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【判断题】
品牌是银行的核心竞争力
A. 对
B. 错
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若某行业几乎所有成本都是变动成本,在达到收支平衡点后,销售每增加一个单位,营业利润就会增加几乎相同的单位
A. 对
B. 错
【判断题】
速动比率的高低能直接反映企业的长期偿债能力强弱,它是对流动比率的补充,并且比流动比率反映得更加直观可信
A. 对
B. 错
【判断题】
一般来说,流动比率和速动比率越低,说明企业资产的变现能力越强,短期偿债能力越强;反之亦成立
A. 对
B. 错
【判断题】
一个行业的成熟期有可能持续几年甚至几十年,然后它会慢慢衰退;也有可能由于科学技术、消费者需求、产品成本等出现较大改变而重新复苏
A. 对
B. 错
【判断题】
银行选择的目标市场应当有通畅的销售渠道
A. 对
B. 错
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银行要保持一种产品的竞争优势,只能是通过进入创新发明新产品来保持
A. 对
B. 错
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营运能力对借款企业盈利能力的持续增长和偿债能力的不断提高有决定性影响
A. 对
B. 错
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应收账款周转率、应收账款回收期、存货周转率、存货回收期越高,表明资产利用效率越高
A. 对
B. 错
【判断题】
在产品生命周期的不同阶段,产品的市场占有率、盈利情况等都是不一样的,银行有必要在信贷产品不同的生命周期阶段采取不同的营销策略
A. 对
B. 错
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在经济周期达到低点时,企业之间的竞争程度达到最大
A. 对
B. 错
【判断题】
在评价速动比率时,应结合应收账款周转率指标分析应收账款的质量
A. 对
B. 错
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只要流动比率高,借款人的短期偿债能力就一定强
A. 对
B. 错
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理性动机是指客户为获得影响力,即被银行所承认、欣赏,或被感动等情感利益而产生的购买动机
A. 对
B. 错
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利率一般可以分为日利率、月利率、季利率、年利率
A. 对
B. 错
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背书是指在票据背面或者粘单上记载有关事项并签章的票据行为
A. 对
B. 错
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持票人为背书人的,对其后手无追索权
A. 对
B. 错
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出票人可在电子商业汇票上记载自身的评级信息,并对记载信息的真实性负责,但该记载事项不具有票据上的效力
A. 对
B. 错
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出票人在汇票上记载“不得转让”字样的,汇票不得转让
A. 对
B. 错
【判断题】
电子商业汇票的出票人必须为银行业金融机构以外的法人或其他组织
A. 对
B. 错
【判断题】
撤回要约的通知应当在要约到达受要约人之前或者与要约同时到达受要约人
A. 对
B. 错
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拍卖公告属于要约邀请
A. 对
B. 错
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受要约人超过承诺期限发出承诺的,除要约人及时通知受要约人该承诺有效的以外,为新要约
A. 对
B. 错
【判断题】
受要约人对要约的内容作出实质性变更的,为新要约。有关合同标的、数量、质量、价款或者报酬、履行期限、履行地点和方式、违约责任和解决争议方法等的变更,是对要约内容的实质性变更
A. 对
B. 错
【判断题】
要约到达受要约人时生效
A. 对
B. 错
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要约以信件或者电报做出的,承诺期限自信件载明的日期或者电报交发之日开始计算。信件未载明日期的,自投寄该信件的邮戳日期开始计算。要约以电话、传真等快速通讯方式作出的,承诺期限自要约到达受要约人时开始计算
A. 对
B. 错
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直接融资是指不需要任何中介机构运作就融通到资金的一种融资方式
A. 对
B. 错
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在经济处于不景气的时候,宏观调控主要依靠财政政策和货币政策进行紧缩
A. 对
B. 错
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降低法定准备金率和贴现率,都有助于刺激经济的发展
A. 对
B. 错
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在宏观货币政策中,改变法定准备金率是最灵活的政策
A. 对
B. 错
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临时存款账户的有效期最长不得超过3年
A. 对
B. 错
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贷款是银行的负债业务
A. 对
B. 错
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从战略理论来讲,银行营销的起点是确定目标市场
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B. 错
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诚信、自信心、豁达大度、坚韧性和进取心是银行营销人员应具有的品质特征
A. 对
B. 错
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在定向营销时,银行应重点营销优质客户,但在办理业务时应做到公平,不可区别对待
A. 对
B. 错
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银行营销渠道是指提供银行服务和方便客户使用银行服务的各种手段,即银行产品和服务从银行流转到客户手中所经过的流通途径
A. 对
B. 错
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行业壁垒是指新企业在进入该行业时所遇到的有利因素
A. 对
B. 错
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行业风险是指由于一些不确定因素的存在,导致对某行业生产、经营、投资或授信后偏离预期结果而造成损失的可能性
A. 对
B. 错
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区域风险是指受特定区域的自然、社会、经济、文化和银行管理水平等因素影响,而使信贷资产遭受损失的可能性
A. 对
B. 错
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企业处于启动阶段时,虽然产品价格高昂,但未来成功的几率很难估算,所以这一阶段的资金应当主要来自企业所有者或者风险投资者,而不应该是来自商业银行
A. 对
B. 错
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保证合同是主合同的从合同
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B. 错
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( ) 27. What does the prince do after the fox tells him a secret? A.He cares more about a flower and a sheep. B.He meets many more strange adults on other planets. C.He realizes his love for the rose and he goes back to his planet.   D.He discovers interesting things such as a snake, other roses and a fox
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( ) 28. What does "The little Prince" mainly talk about? It' s about _________. A.the adult world B.the planet B -612 C.a rose and a fox D.the adventure of a young prince
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( ) 29. What is the writer's main purpose(目的)in writing this passage?    A.To tell the readers his life story.    B.To tell people what kind of person his father was.    C.To tell the readers what present he got from his father.    D. To let people know how poor he was.
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( ) 30. Why did the father not ask his son not to do this and do that?    A.Because he felt quite confident of his son.    B.Because he was born from a poor family.    C.Because he was a man of few words.    D.Because he didn't want to be much too strict with his son.
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( ) 31. What would someone learn from this passage?    A.How to live by oneself. B.How to stand on one's own feet.    C.What a good father should do. D.What the self-important is like.
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( ) 32. What may be the proper Chinese for the underlined part in the passage?    A.闲暇时光 B.学费 C.精神空虚 D.经济不足
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( ) 33. Why did Natalie Smith pay for the six cars behind her? A. She had seven tickets. B. She hoped to please others. C. She knew the car drivers well. D. She wanted to show kindness.
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( ) 34. Judy Foreman copied down the phrase because she ___ . A. thought it was beautifully written B. wanted to know what it really meant C. decided to write it on a warehouse wall D. wanted her husband to put it up in the classroom
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( ) 35. Who came up with the phrase according to the passage? A. Judy Foreman. B. Natalie Smith. C. Anne Herbert D. Alice Johnson.
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( ) 36. What can we infer from the last paragraph? A. People should practice random kindness to those in need. B. People who receive kindness are likely to offer it to others. C. People should practice random kindness to strangers they meet. D. People who receive kindness are likely to pay it back to the giver.
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( ) 37.The greatest river for navigation is ___________. A. the Nile B. the Amazon C. the Mekong D. the Mississippi
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( ) 38. From a dam, people can use the water for ___________. A. keeping the rivers clean B. only making electricity C. irrigation and making electricity D. washing clothes
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( ) 39. The water in the river is polluted because of _____________. A. people's drinking water too much B. people's swimming in the river too much C. chemicals and other materials D. people's building a dam across a river
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( ) 40. The best title of the passage is ___________. A. Rivers in Cities B. The importance of Rivers C. Transportation D. Natural Resources
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