【单选题】
客户经理应对客户的（）信贷业务的风险状况等进行全面评价，并形成综合性评价意见。___
A. 整体资信状况
B. 关系网络
C. 学历
D. 家庭状况
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相关试题
【单选题】
《商业银行授信工作尽职指引》所指授信对象是指（）。___
A. 自然人
B. 非自然人
C. 自然人和非自然人
D. 个人和公司
【单选题】
以下不属于银行信贷人员在面谈中需要了解的客户信息的是（）。___
A. 信用记录
B. 贷款背景
C. 项目收益
D. 抵押品变现难易程度
【单选题】
以下导致企业流动资产增加的因素不包括（）。___
A. 季节性销售增长
B. 长期销售增长
C. 资产效率下降
D. 债务重构
【单选题】
以下关于企业现金类资产表述不正确的是（）。___
A. 速动资产扣除应收账款后的余额
B. 只包括货币资金
C. 最能反映客户直接偿付流动负债的能力
D. 现金比率越高，表明客户直接支付能力越强
【单选题】
银行广告一般有形象广告和产品广告两种类型。下列不属于产品广告的差异化策略的是（）。___
A. 在广告形式上加以创新以引起客户的注意和兴趣
B. 同类产品中，尽力找出并扩大自己的产品和其他银行产品的区别
C. 利用人无我有的创新产品，大做广告
D. 利用产品品质上的优势，突出宣传产品以及形象的差异
【单选题】
银行认为能成为公司红利发放合理的借款需求的是（）。___
A. 公司的股息发放压力很大
B. 公司的营运现金流仍为正
C. 公司的营运现金流能够满足偿还债务、资本支出和预期红利发放的需要
D. 公司未来的发展速度能够满足现在的红利支付水平
【单选题】
银行市场定位的步骤（）。___
A. 识别重要型-制定定位图-定位选择-执行定位
B. 识别重要型-定位选择-制定定位图-执行定位
C. 定位选择-识别重要型-制定定位图-执行定位
D. 定位选择-制定定位图-识别重要型-执行定位
【单选题】
银行为了与客户保持长期稳定关系，可以采取（）。___
A. 薄利多销定价策略
B. 高额定价策略
C. 关系定价策略
D. 渗透定价策略
【单选题】
银行营销组织的主要职能不包括（）。___
A. 组织结构、部门与岗位设置及其相互联系
B. 根据业务活动与环境的变化，处理好各种关系
C. 已结清贷款的文件材料，经过整理立卷形成档案
D. 根据各种岗位活动的需要，解决好人员招聘、考核和培训问题
【单选题】
银行在产品生命周期介绍期一般采取的措施不包括（）___
A. 建立有效的信息反馈机制
B. 制定合理的价格
C. 通过广告等多种途径让客户尽量了解新产品的用途和特点
D. 不断提高产品质量，改善服务
【单选题】
银行在对客户进行借款需求分析时，不需要关注的是（）。___
A. 企业的借款需求原因，即所借款项的用途
B. 企业的还款来源
C. 企业还款的可靠程度
D. 公司的治理结构
【单选题】
银企合作协议涉及的贷款安排一般属于（）性质。___
A. 贷款申请
B. 贷款意向书
C. 借款申请书
D. 贷款承诺
【单选题】
营运能力是指通过借款人（）的有关指标反映出来的资产利用效率，它表明客户管理人员经营、管理和运用资产的能力。___
A. 盈利比率
B. 财务杠杆
C. 现金流量
D. 资金周转速度
【单选题】
影响行业的外部因素不包括（）。___
A. 国民经济
B. 外部经济
C. 国家政策
D. 企业自身规模效益
【单选题】
与借款人的偿债能力无关的是（）。___
A. 盈利能力
B. 营运能力
C. 产品竞争力
D. 资本结构
【单选题】
在财务分析中，ROE可以分解的因素不包括（）。___
A. 利润率
B. 资产使用效率
C. 财务杠杆
D. 留存比率
【单选题】
在行业发展的四阶段模型中，“行业动荡期”一般会出现在（）。___
A. 启动阶段
B. 成长阶段
C. 成熟阶段
D. 衰退阶段
【单选题】
在银行流动资金贷前调查报告中，借款人财务状况不包括（）。___
A. 流动资金数额和周转速度
B. 主要客户、供应商和分销渠道
C. 资产负债比率
D. 存货净值和周转速度
【单选题】
主要通过流动资产与流动负债的关系反映借款人到期偿还债务能力的指标是（）。___
A. 成本费用率
B. 存货持有天数
C. 应收账款回收期
D. 流动比率
【单选题】
（）为全流程管理和协议承诺提供了操作的抓手和依据，有助于贷款人防范信用风险和法律风险。___
A. 贷后管理
B. 诚信申贷
C. 实贷实付
D. 审贷分离
【单选题】
采用主导式定位方式的银行（）。___
A. 资产规模很小
B. 刚刚开始经营或刚刚进入市场
C. 分支机构不多
D. 在市场上占有极大的份额
【单选题】
从一般意义上讲，产品竞争需要经历（）的过程。___
A. 产量竞争—质量竞争—价格竞争—服务竞争—品牌竞争
B. 品牌竞争—产量竞争—质量竞争—价格竞争—服务竞争
C. 质量竞争—价格竞争—服务竞争—产量竞争—品牌竞争
D. 产量竞争—价格竞争—服务竞争—品牌竞争—质量竞争
【单选题】
贷款人应根据审慎性原则，完善授权管理制度，规范审批操作流程，明确贷款审批权限，实行（）和（），确保贷款审批人员按照授权独立审批贷款。___
A. 审贷综合;全权审批
B. 审贷分离;授权审批
C. 审贷分离;全权审批
D. 审贷综合;授权审批
【单选题】
当商业银行资产规模很小，提供的信贷产品较少时，应采用的市场定位方式是（）。___
A. 补缺式定位
B. 赶超式定位
C. 追随式定位
D. 主导式定位
【单选题】
当银行运用对客户需求有价值的方法把自己区别于竞争对手，而且竞争对手使用的差异化服务的数目少于有效的差异性服务的数目时，采取（）特别奏效。___
A. 专业化策略
B. 产品差异策略
C. 情感营销策略
D. 大众营销策略
【单选题】
对银行而言，进行市场细分时，所要细分的“市场”是指（）。___
A. 产品服务区域
B. 能开展业务的地理范围
C. 银行产品、服务实现和潜在的客户
D. 产品服务手段
【单选题】
反映商业银行对贷款损失的弥补能力和对贷款风险的防范能力的关键风险指标是（）。___
A. 不良资产率
B. 不良贷款拨备覆盖率
C. 贷款迁徙率
D. 风险运营效率
【单选题】
房地产开发项目资本金比例达不到（）的项目，商业银行不得发放任何形式的贷款。___
A. 5%
B. 15%
C. 25%
D. 35%
【单选题】
机动车押品的登记部门为（）。___
A. 财税所在地的工商管理部门
B. 机动车管辖地车辆管理所
C. 证券登记结算公司
D. 中国人民银行征信中心
【单选题】
借款人申请无担保流动资金贷款，必须具备的条件中不包括（）。___
A. 具有完全民事行为能力，且年龄在18～60周岁的自然人
B. 具有当地常住户口或有效居留身份
C. 具有正当的职业和稳定的经济收入，具有按期偿还贷款本息的能力
D. 个人信用为借款人单位所评定认可
【单选题】
就潜在损失的程度而言，（）是首要的银行风险。___
A. 操作风险
B. 信用风险
C. 法律风险
D. 合作机构风险
【单选题】
审批人员不受干扰，按照（）的原则自主审批贷款，是信贷风险管理的重要保证。___
A. 注重收益
B. 注重风险
C. 收益与风险平衡
D. 收益大于风险
【单选题】
授信风险越高的客户，贷后检查次数应越多、频率越高，按（）原则进行管理。___
A. 差别管理
B. 动态管理
C. 重点关注
D. 静态管理
【单选题】
下列不属于市场细分原则的是（）。___
A. 集中性原则
B. 可衡量性原则
C. 可进人原则
D. 经济性原则
【单选题】
下列关于SWOT分析法的表述错误的是（）。___
A. 它是银行市场环境分析的基本方法
B. 其中O表示劣势，W表示机遇
C. 可以从四个方面对银行所处的内外部环境进行分析
D. 银行可以结合各种机遇与威胁的可能性、重要性来制定实际的战略
【单选题】
下列关于保证期间债权债务转让的说法，错误的是（）。___
A. 在合同约定的保证期间，债权人依法将主债权转让给第三人的，若未另行约定，保证人在原保证担保的范围内继续承担保证责任
B. 债权人与债务人协议变更主合同的，若未另行约定，无须取得保证人书面同意
C. 保证期间，债权人许可债务人转让债务的，应当取得保证人书面同意
D. 保证期间，保证人对未经同意转让的债务，不再承担保证责任
【单选题】
下列关于贷款风险分类的说法，错误的是（）。___
A. 贷款风险分类指按规定的标准和程序对贷款资产进行分类
B. 贷款风险分类一般先进行定性分类，再进行定量分类
C. 一笔贷款不能同时处于多种贷款形态
D. 贷款形态应遵循不可拆分原则
【单选题】
下列市场细分行为中，违反可衡量性原则的是（）。___
A. 依据消费者依赖心理细分市场
B. 依据消费者文化细分信贷市场
C. 依据消费者收入细分信贷市场
D. 依据消费者的职业细分市场
【单选题】
银行从事营销管理主要活动的顺序为（）。①制定营销战略②设计营销方案③分析营销机会④调整业务组合⑤实施营销控制___
A. ①②③④⑤
B. ②①③④⑤
C. ③④①②⑤
D. ④③①②⑤
【单选题】
在经济学中，由于事前的信息不对称，使得银行将一些优质客户拒之门外的现象称为（）。___
A. 逆向选择
B. 道德风险
C. 信用风险
D. 操作风险
推荐试题
【单选题】
The word “it” (Para. 2) most probably refers to. ___
A. the lack of stable communities
B. the breakdown of informal information channels
C. the increased mobility of families
D. the growing number of people moving from place to place
【单选题】
The main problem people may encounter today arises from the fact that . ___
A. they have to learn new things consciously
B. they lack the confidence of securing reliable and trustworthy information
C. they have difficulty obtaining the needed information readily
D. they can hardly carry out casual communications with an extended family
【单选题】
From the passage we can infer that _______. ___
A. electronic mail will soon play a dominant role in transmitting messages
B. it will become more difficult for people to keep secrets in an information era
C. people will spend less time holding meetings or conferences
D. events will be reported on the spot mainly through satellites
【单选题】
Technology facilitates _______. ___
A. sharing information
B. storing and sending information
C. providing people with easy access to more information
D. all of the above
【单选题】
We can learn from the last paragraph that _______. ___
A. it is necessary to obtain as much
B. people should make the best use of the information
C. we should realize the importance of accumulating information
D. it is of vital importance to acquire needed information efficiently
【单选题】
The author thinks that people are _________. ___
A. satisfied with their appearance
B. concerned about appearance in old age
C. far from neglecting what is in fashion
D. reluctant to follow the trends in fashion
【单选题】
Fashion magazines and TV advertisements seem to link fashion to _________. ___
A. confidence in life
B. personal dress
C. individual hair style
D. personal future
【单选题】
Causes of fashions are _________. ___
A. uniform
B. varied
C. unknown
D. inexplicable
【单选题】
Present-day society is much freer and easier because it emphasizes _________. ___
A. uniformity
B. formality
C. informality
D. individuality
【单选题】
Which is the main idea of the last paragraph? ______________ ___
A. Care about appearance in formal situations.
B. Fashion in formal and informal situations.
C. Ignoring appearance in informal situations.
D. Ignoring appearance in all situations.
【单选题】
Permissive parents would ________. ___
A. let their children read any books they like to
B. not let their children see any films they like to
C. not let their children read any books without first checking their contents
D. let their children see the films with their first checking
【单选题】
The fact that parents check the contents of the book or the film for their children to read or see shows __________. ___
A. the necessity of censorship
B. that many books and films are bad
C. that children need their parents to help them understand more
D. that the parents are permissive
【单选题】
Which of the following statements is NOT true?____________ ___
A. Some adults can’t tell right from wrong.
B. Censorship is compared to the law because both of them perform good service to society as a whole.
C. Censors pay attention only to genuine works of art.
D. Censorship is necessary because many books, plays and films are far from being “works of art”.
【单选题】
What does the word “corrupt” in Para.4 mean?__________ ___
A. Make morally bad.
B. Hurt.
C. Injure.
D. Damage.
【单选题】
What would be the best title of this passage?_____________ ___
A. Permissive Parents and Responsible Parents.
B. Censorship and the Law.
C. Censors Value Artistic Merits .
D. Censorship Performs Good Service to Society.
【单选题】
Lie detectors are widely used in the United States because _____________. ___
A. they can help detect people’s emotional stress
B. they can help detect people's physiological changes
C. they can help find out whether a person is telling the truth or not
D. they can measure the subject’s electrical resistance
【单选题】
According to the passage, we know that Britain______________. ___
A. will adopt lie detectors widely
B. will adopt lie detectors on a smaller scale
C. adopt lie detectors
D. has not decided whether to adopt lie detectors or not
【单选题】
The tests themselves are by no means free from error..." (Line 1-2.Para.3) means ____________. ___
A. the tests definitely have no error
B. the tests sometimes make mistakes
C. the polygraphers do not make mistakes
D. the polygraphers can avoid error by using some techniques
【单选题】
Which of the following is true? ________________ ___
A. The tests are conducted by qualified polygraphers.
B. Innocent people may blush or stammer when questioned.
C. Guilty people can definitely be found out by answer questions
D. Guilty people may escape by refusing to answer questions.
【单选题】
What troubles lie detector researchers most is that _______________. ___
A. innocent people are convicted crimes
B. innocent people will learn to tell lies
C. lie detectors may cause industrial unrests
D. lie detectors are sometimes not dependable
【单选题】
In the passage the author's attitude towards "mixed-ability teaching" is _______. ___
A. critical
B. questioning
C. approving
D. objective
【单选题】
By "held back" (Line 1) the author means _____. ___
A. made to remain in the same classes
B. forced to study in the lower classes
C. drawn to their studies
D. prevented from advancing
【单选题】
The author argues that a teacher's chief concern should be the development of the student's _________. ___
A. personal qualities and social skills
B. total personality
C. learning ability and communicative skills
D. intellectual ability
【单选题】
Which of the following is NOT MENTIONED in the third paragraph? __________ ___
A. Group work gives pupils the opportunity to learn to work together with others.
B. Pupils also learn to develop their reasoning abilities.
C. Group work provides pupils with the opportunity to learn to be capable organizers.
D. Pupils also learn how to participate in teaching activities.
【单选题】
The author's purpose in writing this passage is to ______. ___
A. argue for teaching bright and not-so-bright pupils in the same class
B. recommend pair work and group work for classroom activities
C. offer advice on the proper use of the library
D. emphasize the importance of appropriate formal classroom teaching
【单选题】
According to the author, the deaths among youth are mainly caused by _____. ___
A. traffic accidents
B. smoking-related diseases
C. murder
D. all of these
【单选题】
Every day there are over_____high school students who will become regular smoker. ___
A. 75
B. 23
C. 30
D. 3000
【单选题】
By "dropout" the author means______. ___
A. students who failed the examination
B. students who left school
C. students who lost their way
D. students who were driven out of school
【单选题】
The reason for declining adolescent smoking is that ________. ___
A. NCI has taken effective measures
B. smoking is prevented among high school seniors
C. there are many smokers who have died of cancer
D. not stated
【单选题】
What is implied but not stated by the author is that ________. ___
A. smoking rates among youth have declined very little
B. there are now more female than male smokers among high school seniors
C. high smoking rates are due to the increase in wealth
D. smokers at high school are from low socio-economic backgrounds
【单选题】
According to the passage, which of the following is NOT a disadvantage of part time education? _______________ ___
A. It requires some break in one's career.
B. It tends to last too long for many people to complete a degree program.
C. It affects one's career.
D. It gives the student less time to share with the family.
【单选题】
Which of the following is NOT an advantage of distance learning? _________ ___
A. The student may choose his or her own pace.
B. The student may study at any time to his or her convenience.
C. They can pursue their chosen career while studying.
D. Their tutorial assistance comes through regular airmail, telephone, etc.
【单选题】
What benefit will distance learning program bring to a business? __________ ___
A. Recruitment of more talented people.
B. Good image of the business.
C. Better cooperation with universities.
D. Further training of employees and business growth.
【单选题】
Good distance learning program have the following characteristic EXCEPT______. ___
A. distance learning course is the same as students taking courses in campus
B. the degree should be same as on campus study
C. professor-student relationship is strictly one to one all through the course
D. includes subject evaluation tool
【单选题】
What benefit will distance learning bring to an employee of a business? ___________ ___
A. Professional growth.
B. Good relationship with the employer.
C. Good impression on the employer.
D. Higher salary.
【单选题】
In the first paragraph, what does "plastic money" (Line 6, Para.1) refer to? ______ ___
A. Dollars.
B. Online payment.
C. Credit cards.
D. Coins.
【单选题】
Which of the following is NOT true about credit cards? ____________ ___
A. Shopkeepers, among others, object to the use of credit cards because they add on the cost of the merchandise.
B. Credit card holders actually pay for their goods after the purchase has been completed.
C. The national company enjoys extensive growth because of the use of credit cards.
D. It has had the effect of increasing consumption.
【单选题】
What is the disadvantage of credit cards? _____________ ___
A. It may lead to the overgrowth of the national economy.
B. The delay in the payment of shopping goods may bring damage to shopkeepers' profits.
C. Some people may intentionally purchase goods that they cannot possibly afford.
D. Those who pay by cash at the purchase will have to pay for the cost added to the product as the interest charge of credit cards.
【单选题】
What is the main topic of the text? ________________ ___
A. Advantages and Disadvantages of Credit Cards.
B. Economic Growth Backed up by the Use of Credit Cards.
C. It can encourage great sums of consumption.
D. Credit Cards Make Life
E. asier.
【单选题】
The author's attitude towards credit card is.______________. ___
A. agreeable
B. neutral
C. humorous
D. oppositional
