【单选题】
在春节、中秋节、情人节等节日即将来临的时候，许多商家都大作广告，以促销自己的产品。他们对市场进行细分的方法是___。
A. 地理细分
B. 心理细分
C. 人口细分
D. 行为细分
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相关试题
【单选题】
消费者购买决策过程分为明显的五个阶段，这主要是针对___的购买行为。
A. 减少失调感购买行为
B. 复杂购买行为
C. 习惯性购买行为
D. 多样性购买行为
【单选题】
当产品市场需求富有弹性且生产成本和经营费用随着生产经营经验的增加而下降时，企业便具备了___的可能性。
A. 渗透定价
B. 撇指定价
C. 尾数定价
D. 招徕定价
【单选题】
___主要指协助企业促销、销售和经销其产品给最终购买者的机构。
A. 供应商
B. 制造商
C. 营销中间商
D. 广告商
【单选题】
生产者在某一地区仅通过少数几个精心挑选的中间商来分销产品，这是___分销策略。
【单选题】
在产品生命周期的投入期，消费品的促销目标主要是宣传介绍产品，刺激购买欲望的产生，因而主要应采用___促销方式。
A. 广告
B. 人员推销
C. 价格折扣
D. 营销推广
【单选题】
___差异的存在是市场细分的客观依据。
A. 产品
B. 价格
C. 需求偏好
D. 细分
【单选题】
个人为了人身安全和财产安全而对防盗设备、保安用品、保险产品产生需要是属于___。
A. 生理需要
B. 社会需要
C. 尊敬需要
D. 安全需要
【单选题】
下列描述，哪一项不属于直接分销渠道分销___。
A. 有些制造商采取邮购方式，将其产品直接销售给最终消费者
B. 制造商通过电视、电话将其产品直接销售给最终消费者
C. 农民在自己农场门口开设门市部，或者在城市市场上摆货摊销售
D. 某制造商通过自己的代理商将产品销售给最终用户
【单选题】
在波士顿分析法中，市场增长率高. 相对市场占有率低的业务是___。
A. 问题业务
B. 明星业务
C. 金牛业务
D. 瘦狗业务
【单选题】
消费者购买决策过程分为明显的五个阶段，这主要是针对___的购买行为。
A. 减少失调感购买行为
B. 复杂购买行为
C. 习惯性购买行为
D. 多样性购买行为
【单选题】
马斯洛认为人类最低层次的需求是___
A. 生理需要
B. 安全需要
C. 自尊需要
D. 社交需要
【单选题】
一鸣企业原来是卖奶的。后来增加点心，食品的贩卖，这种业务发展战略属于___
A. 前向多元化
B. 后向一体化
C. 同心一体化
D. 水平一体
【单选题】
在产品生命周期的成长期，产品促销目标主要是宣传介绍产品的___。
A. 功能特色
B. 品牌
C. 价格折扣
D. 使用方法
【单选题】
分销渠道中间机构层次的数目被称为分销渠道的___。
【单选题】
消费者在购买产品时所要得到的附带利益，包括安装.维修.送货等，指的是___。
A. 核心产品
B. 形式产品
C. 附加产品
D. 期望产品
【单选题】
以低价格和低促销费用推出新产品的策略属于___。
A. 快速掠取策略
B. 慢速掠取策略
C. 快速渗透策略
D. 慢速渗透策略
【单选题】
某公司有5条产品线，其中每条产品线有7个产品项目，该企业产品组合长度为___。
【单选题】
宝洁公司将自己不同的产品分别选用不同的名称，如海飞丝.飘柔等，这属于___
A. 个别品牌决策
B. 统一品牌决策
C. 家族品牌决策
D. 使用品牌决策
【单选题】
___差异的存在是市场细分的客观依据。
A. 产品
B. 价格
C. 需求偏好
D. 功能
【单选题】
购买某种商品100件以下，单价为20元，购买200件以上，单价为15元，这属于___。
A. 现金折扣
B. 数量折扣
C. 功能折扣
D. 季节折扣
【单选题】
在波士顿矩阵法中，评价企业战略业务单位的标准是___。
A. 市场吸引力和业务优势
B. 市场吸引力和市场占有率
C. 业务优势和相对市场占有率
D. 市场增长率和相对市场占有率
【单选题】
所谓产品线双向延伸，就是原定位于中档产品市场的企业掌握了市场优势后，向产品线的___两个方向延伸。
【单选题】
银行是营销中间商中的___机构。
A. 中间商
B. 物流
C. 营销服务
D. 财务中介
【单选题】
根据恩格尔定律，随着家庭收入的增加，用于购买食品的支出占家庭收入的比重会___。
A. 上升
B. 下降
C. 大体不变
D. 时升时降
【单选题】
人们购买化妆品，并不是为了获得它的某些化学成分，而是要获得“美”，从这个角度来说，化妆品所提供的“美化”功能属于___。
A. 潜在产品层
B. 附加产品层
C. 形式产品层
D. 核心产品层
【单选题】
某跨国集团将其目标市场划分为欧盟、北美、东盟等，其划分依据属于___。
A. 地理细分
B. 人口细分
C. 心理细分
D. 行为细分
【单选题】
某服装制造商为“时髦妇女”、“家庭妇女”、“传统妇女”、“有男子气的妇女”等分别设计和生产妇女服装，其细分市场的依据是___。
A. 教育水平
B. 性别
C. 消费者所追求的利益
D. 生活方式
【单选题】
“苹果”推出新品手机时大多采用高价格、低促销费用的策略，该策略是属于___。
A. 快速撇脂策略
B. 缓慢撇脂策略
C. 快速渗透策略
D. 缓慢渗透策略
【单选题】
惠普公司把注意力放在优质高价的计算机市场，他们可能选择下列哪项定价目标___。
A. 当前利润最大化
B. 产品质量领先
C. 市场份额领先
D. 公司生存
【单选题】
随行就市定价法是___市场的惯用定价方法。
A. 完全垄断
B. 异质产品
C. 同质产品
D. 垄断竞争
【单选题】
如果公司希望品牌曝光率最大化，可以选择___的分销渠道。
A. 公开分销
B. 专卖型分销
C. 选择型分销
D. 密集型分销
【单选题】
下列哪种促销形式被认为是一种过于非人员化的单向的沟通形式___。
A. 广告
B. 人员推销
C. 公共关系
D. 销售推广
【单选题】
下列哪一项不属于STP过程的步骤___。
A. 根据顾客需求制作产品
B. 确定市场细分的基础
C. 制定细分市场吸引力衡量标准
D. 开发针对目标细分市场的营销组合
【单选题】
Dell和IBM公司用他们自己的品牌来销售其产品，他们采用了___决策。
A. 许可品牌
B. 联合品牌
C. 自有品牌
D. 制造商品牌
【判断题】
市场营销过程就是把产品推销给消费者以满足消费者的需求
【判断题】
企业市场细分的目的在于找到空白或者竞争不激烈的独特的细分市场
【判断题】
产品购买的决策者不一定就是产品的实际购买者
【判断题】
市场细分以后，企业应选择规模最大的子市场作为自己的目标市场
【判断题】
消费者不可能在真空里做出自己的购买决策，其购买决策在很大程度上受到文化、社会、个人等因素的影响
推荐试题
【单选题】
As a person who loves peace, he is committed ___ realizing peace between countries.
A. of
B. about
C. for
D. to
【单选题】
Learning how to use chopsticks is easy for me, ___ learning how to conduct myself at the table is quite difficult.
A. whereas
B. however
C. therefore
D. besides
【单选题】
___ that the patient smokes 50 cigarettes a day, it would be reasonable to assume there is some lung damage.
A. To give
B. Giving
C. Given
D. Having given
【单选题】
Kenyan (肯尼亚的) women tend to vote for those who could provide them ___ the necessary food to live on.
A. of
B. with
C. for
D. about
【单选题】
___ all obstacles and failures, the scientist continued doing his experiments day and night.
A. In spite of
B. In contrast to
C. As a matter of
D. As a result of
【单选题】
I’m willing to ___ that a larger car would have cost more, but I still think we should have bought one.
A. withdraw
B. indicate
C. abandon
D. concede
【单选题】
Manufacturing (制造) companies spend millions of pounds on advertisements, trying to ___ customers that their products are better than those of other companies.
A. confine
B. convince
C. depress
D. reconcile
【单选题】
He is not the right person for the project: he is not very technically minded and ___, he does not have the sense of responsibility.
A. instead
B. yet
C. furthermore
D. nevertheless
【单选题】
Death rates declined in many places, partly because of the ___ in hunger.
A. decrease
B. myth
C. obstacle
D. burden
【单选题】
In deciding whether or not a situation is safe, pilots must be taught to assume that the worst will happen, and then to ___ whether there is a risk or not.
A. absorb
B. apply
C. assess
D. occupy
【单选题】
The worker was not worried as he knew that if he gave up the job, there would be ___ opportunities for him to work somewhere else.
A. formative
B. marginal
C. vigorous
D. numerous
【单选题】
The research shows the region might ___ overheating (经济过热), but the policymakers so far appear to be relatively relaxed about the future of the economy.
A. catch a glimpse of
B. be at risk of
C. take a toll on
D. be free from
【单选题】
Measures have been taken to ensure that no student will have to ___ of college for economic reasons.
A. lay out
B. cancel out
C. drop out
D. stand out
【单选题】
Stress that is not treated can lead to significant medical illnesses, which ___ can lead to greater stress and even depression (抑郁症).
A. after all
B. in turn
C. on the contrary
D. at least
【单选题】
Narcissism (自恋) has its benefits in terms of self-belief and confidence, but it also tends to be ___ risky decision-making.
A. associated with
B. contrasted with
C. reserved for
D. relieved of
【单选题】
When Tom saw his doctor again, she suggested that maybe a more substantial lunch, like a sandwich, might ___ his desire to have snacks in the afternoon.
A. count on
B. cut back on
C. hold on to
D. contribute to
【单选题】
You shouldn’t ___ – let your children make their own decisions.
A. interact
B. abuse
C. startle
D. interfere
【单选题】
This is a huge and difficult project and if you take it up, you ___ many difficulties.
A. like to encounter
B. like encountering
C. are likely to encounter
D. are like to encounter
【单选题】
The ability to live for a long time without water is characteristic ___ the camel.
A. of
B. for
C. about
D. in
【单选题】
Rising sales is a good ___ that this product is well received in the market.
A. response
B. convention
C. indication
D. Influence
【单选题】
When tourists travel abroad, they are sometimes ___ by the local people because the tourists don’t know the real value of products.
A. turned in
B. given chase
C. wrapped up
D. ripped off
【单选题】
The professor’s lecture ___ the capacity of his young audience. They all looked puzzled at him.
A. pointed out
B. went beyond
C. contributed to
D. kept off
【单选题】
We must ___ on the amount of time we use on this project.
A. cut both ways
B. cut in line
C. cut off
D. cut down
【单选题】
We have to be very patient with this experiment. It will take time for some effects to ___ clearly.
A. build up
B. break up
C. clear up
D. show up
【单选题】
Perhaps there is a(n) ___ of truth in both theories, but few of us would ever have the opportunity to find out.
A. lump
B. substance
C. section
D. element
【单选题】
Be careful when you get along with her because she is known for her short ___.
A. temper
B. emotion
C. mood
D. feeling
【单选题】
It seems that wearing less formal clothing to school and work is becoming a(n) ___.
A. trend
B. campaign
C. goal
D. occurrence
【单选题】
You cannot correct children’s bad behavior simply with a (n) ___ or two on the hand or face.
A. slap
B. smash
C. slam
D. strike
【单选题】
Our investigations (调查) ___ something very surprising – many of the employees are underpaid and work overtime all the time.
A. reveal
B. bump
C. rip
D. frustrate
【单选题】
She was James’s faithful assistant, in whom he could have ___ confidence.
A. essential
B. automatic
C. ultimate
D. absolute
【单选题】
If you visit this website, you can ___ the categories to find information about all the universities in that area.
A. observe
B. browse
C. glance
D. look
【单选题】
Making New Year’s resolutions (计划) is a custom that still ___ in this country.
A. prevails
B. attaches
C. descends
D. launches
【单选题】
The military officers were more ___ about their own victory and therefore more willing to predict their enemy’s defeat.
A. appropriate
B. ignorant
C. negative
D. optimistic
【单选题】
___ is no doubt that overwork and much worry caused his illness.
A. It
B. There
C. Here
D. This
【单选题】
___ a day goes by that I don’t receive dozens of junk mails in my email box.
A. None
B. Usually
C. Nearly
D. Hardly
【单选题】
Please trust me. Try this new method ___.
A. you feel very relaxed
B. and you feel very relaxed
C. you will feel very relaxed
D. and you will feel very relaxed
【单选题】
John said Mom was coming back tomorrow, not next week. If this is the ___, we’ll all have to clean the house thoroughly.
A. point
B. norm
C. question
D. case
【单选题】
It is far too late for you to go out and play football, ___ the fact that it’s raining.
A. no doubt
B. despite
C. given
D. not to mention
【单选题】
However, under no circumstances should we ___ our achievements, nor should we regard our accomplishments as unimportant.
A. present
B. perceive
C. exemplify
D. exaggerate
【单选题】
Jane picked up a magazine from the bookshelf and started reading here and there ___.
A. accurately
B. randomly
C. emotionally
D. continually
