选题】
对一种现有产品进行适当变动，以适应国际市场不同需求的策略称为___。
A. 产品延伸策略
B. 产品适应策略
C. 产品扩展策略
D. 产品变动策略
【单选题】
逻辑推理等方法，判明变动原因和结果以及它们变动的规律，这是属于___。
A. 探测性调研
B. 描述性调研
C. 因果关系调研
D. 定期性调研
【单选题】
市场定位是___在细分市场的位置。
A. 塑造一家企业
B. 塑造一种产品
C. 确定目标市场
D. 分析竞争对手
【单选题】
企业在考虑营销组合策略时，首先需要确定生产经营什么产品来满足___的需要。
A. 消费者
B. 顾客
C. 社会
D. 目标市场
【单选题】
认识需要是生产者用户购买决策的___。
A. 终点
B. 中间点
C. 起点
D. 以上都不是
【单选题】
当目标顾客人数众多时，生产者倾向于利用___。
A. 长而宽的渠道
B. 短渠道
C. 窄渠道
D. 直接渠道
【单选题】
战后西方营销学者和企业界采用较多的一种研究方法是 ___。
A. 传统研究法
B. 管理研究法
C. 历史研究法
D. 系统研究法
【单选题】
一般日常生活用品，适合于选择___做广告。
A. 人员
B. 专业杂志
C. 电视
D. 公共关系
【单选题】
企业和服务人员能设身处地为顾客着想，努力满足顾客的要求，这是服务质量的___评价标准。
A. 移情性
B. 保证性
C. 适应性
D. 可靠性
【单选题】
我国通常把非营利组织称为 ___。
A. 医院、学校
B. 慈善机构
C. 基金会
D. 机关团体、事业单位
推荐试题
【单选题】
People in Rome believe that the civilization of a city can be judged by _________.___
A. awareness of animal protection
B. exchanges with other cities
C. protection of ancient ruins
D. recognition of animal lovers
【单选题】
The underlined word "compassion" in Para 2 is the closest in meaning to __________.___
A. support
B. pity
C. help
D. love
【单选题】
People may break the law in Turin if they ________.___
A. keep their dogs or cats in cars
B. shut their dogs home all day long
C. raise their cats near ancient ruins
D. feed homeless animals in car parks
【单选题】
We can infer from the passage that _________.___
A. the owners can leave their dogs in hot cars
B. the cat only lives in modern life
C. the new law can prevent cruelty to animals
D. the new law gives recognition to the
people who feed homeless cat
【单选题】
If a person finds getting up early a problem, most probably ________.___
A. he is a lazy person
B. he refuses to follow his own energy cycle
C. he is not sure when his energy is low
D. he is at his peak in the afternoon or evening
【单选题】
Which of the following may lead to family quarrels according to the passage?___
A. Unawareness of energy cycles.
B. Familiar monologues.
C. A change in a family member's energy cycle.
D. Attempts to control the energy cycle of other family members.
【单选题】
If one wants to work efficiently at his low point in the morning, he should __________.___
A. change his energy cycle
B. overcome his laziness
C. get up earlier than usual
D. go to bed earlier
【单选题】
You are advised to rise with a yawn and stretch because it will __________.___
A. help to keep your energy for the day's work
B. help you to control your temper early in the day
C. enable you to concentrate on your routine work
D. keep your energy cycle under control all day
【单选题】
Which of the following statements is NOT true?___
A. Getting off to work with a minimum effort helps save one's energy.
B. Dr. Kletman explains why people reach their peaks at different hours of day.
C. Habit helps a person adapt to his own energy cycle.
D. Children have energy cycles, too.
【单选题】
An effective way to prevent the burnout of young athletes is __________.___
A. to increase their sense of success
B. to make sports less competitive
C. to reduce their mental stress
D. to make sports more challenging
【单选题】
According to the passage sport is positive for young people in that __________.___
A. it can help them learn more about society
B. it enables them to find flaws in themselves
C. it teaches them how to set realistic goals for themselves
D. it can provide them with valuable experiences
【单选题】
Many coaches and parents are in the habit of criticizing young athletes __________.___
A. without realizing criticism may destroy their self-confidence
B. in order to make them remember life's lessons
C. believing that criticism is beneficial for their early development
D. so as to put more pressure on them
【单选题】
According to the passage parents and coaches should __________.___
A. help children to win every game
B. pay more attention to letting children enjoy sports
C. train children to cope with stress
D. enable children to understand the positive aspect of sports
【单选题】
The author's purpose in writing the passage is _________.___
A. to persuade young children not to worry about criticism
B. to stress the importance of positive reinforcement to children
C. to discuss the skill of combining criticism with encouragement
D. to teach young athletes how to avoid burnout
【单选题】
As pointed out at the beginning of the passage, people used to think that air pollution _______.___
A. cause widespread damage in the countryside
B. affected the entire eastern half of the United States
C. had damaged effect on health
D. existed merely in urban and industries areas
【单选题】
As to the greenhouse effect, the author ________.___
A. share the same view with the scientist
B. is uncertain of its occurrence
C. rejects it as being ungrounded
D. thinks that it will destroy the world soon
【单选题】
The underlined word "offset" in the second paragraph could be replaced by _________.___
A. slip into
B. make up for
C. set up
D. catch up with
【单选题】
It can be concluded that ____________.___
A. raising the world's temperature only a few degrees would not do much harm to life on earth
B. lowering the world's temperature merely a few degrees would lead major farming areas to disaster
C. almost no temperature variations have occurred over the past decade
D. the world's temperature will remain constant in the years to come
【单选题】
This passage is primarily about __________.___
A. the greenhouse effect
B. the burning of fossil fuels
C. the potential effect of air pollution
D. the likelihood of a new ice age
【单选题】
What is the major function of paragraph 1?___
A. To arouse the reader's concern.
B. To introduce the theme of the whole passage.
C. To summarize the whole passage.
D. To state the primary uses of TV.
【单选题】
Television, as a source of entertainment, is ________.___
A. not very convenient
B. very expensive
C. quite dangerous
D. relatively cheap
【单选题】
Why are some people against TV?___
A. Because TV programs are not interesting.
B. Because TV viewers are totally passive.
C. Because TV prices are very high.
D. Because TV has both advantages and disadvantages.
【单选题】
One of the most obvious advantages of TV is that _________.___
A. it keeps us informed
B. it is very cheap
C. it enables us to have a rest
D. it controls our lives
【单选题】
According to the passage, whether TV is good or not depends on ___________.___
A. its quality
B. people's attitude towards it
C. how we use it
D. when we use it
【单选题】
What regulation was issued by New York State concerning beverage containers?___
A. A fee should be charged on used containers for recycling.
B. Throwaways should be collected by the state for recycling.
C. Consumers had to pay for beverage containers and could get their money back on returning them.
D. Beverage companies should be responsible for collecting and reusing discarded plastic soda bottles.
【单选题】
The returned plastic bottles in New York used to _____________.___
A. be turned into raw materials
B. be separated from other rubbish
C. have a second-life value
D. end up somewhere underground
【单选题】
The key problem in dealing with returned plastic beverage containers is ______________.___
A. how to reduce their recycling costs
B. to sell them at a profitable price
C. how to turn them into useful things
D. to lower the prices for used materials
【单选题】
Recycling has become the first choice for the disposal of rubbish because ______________.___
A. recycling causes little pollution
B. other methods are more expensive
C. recycling has great appeal for the jobless
D. local governments find it easy to manage
【单选题】
It can be concluded from the passage that ____________.___
A. recycling is to be recommended both economically and environmentally
B. local governments in the U.S. can expect big profits from recycling
C. rubbish is a potential remedy for the shortage of raw materials
D. landfills will still be widely used for waste disposal
【单选题】
The author chose to study engineering at a small liberal-arts university because he ________.___
A. intended to be a sensible student with noble ideals
B. wanted to be an example of practicality and rationality
C. intended to be a combination of engineer and humanist
D. wanted to coordinate engineering with liberal-arts courses in college
【单选题】
According to the author, by interacting with people who study liberal arts, engineering students can __________.___
A. broaden their horizons
B. receive guidance in their careers
C. become noble idealists
D. balance engineering and the liberal arts
【单选题】
In the eyes of the author, a successful engineering student is expected ______________.___
A. to be imaginative with a value system to guide him
B. to be a technical genius with a wide vision
C. to have an excellent academic record
D. to be wise and mature
【单选题】
The author's experience shows that he was ________.___
A. creative
B. ambitious
C. irrational
D. unrealistic
【单选题】
The underlined word "they" in "... together they threaten to confuse." (Para.5) refers to ____________.___
A. practicality and rationality
B. engineering and the liberal arts
C. reality and noble ideals
D. flexibility and a value system
【单选题】
It can be learned from the passage that the Ouchidas' house __________.___
A. failed to meet energy conservation standards
B. was designed and constructed in a scientific way
C. is well worth the money spent on its construction
D. is almost faultless from the point of energy conservation
【单选题】
What made the Ouchidas' new house a horrible dream?___
A. Lack of fresh air.
B. Gas leakage in the kitchen.
C. The newly painted walls.
D. Poor quality of building materials.
【单选题】
The underlined word "accentuate" (Para. 3) most probably means "________".___
A. worsen
B. accelerate
C. relieve
D. improve
【单选题】
Why were cracks in old houses not a big concern?___
A. Because environmental protection was given top priority.
B. Because indoor cleanness was not emphasized.
C. Because they were technically unavoidable.
D. Because energy used to be inexpensive.
【单选题】
This passage is most probably taken from an article entitled "_________".___
A. Energy Conservation
B. Air Pollution Indoors
C. House Building Crisis
D. Traps in Building Construction
【单选题】
We need to plan ahead in order to ___________.___
A. keep a record of all the events
B. better organize our activities
C. store everything in our head
D. pile up little tasks neatly
