相关试题
【多选题】
实质性的是品牌的___。
A. 属性
B. 利益
C. 价值
D. 文化
E. 个性
【多选题】
商人批发商按职能和提供的服务是否完全来分类，可分为___。
A. 完全服务批发商
B. 有限服务批发商
C. 代理商
D. 经纪人
E. 制造商代表
【多选题】
市场营销计划的实施过程中，涉及相互联系的几项内容是___。
A. 明确战略目标
B. 制定行动方案
C. 协调各种关系
D. 形成规章制度
E. 调整组织结构
【多选题】
企业采用差异性营销战略时___。
A. 一般只适合于小企业
B. 要进行市场细分
C. 能有效提高产品的竞争力
D. 具有最好的市场效益保证
E. 以不同的营销组合针对不同的细分市场
【多选题】
创建知识型企业的核心是要正确处理好___工作并使之有机结合。
A. 技术创新
B. 倾听
C. 知识创新
D. 学习
E. 领先
【多选题】
生产者购买行为的主要类型有___。
A. 直接重购
B. 修正重购
C. 新购
D. 间接重购
E. 邮购
【多选题】
市场定位的主要方式有___。
A. 产品定位
B. 形象定位
C. 避强定位
D. 对抗性定位
E. 重新定位
【多选题】
企业采用统一品牌策略，___。
A. 能够降低新产品的宣传费用
B. 有助于塑造企业形象
C. 易于区分产品质量档次
D. 促销费用较低
E. 适合于企业所有产品质量水平大体相当的情况
【多选题】
无门市零售的主要形式是___。
A. 直复市场营销
B. 直接销售
C. 自动售货
D. 购货服务公司
E. 传销
【多选题】
市场营销部门还担负着向市场和潜在顾客___的任务。
A. 推荐产品
B. 引导购买
C. 分销产品
D. 建立销售渠道
E. 组织产品运输与仓储
【多选题】
产品专业化意味着___。
A. 企业只生产一种产品供应给各类顾客
B. 有助于企业形成和发展其生产和技术上的优势
C. 可有效地分散经营风险
D. 可有效发挥大型企业的实力优势
E. 企业专门为某种特定顾客服务
【多选题】
市场跟随者的战略主要包括___。
A. 紧密跟随
B. 市场渗透
C. 距离跟随
D. 市场开发
E. 选择跟随
【多选题】
市场领导者的主要竞争战略包括 ___。
A. 阻止市场总需求增加
B. 保护现有市场份额
C. 扩大市场份额
D. 谋求垄断
E. 扩大总需求
【多选题】
产品包装按其在流通过程中作用的不同，可以分为 ___。
A. 统一包装
B. 运输包装
C. 分类包装
D. 销售包装
E. 等级包装
【多选题】
促销组合和促销策略的制定其影响因素较多，主要应考虑的因素有 ___。
A. 消费者状况
B. 促销目标
C. 产品因素
D. 市场条件
E. 促销预算
【多选题】
国际市场营销的政治环境包括 ___。
A. 政治体制
B. 行政体制
C. 政治稳定性
D. 国际关系
E. 领导体制
【多选题】
需求导向定价法是一种以市场需求强度及消费者感受为主要依据的定价方法， 它包括___等几种定价法。
A. 认知价值定价法
B. 反向定价法
C. 目标定价法
D. 成本加成定价法
E. 需求差异定价法
【多选题】
企业未能全面贯彻市场营销职能的原因主要有 ___。
A. 外部环境的制约和影响
B. 企业各部门因认识差异而相互抵制
C. 企业组织和成员接受营销观念有一个过程
D. 企业管理者和员工常把营销等同于推销和广告
E. 企业顺利成长时极易忘记营销原则和理论
【多选题】
营销中间商主要指协助企业促销、销售和经销其产品给最终购买者的机构，包括___。
A. 中间商
B. 实体分配公司
C. 营销服务机构
D. 财务中介机构
E. 证券交易机构
【多选题】
市场调研计划的内容主要包括 ___。
A. 资料来源
B. 调研方法
C. 调研工具
D. 抽样计划
E. 接触方法
【多选题】
因为农产品具有 ___特点，所以销售时，需要采取特殊的营销措施。
A. 标准性
B. 易腐性
C. 无形性
D. 季节性
E. 耐用性
【多选题】
价格折扣主要有 ___等类型。
A. 现金折扣
B. 数量折扣
C. 功能折扣
D. 季节折扣
E. 价格折让
【多选题】
在人员推销活动中的三个基本要素为 ___。
A. 需求
B. 购买力
C. 推销人员
D. 推销对象
E. 推销品
【多选题】
市场营销组合具有 ___的特点。
A. 可控性
B. 动态性
C. 复合性
D. 不变性
E. 整体性
【单选题】
日检作业中，合“列车激活”开关（=72-S101），检查蓄电池电压表，应大于___V。（摘自日检规程）
A. 110
B. 106
C. 104
D. 96
【单选题】
日检作业中，气囊无鼓包，表面裂损长度小于___mm，深度小于0.5mm，宽度小于2mm。（摘自日检规程）
A. 10mm
B. 30mm
C. 50mm
D. 100mm
【单选题】
三月检轮径测量在可测量范围内平均取三点进行测量，计算其平均值及圆跳动量，要求圆跳动为___。（摘自日检规程）
A. ≤4mm
B. ≤5mm
C. ≤6mm
D. ≤7mm
【单选题】
三月检轮径测量同一辆车轮径差不大于( )，同一转向架轮径差不大于( )，同一轴轮径差不大于( )。___ （摘自日检规程）
A. 7mm,4 mm,2 mm
B. 7mm,3mm,2mm
C. 6mm,4mm,2mm
D. 6mm,3mm,2mm
【单选题】
三月检测量轮对内侧距在可测量范围内平均取三点进行测量，计算其___。（摘自日检规程）
A. 中间值
B. 平均值
C. 最大值
D. 最小
【单选题】
三月检液面应在上、下油标___，否则补加润滑油。（摘自三月检规程）
【单选题】
三月检供风软管外观及紧固状态检查要求在主风缸压力为___及以上时，检查空压机风管软管外层无脆裂，无鼓包、断层等变形现象，否则更换。（摘自三月检规程）
A. 600kPa
B. 650kPa
C. 630kPa
D. 620kPa
【单选题】
LED动态地图、LCD显示屏外观状态检查要求外观无裂纹，信息显示和状态正常（无缺色、花屏、黑屏），刮伤长度不超过___。（摘自三月检规程）
A. 35mm
B. 36mm
C. 37mm
D. 38mm
【单选题】
载客量上升时，高度阀动作，使得 ___（摘自车辆检修工教材）
A. 压缩空气由二系弹簧排大气
B. 压缩空气由空气弹簧供风缸向二系弹簧充气
C. 压缩空气由主风缸向一系弹簧充气
D. 压缩空气由一系弹簧排大气
【单选题】
当列车高速运行时，动车采用___制动。（摘自电客车检修工培训教材）
A. 电阻制动
B. 摩擦制动
C. 再生制动
D. 保压制动
【单选题】
长沙地铁1号线测速齿轮的齿数为___。（摘自维修手册）
【单选题】
长沙地铁1号线电客车每节车设置___个WSP。（摘自维修手册）
【单选题】
长沙地铁1号线风源系统工作压力范围为___。（摘自维修手册）
A. 0-10.5bar
B. 0-12.5bar
C. 7-9bar
D. 3-4bar
【单选题】
长沙地铁1号线变载荷阀的英文缩写为___（摘自维修手册）
A. VLV
B. RLY
C. ELV
D. ERV
【单选题】
长沙地铁1号线风源系统空压机润滑油额定容量为___。（摘自维修手册）
A. 1.5L
B. 2.5L
C. 3.5L
D. 4.5L
【单选题】
___是为防止车辆在停车前的冲动，使车辆平稳停车，EBCU内部设定的执行程序。（摘自维修手册）
A. 快速制动
B. 常用制动
C. 停放制动
D. 保压制动
推荐试题
【单选题】
This lecture taught me how to manage my time better to include my online studies in my busy ___.
A. schedule
B. outline
C. structure
D. responsibility
【单选题】
Generally speaking, an Irish person will not accept an offer straight away; he will ___ once or twice first before accepting it.
A. receive
B. decline
C. summarize
D. polish
【单选题】
There is every possibility that many species (物种) of animals will die out because of their disappearing food ___.
A. mode
B. source
C. pattern
D. foundation
【单选题】
As a college student, you should enjoy learning and get yourself ___ in those things that interest you.
A. concerned
B. devoted
C. involved
D. pursued
【单选题】
The name of Hitler (希特勒) has always been associated with war and ___ killing in the minds of those people who lived through World War Two.
A. imaginary
B. multiple
C. indispensable
D. massive
【单选题】
He works hard every day to make more money, but he ___ his health, time with his family, and the hobbies he once love D.
A. neglects
B. reminds
C. ceases
D. Declines
【单选题】
I asked a passenger sitting beside me if our train was the Westlake Express train, and he said he ___ of it.
A. not even heard
B. had not even heard
C. even not heard
D. ever had not heard
【单选题】
Whatever you say in the paper has to ___ your own thinking; hence simply repeating the professor’s opinions or whatever is in the readings will not get you very far.
A. ignore
B. arouse
C. reflect
D. release
【单选题】
We are sorry to know that they did not succeed ___ the project for lack of necessary funds.
A. to fulfill
B. to have fulfilled
C. in fulfilling
D. with fulfilling
【单选题】
It is surprising that fewer students were prepared to undertake the ___ to hand in written work on a regular basis, or to study over long periods.
A. engagement
B. commitment
C. authority
D. aspiration
【单选题】
Emily felt hurt and ___ by a close friend who had borrowed a considerable sum of money to pay for a house and then took it as a gift, never thinking of giving back the money.
A. conflicted
B. curbed
C. swollen
D. betrayed
【单选题】
In 1988 the old system was ___ in the country and a new system was introduced to take effect in 1990.
A. transmitted
B. abolished
C. assumed
D. compensated
【单选题】
We should not ___ ourselves to the classroom. We should go out of the classroom, see the world and talk to others as much as we can.
A. entertain
B. confine
C. assign
D. involve
【单选题】
I have always been grateful ___ Fred __the generous and helpful information when I was at the crossroads.
A. to … for
B. to … with
C. for … with
D. for … to
【单选题】
I think we both need to ___ the past, be happy about what we had for a time, learn from our experiences, and move on from there.
A. let go of
B. give authority to
C. make sense of
D. keep up with
【单选题】
My brother and I managed to ___ with each other and we soon made peace after a week’s quarrel.
A. heal
B. reconcile
C. respond
D. advocate
【单选题】
The two robbers in a stolen car tried to ___ a police roadblock (路障), but faile D.
A. break in
B. break off
C. break up
D. break through
【单选题】
Because of his long illness, Lee’s English level had dropped, but he was determined to ___ the other students by working harder.
A. put up with
B. catch up with
C. get along with
D. fill up with
【单选题】
We appreciate your efforts in making changes in your schedule and think that this new arrangement is now ___ to us.
A. agreeable
B. sustainable
C. portable
D. indispensable
【单选题】
The woman who died in a car crash last Saturday in the suburbs has been ___ as Kate Johnson, a 25-year-old office clerk.
A. justified
B. identified
C. notified
D. classified
【单选题】
My nephew failed in the College Entrance Examination, and we were all very sorry that he did not ___ to the university.
A. take it
B. get it
C. make it
D. succeed it
【单选题】
Almost half of that group will experience stress ___ enough to call for professional help.
A. tense
B. moderate
C. bearable
D. intense
【单选题】
If you grow too fast your entire economy could completely shut down and bring growth to a(n) ___.
A. halt
B. cease
C. peak
D. epidemic
【单选题】
I tried my best to drive inside in order to avoid the edges that might make me ___ the steep slope.
A. slip down
B. settle down
C. bring down
D. turn down
【单选题】
When the driver heard that there was a bomb on the bus, he immediately ___ to the side of the highway and radioed the police.
A. put out
B. took off
C. pulled over
D. slipped off
【单选题】
She was very ___ to become a manager in our customers’ office, but finally accepted our offer.
A. eager
B. intelligent
C. ridiculous
D. reluctant
【单选题】
In the race, it looked as if he would be the first, but then another young man who was close behind him put on speed and ___ by a few seconds.
A. beat him for it
B. beat him to it
C. beat him up
D. beat it to him
【单选题】
It is really helpful to have someone like you that we can ___ and count on during difficult times.
A. lean on
B. get to
C. hang on
D. get by
【单选题】
Women have a greater ability to ___ names with faces than men do, and they are also better at recalling lists.
A. associate
B. compare
C. engage
D. involve
【单选题】
He was always ready to help others and managed to ___ his friends ____being hurt.
A. expose … to
B. confine …to
C. restrict … from
D. shield … from
【单选题】
Older people are less likely to be ___ their negative emotions (情绪) and more likely to focus on the positive.
A. reserved for
B. caught up in
C. beat up to
D. counted on
【单选题】
I don’t have any bandage, so I have to ___ pressure to the wound to keep the bleeding down.
A. apply
B. involve
C. fulfill
D. establish
【单选题】
It is important that whichever candidate (候选人) is picked the loser should accept the defeat ___.
A. in advance
B. with great pride
C. with good grace
D. in large part
【单选题】
___ that new homes cost more than older homes, but that is not true across the country anymore.
A. It used to be
B. It is used to be
C. It used to being
D. It is used to being
【单选题】
The boss ___ his employees to work longer hours as the company is dreadfully short of staff at present.
A. called on
B. signed up
C. cared for
D. set up
【单选题】
The president’s visit and ___ discussions led to a plan that aimed to improve the trade relations between the two countries.
A. emerging
B. subsequent
C. consequent
D. Submerging
【单选题】
The author ___ his general idea mainly through statistics and results obtained from a survey (调查) about auto customer services in the United States.
A. assumes
B. engages
C. illustrates
D. represents
【单选题】
People in this town starved, several buildings were bombed and crime ___ because you had to steal to eat.
A. eroded
B. reflected
C. released
D. soared
【单选题】
Olympic recognition for bodybuilding (健美) remains ___ since some argue that bodybuilding is not a sport because the actual contest does not involve the same sort of efforts as “real” sports.
A. controversial
B. conventional
C. characteristic
D. influential
【单选题】
Tom tried to justify his absence from the meeting by ___ that he had been ill that day.
A. admitting
B. advocating
C. claiming
D. citing
