相关试题
【单选题】
1841年，在美国费城开办第一家广告公司的人是___
A. 罗威尔
B. 古腾堡
C. 帕尔默
D. 艾尔
【单选题】
当今世界上最大和最有权威的国际广告团体是___
A. 亚洲广告协会
B. 欧盟广告协会
C. 国际广告联合会
D. 国际广告协会
【单选题】
美国西北大学教授舒尔茨为之做出巨大贡献的理论是___
A. USP理论
B. 整合行销传播理论
C. 定位理论
D. 品牌形象论
【单选题】
下列关于广告传播的说法错误的是___
A. 经验、思想、符号、标志是理解广告传播的基础
B. 广告传播的核心概念是：传播者的主观意图是广告传播的一个方面，客观效果更取决于受众接触到广告 之后的反应
C. 广告传播流程要素有：信源、编码过程、信息、译码过程、受众、反馈和噪音
D. 广告传播是动态的过程
【单选题】
广告运作的本质是___
A. —种信息传播活动，它所传达的信息是有关产品或服务以及品牌、企业理念等
B. 通过营销渠道把企业的产品送到消费者面前的过程
C. 为企业盈利，促进产品销售
D. 丰富人们的精神文化生活，提供人们娱乐的方式
【单选题】
下列对杂志广告的优点描述错误的是___
A. 读者集中稳定、针对性强
B. 传播迅速，时空性强
C. 广告对象理解度高
D. 反复阅读，有效期长
【单选题】
“达格玛法”主要用来测定广告的___
A. 传播效果
B. 媒介接触效果
C. 销售效果
D. 心理变化效果
【单选题】
下面关于广告概念的核心内容说法错误的是___
A. 商业广告是有偿的
B. 广告是面对面的人员销售推广活动
C. 广告必须有明确的广告主，它是广告行为的主体
D. 广告主对广告发布具有一定程度的控制权
【单选题】
1872年，最早在《申报》上出现的广告产品是___
A. 五金机械
B. 字画装裱店
C. “戒烟丸”和“白鸽票”
D. 客栈
【单选题】
20世纪初，中国最早的专业广告公司主要集中在___
【单选题】
华龙面推出“煮着吃”的方便面，奥利奥饼干在广告中推荐蘸牛奶的吃法，这些安利应用的广告策略是___
A. 价格定位
B. 队形定位
C. 外形定位
D. 使用方法定位
【单选题】
广告运作的根本目的是___
A. 促进社会经济和财富增长
B. 塑造良好的企业形象
C. 销售
D. 广而告之
【单选题】
广告信息表达的重点是___
A. 语言信息
B. 直接信息
C. 构图、色彩信息
D. 间接信息
【单选题】
广告通过有关媒介传播所获得的总效果称为___
A. 毛评点
B. 千人成本
C. 收视率
D. 到达率
【单选题】
下列用来测定广告心理变化效果的方法是___
A. 统计法
B. 日记调查法
C. 投射法
D. 销售地域测定法
【单选题】
中国最大的全国性广告行业组织是___
A. 中国广告学会
B. 中国广告协会
C. 中国广告同业公会
D. 中国广告联合会
【单选题】
国际惯例中，广告代理的佣金价格是实在的版面价格乘以___
A. 5%
B. 10%
C. 15%
D. 20%
【单选题】
下列关于广告的定义说法错的是___
A. 从宣传角度来看，广告是一种宣传手段
B. 从营销角度来看，广告是营销的尖兵
C. 从心理学角度来看，广告是说服的艺术
D. 从艺术角度来看，广告创造真实
【单选题】
广告得以产生并发展的直接原因是___
A. 广告传播有用的信息
B. 广告繁荣了社会文化生活和体育事业
C. 广告对经济和商业，或者说对市场带来的效应
D. 广告有助于公益事业的发展
【单选题】
种创意非凡的中国广告发生在___
A. 20世纪20年代
B. 20世纪30年代
C. 20世纪40年代
D. 20世纪50年代
【单选题】
1914年，美国“发行稽查局”的出现对于广告管理意义重大，它的职能是___
A. 核实报纸、杂志的发行数量，制定广告收费标准
B. 对广告主资格进行审查
C. 审查广告内容有无隐瞒事实真相或随意虚构、夸大的成分
D. 对广告表现内容的语言文字、画面、声音等广告表现形式的真实性与合法性进行审查
【单选题】
广告知觉中对广告心理研宄意义最大的是___
A. 理解性
B. 概括性
C. 选择性
D. 相对性
【单选题】
我国现代广告事业必须遵循各种原则，以下错误_的是___
A. 真实性原则
B. 节约性原则
C. 艺术性原则
D. 政策性原则
【单选题】
我国广告审查制度正式建立于___
A. 1991年12月
B. 1993年1月
C. 1995年2月
D. 1996年2月
【单选题】
被广告历史学家称为“现代广告公司的先驱”的广告公司是___
A. 艾尔父子广告公司
B. 罗威尔广告公司
C. 帕尔默广告公司
D. 雷纳德广告公司
【单选题】
POP广告指的是___
A. 直接媒介广告
B. 户外媒介广告
C. 特种媒介广告
D. 售点广告
【单选题】
以下从艺术角度陈述广告定义的是___
A. 广告是宣传手段
B. 广告以说服的方式诉求
C. 广告巧传真实
D. 广告是营销尖兵
【单选题】
1960年，尤金•麦卡西提出“针对目标市场，利用可控因素展开营销策略”，其中的“可控因素”指的是___
A. 4C策略
B. 4P策略
C. 经济、政治、法律、技术环境因素
D. 6P组合
【单选题】
1914年，在美国出现，对于核实报纸、杂志的发行数量，制定广告收费标准具有特别的意义的机构是___
A. 艾尔父子广告公司
B. 美国广告协会
C. 美国广告学会
D. 发行稽察局（简称ABC)
【单选题】
总部设在美国纽约的国际广告协会创建于___
A. 1928年
B. 1938年
C. 1948年
D. 1958年
【单选题】
最早提出“市场营销管理”概念的人是___
A. 尤金•麦卡西
B. 菲利普•科特勒
C. 约翰•霍华德
D. 斯科特
【单选题】
以下选项对“广告创意的特征”的正确表述是___
A. 以广告主题为核心
B. 是广告主题的出发点和基础
C. 是广告的表达重点
D. 是广告信息的焦点
【单选题】
最先完成了媒介的承揽广告业务的职能与发布职能相分离过程的国家是___
【单选题】
在我国，实行国家定价管理的对象是___
A. 广告代理费
B. 广告制作费
C. 户外广告场地费
D. 广告设计费
【单选题】
“品晶亮，透心凉”是以下哪一个品牌的广告口号___
A. 娃哈哈
B. 雪碧
C. 农夫山泉
D. 青岛（啤酒）
【单选题】
产品的生命周期的判断标准通常是___
A. 购买者人数的变化
B. 消费者对产品的态度
C. 产品知名度
D. 产品销售量年增长率
【单选题】
以建立、改变消费者对企业或产品的印象，从而建立、改变一种消费习惯或消费观念为目的的广告是___
A. 产品广告
B. 品牌广告
C. 务实性观念广告
D. 企业广告
【单选题】
关于广告与竞争的关系，下列说法错误的是___
A. 比较性广告为消费者提供更多更有用的讯息，给消费者更多的评判、比较、选择权
B. 由于小企业或新企业无法与大公司庞大的广告费用相抗衡，所以广告限制了竞争
C. 广告在促进企业间开展竞争和保护竞争等方面都发挥着作用
D. 中国政府管理部门对比较性广告采取了一定的限制
【单选题】
20世纪30年代，与纽约、巴黎、东京并称为世界广告之都的中国城市是___
【单选题】
纵观中国广告市场发展，属于中国现代广告发展期的是___
A. 1979~1982 年
B. 1983〜1994 年
C. 1995〜1999 年
D. 2000 年至今
推荐试题
【单选题】
(2) Which of the following are specialized in producing force and movement?___
A. muscle cells
B. connective tissues
C. nerve cells
D. epithelial cells
【单选题】
(3)The fluid environment surrounding each cell is called the___
A. intracellular fluid
B. intracellular fluid
C. internal environment
D. external environment
【单选题】
(4) Which of the following is not the fundamental characteristic of living organisms?___
A. metabolism
B. adaption
C. reproduction
D. passive diffusion
【单选题】
(5)Whicl of the following is a physiological process with negative feedback?___
A. blood coagulation
B. process of passing urine
C. sino-aortic baroreceptor reflex
D. process of parturition
【单选题】
(6)Which of the following is not the characteristic of regulation by hormone?___
A. diffusenin nature
B. longer in duration
C. accurate in action
D. action in overcorrection
【单选题】
7)Which of the following is not the characteristic of cells?___
A. They are bound by the plasma membrane
B. They have the ability to break down large molecules to smaller ones to Liberate energy for their activities
C. They possess a nucleus which contains genetic information in the form of deoxyribonucleicacid(DNA).
D. Living cells can not transform materials.
【单选题】
8)The breakdown of large molecules to smaller ones is called___
A. respiration
B. anabolism
C. catabolism
D. absorption
【单选题】
9) Which of the following descriptions about the characteristics of nervous regulation is wrong?___
A. It responds fast
B. It acts exactly
C. It responds slowly.D.
D. uration is short
【单选题】
10)Which of the following descriptions about the control of body function is wrong?___
A. Homeostasis is kept by feedback control.
B. Negative feedback minimizes the changes, leading to stability.
C. Positive feedback is not useful.
D. Feed-forward makes human body foresee and adapt itself to the environment promptly.
【单选题】
(1)Which of the following parts of knowledge of drugs should be included in pharmacology?___
A. The effects of drugs on man
B. The correlation of biological activity with chemical structure
C. The history, source, physical and chemical properties, compounding, biochemical and physiologicaleffects, mechanisms of action, absorption, distrilbution, biotransformation and excretion.
D. The prevention, recognition, and treatment of drug poisonings
【单选题】
(2)Which of the following is what a clinician is primarily interested in according to the text?___
A. Drugs which can be reasonably limited to those aspects that provide the basis for their rational clinical use
B. Chemical agents that are not used in therapy but are commonly responsible for household and industrial poisoning as well as environmental pollution
C. Drugs which are useful in the prevention,diagnosis and treatment of human disease,or in the prevention of pregnancy.
D. rugs which are useful in the prevention, diagnosis and treatment of human disease, or in the prevention of pregnancy.
【单选题】
(3)Why was the physician not interested in pharmacognosy?___
A. He didn't have to select the proper plants for his prescription
B. He had a broad botanical knowledge
C. Fewer drugs were obtained from natural sources
D. Natural drugs had little difference with synthetic ones
【单选题】
(4)Which of the following is the best way of studying pharmacology for medical students and practitioners?___
A. to have a broad botanical knowledge
B. to select a plant and its preparation
C. to have the ability to purify natural plants
D. to have curiosity that stimulates them to learn about sources of drugs
【单选题】
(5)What are the tasks related to medicines almost complete!y delegated to the pharmacists now?___
A. the physical and chemical properties of medicines
B. the preparing, compounding, and dispensing of medicines
C. dosage forms of medicines available
D. the therapeutic and other uses of medicines
【单选题】
(6) What is a main unique aspect of pharmacodynamics?___
A. Pharmacodynamics is an experimental medical science
B. Pharmacodynamics is focused on the characteristics of drugs
C. Pharmacodynamics borrows freely from both the subject matter and the experimenta techniques of physiology, biochemistry, microbiology, genetics and pathology
D. Pharmacodynamics correlates the entire field of preclinical medicine
【单选题】
7) What time of history does pharmacodynamics date back to?___
A. the second half of the seventeenth century
B. the second half of the eighteenth century
C. the second half of the nineteenth century
D. the second half of the twentieth century
【单选题】
8)What does the research on pharmacodynamics focus on?___
A. study of clinical effect of drugs
B. study of the process of drugs in the body
C. study of the effect and the mechanism of drugs on the body
D. study of the correlation of the actions and effects of drugs with their chemical structure
【单选题】
(9)Which of the following is true when drugs are selected?___
A. It has to be based in part on legal reasons.
B. It has to be based in part on ethical reasons.
C. It has to be based in part on the pharmacological evaluation in man
D. It has to be based in part on the pharmacological evaluation in animals
【单选题】
(10)Why are chemotherapeutic agents useful in therapy?___
A. They stimulate or depress biochemical or physiological function in man in a sufficiently reproducible manner to provide relief of symptoms or, ideally, to alter favorably the course of disease
B. They can produce desired effects with only tolerable undesired effects
C. They have only minimal effects on man but can destroy or eliminate parasites
D. The selectivity of their effects is one of their most important characteristics
【单选题】
1)H. Mario Geysen initially used parallel synthesis as a quick way to identify which small_____ of any given large protein bound to an antibody.___
A. division
B. pieces
C. part
D. fragment
【单选题】
2)Chemists often start a combinatorial synthesis by attaching the first set of building blocks_____ to microscopic beads made of polystyrene.___
A. solid
B. inert
C. soft
D. active
【单选题】
3）The chemical reactions required to link compounds to the beads and later to detach them____ to the synthesis proces.___
A. induce complications
B. make easy
C. introduce complications
D. introduce easy
【单选题】
4)In a parallel synthesis, all the products are_____ separately in their own reaction vessels.___
A. combined
B. assembled
C. joined
D. assorted
【单选题】
(5)In many laboratories today, robots assist with the routine work of parallel synthesis, such as small___ amounts of reactive molecules into the appropriate wells.___
A. sending
B. transporting
C. delivering
D. giving
【单选题】
(6)Scientists can pull out from the mixture the beads that bear biologically active molecules and then,using sensitive detection techniques,___ the molecular makeup of the compound attached.___
A. determine
B. make sure
C. find
D. search
【单选题】
(7)Most pharmaceutical companies today continue to___ parallel synthesis. Which of the following is not appropriate to be filled in the blank?___
A. count in
B. count on
C. depend on
D. rely on
【单选题】
(8)Once they identify a promising substance, they___ make many one-at-a-time modifications to the structure.___
A. laboriously
B. hardly
C. easy
D. effectively
【单选题】
(9)Often these procedures yield a compound having acceptable___ and safety.___
A. strength
B. effect
C. potency
D. effort
【单选题】
10)In many laboratories today, robots___ the routine work of parallel synthesis.___
A. help
B. assist with
C. assist in
D. assist to
【单选题】
(1)Pharmaceutics is an interdisciplinary subject involving___
A. formulation, manufacturing, physical pharmacy, and biopharmaceutics
B. manufacturing
C. physical pharmacy
D. biopharmaceutics
【单选题】
（2）Formulation is about the design, development and evaluation of dosage forms,___
A. discovery of novel drugs
B. analytical methods
C. drug delivery systems and manufacturing process
D. dosing regimen
【单选题】
(3)Biopharmaceutics mainly studies the in vivo process of drugs and metabolites in humans, animals and tissue culture, which specifically involves___
A. absorption and distribution
B. absorption, distribution, metabolism, and excretion
C. metabolism and excretion
D. absorption and excretion
【单选题】
(4)Regarding the definition of bioavailability(BA), BA is related to___
A. total plasma drug concentration only
B. unbound drug concentration in the plasma
C. unbound drug concentration at the target site
D. total plasma drug concentration, and the administered drug dose
【单选题】
(5)Plasma drug concentration is affected by following factors such as___
A. rate of absorption
B. rate and extent of distribution
C. rate ofeli Imination
D. all ofabove
【单选题】
6)Which of the following routes of administration will involve the absorption of drugs?___
A. i.v.injection
B. i.v.infusion
C. Subcutaneous injection, transdermal and oral
D. None of above
【单选题】
（7）Which of the following factors may influence the time course of a drug in the plasma and hence at its site of action?___
A. Food
B. Disease state
C. Route of administration
D. All of above
【单选题】
(8)Please identify the potential biological barriers for an orally administered tablet to be absorbed into the systemic circulation___
A. Sk d dermis
B. Gastrointestinal epithelium
C. Oral mucosal membrane
D. All of above
【单选题】
(9) Given the same administration dose, which of the following will likely result in varying bioavailabilities for the same drug administered to the same person? ___
A. tablets (p.o. )vs. solutions(p0.)
B. solutions for injection(i v )vs oral solutions(p0.)
C. coated tablets (p.0. )vs hard gelatin capsules(p0.)
D. All ofabove
【单选题】
(10)Which of the following statements is true?___
A. Bioavailability is only related to the administered dose and the total drug concentration in the blood circulation.
B. Plasma protein binding does not affect the bioavailability of a specific drug.
C. A given drug in different dosage forms may show differences in bioavailability if given by the same route.
D. Biopharmaceutical studies do not involve animal experiment.
【判断题】
Much of our present physiological knowledge has been found from the experiments and studies on human beings.
