【单选题】
___是指企业创造价值的互不相同，但有互相关联的经济活动的集合。
A. 企业价值链
B. 供应价值链
C. 销售价值链
D. 生态价值链
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相关试题
【单选题】
___是指导企业经营活动的最古老的观之一。
A. 产品观念
B. 生产观念
C. 市场营销观念
D. 推销观念
【单选题】
企业营销观念演变的根本原因是___。
A. 商品供求变化
B. 产品成本提高
C. 竞争的加剧
D. 社会两个文明水平的提高
【单选题】
在推销观念指导下，企业的经营重点是___。
A. 产品
B. 生产
C. 顾客需要
D. 社会利益
【单选题】
主要以促销为手段的企业采取的是___。
A. 生产观念
B. 推销观念
C. 市场营销观念
D. 社会营销观念
【单选题】
指出下列哪种观念最容易产生市场营销近视症___。
A. 产品观念
B. 推销观念
C. 市场营销观念
D. 社会市场营销观念
【单选题】
企业经营者在制定营销政策时，应统筹兼顾企业利润、顾客需要和社会可持续发展等三个方面的利益。这种市场营销管理哲学属于___。
A. 产品观念
B. 推销观念
C. 市场营销观念
D. 社会市场营销观念
【单选题】
在现有市场上，改进产品包装成份，以满足市场需要，扩大销售，这是___。
A. 产品观念
B. 推销观念
C. 市场营销观念
D. 社会市场营销观念
【单选题】
通过向现有市场提供新产品或改进的产品，满足现有市场上的不同需求。这是___战略路线
A. 市场渗透
B. 市场开发
C. 产品开发
D. 多角化发展
【单选题】
企业通过收购或兼并若干商业企业或者投资，拥有和控制其分销系统，实行产销一体化，自产自销。这是___
A. 后向一体化
B. 前向一体化
C. 水平一体化
D. 营销一体化
【单选题】
___即跨行业多角化，即开发与企业现有技术、产品、市场都无联系的新业务，新产品，把业务拓展到其他行业中去。
A. 同心多角化
B. 水平多角化
C. 综合多角化
D. 品种多角化
【单选题】
规划经营战略的关键是___。
A. 战略分析
B. 战略选择
C. 战略分析和战略选择
D. 战略分析、战略选择和战略控制
【单选题】
一个企业力争使其总成本降到行业最低水平，作为战胜竞争者的基本前提。此战略是___
A. 成本领先
B. 差别化
C. 多角化
D. 重点集中
【单选题】
市场营销组合是企业为了进展目标市场、满足顾客需求，加以整合、协调使用的___。
A. 可控制因素
B. 不可控制因素
C. 宏观因素
D. 微观因素
【单选题】
企业通过收购或兼并若干商业企业，或拥有和控制其分销系统的战略的是___。
A. 后向一体化
B. 同心多角化
C. 前向一体化
D. 水平一体化
【单选题】
企业利用原有市场，采用不同的技术来发展新产品，增加产品种类的战略是___。
A. 后向一体化
B. 同心多角化
C. 前向一体化
D. 水平一体化
【单选题】
如果企业尚未完全开发潜伏在其现有产品和各市场的机会，则可采用___战略。
A. 密集增长
B. 一体化
C. 多角化
D. 广告
【单选题】
企业的战略业务单位在___会从现金牛转入狗类。
A. 投入期
B. 成长期
C. 成熟期
D. 衰退期
【单选题】
下列哪种情况是最好的业务___。
A. 行业吸引力大业务力量弱
B. 行业吸引力大业务力量强
C. 行业吸引力小业务力量弱
D. 行业吸引力小业务力量强
【单选题】
___就是企业的目标市场，是企业服务的对象，也是营销活动的出发点和归宿。
A. 竞争者
B. 公众
C. 顾客
D. 供应商
【单选题】
提供不同产品以满足不同需求的竞争者是___。
A. 愿望竞争者
B. 属类竞争者
C. 产品形式竞争者
D. 品牌竞争者
【单选题】
企业的员工，包括高层管理人员和一般员工，都属于___。
A. 内部公众
B. 社团公众
C. 一般公众
D. 主要公众
【单选题】
随着家庭收入增加，用于购买食物的支出占家庭收入的比重就会___。
【单选题】
影响消费需求变化的最活跃的因素是___。
A. 人均国内生产总值
B. 个人收入
C. 个人可支配收入
D. 可任意支配收入
【单选题】
购买住宅、汽车及其他昂贵消费品，___可提前实现这些商品的销售。
A. 储蓄
B. 信贷
C. 经济发展阶段
D. 经济水平
【单选题】
由于社会文化方面的影响，使消费者产生共同的审美观念、生活方式和情趣爱好，从而导致社会需求的一致性，这就是___。
A. 价值观念
B. 消费习俗
C. 消费时潮
D. 宗教信仰
【单选题】
对不同的企业而言，环境机会并非都是最佳机会，只有___才是最适宜的机会。
A. 理想业务
B. 冒险业务
C. 成熟业务
D. 理想业务和成熟业务
【单选题】
代理中间商是属于市场营销环境的___因素。
A. 内部环境
B. 竞争者
C. 市场营销渠道企业
D. 公众环境
【单选题】
下列属于市场营销微观环境的是___。
A. 辅助商
B. 政府公众
C. 人口环境
D. 消费者收入
【单选题】
市场营销环境中的___被称为一种创造性的毁灭力量。
A. 新技术
B. 自然资源
C. 社会文化
D. 政治法律
【单选题】
目前许多国家企业的人口环境方面的主要动向有___。
A. 数量迅速增长
B. 出生率下降
C. 老龄化
D. 人口流动性加大
【单选题】
理想业务的特点是___。
A. 高机会高威胁
B. 高机会低威胁
C. 低机会低威胁
D. 低机会高威胁
【单选题】
冒险业务的特点是___。
A. 高机会高威胁
B. 高机会低威胁
C. 低机会低威胁
D. 低机会高威胁
【单选题】
成熟业务的特点是___。
A. 高机会高威胁
B. 高机会低威胁
C. 低机会低威胁
D. 低机会高威胁
【单选题】
被称为商品的最终归宿即最终产品市场的是___。
A. 中间商市场
B. 生产者市场
C. 消费者市场
D. 组织者市场
【单选题】
___指能够影响消费者购买行为的个人或群体。
A. 社会阶层
B. 相关群体
C. 家庭
D. 生活方式
【单选题】
___是决定购买行为的首要因素，决定着能否发生购买行为以及发生何种规模的购买行为。
A. 经济因素
B. 生理因素
C. 生活方式
D. 社会阶层
【单选题】
在消费者扮演的五种角色中，营销人员最关心___是谁。
A. 发起者
B. 影响者
C. 决定者
D. 购买者
【单选题】
消费者购买决策过程的第一步是___。
A. 认识需要
B. 信息搜集
C. 决定购买
D. 购后评价
【单选题】
___ 是影响消费需求和行为的最基本因素。
A. 个人因素
B. 心理因素
C. 商品因素
D. 社会文化因素
【单选题】
消费者因某种产品有特殊的性能，或由于其对某种牌号产品的特殊偏爱，愿意花时间和精力去购买的商品，通常将其称为 ___ 。
A. 便利品
B. 选购品
C. 特殊品
D. 日用品
推荐试题
【单选题】
Q3: What does the woman think about Christopher taking the trip to Alaska?___
A. He was too foolish .
B. He was really romantic .
C. He had a very kind heart .
D. He had a spirit for trying things .
【单选题】
Q4: Which of the following is NOT mentioned as something that would have saved Christopher’s life?___
A. A gun to hunt .
B. The map of the area .
C. Emergency food supplies .
D.
E. mergency communication equipment .
【单选题】
Q1: What speed can an avalanche reach within five seconds of taking off?___
A. At 8 miles an hour .
B. At 18 miles an hour .
C. At 80 miles an hour .
D. At 88 miles an hour .
【单选题】
Q2: According to the passage, under what circumstances may an avalanche occur?___
A. There are too many layers of snow on the .
B. There is a layer of snow covering an entire area .
C. The top layer of snow slides off the layer below it .
D. The layer of snow below the surface becomes unstable .
【单选题】
Q3: What are skiers advised to do to avoid being caught in an avalanche?___
A. Ski only in the official ski areas .
B. Look for solid snow to walk on .
C. Look out for each other while skiing .
D. Learn to control themselves in an avalanche .
【单选题】
Q4: Why does the ski patrol use explosives?___
A. To dig holes in the snow .
B. To close the area for skiing .
C. To make an avalanche move on purpose .
D. To' check how different layers are holding up .
【单选题】
Q1:What is conversation mainly about?___
A. The woman's happy college life the man's doubt .
B. The woman's spending habits and the man's concerns .
C. The man's reminding the woman of the exam this Thursday .
D. The man's support for the woman over the past 15 years .
【单选题】
Q2:What did the woman do last night?___
A. She bought a new leather coat .
B. She studied very hard for an exam .
C. She treated all her friends to dinner .
D. She went to a concert with her friends .
【单选题】
Q3:Where did the woman get the money?___
A. She just received her student loan .
B. She saved some money for herself .
C. She borrowed the money from her friends .
D. She asked her mom to send her the money .
【单选题】
Q4:What is the man?___
A. A teacher of biology .
B. An undergraduate student .
C. A freshman in biology class .
D. A graduate teaching assistant .
【单选题】
Q1: What is this passage mainly about?___
A. How businesses can compete with each other .
B. How small businesses operate during holidays .
C. How small businesses manage holiday workers .
D. How can earn more money during holidays .
【单选题】
Q2: According to Rubin, what can small companies do to thank holiday workers?___
A. Have talks with their families .
B. Give them good extra benefits .
C. Offer them expensive holiday tokens .
D. Show appreciation to them face to face .
【单选题】
Q3: What can small business owners do to help holiday workers get into the holiday spirit?___
A. Entertain them with big meals .
B. Let them enjoy some holiday games .
C. Give them handmade thank-you cards .
D. Send their families some holiday gift cards .
【单选题】
Q4: Who are supposed to benefit most from this passage?___
A. Workers who have to work during holidays .
B. Employees who intend to earn extra money .
C. Big companies that usually close on holidays .
D. Small businesses that try to be more competitive .
【单选题】
In the first two paragraphs of the passage the writer tries to tell us that___
A. he had lived in Washington D.C. for twenty years
B. he was very imaginative when he was a child
C. he had fond memories of his old neighborhood
D. )he had come from a very poor neighborhood
【单选题】
The writer ,as a child ,was very fond of playing in the basement because ___
A. it was bright and alive
B. it contained a movie house and a space station
C. it was ideal for playing hide-and-seek
D. it was surrounded by trees and flowers
【单选题】
How did the writer feel when he visited his old neighborhood in Washington D.C. ?___
A. Greatly surprised .
B. Very regretful .
C. Quite excited .
D. Very sad .
【单选题】
On his visit to his hometown ,the writer found the old apartment building___
A. see medunfit to live in
B. had been repaired
C. could hardly be recognized
D. looked dirty and smelt horrible
【单选题】
" Youcan never go home again "inthe last sentence of this passage means that___
A. one should never revisit his hometown after many years of absence
B. one will never find his hometown the same as it was in his childhood memory
C. avisit to one's hometown will bring back one's fond memories of home
D. avisit to one's hometown will bring back many sad memorie
【单选题】
We learn from the passage that Tracy died___
A. on December 8,1992
B. of brain damage
C. 24 hours after he fell off the roof of a car
D. in a car crash
【单选题】
Tracy's parents decided to donate Tracy's organs because___
A. Tracy told them to do so just before he died
B. they wanted to save others the pain of seeing a dear one die
C. David's life could continue in a meaningful way
D. they knew David was suffering from a hopeless liver disease
【单选题】
The meeting between the writer's family and Tracy's parents was arranged because___
A. the writer and her husband wished to express their thanks to Tracy's parents
B. the local organ bank wanted to see how both families felt about the donation
C. Tracy's parents wanted to see someone whose life had been saved by the donation
D. the two families were linked by the most bittersweet ties imaginable
【单选题】
The writer and her husband learned how Tracy died___
A. from his parents
B. from the organ bank
C. from the hospital
D. from the doctor who performed the operation
【单选题】
The meeting between the two families helped to ease the Marshes'suffering because___
A. they saw that David looked very much like their son
B. they saw that David had regained health with Tracy's liver
C. they now had someone to share their memories of Tracy
D. they now knew for sure they had done the right thing
【单选题】
The writer's first marriage was unsuccessful because___
A. her husband often woke her up at midnight
B. her husband kept criticizing her
C. she was so unattractive
D. she had a self-esteem problem
【单选题】
When the writer asked for a divorce ,her husband___
A. told her that she would never find one who loved her as he did
B. delayed two years before giving her a reply
C. accused her of having an affair
D. said that she was unattractive and not worth loving
【单选题】
When the writer first met Clint ,she felt that___
A. she should have listened to her friend and met Clint earlier
B. Clint was a nice ,dazzling young man
C. Clint could not be really interested in her
D. she would find true love in Clint
【单选题】
The writer was particularly touched by Clint because___
A. he loved her children and asked for their approval of the marriage
B. he said that he could not imagine a life without her and the children
C. he believed that at 2 and 4 ,the two children were the "menof the house "
D. hekept her company and talked with her until the next morning
【单选题】
The writer's marriage to Clint is important to her mainly because___
A. it gave her and her sons a second chance to live a happy life
B. every day Clint would tell the writer that he loved her
C. it helped her to regain her self respect
D. it made her children happy ,which is all she cared about in life
【单选题】
What was Goodall's childhood dream ?___
A. She dreamed of going to college .
B. She dreamed of studying animals in Africa .
C. She dreamed of becoming a scientist .
D. She dreamed of traveling all around the world .
【单选题】
What did Goodall's mother think of her dream ?___
A. As a girl she should not go to the African jungle .
B. Her dream would remain a dream unless she got the right training .
C. As a girl she should stay away from violent animals .
D. She could make her dream come true if she was determined .
【单选题】
Goodall's most important discovery was that___
A. some animals use tools
B. like humans animals have emotions
C. chimpanzees could attack each other violently
D. termites are chimpanzees'favorite food
【单选题】
Goodall's success is chiefly due to her___
A. exceptional talents
B. scientific training
C. determination and patience
D. enthusiasm and good luck
【单选题】
What is Goodall doing now ?___
A. Studying animal behavior at Cambridge University .
B. Raising funds for the preservation of wildlife .
C. Observing chimpanzees in African jungles .
D. Working hard supervising postgraduate students.
【单选题】
___是我们理解当前所处历史方位的关键词。
A. 新时期
B. 新时代
C. 重要战略机遇期
D. 关键期
【单选题】
中国特色社会主义进入新时代,意味着科学社会主义在21世纪的中国焕发出强大生机活力,在世界上高高举起了___伟大旗帜。
A. 小康社会
B. 社会主义现代化强国
C. 和谐社会
D. 中国特色社会主义
【单选题】
“思想道德修养与法律基础”,是一门融思想性、政治性、科学性、理论性、实践性于一体的___课。
A. 专业基础
B. 通识教育
C. 思想政治理论
D. 专业选修
【单选题】
党的十九大提出到本世纪中叶,要把我国建设成富强、民主、文明、和谐、___的社会主义现代化强国。
【单选题】
思想道德和___都是调节人们思想行为、协调人际关系、维护社会秩序的重要手段。
【单选题】
中国特色社会主义思想道德建设和___紧密联系、相互促进,为中国特色社会主义事业提供坚实的思想基础、精神支撑和法治保障。
A. 中国特色社会主义文化建设
B. 中国特色社会主义经济建设
C. 中国特色社会主义政治建设
D. 中国特色社会主义法治建设
