【单选题】
下列哪一项是市场营销组织中惟一能产生收入的因素___
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【单选题】
企业产品的成本因数取决于产品的___函数和投入要素的价格
【单选题】
在___市场结构中，卖主和买主只能是价格的接受者
A. 垄断竞争
B. 寡头垄断
C. 完全竞争
D. 纯粹垄断
【单选题】
在企业定价方法中,差别定价法属于___
A. 成本导向定价
B. 需求导向定价
C. 竞争导向定价
D. 市场导向定价
【单选题】
___是制造商给某些批发商或零售商的一种额外折扣，促使他们愿意执行某种市场营销职能(如推销、储存、服务)
A. 现金折扣
B. 数量折扣
C. 职能折扣
D. 季节折扣
【单选题】
企业提高价格的原因是___
A. 企业生产能力过剩
B. 成本膨胀
C. 企业市场占有率下降
D. 库存积压
【单选题】
___是指企业对按预定日期付款或现金购买的顾客的一种折扣
A. 现金折扣
B. 数量折扣
C. 功能折扣
D. 季节性折扣
【单选题】
___是指企业以高价将新产品投入市场，以便在产品市场生命周期的开始阶段取得较大利润，尽快收回成本，然后再逐渐降低价格的策略
A. 渗透定价
B. 取脂定价
C. 心理定价
D. 声望定价
【单选题】
___是指对那些有较高声誉的名牌高档商品或在名店销售的是商品制定较高的价格，以满足消费者求名和炫耀的心理
A. 声望定价
B. 招徕定价
C. 尾数定价
D. 心理定价
【单选题】
准确地计算产品所提供的全部市场认知价值是___的关键
A. 认知价值定价法
B. 反向定价法
C. 需求差异定价法
D. 成本导向定价法
【单选题】
为鼓励顾客购买更多物品，企业给那些大量购买产品的顾客的一种减价称为___
A. 功能折扣
B. 数量折扣
C. 季节折扣
D. 现金折扣
【单选题】
如果企业按FOB价出售产品，那么产品从产地到目的地发生的一切短损都将由___承担
A. 企业
B. 顾客
C. 承运人
D. 保险公司
【单选题】
统一交货定价就是我们通常说的___定价
A. 分区定价
B. 运费免收定价
C. 基点定价
D. 邮资定价
【单选题】
量不易鉴别的商品的定价最适宜用___法
A. 尾数定价
B. 招徕定价
C. 声望定价
D. 反向定价
【单选题】
非整数定价一般适用于___的产品
A. 价值较高
B. 高档
C. 价值较低
D. 奢侈
【单选题】
在折扣与让价策略中，___折扣并不是对所有商品都适宜
【单选题】
在商业企业，很多商品的定价都不进位成整数，而保留零头，这种心理定价策略称为___策略
A. 尾数定价
B. 招徕定价
C. 声望定价
D. 习惯定价
【单选题】
在经济比较发达、国民教育程度比较高、社会风气比较好的地区成功推行___策略的可能性较高
A. 撇脂定价
B. 顾客自行定价
C. 疯狂减价
D. 逆向提价
【单选题】
在___条件下，个别企业无力影响整个市场的产品价格，因而不存在企业制定最优价格的问题
A. 完全竞争
B. 寡头竞争
C. 垄断竞争
D. 不完全竞争
【单选题】
分销渠道所涉及的是商品实体和商品___从生产向消费转移的整个过程
【单选题】
生产企业的商品经过中间环节，利用中间商销售给消费者的，称为___
【单选题】
按照经营范围分，买卖批发商可分为综合批发商产品线批发商和___
A. 专业商品批发商
B. 进出口批发商
C. 现购自运批发商
【单选题】
雅芳产品的销售属于___
A. 有店铺零售
B. 无店铺零售
C. 无店铺、有店铺相结合
【单选题】
廉价零售商有三种主要形式是工厂门市部、独立的廉价零售商和___
A. 样品目录陈列室
B. 折扣商店
C. 仓库俱乐部
【单选题】
如果生产者要求严格控制产品的零售价格或产品的新鲜程度，宜采用___
A. 长渠道、窄渠道
B. 窄渠道、短渠道
C. 短渠道、宽渠道
【单选题】
渠道方案评估标准中，___是衡量每种渠道方案在渠道运行过程中的应变能力的
【单选题】
珠宝、金器等贵重物品多采用___
A. 选择性分销
B. 专营性分销
C. 密集型分销
【单选题】
某产品由于武汉、南京价格差额较大，引起地区间的串货，扰乱武汉市场产品的销售，属于___
A. 垂直渠道冲突
B. 水平渠道冲突
C. 多渠道冲突
【单选题】
宝洁产品多采用广告宣传，不进行过多的终端维护，然而经销商、零售商都钟爱宝洁的产品，宝洁的渠道控制属于___
【单选题】
许多企业专注于研发，而将生产外包出去这种业务外包属于___
【单选题】
戴尔倡导直销模式，他运用的是一种___
【单选题】
下面不属于公共关系策略的是___
A. 贫困基金捐献
B. 处理内部信访
C. 召开部门间的联谊会
D. 对中间商数量折扣
【单选题】
短渠道的好处是___
A. 产品上市速度快
B. 节省流通费用
C. 市场信息反馈快
D. 产品市场渗透能力强、覆盖面
E. 有利于杜绝假冒伪劣
【单选题】
当生产量大且超过企业自销能力许可时，其渠道策略应为___
A. 专营渠道
B. 直接渠道
C. 间接渠道
D. 垂直渠道
【单选题】
中间商处在___
A. 产者与生产者之间
B. 消费者与消费者之间
C. 生产者与消费者之间
D. 批发商与零售商之间
【单选题】
我们通常所说的一个企业经营着多少产品品类，指的就是产品组合的___
【单选题】
某车站在站前广场增设多个广场售票点这属于___分销渠道
【单选题】
产品的重量和体积越大，其分销渠道越___
推荐试题
【单选题】
In , the British Parliament passed two important acts to establish a welfare state.
A. A. 1945
B. B. 1946
C. C. 1947
D. D. 1948
【单选题】
The in the early 1970s worsened an already stagnant economy in Britain.
A. A. oil crisis
B. B. high inflation rates
C. C. large imports
D. D. unemployment problem
【单选题】
Of the following practices, does not belong to Thatcher’s social welfare reform.
A. A. reducing child benefits
B. B. shortening the unemployment benefits period
C. C. reducing the unemployment
D. D. lowering old age pensions
【单选题】
The Blair government has been successful in all the following aspects except .
A. A. limiting government spending
B. B. keeping inflation under control
C. C. reducing unemployment
D. D. reducing inequality
【单选题】
Britain has devoted of its land area to agriculture.
A. A. 54%
B. B. 64%
C. C. 74%
D. D.84%
【单选题】
Britain’s important fishing areas include all the following except .
A. A. the North Sea
B. B. the English Channelnnel
C. C. The sea area around Ireland
D. D. The sea area between Britain and Ireland
【单选题】
Coal mining industry in Britain provides of the energy consumed in the country.
A. A. 1/3
B. B. 1/4
C. C. 1/5
D. D. 2/3
【单选题】
The car industry in Britain in mostly .
A. A. foreign-owned
B. B. state-owned
C. C. joint-venture
D. D. privately-owned
【单选题】
Of the following sectors in Britain, has experienced spectacular growth since the end of Word War II.
A. A. agriculture
B. B. energy industry
C. C. service industry
D. D. manufacturing industry
【单选题】
Samuel Johnson’s dictionary was influential in establishing a standard form of .
A. A. grammar
B. B. handwriting
C. C. spelling
D. D. pronunciation
【单选题】
At present, nearly of the world’s population communicate in English.
A. A. half
B. B. a quarter
C. C. one third
D. D. one fifth
【单选题】
The attack on Rome ended the Roman occupation in Britain in 410.
A. A. Norman
B. B. Danish
C. C. Celtic
D. D. Germanic
【单选题】
By the late 7th century, became the dominant religion in England.
A. A. Celtic Christianity
B. B. Anglo-Saxon Christianity
C. C. Germanic Christianity
D. D. Roman Christianity
【单选题】
Westminster Abbey was built at the time of .
A. A. St. Augustine
B. B. Edward the Confessor
C. C. William the Conqueror
D. D. Alfred the Great
【单选题】
The marked the establishment of feudalism in England.
A. A. Viking invasion
B. B. signing of the Magna Carta
C. C. Norman Conquest
D. D. Adoption of common law
【单选题】
The end of the Wars of the Roses led to the rule of .
A. A. the House of Valois
B. B. the House of York
C. C. the House of Tudor
D. D. the House of Lancaster
【单选题】
The direct cause for the Religious Reformation was King Henry VIII’s effort to .
A. A. divorce his wife
B. B. break with Rome
C. C. support the Protestants
D. D. declare his supreme power over the church
【单选题】
The English Civil War broke out in 1642 between .
A. A. Protestants and Puritans
B. B. Royalists and Parliamentarians
C. C. nobles and peasants
D. D. aristocrats and Christians
【单选题】
was passed after the Glorious Revolution.
A. A. Bill of Rights
B. B. Act of Supremacy
C. C. Provisions of Oxford
D. D. Magna Carta
【单选题】
The Industrial Revolution was aThe Industrial Revolution was accomplished in Britain by the middle of the century.
A. A. 17th
B. B. 18th
C. C. 19th
D. D. 20th
【单选题】
Britain faced strong challenges in its global imperial dominance by the beginning of the century.
A. A. 17th
B. B. 18th
C. C. 19th
D. D. 20th
【单选题】
As a revising chamber, the House of Lords is expected to the House of Commons.
A. A. rival
B. B. complement
C. C. criticize
D. D. inspect
【单选题】
The British government is characterized by a division of powers between three of the following branches with the exception of the .
A. A. judiciary
B. B. legislature
C. C. monarchy
D. D. executive
【单选题】
The importance of the British monarchy can be seen in its effect on .
A. A. passing the bills
B. B. advising the government
C. C. political parties
D. D. public attitude
【单选题】
British Cabinet works on the principle of .
A. A. collective responsibility
B. B. individual responsibility
C. C. defending the collectivism
D. D. defending the individuals
【单选题】
The main duty of the British Privy Council is to .
A. A. make decisions
B. B. give advice
C. C. pass bills
D. D. supervise the Cabinet
【单选题】
is the first African-American winner of the Nobel Prize for Literature.
A. A.Ralph Ellison
B. B. Tony Morrison
C. C. Richard Wright
D. D. James Baldwin
【单选题】
Of the following writers, is Not a Nobel Prize winner.
A. A. Alice Walker
B. B. Ernest Hemingway
C. C. William Faulkner
D. D. Eugene O’Neil
【单选题】
Of the following books, is NOT written by Ernest Hemingway.
A. A. The Sun Also Rises
B. B. The Sound and the Fury
C. C. A Farewell to Arms
D. D. For Whom the Bell Tolls
【单选题】
F. Scott Fitzgerald’s finest novel is , and its theme is about
A. A. The Great Gatsby, the American Dream
B. B. Tender is the Night, love
C. C. Tales of the Jazz Age, the loss of oneself
D. D. The Beautiful and the Damned, the evil of human nature
【单选题】
Of the following writers, is NOT included in the group of naturalists.
A. A. Stephen Crane
B. B. Frank Norris
C. C. Theodore Dreiser
D. D. Herman Melville
【单选题】
Of the following, is NOT characteristic of Mark Twain’s works.
A. A. colloquial speech
B. B. a sense of humor
C. C. a realistic view
D. D. an idealistic view
【单选题】
Of the following, is considered Herman Melville’s masterpiece.
A. A. The Last of the Mohicans
B. B. The Legend of Sleepy Hollow
C. C. Moby Dick
D. D. Daisy Miller
【单选题】
Of the following, is NOT Nathaniel Hawthorne’s work.
A. A. The Scarlet Letter
B. B. The House of the Seven Gables
C. C. The Marble Faun
D. D. Nature
【单选题】
is regarded as “the father of American literature”.
A. A. James Fennimore Cooper
B. B. Ralph Waldo
C. C. Thomas Jefferson
D. D. Washington Irving
【单选题】
Of the following writers, are from the Colonial and Revolutionary Periods.
A. A. Benjamin Franklin & Edgar Ellen Poe
B. B. Edgar Ellen Poe & Jonathan Edwards
C. C. Benjamin Franklin & Jonathan Edwards
D. D. Edgar Ellen Poe & Washington Irving
【单选题】
The National Day of the United States falls on .
A. A. June 4th
B. B. July 4th
C. C. June 14th
D. D. July 14th
【单选题】
Of the following, is NOT among the three major radio and TV networks in America.
A. A. the National Broadcasting System (NBS)
B. B. the Public Broadcasting Service (PBS)
C. C. the Columbia Broadcasting System (CBS)
D. D. the American Broadcasting System (ABS)
【单选题】
is sold especially to the upper or upper-middle class and it has a reputation for its serious attitude and great bulk.
A. A. The Washington Post
B. B. The New York Times
C. C. Los Angeles Times
D. D. New York Daily News
【单选题】
Of the following universities, has NOT cultivated any American President yet.
A. A. Harvard University
B. B. Massachusetts Institute of Technology
C. C. Princeton University
D. D. Yale University
