【判断题】
在产品生命周期的不同阶段，产品的市场占有率、盈利情况等都 是不一样的，银行有必要在信贷产品不同的生命周期阶段釆取不同的 营销策略
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在经济周期达到低点时，企业之间的竞争程度达到最大
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在评价速动比率时，应结合应收账款周转率指标分析应收账款的 质量
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只要流动比率高，借款人的短期偿债能力就一定强
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理性动机是指客户为获得影响力，即被银行所承认、欣赏，或被 感动等情感利益而产生的购买动机
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利率一般可以分为日利率、月利率、季利率、年利率
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背书是指在票据背面或者粘单上记载有关事项并签章的票据行为
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出票人可在电子商业汇票上记载自身的评级信息，并对记载信息 的真实性负责，但该记载事项不具有票据上的效力
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出票人在汇票上记载“不得转让”字样的，汇票不得转让
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电子商业汇票的出票人必须为银行业金融机构以外的法人或其他 组织
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撤回要约的通知应当在要约到达受要约人之前或者与要约同时到 达受要约人
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受要约人超过承诺期限发出承诺的，除要约人及时通知受要约人 该承诺有效的以外，为新要约
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受要约人对要约的内容作出实质性变更的，为新要约。有关合同 标的、数量、质量、价款或者报酬、履行期限、履行地点和方式、违 约责任和解决争议方法等的变更，是对要约内容的实质性变更
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要约以信件或者电报做出的，承诺期限自信件载明的日期或者电 报交发之日开始计算。信件未载明日期的，自投寄该信件的邮戳日期 开始计算。要约以电话、传真等快速通讯方式作出的，承诺期限自要 约到达受要约人时开始计算
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直接融资是指不需要任何中介机构运作就融通到资金的一种融资 方式
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在经济处于不景气的时候，宏观调控主要依靠财政政策和货币政 策进行紧缩
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降低法定准备金率和贴现率，都有助于刺激经济的发展
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在宏观货币政策中，改变法定准备金率是最灵活的政策
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从战略理论来讲，银行营销的起点是确定目标市场
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诚信、自信心、豁达大度、坚韧性和进取心是银行营销人员应具 有的品质特征。（
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银行营销渠道是指提供银行服务和方便客户使用银行服务的各种 手段，即银行产品和服务从银行流转到客户手中所经过的流通途径
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行业壁垒是指新企业在进入该行业时所遇到的有利因素
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行业风险是指由于一些不确定因素的存在，导致对某行业生产、经 营、投资或授信后偏离预期结果而造成损失的可能性
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区域风险是指受特定区域的自然、社会、经济、文化和银行管理水 平等因素影响，而使信贷资产遭受损失的可能性
【判断题】
企业处于启动阶段时，虽然产品价格高昂，但未来成功的几率很难 估算，所以这一阶段的资金应当主要来自企业所有者或者风险投资者， 而不应该是来自商业银行
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对借款人以机器设备作为抵押物的，银行在估价时不得扣除折旧
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法律规定自登记之日起生效的合同，必须办理抵押登记，否则合同 无效
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由医院、学校等以公益为目的的事业单位、社会团体提供保证的 保证合同无效
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1U责权人有权收取质物的孳息，孳息应当首先冲抵收取孳息的费用
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质物保管费用和实现质权的费用不属于质押担保范围
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抵押是指债务人或者第三人转移对法定财产的占有，将该财产作 为债权的担保
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根据《担保法》的规定，国家机关、学校、幼儿园、医院等以公 益为目的的事业单位、社会团体不能担任保证人;企业法人的分支机 构在有法人授权的条件下，可以在授权范围内提供担保
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