【判断题】
中小企业适宜采用的目标市场选择战略是集中性市场营销战略
查看试卷，进入试卷练习
微信扫一扫，开始刷题
相关试题
【判断题】
由于品牌对消费者和企业都有巨大的作用，所以任何企业都应为自己生产的产品设计品牌
【判断题】
顾客总价值是指顾客购买某一种产品或劳务时所期望获得一组利益
【判断题】
精美恰当的包装能增加产品的价值，使企业获得更多的利润
【判断题】
消费品中的便利品，通常采取密集分销，使广大消费者和用户能随时随地买到这些日用品
【判断题】
顾客让渡价值是产品总价值与货币总成本的差
【判断题】
市场营销观念根据“消费者主权论”， 将过去“一切从企业出发”的旧观念，转变为“一切从顾客出发”的新观念
【判断题】
企业为取得社会、公众的了解与信赖而树立企业及产品的良好形象而进行的各种活动是公共关系
【判断题】
所谓产品组合的长度，是指产品组合中每种产品项目有多少花色品种
【判断题】
“酒好不怕巷子深”、“一招鲜，吃遍天”是生产观念的生动写照
【判断题】
如果消费者在购买过程中介入程度低，所购产品的不同品牌之间无显著差异，则该消费者的购买行为属于习惯性购买行为
【判断题】
在产品的导入期，企业采取高价格、低促销费用推出新产品，此种策略属于缓慢渗透策略
【判断题】
企业在定价时须考虑产品成本、市场需求、竞争状况等因素，在正常情况下，产品的价格必须高于产品成本
【判断题】
产品、价格、分销和促销是企业营销过程中的可控因素
【判断题】
提高市场份额并不意味着增强企业的获利能力
【判断题】
营销要素组合是营销活动中的营销要素组合
【判断题】
按照顾客购买习惯的不同，所有的消费品可分为耐用品、非耐用品、服务
【判断题】
顾客总价值是产品总价值与货币总成本的差
【判断题】
波士顿分析中，对明星性业务单位应该采取增加投资的策略
【判断题】
企业在市场细分的目的在于找到空白或者竞争不激烈的独特的细分市场
【判断题】
由于品牌对消费者和企业都有巨大的作用，所以企业都应为自己生产的产品设计品牌
【判断题】
企业在定价时须考虑产品成本.市场需求.竞争状况等因素，在正常情况下，产品的价格必须高于产品成本
【判断题】
消费者在购买过程中介入程度低，所购产品的不同品牌之间无显著差异，则该消费者的购买行为属于习惯性购买行为
【判断题】
消费品中的便利品通常采取密集分销，使广大消费者能随时随地买到这些产品
【判断题】
市场营销学是研究企业以消费者需要为中心开展的营销活动及其规律的科学
【判断题】
按照顾客购买习惯的不同，所有的消费品可分为耐用品、非耐用品、服务
【判断题】
顾客总价值是产品总价值与货币总成本的差
【判断题】
企业某战略性业务单位的相对市场占有率为0.3，但所在行业的市场增长率为25%，对该战略性业务单位应该采取增加投资的策略
【判断题】
企业在市场细分的基础上只选择其中一个市场作为目标市场，并为该市场提供一种产品，这种目标市场选择模式属于市场集中化
【判断题】
由于品牌对消费者和企业都有巨大的作用，所以企业都应为自己生产的产品设计品牌
【判断题】
企业在定价时须考虑产品成本、市场需求、竞争状况等因素，在正常情况下，产品的价格必须高于产品成本
【判断题】
长虹彩电公司提出“产业报国，以民族昌盛为己任”口号被全国各大纸争相报道，这属于促销组合构成要素中的广告
【判断题】
消费品中的便利品通常采取密集分销，使广大消费者能随时随地买到这些产品
【单选题】
《国务院办公厅关于保障城市轨道交通安全运行的意见》的文件号。___
A. 国办发〔2018〕12号
B. 国办发〔2018〕13号
C. 国办发〔2018〕14号
D. 国办发〔2018〕15号
【单选题】
， 。坚持以人民为中心的发展思想，把人民生命财产安全放在首位，不断提高城市轨道交通安全水平和服务品质。___
A. 预防为先，防处并举
B. 统筹协调，改革创新
C. 属地管理，综合治理
D. 以人为本，安全第一
【单选题】
， 。加强城市轨道交通规划、建设、运营协调衔接，加快技术创新应用，构建运营管理和公共安全防范技术体系，提升风险管控能力。___
A. 预防为先，防处并举
B. 统筹协调，改革创新
C. 属地管理，综合治理
D. 以人为本，安全第一
【单选题】
， 。构建风险分级管控和隐患排查治理双重预防制度，加强应急演练和救援力量建设，完善应急预案体系，提升应急处置能力。___
A. 预防为先，防处并举
B. 统筹协调，改革创新
C. 属地管理，综合治理
D. 以人为本，安全第一
【单选题】
， 。城市人民政府对辖区内城市轨道交通安全运行负总责，充分发挥自主权和创造性，结合本地实际构建多方参与的综合治理体系。___
A. 预防为先，防处并举
B. 统筹协调，改革创新
C. 属地管理，综合治理
D. 以人为本，安全第一
【单选题】
负责指导城市轨道交通运营，拟订运营管理政策法规和标准规范并监督实施，承担运营安全监管职责，负责运营突发事件应对工作的指导协调和监督管理。___
A. 省级人民政府
B. 交通运输部
C. 公安部
D. 运营单位
推荐试题
【单选题】
－ Haven't seen you for ages. Let's have a get-together next week._____
A. Great idea.
B. Welcome!
C. Yes, of course.
D. No, thanks.
【单选题】
- Do you mind if I switch off the radio? ______. Go ahead.
A. Never mind
B. No way
C. No, not at all
D. No, you'd better not
【单选题】
- Could I use your bike for a moment? ___
A. It's well.
B. It doesn't matter.
C. By all means.
D. I have no idea.
【单选题】
-How do you like the story?_______.
A. I'd like to read it
B. I like it very much
C. fine, thank you
D. It's very interesting
【单选题】
- I'll sorry to trouble you.______.
A. Don't say so
B. OK
C. It doesn't matter
D. That's fight
【单选题】
- We ordered 20 boxes of your products, but we have only got 19. - ____
A. You do not have to.
B. It does not matter.
C. We will send another tomorrow.
D. Nothing serious.
【单选题】
--Will you please give the note to him? _________.
A. Certainly, I'll give it to him
B. No, please not
C. Sorry, I don't
D. Yes, please do
【单选题】
- Thank you ever so much for your lovely gift____
A. Never mind
B. I'm glad you like it.
C. Please don't say so.
D. No, It's not so good.
【单选题】
- I'd like to invite you to dinner this Saturday, Mr. Smith.____
A. Oh, no. let's not.
B. I'd rather stay at home.
C. I'm sorry, but I have other plans.
D. Oh, no. That'll be too much trouble.
【单选题】
- Could you please open the window?____
A. I can't.
B. Go ahead.
C. Sure.
D. It's really very kind.
【单选题】
- Do you think I can borrow your bike for a few hours?____
A. I'm afraid you can.
B. I'm sorry, but I really need it this afternoon.
C. Yes, I don't think so.
D. I'll think about it later.
【单选题】
- Thank you very much for the dictionary you sent me.____
A. No thanks.
B. I'm glad you like it.
C. Please don't say so.
D. No, it's not so good.
【单选题】
- How do you like the movie we saw yesterday?____
A. You are welcome.
B. How about you?
C. I've never seen a better movie than it.
D. It is very expensive.
【单选题】
- What do you think of your new teacher____
A. He came to teach us last week.
B. He teaches us English.
C. He has two children.
D. He is very nice.
【单选题】
- Are you going to have a holiday?____
A. Not until next week.
B. Three weeks ago.
C. To Beijing.
D. I'm pleased to hear that.
【单选题】
- You seem to be lost. Need help? ____
A. Yes, would you please help me with the bag?
B. Help me find my key, please.
C. Yes, with pleasure.
D. I'm looking for Zhongshan Road.
【单选题】
- Can you help me clear up the mess____
A. Yes, it doesn't matter.
B. No, that's OK.
C. Yes, help yourself.
D. No problem.
【单选题】
- Does No.20 bus stop at our school?____
A. I go to school by bus.
B. I'm afraid not.
C. You are welcome.
D. I'll not take No.20 bus.
【单选题】
- Can I help you? ____
A. Sorry, I don't need your help.
B. What help can you give us?
C. I'd like to try on these shoes, please.
D. Thanks. You are welcome.
【单选题】
- Sorry to have kept you waiting. ____
A. That's OK.
B. What are you doing?
C. What's wrong with you?
D. Where have you been?
【单选题】
- What is she?____
A. She is a typist.
B. She is talking to her friend.
C. She is having a holiday.
D. She is my sister.
【单选题】
- That's a beautiful cat. I wonder who it belongs to.____
A. It belongs to the
B. rowns. B.The cat is my favourite too.
C. Mind your own business.
D. I can't say anything more.
【单选题】
- Excuse me, could you tell me the time____
A. You'd better buy a watch.
B. It's three thirty by my watch.
C. Can you see the clock?
D. It's late I think.
【单选题】
- What do you think of the movie we saw last night?____
A. The actress is bad.
B. Terrific!
C. The theatre is bad.
D. Nobody was there.
【单选题】
___ No, thanks. I'm just looking around. I'll let you know if I want anything.
A. Could you help me?
B. What will you buy?
C. Can I help you?
D. Do you like to look around?
【单选题】
- Hello, Peter. What do you do?____
A. I am fine.
B. I am not sick.
C. I am a student from Bonn University.
D. I came from Bonn University.
【单选题】
-Excuse me; can I have a seat here?___
A. Be hurry.
B. Come on.
C. Yes, please.
D. Do you mind?
【单选题】
- Shall we sit up here on the grass or down there near the water?___
A. I'd rather stay here if you don't mind.
B. Sorry, I don't like neither.
C. Certainly, why not？
D. Yes, we like these two places.
【单选题】
- What do you do on Sunday?___
A. I 'm a teacher.
B. I play football.
C. You are a student.
D. They clean rooms.
【单选题】
- Our class won the girls' relay race in our school's sports meeting.___
A. That's right.
B. Thanks a lot.
C. Congratulations!
D. It's a pleasure.
【单选题】
- Hi, is Mary there, please?___
A. Hold on. I'll get her.
B. No, she isn't here.
C. Yes, she lives here.
D. Yes, what do you want?
【单选题】
- I am afraid I can't return the book to you before Friday. ___
A. Don't be afraid
B. Be careful
C. Not at all
D. Take your time
【单选题】
- I really don't know how to thank you enough. ___.
A. No problem
B. Think nothing of it
C. Not at all
D. It doesn't matter
【单选题】
- Must I be home before seven? ___.
A. No, you needn't
B. No, you mustn't
C. Yes, you will
D. No, you won't
【单选题】
-I'm sorry to hear that you failed in the exam______.
A. Not at all
B. Oh, thank you.That's very kind of you
C. You are welcome
D. Yes, I'm really sorry
【单选题】
-I will,______.
A. that's all right
B. thank you
C. all right
D. not at all
【单选题】
-Hello, may I speak to Zhao Hua?_____.
A. My name is Zhao Hua
B. I'm Zhao Hua
C. This is Zhao Hua speaking
D. Zhao Hua is me
【单选题】
___This is Mr Smith speaking now.
A. Who are you
B. Who is that
C. Who are you calling
D. What do you want to say
【单选题】
- I was worried about my maths, but Mr. Brown gave me an A.___
A. Don't worry about it.
B. Congratulations! That's a difficult course.
C. Mr. Brown is very good.
D. Good luck to you！
【单选题】
-Would you go to the concert with me?___, but I'm very busy now.
A. I'd like to
B. Sure
C. No problem
D. Certainly
